MilkMate
MilkMate provides an all-in-one workplace lactation solution for employers, landlords, and educational institutions, combining an FDA-cleared multi-user breast pump, modular furniture, pre-assembled consumable kits, and inventory management software, sold through tiered subscription plans to large organizations seeking PUMP Act compliance.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MilkMate does
MilkMate Products, Inc. is a New York-based private company founded in March 2020 by Patrice Meagher that provides an all-in-one workplace lactation solution for employers, commercial landlords, and educational institutions. The core offering is an FDA-cleared Class II multi-user breast pump with a closed-system design that prevents cross-contamination, paired with pre-assembled pre-sterilized recyclable breast shield kits and a mobile app that tracks consumable usage via QR-code scanning. Modular furniture components (tall/medium cabinets, credenzas, hybrid, storage, and recycling carts, plus an optional multifunctional chair) and dedicated customer support complete the integrated solution, which the company describes as the only complete lactation room offering on the market.
The business model combines a one-time upfront equipment and installation fee with an annual recurring servicing subscription and ongoing consumable replenishment of breast shield kits, structured across three tiers: Essentials (self-serve for 1-2 rooms), Managed (full-service for 1-14 rooms), and Enterprise (custom pricing for 15+ rooms with dedicated account management). Go-to-market is enterprise field sales targeting large employers for PUMP Act compliance, supplemented by a landlord/real estate channel through partnerships with firms such as Hines and Tishman Speyer. Named customers include Marc Fisher Footwear, INVNT GROUP, Dartmouth Tuck School of Business, FULLBEAUTY Brands, Room To Grow, and Hines-managed properties.
MilkMate has raised approximately $8.4 million across three funding rounds between 2022 and January 2025, with the $5 million Series Seed in April 2023 coinciding with FDA market clearance. The company operates with 11-50 employees from its Manhattan headquarters at 521 Fifth Avenue, and has built strategic partnerships including a sustainability initiative with rePurpose Global (recovering 8,000+ pounds of ocean-bound plastic annually) and a clinical referral partnership with The Lactation Network for IBCLC lactation consulting access.
MilkMate firmographics
Firmographics- Name
- MilkMate
- Legal name
- MilkMate Products, Inc.
- Website
- https://milkmate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MilkMate provides an all-in-one workplace lactation solution for employers, landlords, and educational institutions, combining an FDA-cleared multi-user breast pump, modular furniture, pre-assembled consumable kits, and inventory management software, sold through tiered subscription plans to large organizations seeking PUMP Act compliance.
- Ownership category
- akta.pro rank
MilkMate industry classification
Industry- Product category
- Workplace Lactation Equipment
- NAICS
- Fluid Milk Manufacturing (311511)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
Keywords
Where MilkMate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MilkMate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Initial Fee (Equipment & Furniture): One-time upfront fee covering furniture, equipment (breast pump), installation, and onboarding. Billed upon execution of purchase order. Payment due within 30 days.
- Annual Servicing Fee: Annual recurring service fee including inventory management, restock allowance for breast shield kits, access to customer support team, app licensing, pump warranty, and product updates. Billed annually or per Purchase Order terms.
- Disposable Kit Replenishment: Pre-assembled, pre-sterilized breast shield kits provided as consumables. Restock is defined as 24 Disposable Kits. Additional restocks beyond allowance billed at cost plus shipping/servicing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Best for 1-2 rooms - includes multi-user breast pump, accessories, and ready-to-use breast shield kit subscriptions |
| Subscription | Annual | Best for 1-14 rooms - full-service experience with everything in Essentials plus inventory management, app support, warranty, and white-glove installation |
| Subscription | Annual | Best for 15+ rooms - enterprise custom pricing with dedicated account manager and strategic rollout planning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MilkMate product offering
Product offeringCore offering
MilkMate provides a turnkey workplace lactation solution comprising FDA-cleared multi-user breast pumps, modular lactation room furniture (cabinets, credenzas, carts, chairs), and QR-code-tracked consumable breast-shield kits, sold to employers, landlords, and real estate companies. The company bundles the equipment with white-glove installation, mobile-app-based inventory management, and an annual service subscription that automates consumable replenishment for in-office lactation rooms.
Product overview
MilkMate is a B2B workplace lactation solution combining proprietary hardware, disposable components, software, and services. The core offering consists of an FDA-cleared multi-user breast pump and recyclable pre-assembled breast shield kits, supported by modular furniture components (cabinets, credenzas, carts, chair) and ongoing inventory management services. The solution is delivered through three service tiers: Essentials (equipment access), Managed (full-service with inventory and support), and Enterprise (custom pricing with dedicated support). The MilkMate App provides user access for QR code-based inventory tracking and customer support. All products and services are sold as an integrated workplace wellness room solution for employers and landlords.
Differentiator
Problem solved
Functional benefit
Products and services
- MilkMate Multi-User Breast Pump
- Breast Shield Kit (Consumables)
- Modular Lactation Room Furniture
- White-Glove Installation and On-Site Service
- MilkMate Mobile App and Inventory Management Subscription
Quantifiable outcome
- Saves up to 15 minutes per pumping session
- +2 more outcomes
Companies that use MilkMate
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
MilkMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MilkMate partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- The Lactation NetworkcorePartnership to connect parents with International Board Certified Lactation Consultants (IBCLCs) for breastfeeding support. Insurance-covered consultations available for MilkMate users.
- Dartmouth Tuck School of BusinessflagshipFirst college campus to introduce MilkMate solution, supporting MBA students, faculty, and staff who are parents. Partnership sets new standard in higher education for working parent support.
