The Good Patch
The Good Patch is a Los Angeles-based wellness company that manufactures plant-based and hemp-infused transdermal patches addressing sleep, stress, energy, pain, women's health, and skincare, sold direct-to-consumer and through major US retailers including Target, Walgreens, and Ulta Beauty.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Good Patch does
The Good Patch is a Los Angeles-based wellness company founded in 2018 that manufactures plant-based and hemp-infused transdermal patches addressing everyday health needs. Its portfolio spans more than 15 SKUs across sleep, stress, energy, pain relief, women's health, and skincare, using a sustained-release delivery system advertised to release active ingredients over 8-12 hours and microdart technology in the skincare line. Core ingredients include melatonin, ashwagandha, L-theanine, caffeine, B12, menthol, and CBD isolate (15-20mg per patch, with 0% THC), with third-party testing used as a quality and safety claim. Product forms include standard patches, hydrogel under-eye patches, and microdart skincare patches, sold as 4-packs ($12 for plant-based, $16 for hemp-infused), bundles ($20-$90), and curated sets such as the Starter Set and Summer Set. The company sells direct-to-consumer through thegoodpatch.com with a subscription program offering 15% off and free shipping, alongside a wholesale portal. Physical distribution includes Target, Walgreens, Ulta Beauty, World Market, and HSA/FSA-eligible specialty stores across the United States; international expansion is not present in the source material. The Good Patch has raised $6.5M in disclosed funding ($1.5M seed in 2019 from Relevance Ventures and Science, $5M Series A in 2022 from The Artemis Fund), operates with 11-50 employees, and is led by co-founders Betsy Scanlan (CEO and Head of Product Innovation), David Nicholson (Chief Branding Officer), and Kelly Brock (Head of Distribution).
The Good Patch firmographics
Firmographics- Name
- The Good Patch
- Legal name
- The Good Patch
- Website
- https://thegoodpatch.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Patch is a Los Angeles-based wellness company that manufactures plant-based and hemp-infused transdermal patches addressing sleep, stress, energy, pain, women's health, and skincare, sold direct-to-consumer and through major US retailers including Target, Walgreens, and Ulta Beauty.
- Ownership category
- akta.pro rank
The Good Patch industry classification
Industry- Product category
- Transdermal Wellness Patches
- NAICS
- Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Herbal & Botanical Supplements (CRADAGAD), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where The Good Patch is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
The Good Patch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of individual wellness patches and skincare products across 15+ product variants. Products sold as 4-6 patch packs at various price points ($12-$16 for standard, higher for bundles).
- Subscription Service: Subscribe and Save program offering 15% off + free shipping on all recurring orders. Drives predictable recurring revenue through subscription model.
- Bundles and Sets: Pre-configured product bundles including Starter Sets, Travel Kits, Daily Ritual Sets, and seasonal bundles offering 14-42% savings vs individual patch purchases.
- Wholesale: Wholesale program available through wholesale.thegoodpatch.com for retailers and business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wellness Patches - 4 patches per pack |
| Unit Pricing | Pay-as-you-go | Hemp-Infused Patches - 4 patches per pack |
| Unit Pricing | Pay-as-you-go | Best Value - 28 patches |
| Unit Pricing | Pay-as-you-go | Best Value B12 Awake - 20 patches |
| Subscription | Monthly | Subscription Service |
| Unit Pricing | Pay-as-you-go | Summer Set Limited Bundle - 24 patches |
| Unit Pricing | Pay-as-you-go | Glow Up Set - Skincare bundle |
| Unit Pricing | Pay-as-you-go | Premium Starter Set - 20 patches |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
The Good Patch product offering
Product offeringCore offering
The Good Patch manufactures and sells plant-powered and hemp-infused transdermal wellness patches designed for sustained 8-12 hour release of active ingredients to address everyday wellness needs including energy, sleep, stress, pain relief, women's health, hangover recovery, and skincare. The product line spans 15+ individual patch SKUs sold in 4-packs at $12-$16, complemented by curated bundle sets, a Subscribe and Save subscription program, and distribution through Target, Walgreens, Ulta Beauty, and World Market alongside direct e-commerce.
Product overview
The Good Patch is a wellness company offering plant-powered and hemp-powered transdermal wellness patches designed to address daily health and wellness needs. The product portfolio includes over 15 individual wellness patches organized into two main categories: Hemp-Infused Patches (Be Calm, Nite Nite, Hemp Queen, Hot Flash Relief) and Plant-Powered Patches (B12 Awake, Dream, Slumber, Relax, Think, Rescue, Active, Nite Owl, Desire, Cycle, Relief). The company also offers a skincare line featuring microdart technology patches (Un-Wrinkle, Un-Frown) and hydrogel under-eye patches (De-Puff, Brighten Up). Products are available as individual patches or through curated bundle sets ranging from simple duos to comprehensive multi-product collections. The patches use a sustained-release dermal delivery system providing 8-12 hours of ingredient release, with most products priced between $12-$16 for 4 patches.
