Moladin
Moladin is an Indonesia-based digital automotive ecosystem offering new-car listings, dealer working-capital financing, used-car inspections, a ride-hail rental-to-ownership program, and editorial content to consumers, dealers, and online taxi drivers across 60+ brands.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Moladin does
Moladin is an Indonesia-headquartered digital automotive platform operating as PT Moladin Digital Indonesia from Jakarta. Founded in 2017, it functions as a multi-module ecosystem combining a new-car marketplace, dealer working-capital financing, a used-car inspection service (MoInspeksi), a rental-to-ownership program for online taxi drivers (Sewa Milik), and an automotive editorial/news portal. The platform lists vehicles across 60+ brands ranging from entry-level LCGC models under Rp200 million to luxury marques over Rp1 billion, supported by WhatsApp-based sales teams and dealer network partnerships.
The core technology is a web and mobile marketplace at moladin.com with integrated vehicle comparison, financing simulation, dealer financing application workflows, and inspection booking. Distribution is anchored on a content-and-SEO engine plus social channels (YouTube, Instagram, TikTok) that drive 2M+ monthly visitors. The company has accumulated roughly $172M+ in disclosed funding across a 2018 seed, a 2022 Series A led by Sequoia Capital India and Northstar Group, a 2022 Series B led by DST Global, and a late-2025 $35M debt and equity round from existing investors.
The business model blends transaction-facilitation fees on connected new-car sales, interest income from dealer working-capital loans (facilities exceeding Rp1B per dealer at rates starting from 0.1%), advertising through sponsored article placement (Rp2M per article), and ancillary services such as paid vehicle inspections (Rp249,000 starting price). Customer segments span individual car buyers, automotive dealers, and ride-hailing drivers, with leadership under Group CEO Andrew Khoo, co-founder and COO Jovin Hoon, CCO William Suhardja, and CPO Praz Perkasa.
Moladin firmographics
Firmographics- Name
- Moladin
- Legal name
- PT Moladin Digital Indonesia
- Website
- https://moladin.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Moladin is an Indonesia-based digital automotive ecosystem offering new-car listings, dealer working-capital financing, used-car inspections, a ride-hail rental-to-ownership program, and editorial content to consumers, dealers, and online taxi drivers across 60+ brands.
- Ownership category
- akta.pro rank
Moladin industry classification
Industry- Product category
- Automotive Marketplace
- NAICS
- New Car Dealers (441110), Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Finance Services (6199)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
Keywords
Where Moladin is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Moladin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Transaction Facilitation: Platform facilitates new car sales between buyers and dealer networks, earning referral fees or transaction-based revenue from connected sales
- Content Placement & Sponsored Articles: Sponsored content and article placement services for automotive brands seeking exposure to Moladin's audience. Pricing at Rp 2 million per article with editorial review process
- Dealer Financing Services: Merchant financing services providing working capital loans to dealers with financing facilities exceeding 1 billion rupiah, generating interest income
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Content Placement - Sponsored Article |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Moladin product offering
Product offeringCore offering
Moladin operates an Indonesian automotive fintech marketplace that connects car buyers, dealers, and financial institutions. It offers new and used car listings, certified used vehicle inspection (MoInspeksi), consumer vehicle financing, dealer inventory financing, and a rental-to-ownership (Sewa Milik) program for online ride-hailing drivers, monetizing through transactions, inspection fees, interest income, and advertising.
Product overview
Moladin is a comprehensive digital automotive ecosystem platform (platform otomotif digital) operating in Indonesia. The platform functions as a multi-module ecosystem rather than a single unified product, comprising: (1) Moladin Platform Mobil Baru - a new car marketplace for browsing, comparing, and purchasing vehicles; (2) MoInspeksi - used car inspection service; (3) Pembiayaan Mobil - consumer vehicle financing integration; (4) Pembiayaan untuk Dealer - dealer working capital financing exceeding Rp1 billion; (5) Sewa Milik - vehicle rental-to-ownership program for online drivers; (6) Moladin News - automotive editorial content; (7) Content Placement - B2B sponsored content advertising service; and (8) YouTube Channel - video content for car reviews and automotive news. The ecosystem is designed to support the complete vehicle purchase journey from research to financing and post-purchase services.
