MyShell
MyShell is a decentralized AI platform founded in 2023 that enables creators to build AI agents without coding via its ShellAgent framework. It serves 6M+ creators and 1M+ users through Telegram-native AI apps for portraits, video, and chatbot content.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyShell does
MyShell is a decentralized AI platform founded in 2023 and headquartered in San Francisco that enables creators to build, share, and monetize AI-native applications without coding. Its product portfolio includes Framely (an AI portrait studio offering 200+ styles), Dreamy AI Studio (Telegram-based content generation), ShellAgent (an open-source no-code agentic framework), MyShell Art (consumer image and video creation launched June 2026), Character Studio (interactive AI characters), and an international AI Agent Store. The underlying technology stack combines generative AI across image, video, audio, and text modalities with proprietary pipelines — notably a Self Director Pipeline producing HD 1080p outputs and an Identity-Preserving Face Swap system — together with the $SHELL token listed on Binance, Upbit, Bithumb, and Bitget for ecosystem incentives and DAO governance.
The platform serves two primary customer segments: AI creators and developers building agents through ShellAgent's visual workflow builder, and general consumers generating portraits, entertainment content, and short videos. Distribution is product-led and Telegram-native, with multiple specialized bots (Dreamy AI Studio, ShellAgent, Character Studio) plus a self-serve web platform localized in English, Japanese, Korean, Russian, and Arabic. The company reports 6M+ creators, 55M+ portraits generated, and a 4.8 average user rating, with 1M+ users disclosed as of the March 2024 Pre-Series A.
Revenue is generated primarily through pay-as-you-go Telegram Stars and energy credits for premium AI generation, marketplace commissions on the AI Agent Store, and indirect value capture via the SHELL token. MyShell has raised approximately $16.6 million across two rounds — a $5.6M seed in October 2023 led by INCE Capital and an $11M Pre-Series A in March 2024 led by Dragonfly, with participation from Binance Labs, Delphi Ventures, Robot Ventures, OKX, Maven 11, Nascent, and Bankless Ventures. The company employs 11–50 people and is led by co-founders Ethan Sun and Charles Qin.
MyShell firmographics
Firmographics- Name
- MyShell
- Legal name
- MyShell
- Website
- https://myshell.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyShell is a decentralized AI platform founded in 2023 that enables creators to build AI agents without coding via its ShellAgent framework. It serves 6M+ creators and 1M+ users through Telegram-native AI apps for portraits, video, and chatbot content.
- Ownership category
- akta.pro rank
MyShell industry classification
Industry- Product category
- AI Development Platform
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- DAO Treasury, Governance & On-Chain Finance Tools (FSADAMAL)
Keywords
Where MyShell is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyShell business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Telegram Stars / Energy Credits: Users purchase Telegram Stars to buy energy credits for AI generation within the Dreamy AI Studio Telegram bot. Pay-as-you-go model where users see exact energy cost before rendering. No subscription, no auto-renew, no credit card required.
- SHELL Token Trading: The $SHELL token is listed on multiple exchanges including Binance, Upbit, Bithumb, and Bitget. Revenue may be derived from token transaction fees or ecosystem value appreciation.
- AI Agent Marketplace: Creators can build and deploy AI agents using ShellAgent, then share and potentially monetize them through MyShell's international AI Agent Store, earning rewards for their agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with trial energy credits for new users |
| Usage-based | Pay-as-you-go | Pay-as-you-go energy packs purchased with Telegram Stars |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
MyShell product offering
Product offeringCore offering
MyShell operates a decentralized AI consumer layer platform that lets users discover, create, and monetize AI-native applications through a no-code agentic framework called ShellAgent. The platform offers generative AI tools for portraits, short videos, and chatbot/companion experiences, primarily distributed via web and Telegram, with a $SHELL token providing creator rewards and governance.
