Taiv
Taiv is an AI-powered advertising technology company that installs edge hardware in bars, restaurants, and retail venues to detect live TV commercial breaks in real time and replace them with targeted ads. The company serves over 5,000 venues across North America and major brand advertisers including Pepsi, BMW, and Bacardi.
- Company typePrivate
- Founded2021
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Taiv does
Taiv is a Winnipeg, Canada-based advertising technology company founded in 2021 that operates an AI-powered in-venue TV content management and monetization platform. The company installs proprietary edge hardware in bars, restaurants, and retail venues across North America; the hardware uses computer vision AI to detect commercial breaks in real time during live sports broadcasts and automatically replaces national TV advertisements with targeted content from the venue or from Taiv's brand advertiser network. As of February 2026, Taiv's network spans nearly 5,000 venues, 14,000+ screens, and 33 markets, reaching approximately 15 million people monthly with 830M impressions of available advertising inventory.
The company operates a two-sided business model. On the venue side, Taiv provides hardware, installation, and support free of charge to qualified venues, which then earn a revenue share (averaging $1-2k annually, up to $6k per location) from ads displayed on their screens and benefit from automated content scheduling, digital signage, and trivia content. The reported 99% monthly venue renewal rate indicates strong product-market fit. On the advertiser side, Taiv sells access to its premium restobar ad network to major consumer brands including Pepsi, BMW, Bacardi, Figure Lending, Bank of America, Chase, ESPN, TikTok, and Google, with documented case studies showing superior cost-per-impression efficiency versus connected TV (e.g., $8.50 CPM vs. $45 CPM for BMW). Supporting products include Sportsparting for real-time sports context targeting, Taiv Retail for digital signage in convenience and grocery, Taiv Events for in-venue experiential activations, and integrations with programmatic DOOH platforms (Magnite, Vistar, Hivestack, Broadsign).
As of February 2026, Taiv has raised over $30M in total funding across multiple rounds, most recently a $13M Series A+ led by IDC Ventures at a valuation just under $100M. The company employs 85+ people and is targeting 60+ additional hires in 2026, predominantly in software engineering. Co-founders Noah Palansky (CEO) and Jordan Davis (CTO) were named to the 2026 Forbes 30 Under 30 in Marketing & Advertising, and Taiv ranked #4 on Deloitte's 2025 Technology Fast 50 list for Canada.
Taiv firmographics
Firmographics- Name
- Taiv
- Legal name
- Taiv Inc.
- Website
- https://taiv.tv
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Taiv is an AI-powered advertising technology company that installs edge hardware in bars, restaurants, and retail venues to detect live TV commercial breaks in real time and replace them with targeted ads. The company serves over 5,000 venues across North America and major brand advertisers including Pepsi, BMW, and Bacardi.
- Ownership category
- akta.pro rank
Taiv industry classification
Industry- Product category
- In-Venue Digital Out-of-Home Advertising Technology
- NAICS
- Media Representatives (541840), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
- akta.pro secondary industry
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)
Keywords
Where Taiv is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Taiv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Advertising Revenue: Taiv generates the majority of revenue by selling advertising inventory to brands during commercial breaks across its venue network. Revenue is shared with venues based on ads displayed. The platform enables targeted advertising with measurable outcomes for brands like Pepsi, BMW, Bacardi, and Figure Lending.
- Venue Revenue Share: Venues receive revenue-sharing payments based on the number of ads displayed at their location. Payments are calculated as a percentage of gross revenue collected by Taiv for advertisements sold at each venue.
- Enterprise Paid Plans: Taiv offers paid plans for venues that want to prioritize playing their own content with fewer ads. This is designed for enterprise and local venues focused on increasing check size, brand awareness, and guest experience.
- Event Services for Advertisers: Taiv offers experiential marketing services including brand events, product sampling, content creation, and lead generation at partner venues. This includes guaranteed KPIs for interactions, samples, photos, and social media followers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Venue Plan |
| Subscription | Monthly | Paid Venue Plan (Enterprise) |
| Transaction based/ take rate | Monthly | Venue Payout Program |
| Usage-based | Monthly | Advertising Campaign Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Taiv product offering
Product offeringCore offering
Taiv installs proprietary edge hardware in bars, restaurants, and retail venues free of charge, paired with an AI-powered software platform that uses computer vision to detect live TV commercial breaks in real time and automatically replace national TV ads with targeted content. The platform enables venues to monetize their screens through ad revenue sharing and gives advertisers access to a captive sports audience across North America's largest premium restobar ad network. Supporting offerings include the Taiv Retail digital signage solution, The Apex short-form sports content channel, and Taiv Events for in-venue experiential marketing activations.
Product overview
Taiv is a business entertainment technology company that offers a unified AI-powered platform for in-venue TV content management and advertising monetization. The core Taiv Platform consists of proprietary edge hardware installed in venues (bars, restaurants, retail) that uses computer vision AI to detect commercial breaks in real time and replace national TV ads with targeted content. The platform serves two distinct customer segments: venues (bars, restaurants, retailers) receive the Taiv edge hardware and platform access for free, gaining automation, content scheduling, digital signage, and ad revenue sharing; and advertisers, who gain access to Taiv's premium venue ad network (the largest in North America at 5,000+ venues) to run targeted commercials during live sports and other programming via proprietary portals. Supporting sub-products and features include: Taiv Retail (digital signage for retail environments), The Apex Channel (proprietary short-form sports content), Taiv Events for Advertisers (experiential activations), Sportsparting (real-time sports audience targeting), Trivia (engagement content), and feature modules for digital signage, attribution, and reporting. The platform is complemented by partner-facing integrations with major programmatic DOOH platforms (Magnite, Vistar, Hivestack, Broadsign, Rubicon Project, Placee) for ad buying automation.
