Peatix

What Peatix does

Peatix is a self-serve event registration and ticketing platform founded in 2011, headquartered in the United States and primarily serving the Japanese market. The platform enables organizers to create events, sell tickets, manage attendees via QR-code check-in, send invitations, and track performance through an analytics dashboard. It is differentiated by its vertical focus on Japan-based cultural, traditional, and community events, with bilingual Japanese/English event pages that support international visitors alongside local audiences. The product surface includes complimentary ticketing for up to 500 guests per event (via Google Contacts or CSV import), blockchain-based token-gated events, AI-generated event descriptions, and integrated Stripe payment processing.

The company operates a pure take-rate monetization model, charging a 5% platform fee on paid ticket transactions only; free events, complimentary invitations, and token-gated tickets carry zero platform fees, and there are no monthly or annual subscriptions or contracts. Distribution is digital-first via the peatix.com website, iOS/Android mobile apps, and a Stories content blog that supports SEO-driven event discovery. Marketing relies primarily on organic search, community features, and word-of-mouth rather than paid acquisition. Stripe serves as the core payment and integration partner, adding approximately 2.9% plus 30 cents per transaction on top of the platform fee.

Peatix has raised approximately $13.9M in disclosed equity funding across rounds from 2012 to 2019, with investors including Eight Roads Ventures, DNX Ventures, DG Ventures, JTB Corp., and 500 Global. The company employs 51–100 people, is led by co-founders Naofumi Iwai (CEO, Japan) and Taku Harada (CEO), with a CFO and CMO rounding out the executive team. Operating geographies are concentrated in Japan, with the United States as the legal domicile of Peatix Inc., and an explicit product and content push toward international Japan-bound travelers via the Visiting Japan hub.

Name

Peatix

Legal name

Peatix Inc.

Website

https://peatix.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industries

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Event ticketing platform
• Event discovery marketplace
• QR code admission
• Community event management
• Token gated events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Platform Transaction Fees: Peatix charges a 5% platform fee on paid ticket transactions. Free tickets and token gated tickets have no transaction fees. This is the primary revenue stream from event organizers using the paid ticketing feature.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peatix is a self-serve event ticketing and discovery platform that enables organizers to create, promote, and sell tickets for events. It offers free and paid ticketing, QR code-based admission, AI-generated event descriptions, token-gated event access, an analytics dashboard, and a complimentary invitation system for up to 500 guests per event. The platform is focused on Japanese cultural, traditional, and community events and is available in Japanese and English.

Product overview

Peatix is an event discovery and ticketing platform focused on Japanese cultural and local events. The core product is a community-building event platform offering free and paid ticketing with a 5% platform fee on paid transactions. The platform includes several integrated modules: Peatix Invitations for complimentary ticket management (up to 500 guests per event), Token Gated Community Events for blockchain-based access control, AI-Generated Event Descriptions for automated content creation, Peatix Analytics for sales and attendance insights, and multiple check-in options for QR-based entry management. All features are provided at no monthly or annual cost with no contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Peatix Event Ticketing Platform A self-serve event ticketing and discovery platform that enables organizers to create, promote, and sell tickets for events. Offers free and paid ticketing with a 5% platform fee on paid transactions, QR code-based admission, AI-generated event descriptions, token-gated access, analytics dashboard, and community features including follower messaging and unlimited event publishing. Focused on Japanese cultural, traditional, and community events.
• Peatix Invitations A complimentary invitation system enabling organizers to invite up to 500 VIP guests, collaborators, and friends to events with free access. Supports contact upload via Google Contacts sync or CSV import, bulk invitation sending, and tracking of invitation status. Designed for event organizers who want to provide complimentary access to selected guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe serves as PEATIX's payment processor, handling credit card transactions for paid tickets. Stripe charges approximately 2.9% plus 30 cents per transaction, which is separate from and in addition to PEATIX's 5% platform fee.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant global ticketing incumbent owned by Live Nation, serving large-scale concerts, sports, and theater events. It competes with Peatix primarily for paid, larger-format events but does not target community/cultural micro-events.
• Cvent: Cvent is an enterprise event management platform targeting corporate meetings, conferences, and trade shows. It overlaps with Peatix in MICE/registration capabilities but serves a fundamentally different (enterprise) buyer segment.

Direct peers

• Tito: Tito is a simple, developer-friendly ticketing platform used by conferences and community events. It targets a similar self-serve, low-friction organizer segment as Peatix, especially for smaller events.
• Eventbrite: Eventbrite is the largest global self-serve event ticketing and registration platform, offering nearly identical functionality to Peatix (event creation, ticketing, analytics, QR check-in). It is the most direct competitor, especially for international and English-speaking organizers.
• Meetup: Meetup is a self-serve platform for community groups and recurring local events, sharing Peatix's hobbyist/community orientation and follower/communication features. It is a direct competitor in the community-events use case.
• Humanitix: Humanitix is a ticketing platform with a social-mission angle (donating to education) targeting small-to-mid cultural and community events. It competes with Peatix for organizer mindshare in the cultural/community ticketing niche.

Emerging players

• Bizzabo: Bizzabo is an event experience platform with registration, ticketing, and analytics aimed at mid-market B2B events. It overlaps with Peatix in ticketing and analytics but targets more professional/conference events.
• Hopin: Hopin (now RingCentral Events) is a virtual/hybrid event platform focused on conferences and webinars. It overlaps with Peatix's virtual event ambitions and ticketing flows but is built for online-first events.
• Airmeet: Airmeet is a virtual and hybrid event platform with registration, ticketing, and sponsorship features. It competes for the same organizer buyer seeking online community-building capabilities that Peatix offers.

Regional players

• TryBooking: TryBooking is an event ticketing platform popular in Australia and the UK for community and cultural events. It is comparable to Peatix in target audience and feature set but operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Peatix
• Facebookfacebook.com/Peatix
• LinkedInlinkedin.com/company/peatix

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peatix