Cust2Mate
Cust2Mate builds AI-powered modular smart shopping carts (13.3-inch touchscreen, sensor fusion, on-cart payment) for enterprise grocery and retail chains, monetizing through hardware, subscriptions, retail-media advertising, and shopper-data analytics.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cust2Mate does
Cust2Mate is an Israel-headquartered (Giv'atayim) smart-cart platform company and wholly-owned subsidiary of NASDAQ-listed A2Z Cust2Mate Solutions Corp. (ticker AZ). Its flagship product, Cust2Mate 3.0, is a modular, AI-powered smart-cart kit comprising a detachable 13.3-inch touchscreen panel that retrofits onto any standard shopping cart, integrating barcode scanning, computer vision, weight sensors, RFID, and an AI anomaly-detection engine. The platform supports on-cart payment, loyalty integration, real-time personalized promotions, in-cart retail-media advertising, and a multi-layer anti-shrinkage security stack, all managed through a 360° fleet-management backend with an OpenAPI for third-party apps.
The company sells primarily to enterprise grocery and retail chains through direct enterprise sales backed by 5-20 cart, 30-60 day proof-of-concept pilots, supplemented by regional channel partners (notably IR2S for France). Revenue comes from a mix of hardware sales, subscription/leasing where Cust2Mate retains cart ownership, retail-media revenue-share with CPG advertisers, and data-monetization services. Named enterprise customers include Carrefour Israel (four-year, ~$50M, 4,000-cart deal), Yochananof (expansion to 3,000 carts), Carrefour France (Paris pilot, with potential replacement of 50,000 Scan&Go devices), Monoprix, Morton Williams, HaStock, Super Sapir, and Migros Ticaret A.Ş.
Cust2Mate is at an inflection point: Q1 2026 revenue of $3.3M was up 114% year-over-year on a FY2025 preliminary base of $8.9-9.5M, with ~2,500 carts delivered globally and a contracted backlog of approximately $195M covering 19,000+ carts to be deployed by end-2027. The company raised $45M in equity in September 2025 (anchored by Wellington Management and other global institutions) and added a $30M non-dilutive bank line of credit in May 2026 secured by purchase orders, holding ~$68.5M in cash as of December 31, 2025. It launched a dedicated Retail Media Division in January 2026 and an AI and Business Insights Division in October 2025, with operational mass-production capacity in China and commercial presence in Israel, the US, Canada, France, and emerging channels in Central America and Southeast Asia.
Cust2Mate firmographics
Firmographics- Name
- Cust2Mate
- Legal name
- Cust2mate Ltd.
- Website
- https://cust2mate.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cust2Mate builds AI-powered modular smart shopping carts (13.3-inch touchscreen, sensor fusion, on-cart payment) for enterprise grocery and retail chains, monetizing through hardware, subscriptions, retail-media advertising, and shopper-data analytics.
- Ownership category
- akta.pro rank
Cust2Mate industry classification
Industry- Product category
- Smart Shopping Cart Hardware and Retail Technology Platform
- NAICS
- Electronics and Appliance Retailers (44921)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where Cust2Mate is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
Cust2Mate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart Cart Hardware Sales: Sale of smart cart kits and modular hardware units to retailers. Pricing includes upfront payment, guaranteed monthly payments, and revenue-share on added-value solutions.
- Subscription/Platform Services: Subscription-based model where retailers pay for ongoing platform access, software updates, and support services. Company retains ownership of carts under leasing arrangements.
- Retail Media Advertising: Monetization of in-store digital advertising inventory on smart cart screens. Revenue from CPG brands and retailers for personalized ads, offers, promos, and coupons triggered by real-time shopping data. Includes commission-based revenue stream.
- Data Monetization: Revenue from providing retailers with actionable insights and intelligence derived from unique shopper behavior data collected by smart cart system for targeted offerings and business optimization.
