FleetPanda

What FleetPanda does

FleetPanda, founded in 2015 and headquartered in San Francisco, is a vertical SaaS company that builds a cloud-based dispatch and delivery management platform for fuel distributors in the United States. The platform combines a web-based customizable dispatch dashboard, an Uber-like mobile driver app for iOS and Android, order management for delivery/load/transfer/extraction workflows, automated Bill of Lading reconciliation, pricing and contract automation, same-day billing and invoicing, a white-labeled customer portal, and a real-time analytics dashboard. Underlying technical assets include a modern cloud-native stack (built post-smartphone), a REST API for external order creation, and an unusually dense integration layer covering QuickBooks Online, Cargas, iRely, Bookworks, QuickBridge, and at least eight tank-monitoring providers (Gaslog/Anova, Pneumercator, Titan, My Tank Info, Centeron, Graco), plus hardware connectivity via Panda Box, LCR meters, QR/barcode scanning, and Brother Printer printing.

The company monetizes via annual SaaS subscriptions priced on a quote basis tailored to fuel-distributor needs, with free unlimited support and rapid implementation measured in weeks. FleetPanda sells through a sales-led, enterprise-field motion featuring live product demos in the first meeting, "Book a Demo" CTAs, and direct phone sales (+1 415-649-9825), targeting mid-to-large fuel distributors across on-site fueling/tank wagon, truck & trailer, bulk transport, lubricants, and propane/heating oil. Named enterprise customers include 3L Energy, Moffitt Services, Pacific States Petroleum, and McNeece Bros. The company has accumulated approximately $6.83M in disclosed funding (last round August 2019), employs 51–100 people, and achieved SOC 2 Type 1 certification in February 2026.

Name

FleetPanda

Legal name

FleetPanda

Website

https://fleetpanda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

FleetPanda is a cloud-based SaaS platform that provides dispatch, delivery, billing, and order management software for mid-to-large fuel distributors across on-site fueling, transport, lubricants, and propane segments in the United States.

Ownership category

akta.pro rank

Product category

Fuel Distribution Software

NAICS

Freight Transportation Arrangement (48851), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

Pool Fleet Operations & Dispatch (Reservations, Key/Access, Utilization) (TLABALAC), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Fuel distribution software
• Dispatch management platform
• Fleet management software
• Logistics automation software
• Tank monitoring integration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: FleetPanda operates as a cloud-based SaaS platform with subscription pricing for its dispatch and delivery management software. The platform is described as offering 'Honest prices. Unconditional support. No surprises.' Implementation is described as completing within weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

FleetPanda provides a cloud-based dispatch and delivery management platform purpose-built for fuel distributors. The platform combines a real-time dispatch dashboard, an Uber-like driver mobile app for iOS and Android, automated billing/invoicing, order management, pricing automation, and integrations with tank monitoring systems and accounting software (QuickBooks Online, Bookworks, Cargas, iRely). It is sold as a subscription SaaS with quote-based annual pricing targeting mid-to-large fuel marketers in the United States.

Product overview

FleetPanda is a unified fuel delivery management platform combining a core Dispatch Platform with integrated modules including Driver Mobile App (iOS/Android), Billing & Invoicing, Reporting & Analytics, Order Management, Pricing & Fee Management, Customer Portal, and Tank Monitor Integration. The platform is enhanced by a REST API for external integrations, a Help Center for self-service support, and Panda Box hardware. The architecture centers on real-time dispatch operations connected to accounting systems (QuickBooks Online, Bookworks, Cargas, iRely) and tank monitoring providers (Gaslog/Anova, Pneumercator, Titan, My Tank Info, Centeron, Graco), enabling automated order creation, route optimization, and end-to-end fuel delivery management.

Differentiator

Problem solved

Functional benefit

Products and services

• Dispatch Platform Centralized cloud-based fuel delivery management platform providing real-time dispatch, driver tracking, order management, and route optimization for petroleum and fuel distribution operations.
• Driver Mobile App Uber-like mobile application for iOS and Android enabling drivers to manage orders, capture signatures, scan QR/barcodes, integrate with LCR meters, access delivery instructions, and capture field information with offline capability.
• Panda Box Configurable hardware device used in fuel delivery operations, now supporting web-based setup and management through the FleetPanda platform.

