What Uptime does

Uptime is a London-based AI capability operating system that combines expert-authored microlearning content, customer-governed private knowledge, an AI agent called Sparky, and named Skills outputs into a single platform. Founded in 2018, the company structures its offering around four academies — Wellbeing, Marketing, HR/L&D, and AI — each addressing distinct enterprise pain points: low EAP utilization (targeting Chief People Officers), marketing AI ROI (targeting CMOs), compliance audit readiness (targeting Heads of Compliance and L&D), and AI tool-to-capability conversion (targeting Chief AI Officers). The Sparky AI agent operates natively inside Microsoft Teams, Slack, and the Uptime mobile app, providing cited, grounded answers sourced from 30,000+ expert knowledge hacks and customer-specific content layers.

The platform's underlying technology is a four-layer architecture: (1) authored expert content aggregation worth over £50,000; (2) a governed context layer for customer-owned brand guidelines, playbooks, and frameworks with per-customer data isolation; (3) the Sparky AI agent with domain-specific expertise per academy; and (4) deterministic Skills outputs such as Brief, Persona, Behavioural Matrix, Market Analysis, Deal Review, and Audit Pack. Uptime holds SOC 2 Type II certification, supports SSO via SAML/OIDC, and is available in 24 languages across 100+ countries.

Uptime operates a dual revenue model: consumer Premium subscriptions sold through Apple App Store and Google Play (with example pricing of £14.99/month or £59.99/year), and B2B enterprise subscriptions through Provider Networks that provision the platform to employees with admin controls, reporting, and SSO. Affiliate revenue from Amazon, Udemy, Coursera, Skillshare, and others supplements subscription income. The company reports 11M+ learners, 2,000+ enterprise customers, and £30M+ total investment. Notable enterprise customers include MetLife, Optum, Cisco, IBM, Dell Technologies, Sage, Warner Bros. Discovery, Space NK, and Mann+Hummel. In December 2025, Uptime acquired Econsultancy from Centaur Media, expanding its certified marketing and AI programme offerings.

Name

Uptime

Legal name

Uptime App Ltd.

Website

https://uptime.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Uptime is a London-based AI-powered microlearning platform that delivers expert knowledge, customer-governed content, and its Sparky AI agent across four academies (Wellbeing, Marketing, HR/L&D, AI) to 11M+ learners and 2,000+ enterprise customers in 100+ countries via Microsoft Teams, Slack, and mobile apps.

Ownership category

akta.pro rank

Product category

AI-Powered Enterprise Learning and Capability Development Platform

NAICS

Professional and Management Development Training (61143), Computer Training (611420), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI microlearning platform
• Enterprise learning software
• AI capability development
• Workplace wellbeing platform
• Corporate training platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium Subscriptions (Consumer): Monthly and annual premium subscriptions for individual consumers accessing the Uptime app. Subscriptions are purchased through Apple App Store and Google Play in-app purchasing. Gift cards redeemable for premium subscriptions are available in GBP, EUR, and USD. Overlapping subscriptions (e.g., individual subscription plus employer-provided subscription) do not auto-terminate.
2. Provider Network / B2B Enterprise Subscriptions: Organizations (employers, partners, other entities) provide employees or customers access to Uptime through Provider Networks with varying levels of access to premium features and bespoke content. Admin roles, SSO integration, and in-depth reporting and analytics are provided. Bulk subscription management through an Owner/Administrator model.
3. Affiliate Revenue: Uptime participates in affiliate programs (Amazon Associates, Udemy Affiliate, Rakuten LinkShare, Skillshare, Coursera, MindValley) and earns commissions from qualifying purchases of books, courses, and other educational content linked from within the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Uptime is an AI capability operating system that combines 30,000+ expert-authored knowledge hacks (valued over £50,000) with customer-governed private knowledge, the Sparky AI co-pilot agent, and named Skills outputs in four academies (Wellbeing, Marketing, HR/L&D, AI). The platform is delivered natively inside Microsoft Teams, Slack, and the Uptime mobile app, with an enterprise Provider Network for B2B deployment and consumer subscriptions for individual learners.

Product overview

Uptime is an AI capability operating system delivered as a single unified platform with four academies (Wellbeing, Marketing, HR/L&D, and AI), unified by the Sparky AI agent. The platform combines 30,000+ expert knowledge hacks worth over £50,000 with customer-owned content, providing both in-flow-of-work AI assistance (Sparky) and structured capability programmes. The four academies operate as modules on the same platform, each with domain-specific expertise while sharing the same AI agent and 4-layer technology stack. Provider Networks enable enterprise customers to deploy customized versions with administrative controls. Content is delivered as 5-minute Hacks in text, audio, and visual formats across 24 languages, with Skills as named outputs produced by Sparky.

