Hera Fertility

Name

Hera Fertility

Legal name

Hera Fertility

Website

https://herafertility.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Male Fertility Testing Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Prepackaged Software (7372)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)

Keywords

• Male fertility testing
• Semen analysis
• Telemedicine fertility
• At-home fertility test
• Fertility diagnostics

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hera Fee - Lab Order Service: $60 one-time fee per order covering physician-signed lab requisition, AI-powered analysis of results, SmartScore assessment, and personalized recommendations. Lab test fees paid separately at the lab ($150-200 cash or insurance)
2. DNA Fragmentation Test Package: $405 total package including at-home collection kit, dry ice shipping, ReproSource laboratory analysis for DNA Fragmentation Index (DFI) and oxidative stress, plus $60 Hera fee for analysis and coordination
3. Y Chromosome Microdeletion Test Package: $445 total package including blood collection kit, ReproSource PCR-based AZF deletion analysis, genetic counseling recommendations, plus $60 Hera fee for ordering and coordination
4. Doctor Consultation: $20 for 20-minute 1:1 video consultation with board-certified fertility specialist including personalized action plan and follow-up email support
5. Post-Vasectomy Test: $60 Hera fee for physician-signed verification test plus lab fees, confirming vasectomy success 8-12 weeks post-surgery with 24-48 hour results

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hera Fertility is a direct-to-consumer telemedicine platform for male fertility care that provides physician-signed lab orders for semen analysis at 500+ CLIA-certified labs across North America without requiring a doctor visit. The platform delivers AI-powered SmartScore analysis of semen parameters (count, motility, morphology, volume, pH) within 2-5 days, supplemented by at-home advanced tests including DNA Fragmentation Index testing and Y Chromosome Microdeletion genetic testing, plus on-demand video consultations with board-certified fertility specialists.

Product overview

Hera Fertility is a male fertility testing platform offering a portfolio of diagnostic products centered on AI-powered semen analysis. The core product is the Semen Analysis test, which provides 13+ sperm parameter testing at 500+ CLIA-certified labs with an AI-powered SmartScore assessment. This core is supplemented by specialized add-on tests including the DNA Fragmentation Test (at-home kit using ReproSource technology), Y Chromosome Microdeletion Test (genetic testing for AZF deletions), and Post-Vasectomy Sperm Test. Additional services include a Doctor Consultation feature (20-minute video call with fertility specialist) and free AI-powered upload analysis for existing lab results. The platform differentiates through its AI interpretation engine, partnerships with certified labs nationwide, and physician-ordered testing without requiring a clinic visit.

Differentiator

Problem solved

Functional benefit

Products and services

• Semen Analysis Complete semen analysis at 500+ CLIA-certified labs testing 13+ sperm parameters including count, concentration, motility, morphology, volume, pH, and liquefaction time. Includes physician-signed lab order, AI-powered SmartScore assessment with WHO reference range comparison, personalized recommendations, and results in 2-5 days. $60 Hera fee plus separate $150-200 lab fee or insurance.
• DNA Fragmentation Test At-home sperm DNA integrity test kit analyzing DNA Fragmentation Index (DFI) and oxidative stress using ReproSource's acridine orange flow cytometry and chemiluminescence technology. Includes collection kit with cryovials, dry ice shipping, comprehensive results in 7 days, and personalized fertility recommendations. $405 total package including $345 Advanced Semen Report and $60 Hera fee. Designed for unexplained infertility, recurrent miscarriages, or failed IVF cycles.
• Y Chromosome Microdeletion Test Genetic testing for male infertility detecting AZF deletions (AZFa, AZFb, AZFc) on the Y chromosome through ReproSource's PCR-based analysis. Identifies genetic causes of azoospermia and severe oligospermia, predicts TESE sperm retrieval success rates, and guides treatment decisions. $445 total package including $385 YCMD Genetic Test and $60 Hera fee. Complete package includes blood collection kit and 14-day results turnaround.
• Post-Vasectomy Sperm Test Professional vasectomy verification testing confirming zero sperm count after vasectomy procedure. Recommended timing 8-12 weeks post-surgery, includes sperm count and motility parameters, results in 24-48 hours from CLIA-certified labs, with physician-signed orders and insurance coverage support. $60 Hera fee plus lab fees.
• Doctor Consultation 20-minute personal video consultation with a board-certified fertility specialist (including Dr. Sajad Zalzala, MD, Functional Medicine) combined with AI-powered analysis. Includes comprehensive report review, personalized action plan, and follow-up email support. $20 per consultation.
• Free Results Upload (AI Analysis) Freemium offering allowing customers to upload existing semen analysis reports from any lab (Quest, LabCorp, clinic, hospital) for instant free AI analysis, SmartScore assessment, and personalized recommendations. No signup or credit card required for initial analysis.

