Legacy
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Legacy firmographics
Firmographics- Name
- Legacy
- Legal name
- Give Legacy, Inc.
- Website
- https://givelegacy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Legacy industry classification
Industry- Product category
- Male fertility services
- NAICS
- Family Planning Centers (621410)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
- akta.pro secondary industries
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)
Keywords
Where Legacy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Legacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Semen analysis kits (one-time purchase): Direct-to-consumer sales of mail-in semen analysis kits at tiered price points: Basic ($145), Standard ($295), and Advanced with DNA fragmentation testing ($495). Customers can purchase directly via e-commerce or through insurance/benefits coverage, often at $0 out-of-pocket.
- Annual sperm cryostorage subscriptions: Recurring annual storage plans bundled with semen analysis and collection kits. For Today bundle ($486/yr, $245 per sample per year), For Tomorrow ($1,495/3yr), For The Future ($2,095/10yr), and Forever ($3,496.50/25yr, 12 vials across 3 samples). Renewable annual contracts create predictable recurring revenue.
- Male fertility supplement sales: Direct e-commerce sales of Legacy's science-backed Male Fertility Supplement (10 active ingredients, 3-month supply) priced at $195. Final sale, HSA/FSA eligible with letter of medical necessity.
- Insurance and benefits reimbursements: Revenue from in-network coverage with major health plans (Aetna, Cigna, Emblem, UnitedHealthcare), fertility benefits providers (Progyny, Carrot, Maven, WIN Fertility, Stork Club, Kindbody), and VA/military channels (Optum VA Community Care Network, TriWest, TRICARE West), often delivering $0 out-of-pocket patient pricing.
- B2B clinic and healthcare provider partnerships: Revenue from the Legacy Network of over 400 fertility and urology clinics across the United States, including post-vasectomy preservation/testing solutions for vasectomy clinics serving over 50,000 patients. Includes exclusive clinic pricing, staff training, and patient education.
- Marketplace distribution: Featured partner placement on the Carrot Collective marketplace (clinically vetted products for fertility and hormonal health), plus WeSalute and ID.me military marketplaces, driving incremental traffic and acquisition.
- Financing and consumer payment plans: Affirm-based monthly financing plans offered on kits and bundles (e.g., $25/mo for Standard Analysis, $42/mo for For Tomorrow, $97/mo for Forever), enabling access to higher-priced bundles via pay-over-time options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Semen Analysis |
| One time/ perpetual license | Pay-as-you-go | Standard Semen Analysis |
| One time/ perpetual license | Pay-as-you-go | Advanced Semen Analysis with DNA Fragmentation |
| Subscription | Annual | For Today bundle (1 year) |
| Subscription | Multi-year contract | For Tomorrow bundle (3 years) |
| Subscription | Multi-year contract | For The Future bundle (10 years) |
| Subscription | Multi-year contract | Forever bundle (25 years) |
| One time/ perpetual license | Pay-as-you-go | Male Fertility Supplement |
| Unit Pricing | Pay-as-you-go | ProteX™ Semen Collection Cup |
| One time/ perpetual license | Pay-as-you-go | Post-Vasectomy Semen Analysis |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Legacy product offering
Product offeringCore offering
Legacy (Give Legacy, Inc.) operates a direct-to-consumer digital male fertility clinic that delivers clinic-grade sperm testing and long-term cryopreservation through a mail-in workflow. Customers order at-home semen analysis kits and sperm freezing bundles, collect samples privately, and ship them overnight to Legacy's CLIA-certified and CLEP-approved andrology lab for diagnostic analysis and multi-geographic cryogenic storage. The company also offers a Male Fertility Supplement, a pre-freeze STI test, a post-vasectomy analysis kit, and a proprietary Sperm Insights longitudinal data platform.
Product overview
Legacy (Give Legacy, Inc.) operates a unified digital male fertility platform combining at-home sperm testing, long-term cryopreservation, and clinical-grade analysis in a single mail-in workflow. The core product line is the at-home semen analysis kit, offered in three tiers: the Basic Semen Analysis ($145), Standard Semen Analysis with morphology and Sperm Insights dashboard ($295), and Advanced Semen Analysis with DNA Fragmentation Testing ($495). Customers can layer these tests with one of four cryopreservation bundles — For Today (1 year), For Tomorrow (3 years), For The Future (10 years), and Forever (25 years, 12 vials). Adjacent offerings include the Male Fertility Supplement, an STI Testing kit, and a Post-Vasectomy Semen Analysis. The recently launched Sperm Insights data platform turns analysis results into longitudinal health tracking via a proprietary Sperm Score, while the ProteX Semen Collection Cup (developed with Reproductive Solutions) is integrated into all kits. The underlying clinical service is delivered through Legacy's CLIA-certified, CLEP-approved andrology lab, supported by the Legacy Network of 400+ partner clinics.