- HinescoreGlobal real estate investment manager integrating MilkMate into wellness rooms at The Square at 205 Hudson in NYC. Hines manages $93.2 billion in assets across property types.
- Marc Fisher FootwearcoreRetail and fashion partner with portfolio of iconic American brands including Easy Spirit, Calvin Klein, Nine West, Tommy Hilfiger, and others. 70%+ female workforce supported.
- rePurpose GlobalcorePartnership to address global plastic pollution through verified plastic recovery. MilkMate will recover over 8,000 pounds of ocean-bound plastic annually by June 2025. Supports waste workers in Kerala, India where 98% are women.
- INVNT GROUPflagshipFirst global agency to partner with MilkMate, installing the solution in NYC headquarters. Operating across 10 offices in 7 countries with 270+ employees. 56% female workforce and 56% female leadership.
- Marc Fisher FootwearcoreMulti-brand footwear company with portfolio including Calvin Klein, Nine West, Tommy Hilfiger, and others. Installed MilkMate at Greenwich, CT headquarters and NYC showroom to support 70%+ female workforce.
- Room To GrowminorBronx organization supporting families raising babies in low-income circumstances partnered with MilkMate to introduce breast pumping services for mothers in their programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MilkMate competitors and assessment
Company assessmentDirect peers
- Mamava: Mamava designs and operates freestanding lactation pods for workplaces, airports, and public spaces, sold B2B to employers and facility operators. It is the closest direct competitor to MilkMate, both addressing workplace lactation rooms with a turnkey hardware-plus-service model and both leveraging employer compliance with lactation accommodation laws.
Broad incumbents
- Medela: Medela is a global incumbent in breast pumps and lactation products with deep hospital-grade pump credibility and a large installed base among new mothers. While Medela primarily sells to individual consumers and hospitals, it could credibly enter the workplace multi-user segment and represents the most likely large competitor threat to MilkMate.
- Spectra Baby USA: Spectra manufactures hospital-grade and personal breast pumps widely used by working mothers. It is comparable to MilkMate as a breast pump technology provider with strong brand recognition among lactating employees, though it does not currently offer a workplace multi-user turnkey solution.
- Philips Avent: Philips Avent is a major incumbent brand of breast pumps, baby bottles, and feeding accessories sold to consumers and hospitals globally. It is comparable as a breast pump technology provider serving the same end users, with resources to enter workplace distribution if the category scales.
- Ameda: Ameda manufactures hospital-grade and consumer breast pumps and breastfeeding accessories with a long industry heritage. It overlaps with MilkMate on pump technology and is relevant as a potential competitor or partner for workplace lactation installations.
Emerging players
- Elvie: Elvie makes premium connected breast pumps (Elvie Pump) and other women's health hardware, with a direct-to-consumer model targeting working mothers. It overlaps with MilkMate in serving pumping employees and is a credible entrant into the workplace segment with strong consumer brand equity.
- Willow: Willow pioneered wearable, in-bra breast pumps marketed to working mothers who need discretion and mobility. It shares MilkMate's focus on improving the pumping-at-work experience and represents an alternative technology path (wearable personal pump vs. stationary multi-user pump) to the same end user.
- Frida (fridababy): Frida is a fast-growing DTC brand of baby and postpartum products including the MomWasher, NoseFrida, and related recovery items. It is comparable to MilkMate as a digitally-native brand targeting the same working-mother demographic, though Frida does not currently compete in the workplace lactation infrastructure category.
Others
- The Lactation Network: The Lactation Network is an existing MilkMate GTM partner that connects parents with insurance-covered IBCLC lactation consultants. It is included as an ecosystem participant, representing the human-services layer adjacent to MilkMate's hardware-and-room layer.
- Wellable: Wellable is a workplace wellness platform that helps employers build and administer employee wellness programs, including benefits such as lactation support. It is comparable as a B2B buyer-channel into the same HR and benefits decision-makers MilkMate targets, though it does not directly compete on lactation hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MilkMate social profiles
Digital presenceMilkMate compliance and trust
Trust signalCompliance1 record
MilkMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
MilkMate leadership team
Management profileNumber of profiles
Profiles1 record
MilkMate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MilkMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MilkMate
What does MilkMate do?
MilkMate provides a turnkey workplace lactation solution comprising FDA-cleared multi-user breast pumps, modular lactation room furniture (cabinets, credenzas, carts, chairs), and QR-code-tracked consumable breast-shield kits, sold to employers, landlords, and real estate companies. The company bundles the equipment with white-glove installation, mobile-app-based inventory management, and an annual service subscription that automates consumable replenishment for in-office lactation rooms.
Is MilkMate a public or private company?
MilkMate is a private company. It is classified as venture growth investor backed and is currently operating.
When was MilkMate founded?
MilkMate was founded in 2020. It employs 11 to 50 people.
Where is MilkMate based?
MilkMate is headquartered in New York, United States, in the North America region.
How does MilkMate make money?
Three revenue lines are on record. Initial Fee (Equipment & Furniture) is the primary driver. The others are annual Servicing Fee and disposable Kit Replenishment.
Who are MilkMate's main competitors?
Mamava is listed as a direct peer. Broad incumbents are Medela, Spectra Baby USA, Philips Avent and Ameda. Emerging players are Elvie, Willow and Frida (fridababy). Others are The Lactation Network and Wellable.
Does MilkMate have an API?
No public API is recorded for MilkMate.
What industry is MilkMate in?
MilkMate's product category is Workplace Lactation Equipment. Its primary akta.pro industry code is HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support). Its NAICS code is 311511 and its SIC code is 3561.