- Transaction/Revenue Share: Revenue share model on incremental value generated by smart carts including retail media, coupons, and other added-value solutions. Retailers access upselling opportunities through data monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Hardware Sale Model |
| Subscription | Monthly | Subscription/Leasing Model |
| Transaction based/ take rate | Pay-as-you-go | Retail Media Revenue Share |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Cust2Mate product offering
Product offeringCore offering
Cust2Mate designs, manufactures and sells AI-powered modular smart shopping carts and the associated connected platform for grocery retailers. The flagship Cust2Mate 3.0 cart features a detachable 13.3-inch touchscreen that retrofits onto any standard shopping cart, combining sensor fusion (barcode, computer vision, AI, weight, RFID) with on-cart payment, real-time personalized promotions, retail media advertising, and a backend 360 management system. The company sells the carts to enterprise retailers through direct sales, channel partners, and subscription/leasing arrangements.
Product overview
Cust2Mate offers an AI-powered smart cart platform for grocery retail that transforms standard shopping carts into connected digital devices. The core platform centers on the Cust2Mate 3.0 smart cart featuring an attachable 13.3" touchscreen panel that retrofits onto any shopping cart. The platform employs sensor fusion combining barcode scanning, computer vision, AI, weight sensors, and RFID to deliver real-time personalized promotions and advertising, on-cart payment, and comprehensive shrinkage prevention. Supporting modules include an AI and Business Insights Division for advanced personalization and fraud prevention, and a Retail Media Division for in-store digital advertising monetization. The platform also includes an open API framework enabling third-party developers to build value-added applications.
Differentiator
Problem solved
Functional benefit
Brands
- Cust2Mate 3.0: Third generation smart cart platform featuring detachable 13.3-inch touchscreen, sensor fusion (barcode, CV, AI, weight, RFID), real-time personalization, and modular design retrofittable to any shopping cart.
Products and services
- Cust2Mate Smart Cart Platform
Quantifiable outcome
- Average basket size up to 60% larger than traditional carts
- +8 more outcomes
Companies that use Cust2Mate
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Cust2Mate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Cust2Mate partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Under ArmorminorAdvertising agreement to run campaigns on AI-powered Cust2Mate Smart Cart platform, reaching consumers at point of purchase decision.
- Santa Barbara Polo ClubminorAdvertising agreement to run campaigns on AI-powered Cust2Mate Smart Cart platform, reaching consumers at point of purchase decision.
- SlazengerminorAdvertising agreement to run campaigns on AI-powered Cust2Mate Smart Cart platform, reaching consumers at point of purchase decision.
- RolloxminorAdvertising agreement to run campaigns on AI-powered Cust2Mate Smart Cart platform, reaching consumers at point of purchase decision.
- SwissBrandminorAdvertising agreement to run campaigns on AI-powered Cust2Mate Smart Cart platform, reaching consumers at point of purchase decision.
- Rod SolutionsminorPartner event announced in Miami for joint go-to-market activities.
- Central America Retailer (Unnamed)minorAgreement for deployment of smart carts with a leading retailer in Central America.
- LegominorRetail media partnership with Lego adding commission-based revenue stream to the platform.
- Toys "R" UsminorLandmark retail media deal signed as part of expansion into toy retail segment.
- The Red PirateminorLandmark retail media deal signed as part of expansion into toy retail segment.
- Fraser Neil (Chief Sales Officer)coreKey leadership hire to lead global sales expansion. Brings extensive experience in sales and business development.
- IR2ScoreChannel partnership for France market intended to deploy 30,000 smart carts across retail chains in France between 2023 and 2026. IR2S provides integration prowess and market presence with initial deployment to Monoprix stores (250 smart carts).
Scale indicators25 records
Recent moves9 records
Expansion highlights7 records
Cust2Mate competitors and assessment
Company assessmentDirect peers
- Veeve: AI-powered smart shopping cart company competing head-to-head with Cust2Mate in the same product category (modular smart cart with computer vision and checkout automation). Direct comparison on technology stack, target customer base (enterprise grocery), and retail media monetization model.
- Shopic: Smart cart clip-on device provider using computer vision for frictionless checkout. Targets the same grocery retailers as Cust2Mate with a similar modular hardware-plus-AI-platform approach; comparable go-to-market motion in enterprise grocery.