Quantifiable outcome

• 10-20% increase in gallons delivered
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or Integration · 20 August 2025Two-way integration with QuickBooks Online enabling sync of customers, products, pricing, orders, and invoices. Control which product data imports with configuration options for product categorization. Import products belonging to multiple QuickBooks categories.
• Gaslog (Anova)coreTechnology or Integration · 15 August 2025Gaslog tank monitor integration allows viewing tank levels directly in FleetPanda, setting custom thresholds, and auto-creating orders when tanks hit threshold levels. Eliminates emergency delivery calls and missed keep-fill contracts.
• BookworkscoreTechnology or Integration · 31 July 2025FleetPanda connects directly with Bookworks for accounting needs. Shift and operational data pushed to Bookworks when drivers complete deliveries and shifts reach 'ready for accounting' status. Enables same-day invoicing with clean, accurate data.
• CargascoreTechnology or Integration · 2 July 2025Two-way integration with Cargas automatically syncs customer data, locations, tanks, delivery orders, load orders, and transfer orders. Customer data flows from Cargas to FleetPanda while orders push back to Cargas as deliveries, BOL invoices, and transfers.
• PneumercatorcoreTechnology or Integration · 18 June 2025Integration with Pneumercator tank monitors allowing viewing of tank levels on dispatch app, filtering based on thresholds, and auto-creating orders when fuel reaches set threshold.
• TitancoreTechnology or Integration · 7 February 2025New tank monitor integration with Titan for tracking inventory levels, setting alerts, and auto-creating orders based on threshold levels within FleetPanda interface.
• iRelycoreTechnology or Integration · 21 January 2025Integration with iRely combining FleetPanda's dispatch UI with iRely's inventory management and pricing. Phase 1 pulls customer/locations, items, vendors, salesperson, and company locations from iRely and pushes FleetPanda shifts as Transport Loads and Inventory Transfers.
• QuickBooks OnlinecoreTechnology or Integration · 26 July 2024Sync all customers and products feature allows control over data synced from QuickBooks Online to FleetPanda. Pricing sync with margins added to fees then synced to QuickBooks.
• QuickBooks OnlinecoreTechnology or Integration · 17 July 2024Sync delivery line items to QuickBooks in specific order based on subscribed products with tax shown collectively below product.
• CenteroncoreTechnology or Integration · 20 March 2024Tank monitor integration with Centeron for monitoring tank levels and auto-order creation when fuel drops below threshold levels. One of 8 tank monitor integrations.
• QB-Bridge-FPcoreTechnology or Integration · 1 February 2024In-house desktop app enabling sync of sales orders including pricing and fees from FleetPanda to QuickBooks, capabilities not available with QuickBase integration.
• My Tank InfocoreTechnology or Integration · 9 January 2024Tank monitor integration with My Tank Info for tank monitoring capabilities and keep-fill contract management.
• AnovacoreTechnology or Integration · 7 December 2023Integration with Anova tank monitors adding tank monitoring capabilities with filtering by hub name, provider, and simultaneous hub/provider filtering.
• GracocoreTechnology or Integration · 29 November 2023Integration with Graco tank monitors to help manage keep-fill contracts with tank monitoring capabilities.
• LCR Meter IntegrationcoreTechnology or Integration · 6 March 2023Wireless bluetooth LCR meter integration allowing drivers to fuel with click of a button without manually jotting down readings.

Scale indicators8 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Cargas: Cargas is a back-office ERP provider for fuel and propane distributors with overlapping dispatch, customer, and tank data. FleetPanda and Cargas are now bi-directionally integrated (2025) but compete for the same software budget at fuel distributors.
• iRely: iRely provides ERP and inventory/pricing systems for fuel and propane distributors. FleetPanda's dispatch UI is paired with iRely's back-office in their 2025 integration, making them both complementary partners and competing for the customer's stack.

Broad incumbents

• Trimble Transportation: Trimble's PeopleNet/TMW suite provides fleet, dispatch, and transportation management for trucking and fuel carriers. It is a broad incumbent with overlapping dispatch capabilities but a legacy on-prem architecture.
• PDI Technologies: PDI is a long-established software provider for fuel marketers and convenience retailers, covering back-office, logistics, and pricing. Comparable customer base but broader portfolio and legacy stack.
• Samsara: Samsara is a leading cloud fleet management platform with telematics, dispatch, and asset tracking across multiple verticals. Comparable modern cloud architecture but broader horizontal positioning rather than fuel-distributor specific.
• Geotab: Geotab is a large fleet telematics and management platform used by commercial fleets globally. Adjacent to FleetPanda's dispatch use case, especially for fleets that need both vehicle telematics and dispatch.
• Motive: Formerly KeepTruckin, Motive provides AI-driven fleet management, dispatch, and compliance tools for commercial fleets. Comparable modern cloud approach but horizontal across many fleet types.
• Omnitracs: Omnitracs is a long-standing provider of fleet management, routing, and dispatch software for trucking and fuel-haul fleets. Direct overlap on dispatch and routing with a more established, larger-scale footprint.

Regional players

• EROAD: EROAD provides fleet management, electronic logging, and dispatch tools primarily in New Zealand, Australia, and North America. Comparable modern cloud stack and fleet operations focus, but with a different geographic center of gravity.

Emerging players

• Platform Science: Platform Science offers a fleet app marketplace and in-cab platform used by large trucking fleets. Comparable modern, app-based approach to fleet workflows, though more focused on telematics/app delivery than fuel-distributor-specific dispatch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fuelpanda
• LinkedInlinkedin.com/company/fleetpanda
• Xx.com/thefuelpanda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetPanda