Bev
Bev is a canned wine brand offering eight premium California grape varietals with less than 1g of sugar, sold direct-to-consumer and through US retail under E. & J. Gallo Winery. The company targets health-conscious consumers and a female-empowerment-aligned community.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bev does
Bev is a consumer packaged goods company that produces and sells a portfolio of eight premium canned wines made with California Central Coast grapes, each containing less than 1 gram of sugar and ranging from 100-160 calories per serving. The product line spans sparkling and still formats across varietals including Sauvignon Blanc, Pinot Grigio, Pinot Noir, Rosé, and a 5% ABV spritzer marketed under the Pride SKU. Brand positioning is built around female empowerment, with the "Made by Chicks" identity, LGBTQ+ community support, and a focus on social occasions and health-conscious consumers seeking low-sugar, portable alcoholic beverage options. Bev operates as a portfolio brand under E. & J. Gallo Winery, one of the largest family-owned wineries in the United States, headquartered in Modesto, California, and the Bev and Bev logo are trademarks held by Gallo.
The company sells directly to consumers through its e-commerce website at drinkbev.com, which also serves as a content and brand storytelling hub, and distributes through US retail locations supported by a "Find Near Me" retail locator tool. Marketing is concentrated in organic social media channels, primarily Instagram under the @DRINKBEV handle, alongside the website. There is no mobile app, public API, or disclosed integration ecosystem, and the company does not appear to rely on enterprise or B2B distribution; revenue is generated through one-time product purchases by individual consumers. Pricing is not publicly disclosed.
Bev was founded in 2017 and is led by founder and CEO Alix Peabody. The company has raised approximately $24 million in disclosed funding across rounds from 2018 through 2021, including a $7 million round led by Founders Fund in 2019 and a $16 million round in 2021 led by Pareto Holdings and True Capital Management. Headcount is reported at 11-50 employees. Operating geographies are limited to the United States.
Bev firmographics
Firmographics- Name
- Bev
- Legal name
- E & J. Gallo Winery
- Website
- https://drinkbev.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bev is a canned wine brand offering eight premium California grape varietals with less than 1g of sugar, sold direct-to-consumer and through US retail under E. & J. Gallo Winery. The company targets health-conscious consumers and a female-empowerment-aligned community.
- Ownership category
- akta.pro rank
Bev industry classification
Industry- Product category
- Canned Wine
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Bev is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bev business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Wine Product Sales: Bev generates revenue through direct sales of canned premium wines to consumers via e-commerce and retail distribution channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bev product offering
Product offeringCore offering
Bev manufactures and sells a portfolio of eight premium canned wines made from California Central Coast grapes, each containing less than 1g of sugar per serving. The product line spans still and sparkling varietals (Rosé, Sauvignon Blanc, Pinot Grigio, Pinot Noir, Bubbly Rosé, Bubbly White, Bubbly Sauvignon Blanc) plus a 5% ABV wine spritzer, all packaged in recyclable aluminum cans at 100-160 calories and 2.5-3 carbs per can.
Product overview
Bev is a wine company offering a portfolio of premium canned wines made with California grapes, all featuring less than 1g of sugar. The product line consists of eight distinct varietals: Glam (Bubbly Rosé), Glitz (Bubbly White), Rosé, Blanc (Sauvignon Blanc), Glow (Bubbly Sauvignon Blanc), Gris (Pinot Grigio), Noir (Pinot Noir), and Pride (a 5% ABV spritzer). The wines range from extra dry to sweet profiles with varying levels of fizziness, and are marketed as low-calorie, low-carb alternatives to traditional wine. All products are canned and sourced from Central Coast, California grapes.
Differentiator
Problem solved
Functional benefit
Products and services
- Glam Bubbly Rosé canned premium wine with an Extra Crisp and Extra Fizzy profile, featuring notes of strawberries, raspberries, and white peach. Marketed as part of Bev's low-sugar (less than 1g) canned wine range for adult consumers.
- Glitz Bubbly White canned premium wine that is Extra Dry and Extra Fizzy, with notes of white peach, green apple, and tropical lime. Positioned as a low-sugar sparkling alternative to traditional white wine.
- Rosé Dry Rosé canned premium wine with a lil' fizzy profile, featuring aromatics of strawberry and raspberry paired with a crisp white peach finish. Sold as part of Bev's under-1g-sugar wine portfolio.
- Blanc Sauvignon Blanc canned premium wine with a Zippy profile and lil' fizzy finish, featuring aromatics of crisp green apple, white nectarine, and light fresh citrus. Marketed as a low-sugar canned white wine.
- Glow Bubbly Sauvignon Blanc canned premium wine with an Extra Zippy and Extra Fizzy profile, bursting with notes of citrus and tropical fruit. Marketed as a modern, low-sugar sparkling white wine.