Product overview
MyShell operates as a decentralized AI consumer layer platform built around a modular product architecture. The core platform combines the MyShell AI platform with ShellAgent (open-source agentic framework for no-code bot creation) and the $SHELL token for ecosystem governance. The product portfolio includes Framely (AI portrait studio with 200+ styles and 55M+ portraits), MyShell Art (professional image/video generation), and Dreamy AI Studio (Telegram-based NSFW content generation with Self Director, face swap, and 100+ specialized generators). Additional offerings include Character Studio (8 AI characters with branching storylines), AI sexting bots, and the 1200 iDoL Camp virtual idol initiative. The ecosystem serves 50,000+ creators and 1M+ users, with products primarily deployed as Telegram mini-apps.
Differentiator
Problem solved
Functional benefit
Brands
- ShellAgent: An open-source agentic framework by MyShell that enables users to create AI agents without coding, featuring widgets, states, and workflow building capabilities.
- Framely AI
- Dreamy AI Studio
Products and services
- MyShell AI Platform Decentralized AI platform that lets creators build, share, and own AI agents, with a $SHELL token for rewards and DAO-based governance.
- ShellAgent Open-source, no-code agentic framework that lets anyone build AI agents and Telegram bots using a visual State-based workflow with widgets, transitions, and JSON export.
- Framely AI Portrait Studio
Companies that use MyShell
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MyShell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
MyShell partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
MyShell competitors and assessment
Company assessmentEmerging players
- Botpress: No-code chatbot/agent building platform with similar visual workflow design, comparable to ShellAgent's low-code agent creation approach.
- PolyBuzz: Emerging AI character chat platform with custom bot creation and image generation features, partial overlap with Character Studio and Dreamy AI Studio.
- Inworld AI: AI character and NPC creation platform focused on interactive storytelling and conversational agents, comparable to MyShell's Character Studio and iDoL Camp virtual idol initiatives.
Broad incumbents
- LangChain: Broader agentic framework widely used by developers for building AI workflows and autonomous agents; represents the professional incumbent alternative to ShellAgent's no-code approach.
- Hugging Face: Major AI/ML platform hosting open-source models, datasets, and Spaces (apps); competes as a broader ecosystem alternative for AI agent hosting and distribution.
Direct peers
- Chai AI: Mobile-first platform for AI character creation and discovery with a bot marketplace, overlapping with MyShell's creator-to-user funnel and character monetization.
- CrushOn AI: NSFW-oriented AI character chat platform with similar monetization dynamics and content positioning to MyShell's Dreamy AI Studio.
- Character.ai: Direct competitor in AI character and conversational agent creation, with a similar user-generated AI persona model and consumer-facing chatbot marketplace.
- Replika: AI companion platform offering customizable AI characters with multimodal interactions (text, voice, image, video) — directly comparable to MyShell's Character Studio and sexting bots.
- Poe by Quora: Consumer-facing AI agent marketplace where users can build, share, and monetize custom bots, comparable to MyShell's AI Agent Store and ShellAgent framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyShell social profiles
Digital presenceMyShell financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyShell leadership team
Management profileNumber of profiles
Profiles2 records
MyShell funding detail
Funding detailFunding overview
Funding rounds2 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyShell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyShell
What does MyShell do?
MyShell operates a decentralized AI consumer layer platform that lets users discover, create, and monetize AI-native applications through a no-code agentic framework called ShellAgent. The platform offers generative AI tools for portraits, short videos, and chatbot/companion experiences, primarily distributed via web and Telegram, with a $SHELL token providing creator rewards and governance.
Is MyShell a public or private company?
MyShell is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyShell founded?
MyShell was founded in 2023. It employs 11 to 50 people.
Where is MyShell based?
MyShell is headquartered in San Francisco, United States, in the North America region.
How does MyShell make money?
Three revenue lines are on record. Telegram Stars / Energy Credits are the primary driver. The others are SHELL Token Trading and AI Agent Marketplace.
Who are MyShell's main competitors?
Emerging players on record are Botpress, PolyBuzz and Inworld AI. Broad incumbents are LangChain and Hugging Face. Direct peers are Chai AI, CrushOn AI, Character.ai, Replika and Poe by Quora.
Does MyShell have an API?
No public API is recorded for MyShell.
What industry is MyShell in?
MyShell's product category is AI Development Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of FSADAMAL, DAO Treasury, Governance & On-Chain Finance Tools. Its NAICS code is 5132 and its SIC code is 7372.