Differentiator
Problem solved
Functional benefit
Brands
- The Apex: A content channel featuring sports content from athletes around the world, designed to captivate and excite audiences in venues across the world.
Products and services
- Taiv Platform AI-powered in-venue TV content management and monetization platform for bars, restaurants, and retail venues. The platform installs edge hardware in venues, uses computer vision to detect commercial breaks in real time, replaces national TV ads with targeted content, and enables venues to automate and monetize their screens. Target users are venue owners/operators and brand advertisers.
- Taiv Edge Hardware A small smart edge device installed between a venue's existing video source (cable, satellite, streaming) and TV. Uses computer vision AI to detect commercial breaks in real time and automatically switch HDMI inputs to display targeted content. Operates locally without internet streaming delays.
- Venue Advertising Network The largest premium restobar ad network in North America, spanning 5,000+ venues and 14,000+ screens across 33 markets. Enables advertisers to run targeted TV commercials mixed with premium live sports content, with reporting dashboards, attribution tools, and real-time data on impressions and performance.
- Taiv Retail
- The Apex Channel
- Taiv Events for Advertisers
- Venue Partner Portal
- Advertiser Platform
Quantifiable outcome
- 99% monthly renewal rate for venue customers
- +12 more outcomes
Companies that use Taiv
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Taiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature5 records
Taiv partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights7 records
Taiv competitors and assessment
Company assessmentDirect peers
- Loop Media: Loop Media operates a free streaming TV service for businesses, delivering short-form entertainment content and ads to venues. Direct competitor in the venue-TV ad-supported streaming category, with comparable business model of free venue installs monetized through advertising.
- Hivestack: Hivestack is a programmatic digital out-of-home (DOOH) advertising platform serving venue and outdoor screen networks. Comparable programmatic capabilities and DOOH inventory management, though Hivestack is a software/SaaS layer rather than a hardware-installation business.
- Atmosphere (formerly Atmosphere TV): Atmosphere delivers streaming TV content with targeted advertising to bars, restaurants, and other venues. Most direct competitor — also uses free venue installation and ad-supported model to monetize captive venue audiences, though Atmosphere focuses on original short-form content rather than commercial break replacement.
- Broadsign: Broadsign is a digital signage and DOOH platform that manages screens and ad inventory across venue networks. Comparable to Taiv's digital signage and programmatic capabilities, though Broadsign is software-only and doesn't intercept commercial breaks in live TV.
- Vistar Media: Vistar Media is a programmatic DOOH advertising platform connecting ad inventory from venue and out-of-home networks with advertisers. Comparable programmatic advertising infrastructure and venue-targeting capabilities, though Vistar is a technology platform rather than a venue operator.
Broad incumbents
- Magnite: Magnite is the largest independent sell-side platform for CTV and digital video advertising. Comparable as a programmatic advertising infrastructure provider, with overlapping advertiser relationships and ad-tech capabilities, though much broader in scope.
- Yahoo Advertising: Yahoo Advertising runs omnichannel advertising campaigns including DOOH and connected TV. Comparable as a media-buying partner for advertisers, and Taiv is already listed as a partner for omnichannel campaigns like BMW i4, indicating a partial partner/competitor dynamic.
- DirecTV Advertising: DirecTV Advertising sells targeted TV ad inventory to bars, restaurants, and hospitality venues through its commercial TV distribution business. Comparable target customer and ad-supported business model, with deeper direct relationships with broadcasters and content owners.
- Roku (Roku Ads): Roku operates the largest CTV advertising platform in North America with advanced targeting and measurement. Overlaps with Taiv's targeting and ad delivery capabilities but at vastly larger scale, and is a partial competitor for sports audience reach budgets.
Regional players
- Stingray Media: Stingray Digital operates in-venue music and video content services with advertising in Canada and select international markets. Comparable business targeting bars and restaurants with curated programming and ads, though primarily focused on music rather than sports content interception.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Taiv social profiles
Digital presenceTaiv compliance and trust
Trust signalCompliance4 records
Taiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taiv leadership team
Management profileNumber of profiles
Profiles4 records
Taiv funding detail
Funding detailFunding overview
Funding rounds14 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taiv M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taiv
What does Taiv do?
Taiv installs proprietary edge hardware in bars, restaurants, and retail venues free of charge, paired with an AI-powered software platform that uses computer vision to detect live TV commercial breaks in real time and automatically replace national TV ads with targeted content. The platform enables venues to monetize their screens through ad revenue sharing and gives advertisers access to a captive sports audience across North America's largest premium restobar ad network. Supporting offerings include the Taiv Retail digital signage solution, The Apex short-form sports content channel, and Taiv Events for in-venue experiential marketing activations.
Is Taiv a public or private company?
Taiv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Taiv founded?
Taiv was founded in 2021. It employs 51 to 100 people.
Where is Taiv based?
Taiv is headquartered in Winnipeg, Canada, in the North America region.
How does Taiv make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are venue Revenue Share, enterprise Paid Plans and event Services for Advertisers.
Who are Taiv's main competitors?
Direct peers on record are Loop Media, Hivestack, Atmosphere (formerly Atmosphere TV), Broadsign and Vistar Media. Broad incumbents are Magnite, Yahoo Advertising, DirecTV Advertising and Roku (Roku Ads). Stingray Media is listed as a regional player.
Does Taiv have an API?
No public API is recorded for Taiv.
What industry is Taiv in?
Taiv's product category is In-Venue Digital Out-of-Home Advertising Technology. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms. Its NAICS code is 541840 and its SIC code is 7990.