- Gris Pinot Grigio canned premium wine that is Bright with a lil' fizzy finish, featuring aromatics of elderberry and honey with light refreshing notes of green apple and peach. Positioned within Bev's low-sugar canned wine range.
- Noir Pinot Noir canned premium wine with an Edgy profile and lil' fizzy finish, featuring notes of black cherry and raspberry at 12.5% ABV. Sold as Bev's low-sugar canned red wine.
- Pride 5% ABV spritzer made with premium Blanc wine and crisp clean bubbles, featuring elderflower and fresh pear notes. Zero sugar, positioned as part of Bev's Pride community initiative supporting the LGBTQ+ community.
Companies that use Bev
Customer profileSegments2 records
Ideal customer profiles2 records
Bev technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bev partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Bev competitors and assessment
Company assessmentDirect peers
- Babe Wine: Babe is a canned wine brand with a playful, social, influencer-led positioning and a low-calorie/low-sugar profile that closely mirrors Bev's product strategy and consumer target. Both brands compete for the same occasion-driven canned wine buyer and rely on social-media-driven brand building.
- Archer Roose: Archer Roose is a premium canned wine brand offering varietals (Pinot Noir, Rosé, Sauvignon Blanc, etc.) in single-serve cans, directly overlapping Bev's canned varietal SKU mix and retail/DTC distribution model. Both target health- and convenience-oriented wine drinkers.
- Avaline: Avaline is a clean-label canned and bottled wine brand built around transparent ingredients and a lifestyle identity. It competes with Bev in the premium, values-driven canned wine segment and shares a similar DTC-plus-retail go-to-market.
- Yes Way Rosé: Yes Way Rosé is a canned and bottled rosé wine brand with a playful, social-occasion brand identity. It overlaps Bev directly on the bubbly rosé SKU and on the female-skewing, social-occasion consumer Bev targets.
- Union Wine Company (Underwood): Underwood, the canned wine line from Union Wine Company, is one of the original canned wine brands in the US. It competes with Bev across varietals in cans, in both retail and DTC, and targets a similar convenience-minded wine consumer.
- Dark Horse Wine: Dark Horse is a value-positioned canned and bottled wine brand (also housed within E. & J. Gallo, like Bev) that competes in the same grocery and mass channels. It is a same-portfolio peer and a likely substitute on shelf for price-sensitive canned wine shoppers.
- Copper & Crane Wine: Copper & Crane is a canned wine brand offering Chardonnay, Pinot Noir, Rosé, and Red Blend in single-serve cans. It is directly comparable to Bev on product format, varietal range, and retail/DTC distribution.
- The Missing V Wine: The Missing V is a canned wine brand offering Prosecco, Rosé, Moscato, and Red Blend in cans with a fun, social-occasion positioning. It directly competes with Bev for share in the bubbly canned wine segment.
Broad incumbents
- E. & J. Gallo Winery: E. & J. Gallo Winery is the parent company that owns the Bev trademark and operates the brand. As one of the largest wine producers globally, it provides Bev with production, sourcing, and distribution scale, and is the broader incumbent context for any investment in Bev.
- Constellation Brands: Constellation Brands is a major global wine, beer, and spirits conglomerate with a deep US wine portfolio (e.g., Kim Crawford, Meiomi) and meaningful canned/RTD exposure. It represents the broad incumbent competitive context for Bev in retail and on-trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bev social profiles
Digital presenceBev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bev leadership team
Management profileNumber of profiles
Profiles1 record
Bev funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bev
What does Bev do?
Bev manufactures and sells a portfolio of eight premium canned wines made from California Central Coast grapes, each containing less than 1g of sugar per serving. The product line spans still and sparkling varietals (Rosé, Sauvignon Blanc, Pinot Grigio, Pinot Noir, Bubbly Rosé, Bubbly White, Bubbly Sauvignon Blanc) plus a 5% ABV wine spritzer, all packaged in recyclable aluminum cans at 100-160 calories and 2.5-3 carbs per can.
Is Bev a public or private company?
Bev is a private company. It is classified as corporate owned and is currently operating.
When was Bev founded?
Bev was founded in 2017. It employs 1 to 10 people.
Where is Bev based?
Bev is headquartered in Los Angeles, United States, in the North America region.
How does Bev make money?
One revenue line is on record: wine Product Sales.
Who are Bev's main competitors?
Direct peers on record are Babe Wine, Archer Roose, Avaline, Yes Way Rosé, Union Wine Company (Underwood), Dark Horse Wine, Copper & Crane Wine and The Missing V Wine. Broad incumbents are E. & J. Gallo Winery and Constellation Brands.
Does Bev have an API?
No public API is recorded for Bev.
What industry is Bev in?
Bev's product category is Canned Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.