Differentiator

Problem solved

Functional benefit

Products and services

• Uptime Platform The unified AI capability operating system combining 30,000+ expert knowledge hacks, customer-governed content, the Sparky AI co-pilot, and named Skills outputs across Microsoft Teams, Slack, and the Uptime app.
• Sparky AI Co-pilot AI co-pilot agent embedded inside Microsoft Teams, Slack, and the Uptime app, providing drafted, cited answers grounded in expert content and customer-specific knowledge across every academy.
• Wellbeing Academy Academy focused on employee wellbeing delivering In-the-Moment Support, Practical Life Support, and Return to Work capabilities for enterprise HR and people teams via Sparky.
• Marketing Academy (powered by Econsultancy) Marketing capability academy powered by Econsultancy that delivers Skills outputs including Brief, Persona, Behavioural Matrix, and Market Analysis for VP Marketing, CMO, and Capability Leads.
• HR/L&D Academy Academy focused on human resources and learning & development providing Policy Module, Security Refresher, Comprehension Check, and Audit Pack outputs for compliance and risk leaders.
• Uptime AI Academy Academy focused on AI capability building for Heads of AI and Chief AI Officers, offering Role Assessment, Foundation, Practitioner, and Current tracks with Econsultancy Certified programmes.
• Provider Networks Enterprise offering that allows employers and partners to provide customized access to Uptime with varying levels of Premium features, content, Owner/Administrator role management, SSO via SAML/OIDC, and in-depth reporting and analytics.
• Hacks (Book Hacks, Up Hacks) Bite-sized 5-minute learning content modules distilling expert knowledge from books, courses, podcasts, and original work into key insights available in text, audio, and visual formats across 24 languages.

Quantifiable outcome

• EAP utilization rates increase from 4% to significantly higher levels through always-on, private AI support available in the flow of work.
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Centaur Media (Econsultancy)coreStrategic or Co-development Partner · 31 December 2025Uptime App Limited acquired the Econsultancy business from Centaur Media Plc, effective December 31, 2025. Econsultancy is a digital marketing intelligence platform that provides research, training, and events for marketers. Uptime has integrated Econsultancy's certified marketing programmes into its Marketing Academy and now powers Econsultancy Certified content within the platform. The acquisition significantly expands Uptime's expert content library and adds a prestigious certification brand.
• MicrosoftcoreTechnology or IntegrationUptime is natively integrated with Microsoft Teams, embedding the Sparky AI agent directly within the Teams environment. This integration enables enterprise customers to access capability support, expert content, and AI-assisted workflows without leaving their primary collaboration tool.
• SlackcoreTechnology or IntegrationUptime is natively integrated with Slack, providing the same Sparky AI agent functionality within the Slack environment. Users can mention Sparky mid-task and receive drafted, cited answers in seconds directly within Slack channels.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorApple's App Store serves as the primary distribution and payment processing channel for Uptime's consumer subscriptions. Uptime's premium subscriptions are sold through Apple's in-app purchase system, with Apple handling payment collection and providing refund processing.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorGoogle Play serves as a primary distribution and payment processing channel for Uptime's consumer subscriptions on Android devices. Premium subscriptions are sold through Google's in-app purchase system, with Google handling payment collection and providing refund processing.
• Amazon (Amazon Services LLC Associates Program)minorGTM or Marketing PartnerUptime participates in the Amazon Services LLC Associates Program as an affiliate partner, earning commissions from qualifying purchases of books from Amazon.com or Amazon.co.uk that are linked from within the Uptime platform.
• UdemyminorGTM or Marketing PartnerUptime participates in the Udemy Affiliate Program as an affiliate partner, earning commissions by linking to Udemy.com courses from within the platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LinkedIn Learning: Microsoft-owned enterprise learning subscription with a large video course library and LinkedIn-skill-graph personalization. Direct competitor to Uptime's content-driven academy model in the enterprise L&D and marketing capability segments.
• Coursera for Business: Enterprise arm of Coursera offering professional development, certifications, and degree-aligned content from top universities and companies. Directly comparable to Uptime's Marketing and AI academies, particularly given Econsultancy Certified positioning.
• Degreed: Enterprise learning experience platform aggregating content from multiple providers, with skill tracking and analytics for L&D teams. Direct competitor in the provider-network, governed-content, and learning analytics categories.
• Docebo: Enterprise LMS and learning suite with AI-driven content creation and a marketplace of training content. Direct competitor for enterprise customers evaluating LMS-plus-content versus Uptime's academies-plus-Sparky model.
• Skillsoft: Long-established corporate training provider covering leadership, technology, and compliance content via subscription. Direct competitor in enterprise L&D budgets, particularly for HR/L&D academy workloads.
• Udemy Business: Enterprise subscription to Udemy's marketplace of 200,000+ courses with curated learning paths. Direct competitor in the consumer/prosumer microlearning and enterprise capability development segments.
• 360Learning: Collaborative learning platform enabling enterprises to author internal courses and upskill teams, with strong L&D focus. Comparable to Uptime's governed-context Layer 2 and company-generated content workflow.

Broad incumbents

• Microsoft Viva Learning: Microsoft's learning module integrated into Microsoft Teams and the Viva employee experience platform. Strong distribution incumbent and direct platform competitor to Uptime's Teams-native Sparky integration.

Emerging players

• BetterUp: Enterprise coaching and wellbeing platform with AI-driven personalization for employee development. Comparable to Uptime's Wellbeing Academy, particularly around EAP utilization and in-the-moment employee support use cases.
• Calm Business: Workplace wellbeing subscription focused on mental health, meditation, and sleep — bundled by employers for employees. Adjacent competitor to Uptime's Wellbeing Academy and EAP utilization angle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uptimeapp
• Facebookfacebook.com/Uptime-109826557071160
• LinkedInlinkedin.com/company/uptime.app
• Instagraminstagram.com/uptime.app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptime