PickYourTrail
PickYourTrail is a Chennai-based online travel agency that designs, customizes, and books fully personalized international holiday itineraries for individual travelers, couples, families, and corporate clients across 60+ destinations via web, mobile, and franchise retail channels.
- Company typePrivate
- Founded2014
- HeadquartersChennai, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What PickYourTrail does
PickYourTrail (legal entity: Travel Troops Global Private Ltd.) is an India-headquartered, full-stack online travel agency founded in 2014 and based in Chennai, operating a digital platform that enables travelers to design, customize, and book fully personalized international holiday itineraries. The core product is a web and mobile itinerary builder that matches flights, accommodation, activities, transfers, and visa services against customer-specified pace, style, and budget, supplemented by human travel planners who fine-tune details and provide 24/7 in-app concierge support during trips. The company has served over 150,000 travelers across 60+ destinations and reports a 4.6/5 average rating across 8,250+ reviews.
The business operates a hybrid direct-to-consumer and selective B2B model. Consumer revenue is generated primarily through transaction fees on customized leisure packages spanning budget (under ₹50,000), mid-range (₹50,000–₹2,50,000), and luxury (₹2,50,000+) tiers, with destination coverage spanning Southeast Asia, Europe, the Middle East, Oceania, Africa, and North America. A new B2B vertical, "Offsites by Pickyourtrail," launched in May 2026 to capture corporate team retreat demand across 41 destinations. Distribution combines self-serve digital channels with a growing physical franchise footprint of 10 retail stores across Indian Tier-1 and Tier-2 cities, a Dubai regional office, and inside-sales support via phone and WhatsApp.
Reported financials for FY26 place revenue at ₹350–360 crore (~US$42M) with ~40% year-on-year topline growth. The company remains private and venture-backed, having raised an undisclosed round in March 2022 (with angel participation from Cred's Kunal Shah and IIFL Wealth's Vina Ahuja) to fund international expansion and product development. Tourism board partnerships (Australia/Queensland/Melbourne, Sentosa, Kenya) support destination supply and marketing.
PickYourTrail firmographics
Firmographics- Name
- PickYourTrail
- Legal name
- Travel Troops Global Private Ltd.
- Website
- https://pickyourtrail.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PickYourTrail is a Chennai-based online travel agency that designs, customizes, and books fully personalized international holiday itineraries for individual travelers, couples, families, and corporate clients across 60+ destinations via web, mobile, and franchise retail channels.
- Ownership category
- akta.pro rank
PickYourTrail industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where PickYourTrail is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
PickYourTrail business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Package Bookings: Revenue generated from selling customized international holiday packages to individual travelers, couples, families, and groups. Packages include flights, hotels, activities, transfers, and visa assistance bundled together with transparent per-person pricing ranging from budget to luxury tiers.
- Corporate Offsite Services: Dedicated corporate offsite vertical offering customized team retreats and strategy sessions for companies, leveraging over a decade of expertise in customized international holidays. Currently offers corporate offsites across 41 destinations globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly international packages targeting cost-conscious travelers |
| Unit Pricing | Pay-as-you-go | Mid-range packages for couples and families with balanced comfort and experience |
| Unit Pricing | Pay-as-you-go | Luxury and premium experiences for high-value travelers |
| Unit Pricing | Pay-as-you-go | Honeymoon-specific packages with romantic inclusions and perks |
| Unit Pricing | Pay-as-you-go | Corporate offsite packages for team retreats and strategy sessions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
PickYourTrail product offering
Product offeringCore offering
PickYourTrail designs, customizes, and books fully personalized international holiday packages for travelers, combining flights, accommodation, activities, transfers, and visas into a single itinerary through its digital platform with the support of human travel experts. It also offers pre-designed holiday tour packages, a corporate offsite vertical (Offsites by Pickyourtrail), visa assistance services, and access to its services through physical franchise stores.
Product overview
PickYourTrail operates as a travel aggregator platform offering customizable international and domestic holiday packages. The core product is the Custom International Holiday Packages platform which enables travelers to build personalized itineraries matched with flights, stays, and activities, supported by travel experts. This core platform is supplemented by themed package modules including Family Theme Packages, Honeymoon Theme Packages, and Adventure Theme Packages for specific traveler segments. The product portfolio also includes specialized destination-specific sub-products like Greece, Turkey, and Japan Honeymoon Packages. Additional offerings encompass Visa Services for multi-destination support, Offsites by Pickyourtrail (corporate team retreat vertical launched May 2026), International and Indian Tourism destination guides, and Physical Retail Stores for offline sales. The platform serves over 150,000 travelers across 60+ destinations with 24×7 support and transparent pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Offsites by Pickyourtrail: Dedicated corporate offsite vertical targeting companies seeking customized team retreats and strategy sessions across 41 destinations globally.
Products and services
- Custom International Holiday Packages Core offering where travelers design a personalized international holiday by selecting destination, flights, accommodation, activities, and transfers, which PickYourTrail's travel experts then refine and book end-to-end. Targeted at Indian consumers planning honeymoons, family trips, friend getaways, or solo international travel.
- Holiday Tour Packages Pre-curated, ready-to-book international tour packages to popular destinations, sold as fixed itineraries for travelers who prefer a standard plan over full customization. Targeted at Indian consumers seeking quicker booking of international holidays.
