Worky
Worky is a Mexico-based HR and payroll SaaS platform founded in 2017 that unifies the full employee lifecycle — recruitment, onboarding, time tracking, social security, payroll stamping, and reporting — for Mexican SMBs, mid-market, and enterprise customers, with statutory integration to IMSS, SAT, and INFONAVIT.
- Company typePrivate
- Founded2017
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Worky does
Worky is a Mexico-based HR and payroll SaaS company founded in 2017 by Maya Dadoo and Carlos Marina, headquartered in Mexico City. The platform unifies the full employee lifecycle — recruitment, onboarding, evaluations, time and attendance, social security, payroll calculation and stamping (timbrado), financial controls, and HR reporting — for Mexican SMBs, mid-market, and select enterprise customers, with a distributor program targeting companies of 20–350 employees and large-account logos spanning manufacturing, logistics, retail, hospitality, financial services, and education.
The product portfolio is organized around two sub-brands, Worky RH (HR management) and Worky Nómina (payroll), offered individually or combined as the Worky+ suite, with over 20 modules including the Sistema de Nómina payroll engine, Reloj Checador Digital with facial recognition and geolocation, Analytics 500 (AI/Big Data reporting with a public API), Garantía Cero Multas, and Garantía de Implementación. The platform is built on Amazon Web Services, integrates directly with Mexican statutory systems (IMSS, SUA, SAT, INFONAVIT) for social security and tax filings, and operates under an ISO/IEC 27001-aligned information security framework.
Worky monetizes primarily through a per-user monthly or annual SaaS subscription (with discounts for annual prepayment), supplemented by professional services, HR consulting, custom implementation, and referral/affiliate commissions on third-party financial products (credit, insurance) offered inside the platform. Go-to-market combines direct sales (website demos, WhatsApp), a certified distributor and ally network, an active content and events program (Worky Blog, "Ya Era Hora" podcast, RR.HH. en Movimiento community, webinars on Mexican labor law), and a customer-paid referral program. As of 2024 the platform serves over 50,000 users, processes 500,000+ payroll calculations per period, and has cumulatively processed MXN $500M+ in payroll.
Worky firmographics
Firmographics- Name
- Worky
- Legal name
- Worky SAPI de CV
- Website
- https://worky.mx
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Worky is a Mexico-based HR and payroll SaaS platform founded in 2017 that unifies the full employee lifecycle — recruitment, onboarding, time tracking, social security, payroll stamping, and reporting — for Mexican SMBs, mid-market, and enterprise customers, with statutory integration to IMSS, SAT, and INFONAVIT.
- Ownership category
- akta.pro rank
Where Worky is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Worky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (HR & Payroll Platform): Worky operates as a SaaS platform where clients pay a recurring subscription based on the number of users (employees) managed per month. Pricing can be customized per client proposal, with special rates for annual pre-payment. The subscription covers payroll processing, time tracking, HR management, compliance tools, and support.
- Professional Services (Consulting & Custom Implementation): Worky charges additional fees for specialized HR consulting, ad-hoc adaptations, financial health research on employees, and custom implementations beyond the standard onboarding scope.
- Third-Party Financial Products (Referral/Affiliate): Worky's platform offers third-party products including insurance, credit from banks and financial institutions, and discounts — Worky earns commissions or profitability as a placing agent, commissionaire, or advertiser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-user SaaS subscription with monthly, quarterly, semi-annual, or annual billing |
| Subscription | Annual | Annual subscription with discounted rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Worky product offering
Product offeringCore offering
Worky provides a unified cloud-based HR and payroll SaaS platform for Mexican businesses, covering payroll calculation, real-time stamping (timbrado) and disbursement, social security (IMSS/SUA) integration, digital time and attendance, talent management (recruitment, onboarding, evaluations), and AI-powered HR analytics. The platform is delivered on a per-user subscription basis with specialized guarantees (Cero Multas and Garantía de Implementación) for Mexican regulatory compliance.
Product overview
Worky is an integrated HR and payroll SaaS platform for Mexican companies, combining human resources management, payroll processing, time and attendance, and talent management in a unified system. The portfolio is organized around two primary sub-brands: Worky RH (covering recruitment, onboarding, evaluations, culture, and workforce management) and Worky Nómina (covering payroll calculation, social security filings, financial controls, and payroll outsourcing), offered individually or as the combined Worky+ suite. The platform comprises over 20 distinct modules including Sistema de Nómina (core payroll engine), Reloj Checador Digital (digital time clock), Reclutamiento and Onboarding (talent acquisition and activation), Evaluaciones (performance management), Analytics 500 (advanced AI-powered reporting), Reportes de Recursos Humanos (automated reporting), Control Financiero de Nómina (accounting integration), Documentos y Firma Digital (DocuSign-powered document automation), and Garantía Cero Multas / Garantía de Implementación (commercial guarantee programs). The platform also includes the Zentric payroll engine brand, acquired/integrated in late 2022. Additional products include Maquila de Nómina (payroll outsourcing) and specialized tools for social security (IMSS/SUA), absences, incidents, and organizational charts. Worky processes over 500,000 payroll calculations per period, serves over 150,000 employees across 700+ locations, and handles MXN $28 million in validated payroll per period.