Differentiator
Problem solved
Functional benefit
Brands
- Sperm Insights: A first-of-its-kind data platform that transforms clinical semen analysis data into personalized, longitudinal health insights with a proprietary Sperm Score metric.
- Male Fertility Supplement
Products and services
- At-Home Semen Analysis Kit Mail-in, clinic-grade at-home semen analysis kit offered in three tiers — Basic ($145, volume, count, concentration, motility), Standard ($295, plus morphology and lifetime Sperm Insights dashboard), and Advanced ($495, plus Halosperm DNA fragmentation testing). Designed for men trying to conceive, planning IUI/IVF, screening donors, or proactively assessing sperm health; processed in Legacy's CLIA-certified and CLEP-approved andrology lab.
- Sperm Cryopreservation Bundle Mail-in sperm freezing and cryogenic storage bundles, with annual renewable contracts at $245 per sample per year. Options include For Today (1 year, 1 sample), For Tomorrow (3 years, 2 samples), For The Future (10 years, 2 samples), and Forever (25 years, 12 vials across 3 samples with Advanced Semen Analysis, STI testing, and lifetime multi-location storage). Samples are split across multiple cryogenic facilities using liquid nitrogen vapor slow-freeze at -196°C; for pre-vasectomy, pre-deployment, pre-TRT, pre-gender-affirming care, and oncology preservation.
- Post-Vasectomy Semen Analysis Mail-in post-vasectomy semen analysis ($145) measuring sperm concentration with manual verification of azoospermia, conformant with AUA guidelines. Designed to increase compliance with post-vasectomy testing and is sold direct-to-consumer and through the Legacy Network of urology and vasectomy clinics.
- Male Fertility Supplement
- Pre-Freeze STI Test Kit
- Sperm Insights Data Platform Proprietary data platform that converts clinical semen analysis results into personalized longitudinal health tracking, featuring a proprietary Sperm Score metric, age-based benchmarking, trend monitoring, and connections between sperm health and broader wellness. Lifetime access is bundled with the Standard and Advanced Semen Analysis kits. Positions Legacy alongside consumer health platforms such as Function Health, WHOOP, and Oura.
- ProteX Semen Collection Cup Trademarked ProteX™ Semen Collection Cup co-developed with Reproductive Solutions; supports sample integrity for up to 24 hours, minimizes environmental exposure, and reduces leakage during transport. Priced at $99.95 standalone or included at no extra cost in Legacy's semen analysis and cryopreservation kits; delivers ~30% faster transit and 11% greater motility retention versus competing at-home options.
- Virtual Fertility Consultation
Quantifiable outcome
- Up to 54% higher patient compliance with at-home semen collection vs. traditional clinics
- +10 more outcomes
Companies that use Legacy
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Legacy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature7 records
Legacy partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship — co-developed product included across legacy's kit line., strategic research collaboration partner for the $1m sperm study., core distribution — major in-network health insurance plans enabling $0 out-of-pocket access., core distribution — employer fertility benefits providers enabling $0 out-of-pocket access and employee benefit funds., flagship — covers over 9m us veterans with semen analysis and storage at 100% with a provider referral., core — covers active-duty and reserve military members., strategic — flagship military nonprofit partner enabling complementary service to navy seals., strategic — flagship military nonprofit partner enabling complementary service to green berets., strategic — military nonprofit partner providing discounts for military families., minor — discount distribution channel for active-duty and veterans., minor — verification-based marketplace channel for military discount., minor — discount distribution for veterans., strategic — featured launch partner in carrot's curated marketplace., core — trusted referral partners for transgender and gender-diverse patients., strategic — legacy-funded research collaboration published in human reproduction., strategic — research grant sponsor and standards-body partner., strategic — crada partner on veteran fertility research., core — embedded financing partner across kits and bundles., strategic — covers nypd members for high-risk occupation fertility preservation. and strategic — military fertility pilot partner..
- Reproductive Solutionsflagship — co-developed product included across legacy's kit line.Co-developed the ProteX™ Semen Collection Cup, launched in May 2026. The cup maintains sample integrity for up to 24 hours, minimizes environmental exposure, and reduces leakage during transport. It is priced at $99.95 standalone and included at no extra cost in Legacy's semen analysis and cryopreservation kits, with 30% faster transit times and 11% greater motility retention versus competitors.
- IVF Academy USAstrategic research collaboration partner for the $1m sperm study.Collaborating with Legacy on the $1 million 'Sperm Study' (launched May 2026) — a multi-phase clinical research initiative enrolling up to 250 participants to evaluate at-home semen collection for IVF and IUI, assessing motility, DNA fragmentation, and post-thaw viability under real-world shipping conditions. Findings are expected to inform improved specimen collection protocols, shipping standards, and clinical decision-making.