Differentiator
Problem solved
Functional benefit
Products and services
- Moladin New Car Marketplace
Quantifiable outcome
- Over 2 million monthly website visitors
- +2 more outcomes
Companies that use Moladin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Moladin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Moladin partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Moladin competitors and assessment
Company assessmentDirect peers
- Mobil123: Indonesia-focused online automotive marketplace for new and used cars. Directly comparable in product scope (vehicle listings, dealer connections) and is one of Moladin's main domestic competitors.
- Carsome: Malaysia-headquartered Southeast Asian used car marketplace with integrated financing and inspection services. Closest direct competitor to Moladin given overlapping marketplace + fintech model and SEA footprint.
- Carro: Singapore-based Southeast Asian automotive marketplace with dealer financing and consumer auto loans. Directly comparable to Moladin's marketplace-plus-financing approach and competes across SEA.
- Oto.com: Indonesian automotive marketplace owned by Otolink, offering new and used car listings, dealer connections, and editorial content. Directly comparable to Moladin's marketplace and content strategy within Indonesia.
- Carmudi: Southeast Asian online car marketplace with strong Indonesia presence (Carmudi Indonesia). Directly comparable as a multi-country automotive listings platform connecting buyers and dealers.
- OLX Indonesia: Indonesia's leading general classifieds platform with a large automotive vertical. Competes with Moladin for vehicle listings traffic and dealer lead generation in Indonesia.
- Autofun: Indonesia-based automotive platform combining vehicle listings, reviews, and content. Comparable to Moladin's content-and-marketplace approach targeting Indonesian car buyers.
Broad incumbents
- Astra International: Indonesia's largest automotive conglomerate with auto financing (ACC), dealerships, and used-car operations. Broad incumbent whose financing arm competes with Moladin's dealer financing business at scale.
- Indomobil: Major Indonesian automotive group with multi-brand dealership networks and consumer financing arm (IMFI). Broad incumbent competing with Moladin across the dealer and consumer financing value chain.
Regional players
- CarDekho: India-headquartered auto platform with marketplace, content, and financing capabilities. Comparable business model to Moladin but operating in a different geography (India vs. Indonesia).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moladin social profiles
Digital presenceMoladin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moladin leadership team
Management profileNumber of profiles
Profiles4 records
Moladin funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moladin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moladin
What does Moladin do?
Moladin operates an Indonesian automotive fintech marketplace that connects car buyers, dealers, and financial institutions. It offers new and used car listings, certified used vehicle inspection (MoInspeksi), consumer vehicle financing, dealer inventory financing, and a rental-to-ownership (Sewa Milik) program for online ride-hailing drivers, monetizing through transactions, inspection fees, interest income, and advertising.
Is Moladin a public or private company?
Moladin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moladin founded?
Moladin was founded in 2017. It employs 1,001 to 5,000 people.
Where is Moladin based?
Moladin is headquartered in Jakarta, Indonesia, in the Asia region.
How does Moladin make money?
Three revenue lines are on record. Vehicle Transaction Facilitation is the primary driver. The others are content Placement & Sponsored Articles and dealer Financing Services.
Who are Moladin's main competitors?
Direct peers on record are Mobil123, Carsome, Carro, Oto.com, Carmudi, OLX Indonesia and Autofun. Broad incumbents are Astra International and Indomobil. CarDekho is listed as a regional player.
Does Moladin have an API?
No public API is recorded for Moladin.
What industry is Moladin in?
Moladin's product category is Automotive Marketplace. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing. Its NAICS code is 441110 and its SIC code is 5500.