Dirty Dough
- Company typePrivate
- Founded2018
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Dirty Dough firmographics
Firmographics- Name
- Dirty Dough
- Legal name
- Dirty Dough LLC
- Website
- https://dirtydoughcookies.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dirty Dough industry classification
Industry- Product category
- Gourmet Cookies
- NAICS
- Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
- akta.pro secondary industry
- Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Dirty Dough is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dirty Dough business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees: Dirty Dough charges franchisees a $49,500 franchise fee to open a new location. Additionally, franchisees pay approximately $161,100 for store build-out costs.
- Royalty Fees: Franchisees pay ongoing royalty fees of 7% of sales to Dirty Dough, providing recurring revenue from the franchise network.
- Cookie Sales: Direct sales of cookies to consumers through physical franchise locations, website ordering, mobile app, and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Fee: $49,500 |
| One time/ perpetual license | Multi-year contract | Store Build-Out: Starting at $161,100 |
| Subscription | Monthly | Royalty Fee: 7% |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Dirty Dough product offering
Product offeringCore offering
Dirty Dough sells super-stuffed, multilayered gourmet cookies and complementary dessert items (treats, waffle bites, drinks and shakes) directly to consumers through a network of more than 65 franchise and company-operated retail locations, its website for pickup and delivery, and a mobile ordering app, while also licensing the brand to franchise operators. The product line centers on signature stuffed cookies (The Classics), rotating Monthly Cookies, Monthly Treats, Waffle Bites, and Dirty Refreshments.
Product overview
Dirty Dough is a gourmet stuffed cookie brand under the Craveworthy Brands platform, offering super-stuffed, multilayered cookies as its core product. The product portfolio includes The Classics (Chocolate Chip, Brookie, Cookies N Creme, Better Than...), rotating Monthly Cookies (Peanut Butter Ripple, Cupcake'd, Almond Bliss, Carmadoodle), Monthly Treats (Lemon Drop, S'more, Strawberry Shortcake) including bars and cinnamon rolls, Waffle Bites (via Golden Waffles partnership), and Dirty Refreshments (Dirty Drinks and Dirty Shakes). Customers can order through the mobile app, website pickup/delivery, or in-store visits, with a loyalty rewards program offering points, freebies, and birthday bonuses.
Differentiator
Problem solved
Functional benefit
Products and services
- Stuffed Cookies Signature super-stuffed, multilayered gourmet cookies sold individually at store counters, online, and via the mobile app; the brand's core product offered to consumers seeking premium dessert treats.
- Monthly Cookies Limited-time rotating stuffed-cookie flavors released on a monthly cadence to drive repeat traffic and social engagement, sold through retail locations, website, and the mobile app.
- Monthly Treats Rotating non-cookie dessert items such as bars and cinnamon rolls sold alongside the stuffed-cookie lineup at store locations and online.
- Waffle Bites Waffle-bite dessert item sold alongside cookies and treats at Dirty Dough retail locations, expanding the brand beyond cookies into complementary breakfast/snack desserts.
- Dirty Refreshments Brand's beverage line including Dirty Drinks and Dirty Shakes (such as the Cookies N Creme shake), sold at store counters to complement cookie and treat purchases.
- Dirty Dough Mobile App Mobile ordering application for iOS that lets consumers place pickup and delivery orders, access promotions, and engage with the Dirty Dough rewards/loyalty program.
- Dirty Dough Rewards Customer loyalty and rewards program integrated with in-store and digital ordering to incentivize repeat purchases and brand engagement.
- Dirty Dough Franchise Franchise offering sold to prospective operators with a $49,500 upfront franchise fee and a 7% ongoing royalty, granting rights to operate a Dirty Dough retail cookie location under the brand and operating system.
Companies that use Dirty Dough
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dirty Dough technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dirty Dough partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Golden WafflescoreGolden Waffles partnered with Dirty Dough to launch Waffle Bites, a new waffle-based treat. The launch expanded Dirty Dough's menu with four new waffle offerings at over 50 locations across the U.S. The collaboration highlights the growth of waffles as versatile menu items and meets rising demand for waffle innovation in foodservice.