- Offsites by Pickyourtrail Dedicated corporate offsite and team retreat vertical that plans and manages end-to-end group offsites including flights, stays, activities, and ground arrangements. Targeted at Indian companies (HR, People & Culture, Admin teams) organizing team retreats domestically or internationally.
- Visa Services Visa application and documentation assistance for international destinations, offered as part of the holiday booking experience to remove the friction of handling visas separately. Targeted at Indian travelers booking international holidays.
- Pickyourtrail Franchise Retail Stores Physical franchise retail stores across India where customers can walk in for in-person consultation, itinerary planning, and booking of international holidays. Targeted at Indian consumers who prefer offline engagement alongside the digital channel.
Quantifiable outcome
- Over 1,50,000 travelers served across 60+ destinations
- +6 more outcomes
Companies that use PickYourTrail
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
PickYourTrail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PickYourTrail partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Australia Tourism BoardcoreOfficial tourism board partner for destination promotion. Featured as trusted partner on PickYourTrail platform with dedicated Australia travel packages including Queensland and Melbourne tourism offerings.
- Queensland TourismcoreRegional tourism board partnership under Australia tourism collaboration. Promotes Queensland destinations including Gold Coast and regional Queensland experiences.
- Melbourne TourismcoreCity-level tourism partnership for Melbourne destination promotion. Victoria tourism offerings featured alongside Melbourne-specific travel packages.
- Sentosa TourismcoreSingapore island resort destination partnership. Featured tourism board partner for Singapore/Sentosa travel packages and experiences.
- Kenya Tourism BoardcoreAfrican destination tourism partnership. Kenya travel deals and safari experiences promoted through official tourism board collaboration.
Scale indicators14 records
Recent moves2 records
Expansion highlights6 records
PickYourTrail competitors and assessment
Company assessmentDirect peers
- Veena World: Mumbai-based Indian tour operator focused on customized international group and FIT holidays. Direct peer in the bespoke outbound holiday segment.
- MakeMyTrip: India's largest OTA, offering flights, hotels, holiday packages and experiences to Indian outbound and domestic travelers. Directly competes with PickYourTrail in customized international holiday packages, though MakeMyTrip is far larger and more template-driven.
- Yatra Online: Listed Indian OTA providing flights, hotels and holiday packages to Indian consumers and corporate clients. Overlaps with PickYourTrail on customized leisure holidays and corporate travel.
- Cleartrip: Indian OTA owned by Flipkart that sells flights, hotels and curated holiday packages, increasingly focused on differentiated experiences. Comparable as a direct competitor for Indian outbound holiday bookings.
- EaseMyTrip: Listed Indian OTA offering flights, hotels and holiday packages at competitive pricing. Competes head-on with PickYourTrail in the Indian outbound holiday segment.
- SOTC Travel: Indian tour operator offering fixed and customizable international and domestic holiday packages. Direct competitor in the customized international holiday space.
Broad incumbents
- Thomas Cook (India): Established Indian tour operator and travel company with broad domestic and international holiday offerings, plus corporate travel. Overlaps with PickYourTrail on international packages but is a much older, broader incumbent.
Others
Emerging players
- TBO Tek: India-based B2B travel distribution platform serving travel agents with hotels, flights and packages. Adjacent comparable rather than direct competitor — addresses a similar ecosystem (Indian outbound travel intermediaries) on the supply side.
- Klook: Asia-based experiences and activities booking platform expanding in Southeast Asia and globally. Comparable as an emerging player in the activities/experiences layer that increasingly competes for the experiential travel wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PickYourTrail social profiles
Digital presencePickYourTrail financial estimates
Financial estimateRevenue estimate
Valuation estimate
PickYourTrail leadership team
Management profileNumber of profiles
Profiles2 records
PickYourTrail funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PickYourTrail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PickYourTrail
What does PickYourTrail do?
PickYourTrail designs, customizes, and books fully personalized international holiday packages for travelers, combining flights, accommodation, activities, transfers, and visas into a single itinerary through its digital platform with the support of human travel experts. It also offers pre-designed holiday tour packages, a corporate offsite vertical (Offsites by Pickyourtrail), visa assistance services, and access to its services through physical franchise stores.
Is PickYourTrail a public or private company?
PickYourTrail is a private company. It is classified as venture growth investor backed and is currently operating.
When was PickYourTrail founded?
PickYourTrail was founded in 2014. It employs 251 to 500 people.
Where is PickYourTrail based?
PickYourTrail is headquartered in Chennai, India, in the Asia region.
How does PickYourTrail make money?
Two revenue lines are on record. Package Bookings are the primary driver. The others are corporate Offsite Services.
Who are PickYourTrail's main competitors?
Direct peers on record are Veena World, MakeMyTrip, Yatra Online, Cleartrip, EaseMyTrip and SOTC Travel. Thomas Cook (India) is listed as a broad incumbent. Musafir is listed as an others. Emerging players are TBO Tek and Klook.
Does PickYourTrail have an API?
No public API is recorded for PickYourTrail.
What industry is PickYourTrail in?
PickYourTrail's product category is Online Travel Agency. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKAOAM, Multi-Destination/RTW (Round-the-World) Itinerary Planning. Its NAICS code is 561520 and its SIC code is 7900.