Clarify
Clarify is a Seattle-based AI-native autonomous CRM for B2B startups and founder-led sales teams, using AI agents to automate prospecting, meeting prep, follow-ups, and pipeline updates with usage-based pricing.
- Company typePrivate
- Founded2023
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clarify does
Clarify, Inc. is a Seattle-based, venture-backed software company building an AI-native autonomous CRM platform targeting B2B startups and founder-led sales teams. The platform is architected around AI agents that automate prospecting, follow-ups, meeting preparation, call transcription and summarization, pipeline updates, and CRM data entry, with native sync to email and calendar as the primary data capture layer. Core products include the Clarify CRM workspace, the Rep personal sales agent, Lead Finder for prospecting, Campaigns for outbound sequences, a macOS desktop application, and a Chrome extension, supported by integrations with Slack, Zapier, and Google Workspace plus an MCP server and TypeScript SDK.
The technology stack emphasizes AI-native design rather than bolt-on features: AI field configuration auto-generates field types and instructions, a credit-based consumption model meters AI actions (1 credit per contact import, 20,000 credits at the entry tier), and the system ingests audio (calls), text (emails, summaries, follow-ups), and structured CRM data to produce automated next-step recommendations. The platform is SOC 2 Type 2 compliant, GDPR/CCPA/HIPAA-aligned, and certified under the EU-U.S. Data Privacy Framework, with EU data residency planned.
Commercially, Clarify combines a product-led growth motion (free tier, self-serve signup, usage-based AI pricing starting at $20/month) with an inside-sales overlay for Growth and enterprise plans carrying SSO, SAML, DPA, and BAA features. The company has raised $22.5M in disclosed seed funding (June 2025) from Madrona, USVP, Gradient Ventures, and Ascend, and reports hundreds of teams enrolled in pilot testing. Co-founders Patrick Thompson (CEO) and Ondrej Hrebicek (CTO) previously founded Iteratively, which was acquired by Amplitude in 2021.
Clarify firmographics
Firmographics- Name
- Clarify
- Legal name
- Clarify, Inc.
- Website
- https://clarify.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarify is a Seattle-based AI-native autonomous CRM for B2B startups and founder-led sales teams, using AI agents to automate prospecting, meeting prep, follow-ups, and pipeline updates with usage-based pricing.
- Ownership category
- akta.pro rank
Clarify industry classification
Industry- Product category
- AI-Native Autonomous CRM
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Clarify is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clarify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription with Usage-based AI Credits: Clarify operates on a subscription model combined with a credit-based system for AI agent actions. Customers pay a base subscription with AI actions consumed via credits. One review notes $20/month flat pricing with 20,000 credits for AI actions, while the company describes paying only when AI agents perform work.
- Credit-based AI Actions: Usage-based credit consumption model where AI-powered features consume credits from a pool. Contact imports cost 1 credit per contact while company imports are free. On-demand credits available on paid plans.
- Free Tier with Paid Upgrades: Platform offers free tier access with paid upgrades for additional features, credits, and enterprise capabilities like SSO, SAML, BAA, and DPA available on Growth plan and above.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | $20/month flat pricing with credit-based AI model |
| Subscription | Monthly | Growth plan with DPA and BAA access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Clarify product offering
Product offeringCore offering
Clarify is an AI-native autonomous CRM platform that automatically syncs with email and calendar to maintain CRM data without manual entry. The platform features AI agents that autonomously handle prospecting, follow-ups, meeting preparation, call recording/summarization, and deal stage updates for B2B startups and founder-led sales teams.
Product overview
Clarify is an AI-native autonomous CRM platform designed for B2B startups and founder-led sales teams. The core platform combines CRM functionality with AI agents that automate prospecting, follow-ups, and data entry. Key products include the main Clarify CRM Platform, the Rep AI sales agent for meeting preparation and relationship management, Lead Finder for prospecting and lead discovery, and Campaigns for automated email sequences. Desktop and browser extensions provide native app experiences. All products are unified in a single workspace with AI-powered automation throughout.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarify CRM Platform The autonomous CRM for B2B startups that brings all customer data together, automates work, and delivers AI-powered insights for go-to-market teams. Features agents that handle prospecting, follow-ups, and CRM tasks automatically, with native email and calendar sync.
- Rep (AI Sales Agent) Personal AI sales agent that briefs every meeting, knows every deal, handles every follow-up, and answers questions about customer relationships. Joins calls, reads emails, and handles data entry tasks automatically.
- Lead Finder Prospecting tool enabling users to find new companies and people, save searches, and bring leads directly into Clarify CRM. Includes credit-based pricing for contact imports (1 credit per contact).
- Agents AI agents that autonomously handle prospecting, follow-ups, and various sales tasks without manual intervention. Functions as an autonomous layer over customer data, performing work that users previously had to do manually.
