DoubleDown Interactive
DoubleDown Interactive is a publicly traded (NASDAQ: DDI) developer of social casino games serving millions of casual players globally via mobile, web, and Facebook, with growing real-money iGaming operations in Western Europe through SuprNation and WHOW Games.
- Company typePublic
- Founded2010
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What DoubleDown Interactive does
DoubleDown Interactive is a publicly traded (NASDAQ: DDI) developer and publisher of social casino and casual gaming applications, founded in 2010 and headquartered in Seattle, Washington. The company builds free-to-play Vegas-style casino games — including slot machines, Blackjack, Roulette, and Video Poker — distributed across iOS, Android, Facebook, Amazon Appstore, Samsung Galaxy Store, and desktop web. Its product portfolio centers on three flagship titles (DoubleDown Casino with 150+ slots and table games, DoubleDown Fort Knox, and DoubleDown Classic Slots), a catalog of 300+ game titles with new releases every 1.5 weeks, and supporting features such as the Diamond Club loyalty program, Journey missions, and the Lucky Cat Club monthly subscription. Through its 2023 acquisition of SuprNation and 2025 acquisition of WHOW Games GmbH, DoubleDown has extended into regulated real-money iGaming in Western Europe.
The company monetizes primarily through in-app purchases of virtual currency (with no real-world redemption value), supplemented by subscription services and — in Western Europe via SuprNation — real-money wagering. Q1 2026 consolidated revenue was $94.1M (+13% YoY) with adjusted EBITDA of $38.2M (+24% YoY) and profit of $35.4M (+48% YoY); full-year 2025 revenue was a record $359.9M. Direct-to-consumer channels represented 44% of social casino sales in Q1 2026, up from over 30% the prior quarter, reflecting a deliberate de-intermediation from app store and Facebook channels. The company is majority-owned (67.1%) by Korean-listed DoubleU Games, which in April 2026 proposed acquiring the remaining public float at $11.25/ADS (~$184M) to take DDI private. With approximately $455-490M in net cash and no long-term debt, the company carries significant balance-sheet flexibility for further M&A and strategic initiatives.
DoubleDown Interactive firmographics
Firmographics- Name
- DoubleDown Interactive
- Legal name
- DoubleDown Interactive LLC
- Website
- https://doubledowninteractive.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DoubleDown Interactive is a publicly traded (NASDAQ: DDI) developer of social casino games serving millions of casual players globally via mobile, web, and Facebook, with growing real-money iGaming operations in Western Europe through SuprNation and WHOW Games.
- Ownership category
- akta.pro rank
DoubleDown Interactive industry classification
Industry- Product category
- Social Casino Gaming
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329), Amusement Arcades (713120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)
- akta.pro secondary industries
- Mobile-First / App-Based Online Casinos (MPAEABAG), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where DoubleDown Interactive is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DoubleDown Interactive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- In-App Purchases (Virtual Currency): Players purchase virtual currency (coins/chips) using real money to play social casino games. Revenue from in-app purchases is the primary revenue driver. Virtual content has no real-world value and cannot be redeemed for actual money.
- In-App Subscriptions: Subscription services such as Lucky Cat Club in DoubleDown Fort Knox provide recurring revenue through monthly charges for premium features and benefits.
- iGaming (SuprNation): Real-money iGaming operations in Western Europe through subsidiary SuprNation, generating $17.2 million in Q1 2026 revenue (30% YoY growth). This segment provides exposure to regulated real-money gambling markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base with optional paid virtual currency and subscriptions |
| Subscription | Monthly | Subscription services for premium features |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
DoubleDown Interactive product offering
Product offeringCore offering
DoubleDown Interactive develops and publishes free-to-play social casino games built around virtual currency, with its flagship DoubleDown Casino app offering 300+ slot, table, bingo, and video poker titles refreshed on a roughly 1.5-week release cadence. The company distributes these games across iOS, Android, web, Facebook, Amazon, and Samsung Galaxy Store, and has expanded into regulated real-money iGaming in Western Europe through SuprNation and into the German social casino market through WHOW Games GmbH.