Differentiator
Problem solved
Functional benefit
Brands
- The Good Patch: Plant and hemp-powered wearable wellness patches for energy, sleep, stress, pain relief, and skincare. Over 15 different patches available addressing various wellness needs.
Products and services
- B12 Awake Plant-powered wearable wellness patch infused with Caffeine, Green Tea Extract, and Vitamin B12 that delivers sustained ingredient release for up to 12 hours to support alertness and energy throughout the day.
- Dream Plant-powered sleep patch infused with 10mg Melatonin, Hops, and Valerian Root designed to support restful sleep and naps without morning grogginess.
- Be Calm Hemp-powered stress relief patch infused with 15mg Premium Hemp Extract, Ashwagandha, and Passionflower designed to reduce stress levels with sustained release over 8-12 hours.
- Nite Nite Hemp-powered sleep patch infused with 15mg Premium Hemp Extract and 3mg Melatonin designed to support restful sleep with a hemp-melatonin combination formula.
- Hemp Queen Hemp-powered CBD wellness patch with 20mg Premium Hemp Extract per patch designed to deliver the highest hemp dosage in the line for maximum relaxation.
- Relax Plant-powered stress relief patch infused with Ashwagandha, Rhodiola, Passionflower, L-Theanine, GABA, Magnesium, CoQ10, and B vitamins designed to support unwinding and decompression.
- Think Plant-powered focus patch infused with 15mg Caffeine, Yerba Mate, Bacopa, and Lion's Mane designed to maintain energy and focus throughout the day.
- Hot Flash Relief Hemp-powered menopause patch infused with 15mg Premium Hemp Extract, Menthyl Lactate, and Black Cohosh designed to help manage hot flashes and night sweats.
- Nite Owl Plant-powered melatonin-free sleep patch for children aged 3 and older infused with L-Theanine, Tart Cherry, Chamomile, and Skullcap, designed as owl-shaped patches for peaceful bedtimes.
- Relief Plant-powered pain relief patch infused with plant-derived Menthol, Lavender, Arnica, and Aloe Vera, using water-resistant topical technology for minor aches and pains.
- Desire Plant-powered wellness patch infused with Vitamin B6, Reishi, Black Maca, and Panax Ginseng designed to support mood and libido.
- Cycle Wearable menstrual cramp relief patch infused with Menthol (5%) and Black Cohosh featuring 4-way stretch and water-resistant fabric technology for targeted temporary relief.
- Rescue Plant-powered hangover recovery patch infused with DHM, Green Tea, and Vitamin B1 designed to be worn before or after a night out for recovery support.
- Active Plant-powered workout patch infused with 25mg Caffeine, Beta-Alanine, L-Citrulline, and Rhodiola, using 4-way stretch fabric technology to boost energy before workouts.
- Slumber Plant-powered melatonin-free sleep patch infused with L-Theanine, Magnesium, and Tart Cherry Extract designed as a sleep aid for consumers who prefer melatonin-free options.
- Un-Wrinkle Microdart anti-aging patch clinically proven to reduce the appearance of fine lines and wrinkles through proprietary microdart delivery technology.
- Un-Frown Microdart forehead patch clinically proven to reduce the appearance of signs of stress and expression lines, applied to the lower forehead.
- De-Puff Hydrogel under-eye patch featuring a cooling serum designed to reduce the look of puffiness with a 10-15 minute application time.
- Brighten Up Hydrogel under-eye patch containing Niacinamide and clinically proven to reduce the look of dark circles.
- Starter Set Starter bundle featuring 20 patches spanning B12 Awake, Be Calm, Nite Nite, Think, and Rescue patches at $2 per patch, providing product-line introduction and value savings.
- Summer Set Limited-time seasonal bundle containing 24 patches split across B12 Awake, Rescue, and Dream patches at a 42% saving versus individual purchase.
- The Essentials Set Core product bundle providing foundational wellness patches intended for daily wellness routines.
- Glow Up Set Skincare bundle including Brighten Up, De-Puff, Un-Frown, and Un-Wrinkle patches, clinically proven to show results after one use and offered at a 20% saving.
- Adult Zzz Adult-focused sleep bundle featuring sleep-supporting wellness patches for better nightly rest.
- Family Zzz Sleep-focused family bundle that includes patches for both adults and children (including Nite Owl), supporting whole-family bedtime routines.
- Travel Essentials, everyday edition Travel bundle designed for everyday travel needs, containing 4 B12 Awake patches, 4 Dream patches, and De-Puff under-eye patches.
- Travel Essentials, adventure edition Adventure travel bundle containing 4 Active patches, 4 Relax patches, and 3 sets of De-Puff under-eye patches for active trips.
- Early Bird Duo Morning energy duo pairing 4 B12 Awake wellness patches with 3 pairs of Brighten Up under-eye patches for an alert morning start.
- After Party Duo Recovery duo pairing 4 Rescue wellness patches with 3 pairs of De-Puff under-eye patches for post-party self-care.
Quantifiable outcome
- 9,000+ verified 5-star reviews
- +4 more outcomes
Companies that use The Good Patch
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
The Good Patch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Good Patch partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WalgreenscoreWalgreens carries The Good Patch products including Un-Wrinkle Microdart Patches, making the brand available through their extensive pharmacy and retail network across the United States.