Quantifiable outcome

• 2-5 days from lab visit to expert insights vs 4-6 weeks traditional healthcare
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mayo Clinic Platform AcceleratecoreStrategic or Co-development PartnerSelected for Mayo Clinic Platform Accelerate program to clinically validate AI models for male fertility interpretation using Mayo Clinic's data and expertise.
• ReproSourcecoreTechnology or IntegrationCLIA-certified laboratory partner providing Y Chromosome Microdeletion (YCMD) testing via PCR analysis and DNA Fragmentation testing via acridine orange flow cytometry and chemiluminescence technology.
• NC IVF LabscoreStrategic or Co-development PartnerPartner laboratory with Anil Dubey PhD serving as VP Research. NC IVF Labs contributes clinical expertise to Hera's medical advisory board and provides validation data.
• Perch FertilityminorChannel Partner/ Reseller/ DistributorFeatured partner in Hera's trusted partner network for fertility testing services.
• Center for Reproductive Health & Gynecology (CRH&G)coreChannel Partner/ Reseller/ DistributorHera's recommended partner for Los Angeles, trusted by hundreds of patients. Preferred partner status with dedicated support.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Legacy: Direct competitor offering at-home male fertility testing including semen analysis with AI-driven interpretation and DNA fragmentation. Targets the same customer segment with a vertically integrated at-home collection model.
• Fellow: Direct competitor in male fertility offering at-home sperm testing, supplements, and clinician consultations. Competes for the same target buyer — men seeking proactive reproductive health assessment.
• Mojo: Direct competitor providing at-home male fertility testing with AI analysis and access to fertility specialists. Competes on similar D2C positioning and clinical credibility.
• ExSeed Health: Direct competitor in at-home sperm testing with a smartphone-based microscope and lifestyle intervention programs. Operates primarily in Europe but shares the same product category and value proposition.
• YO Home Sperm Test: Direct competitor offering FDA-cleared at-home smartphone-based sperm testing. Competes on the same at-home, privacy-first, fast-result value proposition.

Emerging players

• Posterity Health: Emerging male fertility clinic and telehealth platform focused on male reproductive health. Overlaps with Hera in the diagnostic and consultation layer but is more clinical in delivery.

Broad incumbents

• Ro: Broad incumbent in men's digital health and telehealth with male fertility offerings including at-home sperm testing under its Roman platform. Has substantially more capital and a wider portfolio of services.
• Hims & Hers Health: Broad incumbent in consumer telehealth with a men's health and reproductive offering. Publicly traded with significant marketing reach and the resources to launch or acquire a direct male fertility product.
• CCRM Fertility: Large, established fertility clinic network. Both a partner lab on Hera's network and a broad incumbent that could expand into the D2C male fertility testing category directly.

Others

• Labcorp: Major clinical laboratory network that is both a partner on Hera's lab network and a potential competitor or disintermediator. Could launch its own D2C male fertility offering or absorb upstream margin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/herafertillity
• Xx.com/herafertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hera Fertility