- Aetna, Cigna, Emblem, UnitedHealthcarecore distribution — major in-network health insurance plans enabling $0 out-of-pocket access.In-network coverage with leading U.S. health insurance plans: Aetna, Cigna, Emblem, and UnitedHealthcare (state-dependent). Coverage applies to sperm testing and freezing, allowing many patients to pay $0 out-of-pocket depending on plan.
- Progyny, Carrot, Maven, WIN Fertility, Stork Club, Kindbodycore distribution — employer fertility benefits providers enabling $0 out-of-pocket access and employee benefit funds.In-network with major employer fertility benefits providers, allowing members to access up to $10,000 in fertility care funds for Legacy's services. Cited for both testing and freezing coverage.
- U.S. Department of Veterans Affairs (Optum VA Community Care Network, TriWest)flagship — covers over 9m us veterans with semen analysis and storage at 100% with a provider referral.In-network with Optum VA Community Care Network and TriWest, covering semen analysis and storage for veterans. Legacy signed contracts to serve over 9 million US veterans. Veterans need only a referral from their VA provider to access 100% covered services. Legacy is listed as 'Give Legacy, Inc., located in New York' (NPI 1366068454) for VA billing.
- TRICARE Westcore — covers active-duty and reserve military members.In-network with TRICARE West for active-duty and reserve military members. Provides discounted or fully covered at-home semen analysis and sperm freezing services for military families.
- Military Family Building Coalition (Tadpole Project)strategic — flagship military nonprofit partner enabling complementary service to navy seals.Partnership offers complementary (free) sperm testing and freezing to Naval Special Warfare service members (Navy SEALs) through the Tadpole Project program.
- Green Beret Foundationstrategic — flagship military nonprofit partner enabling complementary service to green berets.Partnership offers complementary sperm testing and freezing to U.S. Army Special Forces (Green Berets) through the Green Beret Foundation.
- Operation Baby Foundationstrategic — military nonprofit partner providing discounts for military families.Partnership provides discounted sperm testing and freezing for military families seeking fertility treatments through the Operation Baby Foundation non-profit.
- WeSaluteminor — discount distribution channel for active-duty and veterans.Discount distribution partnership offering 20% off Legacy services via the WeSalute rewards platform for military members and veterans.
- ID.meminor — verification-based marketplace channel for military discount.Marketplace listing on ID.me enables military and veteran ID verification for a 10% discount on Legacy services.
- Veterans Advantageminor — discount distribution for veterans.Partnership provides veteran discounts on Legacy's at-home semen analysis and sperm freezing services.
- Carrot Fertility (Carrot Collective marketplace)strategic — featured launch partner in carrot's curated marketplace.Featured as one of seven launch partners in the Carrot Collective curated marketplace for fertility and hormonal health products (December 2025). Available to all Carrot members globally at no additional cost to employers.
- FOLX Health, Plume, Children's Hospital of Philadelphia, WPATHcore — trusted referral partners for transgender and gender-diverse patients.Trusted-by partnerships with leading LGBTQ+ telehealth platforms (FOLX, Plume), pediatric research hospitals (Children's Hospital of Philadelphia), and clinical associations (WPATH — World Professional Association for Transgender Health) route transgender patients to Legacy for fertility preservation prior to gender-affirming hormone therapy or surgery.
- Harvard University (Lidia Mínguez-Alarcón et al.)strategic — legacy-funded research collaboration published in human reproduction.Legacy funded research with Harvard on occupational factors and markers of testicular function among men attending a fertility center (Lidia Mínguez-Alarcón et al., Human Reproduction, April 2023).
- American Society for Reproductive Medicine (ASRM)strategic — research grant sponsor and standards-body partner.Legacy supported ASRM's 2023 Pilot & Exploratory Grant Awardee (Audrey Gaskins, ScD) for research on microplastics and male fertility. Legacy is also referenced as affiliated with ASRM standards on its 'How it works' page.
- U.S. Department of Veterans Affairs (Veterans Health Administration)strategic — crada partner on veteran fertility research.2023 Cooperative Research and Development Agreement (CRADA) with the Veterans Health Administration funding a Veteran fertility study.
- Affirmcore — embedded financing partner across kits and bundles.Embedded buy-now-pay-later financing integration across Legacy's kit and bundle lineup (e.g., $25/month for Standard Analysis, $42/month for For Tomorrow, $97/month for Forever), expanding affordability and basket size.
- EmblemHealth (NYPD coverage)strategic — covers nypd members for high-risk occupation fertility preservation.Legacy is in-network with EmblemHealth, which covers NYPD. Used by high-risk occupation customers (police, firefighters, manufacturing/agricultural workers) for at-home sperm testing and freezing.
