Altura Platform

What Altura Platform does

Altura Platform is a Netherlands-headquartered, venture-backed software company founded in 2021 that builds an AI-driven bid management platform for organizations running complex, multi-stakeholder tenders. The platform automates the full tender lifecycle — from intake and qualification through requirement extraction, risk analysis, clarification question generation, response drafting, and submission readiness — using five connected AI workflows that feed a shared, synchronized Bid Book. Every finding is traceable to the source document at word level, and response drafting is grounded in the customer's own Knowledge Library of past bids, certifications, and project history.

The product is sold exclusively through a direct enterprise sales motion, beginning with a free 30-minute demo in which Altura's team runs AI workflows on the prospect's own tender documents. Pricing is personalized and quote-based on an annual SaaS subscription, with no public tiers disclosed. The company serves eight verticals — construction, professional services, catering, infrastructure, staffing, utilities, and facilities management — with construction as the founding and primary vertical. Named enterprise customers include BAM, Securitas, ISS, Croonwolter&Dros, Acolad, GMB, Bidfood, DAAN, Epico, Athlon, Vita Health Group, XXLnc, and The Big Life Group, with stated logos reaching 150+ organizations across Europe.

Altura has raised approximately €12M across disclosed funding rounds (a seed in March 2024 and an €8M Series A in 2025, plus an earlier 2022 round), led by Octopus Ventures, Curiosity VC, Fortino Capital, and P1ST. In July 2025 it acquired Tendara, accelerated its expansion from the Netherlands to London, and launched AI agents that autonomously complete bid tasks and assign experts while keeping humans in the loop. Headcount stands at 25+ globally; compliance posture includes ISO 27001, GDPR, and EU AI Act readiness.

Name

Altura Platform

Legal name

Altura

Website

https://altura.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Altura Platform is an AI-driven bid management software company, founded in 2021 in the Netherlands, that automates complex, multi-stakeholder tender workflows for enterprise bid teams across construction, professional services, catering, infrastructure, staffing, utilities, and facilities management in Europe.

Ownership category

akta.pro rank

Product category

Bid management software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Bid management software
• Tender management platform
• RFP response automation
• AI proposal software
• Bid writing platform

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform License): Annual subscription-based access to the Altura bid management platform, including AI workflows, the Bid Book, and Knowledge Library. Pricing is personalised per organisation and likely tiered by team size or bid volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Altura provides an AI-powered bid management platform that automates the full lifecycle of complex, multi-stakeholder tenders — from document analysis and requirement extraction through risk assessment, clarification question generation, and submission readiness. Five connected AI workflows feed into a shared Bid Book that stays synchronised as documents change, and response drafts are pulled from each customer's verified Knowledge Library. The platform is sold as an annual SaaS subscription to enterprise B2B bid and proposal teams across Europe.

Product overview

Altura offers a unified AI-powered bid management platform for managing complex, multi-stakeholder tenders. The core platform is built around five connected AI workflows: Tender Analysis, Requirement Analysis, Clarification Questions, Risk Analysis, and Submission Readiness. These workflows are supplemented by Custom Workflows for unique processes, Project Management for collaboration, and AI-powered features including ProposalWriter, Document Chat, and a Knowledge Library. The platform also includes Tender Tracking capabilities for forecasting opportunities. All workflows stay synchronized and feed into a centralized Bid Book data table, enabling bid teams to move from tender intake to submission without switching tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Altura Bid Management Platform End-to-end AI-powered bid management platform that automates the lifecycle of complex, multi-stakeholder tenders. Structures requirements, enriches responses, and keeps everything synchronised through connected AI workflows. Targeted at enterprise B2B bid and proposal teams across Europe.
• Tender Analysis Workflow AI workflow that reads complete tender packs against company-defined standards, identifies every requirement, risk, and win factor across configurable dimensions, and surfaces bid/no-go criteria with full traceability to the source document clause.
• Requirement / PVE Analysis Workflow Extracts every requirement from the tender pack, categorises and weighs each one against past wins, certifications, and project history, and drafts responses automatically from the verified Knowledge Library.
• Clarification Questions (Nota van Inlichtingen) Workflow Scans tender documents and Bid Books to surface gaps, contradictions, and ambiguities early and generates professional clarification questions with reasoning and recommended strategy per question to strengthen positioning.
• Risk Analysis Workflow Checks every clause in the tender pack against the organisation's own risk framework, flags clauses that breach thresholds, and links each flag to the exact source clause with mitigation suggestions drawn from past bids.
• Submission Readiness Workflow Extracts every submission requirement (forms, certificates, declarations, formatting rules, page limits, signatures) and checks each against project documents and the Knowledge Library, flagging procedural items for manual review.
• Custom Workflows Bespoke workflow design, build, and deployment service for complex bid processes that go beyond standard templates. Altura's team partners with the customer's team to build specialised workflows tailored to unique processes.
• Project Management Module Dashboard and project management module for tracking submissions with tasks. Automates manual tasks such as creating schedules and assigning to-dos per project phase, enabling collaboration across departments in one synchronised workspace.
• Tender Tracking (Kansen signaleren) Predictive tender forecasting module that surfaces RFPs and tenders up to 4 years into the future. Provides incoming tenders in a dashboard format with database updates multiple times daily (48 hours earlier than Tenderned) and includes email reminders when forecasted tenders become available.

Quantifiable outcome

• Win rate increased from 40% to 67% (two out of three tenders)
• +6 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered minor.

• APACE ConsultingminorGTM or Marketing Partner · 9 July 2026External speaker and thought leadership partner. Nina Christiansen, Founder & Managing Partner of APACE Consulting, co-presents at Altura's L&L London July 2026 event on stakeholder management vs. engagement in bids.
• Tegen de Stroom MeeminorGTM or Marketing PartnerBid consultancy. Founder Mark de Bruijn (14+ years experience, 16 countries) is an external speaker on Altura's webinar series, presenting on capture strategy for bids.
• The RFP HouseminorGTM or Marketing PartnerThought leadership partner. Olivia Bahrami, Founder of The RFP House, co-authored Altura's '3Cs Proposal Checklist: Clear. Concise. Compelling.' resource, positioning Altura's content marketing.
• Rebidding SolutionsminorGTM or Marketing PartnerExternal expert partner. Nigel Thacker, a seasoned bid expert who runs Rebidding Solutions, is a speaker on Altura's webinar series covering change management in bid teams.
• APMPminorGTM or Marketing PartnerProfessional association for bid and proposal management. Altura references APMP membership and partners with APMP mentors and leaders (e.g., Nigel Thacker mentors through APMP).
• ClarifyminorGTM or Marketing PartnerContent and writing consultancy. Clarify provided expert writing tips during Altura's Bid Management Masterclass and is referenced in Altura's tender management blog content.
• Strategic ProposalsminorGTM or Marketing PartnerExternal expert partner. Lorraine Baird and Graham Albett, Directors at Strategic Proposals, co-present Altura's webinar on strategic rebid management.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Loopio: Loopio is a leading RFP and security questionnaire automation platform widely used by enterprise bid teams. It is the most cited direct competitor to Altura in the structured RFP/bid management category, with similar knowledge-library-driven response automation and a comparable enterprise B2B go-to-market.
• Responsive (formerly RFPIO): Responsive is a major enterprise RFP response management platform serving large bid and proposal teams. It overlaps with Altura on knowledge management, response automation, and collaboration for complex RFPs, and represents one of the established alternatives in the same product category.
• AutogenAI: AutogenAI is an AI-native proposal writing platform that automates RFP and tender response generation for enterprises and government bidders. It is one of the most direct AI-native competitors to Altura's ProposalWriter and Tender Analysis workflows, with a similar enterprise tender focus.
• QorusDocs: QorusDocs is an AI-enabled proposal management and RFP response platform used by enterprise bid teams. It is directly comparable to Altura in centralising proposal content, automating responses, and supporting complex multi-stakeholder bid processes.

Emerging players

• Inventive AI: Inventive AI is an AI-native RFP response platform that uses generative AI to draft proposals and manage tender workflows. It is a credible emerging competitor targeting similar enterprise bid teams with a comparable AI-first positioning to Altura.
• TenderEye: TenderEye is a public tender discovery and bid management platform, primarily serving the UK and Ireland markets. It is comparable to Altura on the tender intelligence and bid tracking layer, though it does not offer the same depth of AI workflow automation.
• Arphie: Arphie is an AI-powered RFP and security questionnaire automation platform for enterprise teams. It is an emerging AI-native competitor to Altura focused on accelerating the response drafting and review process, with overlapping but not identical scope.

Broad incumbents

• PandaDoc: PandaDoc is a broad document workflow and proposal management platform used across sales, legal, and bid teams. It overlaps with Altura on proposal generation and document workflows, but is positioned as a horizontal incumbent rather than a bid-specific specialist.
• Proposify: Proposify is a proposal software platform for creating, sending, and tracking sales proposals. It is comparable to Altura on proposal automation and content reuse, though it skews more toward SMB sales proposals than complex multi-stakeholder tenders.

Regional players

• TenderNed: TenderNed is the official Dutch government platform for publishing and discovering public tenders. While not a direct SaaS competitor to Altura, it is the primary data source Altura integrates with for the Dutch market and is referenced in Altura's Tender Tracking offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altura-bidmanagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altura Platform