- NerdsminorDirty Dough partnered with Nerds for a limited-edition Sugar Crush cookie launching across more than 65 US locations through mid-June 2025. This limited-time collaboration created a unique candy-inspired cookie flavor leveraging the Nerds brand recognition.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dirty Dough competitors and assessment
Company assessmentDirect peers
- Crumbl Cookies: Largest US gourmet cookie franchise with a rotating weekly flavor menu and similar super-stuffed/layered product positioning; Dirty Dough's most direct rival and the named counterparty in past trademark litigation.
- Insomnia Cookies: Late-night cookie delivery and storefront chain selling premium stuffed and classic cookies; competes with Dirty Dough on indulgent treats, delivery, and late-night occasion-based consumption.
- Nothing Bundt Cakes: National dessert franchise frequently cited alongside Dirty Dough in the dessert-shop-chain boom; targets the same gifting, special occasion, and indulgent treat occasions with a different core product.
- Tiff's Treats: Cookie delivery franchise specializing in warm, delivered cookies and treats; comparable franchise model and cookie-forward menu with strong DTC and delivery orientation.
- Great American Cookies: Long-running mall-based cookie cake and cookie franchise; comparable product (cookies, cookie cakes) sold through physical storefronts with a franchised operating model.
- Mrs. Fields: Iconic cookie and baked treat franchise with mall and retail storefronts plus DTC gifting; competes with Dirty Dough on cookies, gifting occasions, and CPG-adjacent distribution.
- Milk Bar: Christina Tosi-founded dessert brand known for stuffed/creative cookies and layer cakes; comparable premium, indulgent positioning with retail bakery storefronts and limited-time flavors.
Emerging players
- Nestlé Toll House Café by Chip City: Licensed dessert café concept built around cookies and baked treats; comparable franchised/licensed retail model with cookie-forward menu and café-format experience.
Others
- Craveworthy Brands: Strategic parent company and franchising platform for Dirty Dough and other emerging food brands; relevant as the operating parent and a potential shared-services peer for benchmarking multi-brand franchisor economics.
- Golden Waffles: Waffle-based foodservice supplier and partner that co-developed Waffle Bites with Dirty Dough; relevant as a recent co-development partner and indicator of channel adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dirty Dough social profiles
Digital presenceDirty Dough financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dirty Dough leadership team
Management profileNumber of profiles
Profiles1 record
Dirty Dough funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dirty Dough M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dirty Dough
What does Dirty Dough do?
Dirty Dough sells super-stuffed, multilayered gourmet cookies and complementary dessert items (treats, waffle bites, drinks and shakes) directly to consumers through a network of more than 65 franchise and company-operated retail locations, its website for pickup and delivery, and a mobile ordering app, while also licensing the brand to franchise operators. The product line centers on signature stuffed cookies (The Classics), rotating Monthly Cookies, Monthly Treats, Waffle Bites, and Dirty Refreshments.
Is Dirty Dough a public or private company?
Dirty Dough is a private company. It is classified as corporate owned and is currently operating.
When was Dirty Dough founded?
Dirty Dough was founded in 2018. It employs 11 to 50 people.
Where is Dirty Dough based?
Dirty Dough is headquartered in California, United States, in the North America region.
How does Dirty Dough make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees and cookie Sales.
Who are Dirty Dough's main competitors?
Direct peers on record are Crumbl Cookies, Insomnia Cookies, Nothing Bundt Cakes, Tiff's Treats, Great American Cookies, Mrs. Fields and Milk Bar. Nestlé Toll House Café by Chip City is listed as an emerging player. Others are Craveworthy Brands and Golden Waffles.
Does Dirty Dough have an API?
No public API is recorded for Dirty Dough.
What industry is Dirty Dough in?
Dirty Dough's product category is Gourmet Cookies. Its primary akta.pro industry code is CRAHAGAC, Bread & Pastry Specialty Stores, with a secondary code of CRADACAI, Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust). Its NAICS code is 311821 and its SIC code is 2052.