- Upstream Fertilitystrategic — military fertility pilot partner.Upstream Fertility partnered with Legacy (announced October 2025) on a pilot program measuring sperm health improvements after 10 weeks of personalized coaching for active-duty service members and Veterans.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Legacy competitors and assessment
Company assessmentDirect peers
- Dadi: Dadi is the closest direct competitor, offering at-home mail-in sperm collection, analysis, and cryopreservation. Like Legacy, it sells DTC subscription storage plans and targets men planning for future fertility, making it a near-identical substitute in the at-home male fertility category.
- California Cryobank: California Cryobank is a long-established sperm bank offering donor sperm, sperm analysis, and long-term storage. It is a traditional-clinic competitor to Legacy, and the at-home/mail-in channel is structurally taking share from cryobanks that require in-person visits.
- Cryos International: Cryos is one of the world's largest sperm banks offering donor sperm and storage services. It represents the traditional sperm-bank category Legacy is disrupting with its at-home mail-in model and lower cost structure.
- Fairfax Cryobank: Fairfax Cryobank is a long-established U.S. sperm bank offering donor sperm, fertility testing, and long-term storage. It is a traditional clinic-side competitor against which Legacy's at-home model competes on convenience, cost, and turnaround time.
Broad incumbents
- Hims & Hers Health: Hims is a broad DTC men's health and telehealth platform offering treatments for hair loss, sexual health, and hormonal optimization. It overlaps with Legacy at the men's health/sexual wellness consumer and overlaps in TRT-related use cases, though it does not specialize in fertility testing or cryopreservation.
- Ro: Ro is a direct-to-patient telehealth and men's health company (Roman, Rory) covering fertility, sexual health, weight loss, and primary care. Ro's fertility offerings and men's health orientation make it a broad incumbent competitor with overlapping consumer base and cross-sell potential.
- Carrot Fertility: Carrot is a leading employer-sponsored fertility benefits platform and Legacy's distribution partner through the Carrot Collective marketplace. While not a direct product competitor, Carrot shapes member access to fertility services (including Legacy) and could build or partner with competing at-home fertility offerings.
- Progyny: Progyny is a leading employer fertility benefits provider whose members can use Legacy services. As a payer partner, Progyny is more of a distribution channel than competitor, but it shapes which fertility providers employees access and could expand into men's fertility testing directly.
- Maven Clinic: Maven is a virtual care platform for women's and family health, including fertility, pregnancy, and postpartum. Maven's fertility benefits include male partner testing referrals and overlap with Legacy in family-building journeys, particularly for employer-sponsored benefit cohorts.
- Kindbody: Kindbody is a fertility clinic chain and employer benefits provider offering virtual and in-person fertility care. It competes with Legacy in employer fertility benefit ecosystems (some Kindbody plans cover Legacy) and offers its own sperm analysis and cryopreservation services in clinic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Legacy social profiles
Digital presenceLegacy compliance and trust
Trust signalCompliance4 records
Legacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legacy leadership team
Management profileNumber of profiles
Profiles12 records
Legacy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legacy
What does Legacy do?
Legacy (Give Legacy, Inc.) operates a direct-to-consumer digital male fertility clinic that delivers clinic-grade sperm testing and long-term cryopreservation through a mail-in workflow. Customers order at-home semen analysis kits and sperm freezing bundles, collect samples privately, and ship them overnight to Legacy's CLIA-certified and CLEP-approved andrology lab for diagnostic analysis and multi-geographic cryogenic storage. The company also offers a Male Fertility Supplement, a pre-freeze STI test, a post-vasectomy analysis kit, and a proprietary Sperm Insights longitudinal data platform.
Is Legacy a public or private company?
Legacy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Legacy founded?
Legacy was founded in 2019. It employs 11 to 50 people.
Where is Legacy based?
Legacy is headquartered in New York, United States, in the North America region.
How does Legacy make money?
Seven revenue lines are on record. Semen analysis kits (one-time purchase) is the primary driver. The others are annual sperm cryostorage subscriptions, male fertility supplement sales, insurance and benefits reimbursements, B2B clinic and healthcare provider partnerships, marketplace distribution and financing and consumer payment plans.
Who are Legacy's main competitors?
Direct peers on record are Dadi, California Cryobank, Cryos International and Fairfax Cryobank. Broad incumbents are Hims & Hers Health, Ro, Carrot Fertility, Progyny, Maven Clinic and Kindbody.
Does Legacy have an API?
No public API is recorded for Legacy.
What industry is Legacy in?
Legacy's product category is Male fertility services. Its primary akta.pro industry code is HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility), with a secondary code of HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 621410 and its SIC code is 2835.