Product overview
DoubleDown Interactive is a digital entertainment company specializing in social casino games. The company's product portfolio centers on three flagship social casino titles: DoubleDown Casino (flagship product with 150+ slots and table games), DoubleDown Fort Knox (featuring daily challenges and bonuses), and DoubleDown Classic Slots (classic 3/5-reel slots). The company operates as a multi-format interactive entertainment provider offering free-to-play social casino games monetized through in-app purchases and subscriptions. Recent expansion includes acquired brands SuprNation (real-money iGaming in Western Europe) and WHOW Games GmbH (German social casino developer acquired July 2025). The company maintains distributed teams across the US, South Korea, Malta, and Germany, with games available on iOS, Android, desktop, Facebook, Amazon, and Samsung Galaxy Store platforms.
Differentiator
Problem solved
Functional benefit
Brands
- DoubleDown Casino: Flagship social casino offering with Vegas-style slot games.
- DoubleDown Fort Knox
- DoubleDown Classic Slots
Products and services
- DoubleDown Casino Flagship free-to-play social casino app offering 300+ slot, table, bingo, and video poker titles with virtual-currency gameplay, social gifting, tournaments, leaderboards, and the Diamond Club loyalty program; available on iOS, Android, web, Facebook, Amazon, and Samsung Galaxy Store for adult casual gamers.
- DoubleDown Fort Knox Companion free-to-play social casino app featuring Las Vegas-style slots, daily challenges, and the Lucky Cat Club weekly subscription that delivers coins and an exclusive Lucky Cat burglar character; for adult social casino players seeking a themed slot experience.
- DoubleDown Classic Slots Free-to-play social casino app focused on classic 3-reel and 5-reel slot machine gameplay with virtual-currency wagers; for adult players who prefer traditional slot formats.
- Ellen's Road to Riches Branded free-to-play social slot game developed under celebrity IP partnership with Ellen DeGeneres and distributed across DDI's social casino platform and partner app stores; for adult social casino players.
- Divine Match Free-to-play match-3 casual game distributed alongside DDI's social casino portfolio through major app stores; for adult casual mobile gamers.
- SuprNation Real-Money iGaming Sites Three real-money online casino sites operated by DDI's SuprNation subsidiary in regulated Western European jurisdictions, offering licensed slots and table games for real-money wagering by adult consumers.
- WHOW Games GmbH Social Casino Titles Portfolio of German-market social casino games operated by DDI's WHOW Games GmbH subsidiary, extending DDI's social casino footprint into the German-speaking market.
- Lucky Cat Club Recurring paid weekly subscription sold within the DoubleDown Fort Knox app that delivers bonus coins and grants exclusive access to the Lucky Cat burglar character; for adult social casino players seeking ongoing value.
Quantifiable outcome
- 13% year-over-year revenue growth to $94.1M in Q1 2026
- +4 more outcomes
Companies that use DoubleDown Interactive
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
DoubleDown Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
DoubleDown Interactive partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- AzerionminorDoubleDown acquired WHOW Games GmbH from Azerion for approximately €55 million with potential earn-out of up to €10 million. This acquisition expanded DoubleDown's presence in the European market where WHOW Games operates and holds a significant user base in Germany.
- Meta (Facebook)coreFacebook authentication required for accessing DoubleDown games. DoubleDown Casino was originally launched on Facebook in 2010. Facebook serves as both a distribution platform and login authentication provider for the services.
- ApplecoreApple App Store serves as primary distribution channel for DoubleDown games on iOS devices. Apple ID authentication available for login. App Store terms and conditions apply to mobile distribution.
- GooglecoreGoogle Play Store serves as primary distribution channel for DoubleDown games on Android devices. Google authentication available for login. Google Play terms and conditions apply to mobile distribution.
- AmazonminorAmazon Appstore distributes DoubleDown Casino on Fire tablets and devices. Amazon authentication available for login. Additional distribution channel beyond primary app stores.
- SamsungminorSamsung Galaxy Store distributes DoubleDown Casino on Samsung mobile devices. Galaxy Store serves as an additional distribution channel targeting Samsung device users.
- VeraSafeminorVeraSafe appointed as DoubleDown's representative in the United Kingdom and EEA for data protection matters in accordance with Article 27 of GDPR. Handles privacy inquiries from EU and UK users.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
DoubleDown Interactive competitors and assessment
Company assessmentDirect peers
- PLAYSTUDIOS: Public social casino publisher (NASDAQ: MYPS) developing mobile free-to-play casino games with similar virtual currency monetization and loyalty mechanics, directly competing with DoubleDown Casino.
- Product Madness: Aristocrat-owned social casino studio (Heart of Vegas, Lightning Link Casino) operating mobile-first slot games with virtual currency, directly overlapping with DoubleDown's flagship offerings.
- SciPlay: Light & Wonder's social and mobile gaming subsidiary (Jackpot Party Casino, Monopoly Slots), offering virtually identical social casino products to the same casual player demographic.
- Zynga (Social Casino Titles): Zynga Poker and Hit it Rich! Slots compete in social casino, sharing the same freemium virtual currency model, platform distribution strategy, and casual player base as DoubleDown.
- Evolution AB: Largest live dealer iGaming studio; serves regulated European markets similar to SuprNation's footprint and represents the primary B2B content competitor as DoubleDown scales real-money operations.
- Pragmatic Play: Multi-vertical iGaming content provider (slots, live casino, bingo) supplying Western European operators that compete with SuprNation's regulated real-money sites.
- Play'n GO: Premium iGaming slot studio operating across regulated European markets; comparable to SuprNation's content offerings and customer geography.
Broad incumbents
- Aristocrat Leisure: Global gaming conglomerate and owner of Product Madness; provides land-based slot IP licensed into social formats, mirroring DoubleDown's ability to leverage casino game content for digital distribution.
- International Game Technology (IGT): Former owner of DoubleDown (acquired 2012, divested 2018) and a leading land-based and digital gaming technology provider; a strategic comparable across both iGaming platform and content verticals.
- Light & Wonder: Diversified gaming technology platform with SciPlay social casino subsidiary and iGaming content (via legacy Scientific Games), spanning the same social casino plus real-money verticals as DoubleDown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
DoubleDown Interactive social profiles
Digital presenceDoubleDown Interactive compliance and trust
Trust signalCompliance3 records
DoubleDown Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleDown Interactive leadership team
Management profileNumber of profiles
Profiles6 records
DoubleDown Interactive subsidiaries and ownership
Company hierarchySubsidiaries2 records
DoubleDown Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleDown Interactive M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleDown Interactive
What does DoubleDown Interactive do?
DoubleDown Interactive develops and publishes free-to-play social casino games built around virtual currency, with its flagship DoubleDown Casino app offering 300+ slot, table, bingo, and video poker titles refreshed on a roughly 1.5-week release cadence. The company distributes these games across iOS, Android, web, Facebook, Amazon, and Samsung Galaxy Store, and has expanded into regulated real-money iGaming in Western Europe through SuprNation and into the German social casino market through WHOW Games GmbH.
Is DoubleDown Interactive a public or private company?
DoubleDown Interactive is a public company. It is classified as public and is currently operating.
When was DoubleDown Interactive founded?
DoubleDown Interactive was founded in 2010. It employs 101 to 250 people.
Where is DoubleDown Interactive based?
DoubleDown Interactive is headquartered in Seattle, United States, in the North America region.
How does DoubleDown Interactive make money?
Three revenue lines are on record. In-App Purchases (Virtual Currency) is the primary driver. The others are in-App Subscriptions and iGaming (SuprNation).
Who are DoubleDown Interactive's main competitors?
Direct peers on record are PLAYSTUDIOS, Product Madness, SciPlay, Zynga (Social Casino Titles), Evolution AB, Pragmatic Play and Play'n GO. Broad incumbents are Aristocrat Leisure, International Game Technology (IGT) and Light & Wonder.
Does DoubleDown Interactive have an API?
No public API is recorded for DoubleDown Interactive.
What industry is DoubleDown Interactive in?
DoubleDown Interactive's product category is Social Casino Gaming. Its primary akta.pro industry code is MPAEABAE, Sweepstakes / Social Casinos (Virtual Currency, Prize-Based), with a secondary code of MPAEABAG, Mobile-First / App-Based Online Casinos. Its NAICS code is 713290 and its SIC code is 7990.