Broad incumbents
- Instacart (Caper Cart): Instacart acquired Caper Cart to offer AI-powered smart carts to grocery retailers. Competes with Cust2Mate in the same product category but backed by Instacart's scale and platform, making it a broader incumbent threat to smart cart specialists.
- Amazon (Dash Cart): Amazon's Dash Cart offers smart cart functionality within Amazon Fresh stores. While not sold externally today, Amazon's technology roadmap represents a strategic threat and benchmark for what tier-1 retailers may expect from smart cart platforms.
- NCR Voyix: Major POS and retail technology incumbent serving large grocery chains. Represents an incumbent threat if NCR expands into integrated smart cart capabilities, leveraging its existing retailer relationships and POS integration footprint that Cust2Mate must work around.
- Toshiba Global Commerce Solutions: Established retail technology and POS hardware provider serving global grocery and retail chains. Competes in adjacent retail computing hardware categories and has the distribution scale and retailer relationships to enter smart cart category.
- Diebold Nixdorf: Major retail banking and POS hardware/services provider. As a broader retail technology incumbent, Diebold Nixdorf competes in adjacent retail computing categories and has the scale and retailer relationships to threaten smart cart specialists.
Emerging players
- Focal Systems: Retail automation company using computer vision and AI for in-store inventory and shopper analytics. Partial overlap with Cust2Mate's AI Business Insights Division and computer vision capabilities; targets similar enterprise grocery customers but with broader store-optimization focus.
- Tracx Retail (acquired by Unilever/Salesforce history): Retail technology company specializing in image recognition and in-store execution for CPG brands and retailers. Connected to Cust2Mate via Guy Mordoch's prior role as COO; comparable focus on computer vision applications in grocery retail.
Others
- Scandit: Enterprise data capture platform using computer vision for barcode scanning, ID scanning, and asset tracking. Provides enabling technology (computer vision, sensor fusion components) that competes with elements of Cust2Mate's technology stack; also partners with retailers on similar use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cust2Mate social profiles
Digital presenceCust2Mate compliance and trust
Trust signalCompliance1 record
Cust2Mate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cust2Mate leadership team
Management profileNumber of profiles
Profiles14 records
Cust2Mate subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cust2Mate funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cust2Mate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cust2Mate
What does Cust2Mate do?
Cust2Mate designs, manufactures and sells AI-powered modular smart shopping carts and the associated connected platform for grocery retailers. The flagship Cust2Mate 3.0 cart features a detachable 13.3-inch touchscreen that retrofits onto any standard shopping cart, combining sensor fusion (barcode, computer vision, AI, weight, RFID) with on-cart payment, real-time personalized promotions, retail media advertising, and a backend 360 management system. The company sells the carts to enterprise retailers through direct sales, channel partners, and subscription/leasing arrangements.
Is Cust2Mate a public or private company?
Cust2Mate is a private company. It is classified as public and is currently operating.
When was Cust2Mate founded?
Cust2Mate was founded in 2016. It employs 51 to 100 people.
Where is Cust2Mate based?
Cust2Mate is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Cust2Mate make money?
Five revenue lines are on record. Smart Cart Hardware Sales are the primary driver. The others are subscription/Platform Services, retail Media Advertising, data Monetization and transaction/Revenue Share.
Who are Cust2Mate's main competitors?
Direct peers on record are Veeve and Shopic. Broad incumbents are Instacart (Caper Cart), Amazon (Dash Cart), NCR Voyix, Toshiba Global Commerce Solutions and Diebold Nixdorf. Emerging players are Focal Systems and Tracx Retail (acquired by Unilever/Salesforce history). Scandit is listed as an others.
Does Cust2Mate have an API?
Yes. Cust2Mate offers OpenAPIs that allow third-party developers to create innovative solutions using the platform's capabilities including computer vision, weight sensors, barcode scanning, and more. Developers can build loyalty program apps, fitness and wellness integrations, meal planning and recipe apps, product reviews, surveys, and dynamic pricing applications. However, specific technical details such as API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not specified in the available sources.
What industry is Cust2Mate in?
Cust2Mate's product category is Smart Shopping Cart Hardware and Retail Technology Platform. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 44921.