Redbrick
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Redbrick firmographics
Firmographics- Name
- Redbrick
- Legal name
- Redbrick Inc.
- Website
- https://redbrick.land
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Redbrick industry classification
Industry- Product category
- Game Development Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)
- akta.pro secondary industries
- Game UI/UX, Scripting & Visual Authoring Tools (MPAFAFAK), Real-Time Rendering & Game Engine Tooling (MPAHADAB), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)
Keywords
Where Redbrick is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Redbrick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Token Economy / Web3 Transactions: Creators earn rewards through a Web3 token economy built into the platform. Transactions on the platform are tracked (78.1M+ total transactions recorded), generating revenue through token mechanics and blockchain-based monetization.
- Advertising Revenue: Platform-integrated advertising within games and experiences. The acquisition of Paved (newsletter advertising platform with 253M+ subscribers) extends advertising and monetization capabilities across Redbrick's media properties.
- Marketplace Commissions: Redbrick operates a marketplace/store where games and experiences are published and discoverable. Revenue is generated through marketplace mechanics including game sales and in-platform purchases.
- Education Platform Licensing: Redbrick Class web-based coding education platform serves educational institutions (B2G), targeting the global shortage of qualified software educators. Revenue likely derived from institutional licensing and platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for creators |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Redbrick product offering
Product offeringCore offering
Redbrick Engine is a cloud-native AI-powered game engine that enables creators and businesses to build, publish, and monetize metaverse experiences, Web3 applications, and educational content without traditional coding. The Redbrick Studio front-end pairs OOBC visual programming with generative AI assistance for code generation and error analysis, while a built-in multi-chain blockchain aggregation protocol and Web3 token economy support monetization and distribution through the Redbrick Marketplace and PlayStore.
Product overview
Redbrick is an AI-powered content engine and game development platform offering a multi-product ecosystem. The core offering is the Redbrick Engine, a cloud-native platform for creating Metaverse, Web3, and educational applications, paired with Redbrick Studio for visual coding and AI-assisted development. The platform supports creator monetization through Web3 token economies and advertisements. Redbrick has expanded via acquisitions of Paved (newsletter advertising) and Quartz (digital media), and offers Redbrick Class for coding education. Users can create, play, and earn through the Redbrick Store marketplace, with original games branded as Redbrick Originals.
Differentiator
Problem solved
Functional benefit
Brands
- Redbrick Engine: Cloud-native AI-powered game engine enabling creation of Metaverse, Web3, and educational applications for B2B, B2C, and B2G sectors.
- Redbrick Studio
- Redbrick Class
- Redbrick Mill
- Redbrick Class
Products and services
- Redbrick Engine Cloud-native AI-powered game engine that enables businesses and creators to build, deploy, and scale metaverse, Web3, and educational applications with built-in Kits, eliminating the need for installs, integrations, or expensive infrastructure.
- Redbrick Studio Creator-friendly authoring platform with an OOBC visual coding system and AI assistant that lets any user build immersive metaverse and Web3 experiences without traditional programming.
- Redbrick Class Web-based coding education platform that combines Redbrick's 2D/3D engine with AI-driven tutoring, real-time code analysis, and portfolio development tools to teach students to build games, apps, and 3D metaverse worlds.
- Redbrick Store (Marketplace) Online marketplace where creators publish and users discover, play, and transact in games and experiences built on the Redbrick platform, with monetization via the Web3 token economy and advertising.
- Redbrick Originals Catalog of original games and experiences developed in-house on the Redbrick platform, distributed through the Redbrick Store.
- Redbrick Mobile Apps Native iOS (Apple App Store Korea) and Android (Google Play) mobile applications that provide creators and players on-device access to the Redbrick platform.
Quantifiable outcome
- 10,933,888 sign-ups, 8,836,917 wallets, 54,741,460 game play count, 78,110,591 total transactions
- +1 more outcomes
Companies that use Redbrick
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Redbrick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Redbrick partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and major.
- MDX Innovation Hub (Dubai)minorRedbrick signed a Memorandum of Understanding (MOU) with Dubai's MDX Innovation Hub to collaborate on AI education. The partnership aims to advance AI education initiatives through shared development and knowledge exchange.
- Quartz / G/O Media (Acquisition)coreRedbrick acquired digital media company Quartz and The Inventory from G/O Media. This acquisition supports Redbrick's growth strategy and expansion into next-generation media, with plans to leverage enhanced advertising and monetization features via Paved integration.