Differentiator
Problem solved
Functional benefit
Brands
- Zentric: Worky's payroll engine launched in 2022, being the first system in Mexico with a zero-fines guarantee for payroll calculations
- Analytics 500
- YA ERA HORA
Products and services
- Sistema de Nómina (Payroll Engine / Zentric) Core payroll engine that calculates, stamps (timbrado), and disburses employee payments in real time with pre-closing validation, covering all Mexican tax and labor compliance requirements including IMSS, ISR, PTU, aguinaldo and severance.
- Seguridad Social
Quantifiable outcome
- 95% faster payroll calculation
- +9 more outcomes
Companies that use Worky
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Worky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
Worky partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreWorky's platform runs on AWS cloud infrastructure, utilizing its security, scalability, and compliance capabilities for data protection. AWS services are referenced in the privacy policy as the underlying cloud provider.
- YaydoominorDisplayed as a partner logo on Worky's distributor and ally page, indicating a commercial or integration relationship.
- CitibanamexminorDisplayed as a partner logo on Worky's distributor page, suggesting a commercial or referral relationship for financial services.
- BanregiominorDisplayed as a partner logo on Worky's distributor page, suggesting a commercial or referral relationship for financial services.
- La PiezminorDisplayed as a partner logo on Worky's distributor and ally page.
- TalaminorDisplayed as a partner logo on Worky's distributor and ally page, likely a fintech or financial services partner.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Worky competitors and assessment
Company assessmentEmerging players
- Deel: Global EOR, payroll, and HR platform aggressively expanding across LatAm. Overlaps with Worky on multi-country payroll and HR SaaS, but Deel is global-first with broader country coverage while Worky is Mexico-deep.
- Rippling: Unified HR, IT, and finance platform expanding internationally. Overlaps with Worky on payroll + HRIS bundle for SMB/mid-market, but Rippling is US-headquartered and earlier in Mexico localization.
- Sesame HR: Spain-based HR SaaS for SMBs explicitly identified alongside Worky in HR tech competitive analyses. Comparable in product scope (HR + time tracking + payroll) and similar mid-market positioning in a Spanish-speaking market.
- Cezanne HR: European HR SaaS explicitly named alongside Worky in HR tech industry analyses. Comparable in mid-market HR positioning though focused on Europe rather than Mexico/LatAm.
- BambooHR: US-focused HR SaaS for SMBs covering employee records, onboarding, time tracking, and reporting. Closely comparable on HRIS scope though BambooHR does not natively cover Mexican payroll compliance.
Broad incumbents
- ADP (Automatic Data Processing): Global payroll and HCM leader with a long-standing Mexico operation (ADP Mexico/Ripcord). Direct competitor to Worky in enterprise and mid-market segments, and notably also an investor through ADP Ventures.
- Workday: Enterprise HCM and payroll cloud platform with growing presence in Mexico and LatAm. Targets the same enterprise segment Worky is penetrating (Hilton, Grupo Carso, Benetton-tier accounts).
- UKG (Ultimate Kronos Group): Enterprise workforce management, HR, and payroll platform with a strong Mexico presence. Direct competitor in workforce/time tracking and HR for larger employers — overlapping with Worky's enterprise and complex-operation verticals.
Regional players
- CONTPAQi: Established Mexican accounting and payroll software suite widely used by SMBs and accountants in Mexico. Direct regional competitor to Worky Nómina, particularly for compliance-focused Mexican payroll buyers.
- Aspel: Long-standing Mexican business software vendor with payroll (Aspel NÓI) and accounting products. Direct Mexican competitor targeting the same SMB and mid-market accounting/payroll buyer that Worky addresses.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Worky social profiles
Digital presenceWorky compliance and trust
Trust signalCompliance3 records
Worky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worky leadership team
Management profileNumber of profiles
Profiles3 records
Worky funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worky
What does Worky do?
Worky provides a unified cloud-based HR and payroll SaaS platform for Mexican businesses, covering payroll calculation, real-time stamping (timbrado) and disbursement, social security (IMSS/SUA) integration, digital time and attendance, talent management (recruitment, onboarding, evaluations), and AI-powered HR analytics. The platform is delivered on a per-user subscription basis with specialized guarantees (Cero Multas and Garantía de Implementación) for Mexican regulatory compliance.
Is Worky a public or private company?
Worky is a private company. It is classified as venture growth investor backed and is currently operating.
When was Worky founded?
Worky was founded in 2017. It employs 1 to 10 people.
Where is Worky based?
Worky is headquartered in Mexico City, Mexico, in the Latin America region.
How does Worky make money?
Three revenue lines are on record. SaaS Subscription (HR & Payroll Platform) is the primary driver. The others are professional Services (Consulting & Custom Implementation) and third-Party Financial Products (Referral/Affiliate).
Who are Worky's main competitors?
Emerging players on record are Deel, Rippling, Sesame HR, Cezanne HR and BambooHR. Broad incumbents are ADP (Automatic Data Processing), Workday and UKG (Ultimate Kronos Group). Regional players are CONTPAQi and Aspel.
Does Worky have an API?
Yes. Analytics500 API provides direct access to Worky's data layer, enabling customers to integrate curated and relational data into their own BI and analytics stack.