- Target (Instagram Partnership)minorInstagram collaboration featuring The Good Patch skincare products at Target as wellness gifting ideas and stocking stuffers, highlighting clean ingredients and effectiveness.
- FSA StoreminorFSA Store offers FSA-eligible The Good Patch products including Relief Pain Relieving Wellness Patch, allowing consumers to use FSA accounts for purchase.
- TargetcoreTarget features The Good Patch products including Relax Plant-Based Vegan Wellness Patch as part of their wellness and gifting assortment, promoting patches as ideal stocking stuffers.
- World MarketminorWorld Market features The Good Patch Relax Wellness Patches as part of their specialty lifestyle and wellness product offerings.
- HSA StoreminorHSA Store serves as a specialized retail channel for HSA-eligible The Good Patch products including Period Wellness Patch, enabling consumers to use pre-tax HSA funds.
- Ulta BeautycoreUlta Beauty carries The Good Patch hemp-infused wellness line including Hot Flash Hemp-Infused Wellness Patch in their premium beauty and wellness retail locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Good Patch competitors and assessment
Company assessmentBroad incumbents
- Olly: Olly is a Unilever-owned wellness supplement brand (primarily gummies) for sleep, energy, and beauty, sold through mass retail including Target. Comparable as a mainstream retail wellness brand in overlapping use-case categories.
- Hims & Hers: Hims & Hers is a large-scale telehealth and wellness CPG brand offering sleep, stress, and women's health products. Comparable as a broad DTC/retail wellness brand overlapping on use cases (sleep, stress, women's health, skincare) with greater scale.
- Vital Proteins: Vital Proteins is a Nestlé-owned wellness supplement brand (collagen, beauty, sleep) sold through DTC and broad retail. Comparable as a large-scale wellness CPG brand with overlapping positioning around beauty-from-within and sleep support.
Direct peers
- PatchMD: PatchMD is a direct competitor offering topical/vitamin patches addressing sleep, energy, stress, and general wellness, using the same transdermal delivery format. Most directly comparable peer in vitamin/wellness patch format.
- CBDfx: CBDfx sells CBD-infused wellness products including topicals and patches, with a focus on sleep, recovery, and stress relief. Direct overlap with The Good Patch's hemp-infused line and DTC/retail distribution model.
- Mary Ruth's: Mary Ruth's is a plant-based liquid supplement brand with a similar wellness positioning (sleep, stress, energy) and broad retail presence including Target. Comparable as a plant-powered wellness CPG brand with major retail distribution.
- Care/of: Care/of is a personalized vitamin and supplement brand sold primarily through DTC e-commerce and subscription. Comparable as a wellness supplement brand using modern delivery formats and a subscription-led GTM motion.
- Lemme: Lemme is a celebrity-backed wellness supplement brand (gummies, capsules, drops) targeting sleep, stress, and beauty from the inside out. Comparable as a trend-driven, retail-DTC wellness CPG brand in similar use-case categories.
- Hum Nutrition: Hum Nutrition sells ingestible beauty and wellness supplements targeting skin, sleep, stress, and women's health, with strong DTC presence and retail at Ulta. Comparable as a beauty-meets-wellness supplement brand with similar customer overlap and retail distribution.
- Ritual: Ritual is a DTC essential vitamins and women's health brand with subscription and retail (Target) distribution. Comparable as a modern, ingredient-transparent wellness CPG brand selling into similar Target/Costco retail channels and customer demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Good Patch social profiles
Digital presenceThe Good Patch financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Patch leadership team
Management profileNumber of profiles
Profiles3 records
The Good Patch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Patch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Patch
What does The Good Patch do?
The Good Patch manufactures and sells plant-powered and hemp-infused transdermal wellness patches designed for sustained 8-12 hour release of active ingredients to address everyday wellness needs including energy, sleep, stress, pain relief, women's health, hangover recovery, and skincare. The product line spans 15+ individual patch SKUs sold in 4-packs at $12-$16, complemented by curated bundle sets, a Subscribe and Save subscription program, and distribution through Target, Walgreens, Ulta Beauty, and World Market alongside direct e-commerce.
Is The Good Patch a public or private company?
The Good Patch is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Good Patch founded?
The Good Patch was founded in 2018. It employs 11 to 50 people.
Where is The Good Patch based?
The Good Patch is headquartered in Los Angeles, United States, in the North America region.
How does The Good Patch make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service, bundles and Sets and wholesale.
Who are The Good Patch's main competitors?
Broad incumbents on record are Olly, Hims & Hers and Vital Proteins. Direct peers are PatchMD, CBDfx, Mary Ruth's, Care/of, Lemme, Hum Nutrition and Ritual.
Does The Good Patch have an API?
No public API is recorded for The Good Patch.
What industry is The Good Patch in?
The Good Patch's product category is Transdermal Wellness Patches. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief). Its NAICS code is 4561 and its SIC code is 2844.