- Clarify Desktop App Native macOS desktop application providing faster performance, meeting recording capabilities, and menu bar access to CRM features. Requires macOS 14 or later.
- Clarify Chrome Extension Chrome extension for accessing Clarify features directly in the browser, including LinkedIn profile enrichment on supported pages. Requires Chrome Side Panel API support.
Quantifiable outcome
- Handles 90% of unwanted data entry automatically
- +1 more outcomes
Companies that use Clarify
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Clarify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature8 records
Clarify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Creator AlignedminorCo-founded by Sterling Proffer, Creator Aligned is a referral/partner using Clarify for go-to-market strategy. Referenced as a partner testimonial on clarify.ai/partners page.
Scale indicators5 records
Recent moves6 records
Expansion highlights8 records
Clarify competitors and assessment
Company assessmentDirect peers
- Attio: Attio is an AI-native CRM platform targeting modern teams and startups with flexible data models and AI-powered workflows. It is the most direct competitor to Clarify, with overlapping positioning, target customers (founder-led startups), and PLG motion. A customer testimonial even references migrating from Attio to Clarify.
- Close: Close is a CRM built specifically for startups and SMBs with built-in calling, SMS, and email. It targets similar founder-led sales teams as Clarify and is frequently compared in head-to-head reviews of startup CRMs.
- Apollo.io: Apollo.io combines a B2B contact database, sales engagement, and CRM functionality with AI-powered workflows. It overlaps with Clarify's Lead Finder, Campaigns, and CRM offerings, particularly for sales-led B2B startups.
Broad incumbents
- HubSpot: HubSpot is the dominant CRM/marketing automation platform for SMBs and startups. Clarify customer testimonials specifically mention ditching HubSpot, positioning Clarify as an AI-native alternative. HubSpot's broader portfolio of marketing, sales, and service hubs makes it a broad incumbent.
- Salesforce: Salesforce is the global CRM market leader with Einstein AI capabilities layered onto its platform. While Salesforce serves enterprises far larger than Clarify's target, it represents the broader competitive threat as it expands AI-native features (Agentforce) downmarket.
- Pipedrive: Pipedrive is an SMB-focused CRM with visual pipeline management and growing AI sales assistant features. It targets similar small-team and founder-led segments to Clarify and represents a credible incumbent alternative with established distribution.
- Copper: Copper is a CRM designed for small businesses that work heavily in Google Workspace, offering deep Gmail/Calendar integration similar to Clarify's sync-first approach. It targets the same founder/SMB segment with broader portfolio of features.
- Salesloft: Salesloft (formerly Drift) is a sales engagement platform with AI-driven cadences and conversation intelligence. It overlaps with Clarify's Campaigns and meeting intelligence capabilities and targets similar B2B revenue teams.
- Outreach: Outreach is a leading sales execution platform with AI-powered prospecting, sequencing, and deal management. It competes for similar modern GTM teams and serves as a benchmark for what Clarify's AI-driven workflow vision aspires to at larger scale.
Emerging players
- Folk: Folk is a modern, lightweight CRM with AI-powered relationship management features. It targets similar modern GTM teams and founder-led startups, with overlapping emphasis on flexibility and contact enrichment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Clarify social profiles
Digital presenceClarify compliance and trust
Trust signalCompliance5 records
Clarify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarify leadership team
Management profileNumber of profiles
Profiles7 records
Clarify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarify
What does Clarify do?
Clarify is an AI-native autonomous CRM platform that automatically syncs with email and calendar to maintain CRM data without manual entry. The platform features AI agents that autonomously handle prospecting, follow-ups, meeting preparation, call recording/summarization, and deal stage updates for B2B startups and founder-led sales teams.
Is Clarify a public or private company?
Clarify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clarify founded?
Clarify was founded in 2023. It employs 11 to 50 people.
Where is Clarify based?
Clarify is headquartered in Seattle, United States, in the North America region.
How does Clarify make money?
Three revenue lines are on record. Subscription with Usage-based AI Credits are the primary driver. The others are credit-based AI Actions and free Tier with Paid Upgrades.
Who are Clarify's main competitors?
Direct peers on record are Attio, Close and Apollo.io. Broad incumbents are HubSpot, Salesforce, Pipedrive, Copper, Salesloft and Outreach. Folk is listed as an emerging player.
Does Clarify have an API?
Yes. Clarify offers an API for integrations and automation. The API allows developers to connect Clarify with other tools and automate workflows. MCP (Model Context Protocol) server is available as documented in the help center. Developer documentation is at docs.clarify.ai.
What industry is Clarify in?
Clarify's product category is AI-Native Autonomous CRM. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 51821 and its SIC code is 7372.