- Paved (Acquisition)coreRedbrick acquired Paved, a newsletter advertising platform connecting publishers with major brands and advertisers including Uber, DoorDash, and Salesforce. Paved reaches over 253 million newsletter subscribers and integrates with Mailchimp, offering native ad placements and real-time performance insights. Integration with Paved enhances advertising and monetization across Redbrick's digital media properties including Quartz.
- DaekyomajorRedbrick partnered with Daekyo, South Korea's largest education company. This partnership supports the expansion of Redbrick Class and educational offerings, leveraging Daekyo's education market leadership in South Korea.
- Web 3.0 Creator Economy AllianceminorRedbrick planned to form a Web 3.0 Creator Economy Alliance as part of its Series B expansion, collaborating with blockchain and digital IP companies to expand metaverse services and tools. The alliance was announced but no specific member companies were named in the source material.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Redbrick competitors and assessment
Company assessmentDirect peers
- Roblox: Roblox's UGC platform with visual scripting (no-code creation), creator economy, and marketplace directly parallels Redbrick's Engine + Studio + Marketplace + creator rewards model for building and monetizing games and metaverse experiences.
- The Sandbox: Web3 metaverse creation platform with voxel editor, marketplace for in-game assets (NFTs), and creator token economy — directly comparable to Redbrick's Web3 + metaverse + token monetization stack.
- Manticore Games (Core): Core is a UGC game-making platform with visual scripting tools, creator marketplace, and cloud-native deployment aimed at non-technical creators — a near-direct functional analog to Redbrick Studio.
- Decentraland: Decentraland is a Web3 metaverse platform with a creator economy, in-world asset marketplace (MANA token), and tooling for building experiences — directly overlapping with Redbrick's metaverse + token + marketplace positioning.
- Overwolf: Overwolf provides a creator platform and monetization layer for in-game apps and mods, paralleling Redbrick's creator-economy focus and ad-supported monetization for game-adjacent content.
Broad incumbents
- Unity Technologies: Unity is the dominant professional game engine offering creation tools, asset marketplace, and publishing infrastructure; Redbrick's Unity file import support explicitly targets Unity developers, positioning Redbrick as a no-code adjacent alternative.
- Epic Games (Unreal Engine / Fortnite ecosystem): Unreal Engine and Fortnite's creator economy (UEFN) compete in the real-time 3D engine and creator-monetization space where Redbrick operates, with vastly greater resources and developer mindshare.
Emerging players
- Mythical Games: Mythical operates Web3 gaming infrastructure (marketplaces, on-chain assets) for publishers; comparable to Redbrick's on-chain aggregation protocol and NFT marketplace ambitions.
- GameSalad: GameSalad is a no-code game development platform with visual scripting aimed at educators and indie creators — overlapping with Redbrick's creator-friendly visual coding + education vertical.
- Tynker: Tynker provides block-based coding education for K-12 with creator tools for building games — closely comparable to Redbrick Class's coding-education + AI-tutoring offering for the B2G segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Redbrick social profiles
Digital presenceRedbrick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbrick leadership team
Management profileNumber of profiles
Profiles2 records
Redbrick subsidiaries and ownership
Company hierarchySubsidiaries2 records
Redbrick funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbrick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbrick
What does Redbrick do?
Redbrick Engine is a cloud-native AI-powered game engine that enables creators and businesses to build, publish, and monetize metaverse experiences, Web3 applications, and educational content without traditional coding. The Redbrick Studio front-end pairs OOBC visual programming with generative AI assistance for code generation and error analysis, while a built-in multi-chain blockchain aggregation protocol and Web3 token economy support monetization and distribution through the Redbrick Marketplace and PlayStore.
Is Redbrick a public or private company?
Redbrick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Redbrick founded?
Redbrick was founded in 2018. It employs 11 to 50 people.
Where is Redbrick based?
Redbrick is headquartered in Seoul, South Korea, in the Asia region.
How does Redbrick make money?
Four revenue lines are on record. Token Economy / Web3 Transactions are the primary driver. The others are advertising Revenue, marketplace Commissions and education Platform Licensing.
Who are Redbrick's main competitors?
Direct peers on record are Roblox, The Sandbox, Manticore Games (Core), Decentraland and Overwolf. Broad incumbents are Unity Technologies and Epic Games (Unreal Engine / Fortnite ecosystem). Emerging players are Mythical Games, GameSalad and Tynker.
Does Redbrick have an API?
No public API is recorded for Redbrick.
What industry is Redbrick in?
Redbrick's product category is Game Development Software. Its primary akta.pro industry code is MPAFAFAA, Game Engines (General-Purpose & Real-Time 3D), with a secondary code of MPAFAFAK, Game UI/UX, Scripting & Visual Authoring Tools. Its NAICS code is 51321 and its SIC code is 7372.