What Hims & Hers Canada does

Hims & Hers Canada, Inc. is the Canadian operating subsidiary of US-based Hims, Inc. (NYSE: HIMS), launched in 2025 to deliver digital-first telehealth services to Canadian consumers. The company operates an asynchronous telemedicine platform through hims.ca and a mobile app, where patients complete online medical assessments, receive personalized treatment plans from licensed Canadian healthcare providers via secure messaging within 24 hours, and obtain prescription medications shipped directly to their homes for free in discreet packaging. The core product surface covers three treatment verticals: erectile dysfunction, weight loss, and acne, with the weight-loss offering spanning eight Health Canada-authorized medications (Ozempic, Wegovy, Mounjaro, Zepbound, Rybelsus, generic semaglutide, Saxenda, and Contrave). Prescription fulfillment is handled through provincially accredited pharmacy partners, notably the wholly-owned H&H Ontario Pharmacy (Certificate of Accreditation No. 311393) in North York, Ontario, plus partner pharmacies in British Columbia. The Hers sub-brand at forhers.ca extends the model to women's health, and the previously independent Livewell brand has been integrated into the platform. Revenue is generated through a $99 CAD online visit fee (most cases) plus recurring subscription medication refills, with insurance billed directly through partner pharmacies. The company is incorporated in Canada under the laws of Quebec, headquartered at 50 Rue de Bresoles, Montreal, and currently serves customers in certain Canadian provinces only.

Name

Hims & Hers Canada

Legal name

Hims & Hers Canada, Inc.

Website

https://hims.ca

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Hims & Hers Canada is the Canadian subsidiary of Hims, Inc. (NYSE: HIMS), operating a digital-first asynchronous telehealth platform that connects Canadian consumers with licensed providers for erectile dysfunction, weight loss, and acne treatments, with prescriptions fulfilled through provincially accredited pharmacy partners.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Men’s Health Prescribing + Pharmacy Delivery Platforms (HLALAIAJ)

Keywords

• Online telehealth services
• Men's health treatments
• Weight loss prescriptions
• Erectile dysfunction care
• Acne treatment online

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Online Visit Fees: One-time fee charged when a healthcare provider approves a patient's online visit. Includes prescription valid for up to a year and ongoing provider support. Most cases $99 but varies by treatment category.
2. Medication Prescriptions and Refills: Subscription-based medication delivery with automatic refills. Medication costs vary by treatment and are billed per shipment based on chosen refill schedule. Insurance billing available through partner pharmacies.
3. Subscription Services: Automatically renewing subscriptions for prescription products with processing dates 5 days in advance of each subscription term. Customers can cancel at least 2 days before processing date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hims & Hers Canada operates an asynchronous online telehealth platform connecting Canadian patients with licensed healthcare providers who issue prescriptions for men's health conditions. Core clinical offerings cover erectile dysfunction, medical weight loss (including GLP-1 injections and oral therapies), and acne, with prescriptions fulfilled through provincially accredited partner pharmacies and shipped directly to patients in discreet packaging. The sub-brand Hers (forhers.ca) extends the same telehealth model to women's health.

Product overview

Hims & Hers Canada operates a digital-first telehealth platform offering online medical consultations and prescription medications delivered to patients across Canada. The core offering consists of asynchronous telemedicine consultations where patients complete medical assessments and receive personalized treatment plans from licensed Canadian healthcare providers via secure messaging. Prescription medications are fulfilled through affiliated provincial pharmacy partners and shipped discreetly to patients. The company offers treatments across three primary condition areas: erectile dysfunction, weight loss (including GLP-1 medications such as Ozempic, Wegovy, Mounjaro, Zepbound, Rybelsus, Generic Semaglutide, Saxenda, and Contrave), and acne. The platform also acquired the Livewell brand, which is now integrated into the Hims & Hers service. Related brand Hers (forhers.ca) serves women's health needs. Pricing includes a $99 online visit fee (varying by treatment category) plus medication costs, with insurance billing available through partner pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Consultation Platform Asynchronous online telehealth platform connecting Canadian patients with licensed healthcare providers who issue prescriptions for men's and women's health conditions, with secure messaging and ongoing provider access.
• Erectile Dysfunction Treatment Prescription treatment program for erectile dysfunction, with online consultation, personalized treatment plans, and discreet medication delivery via partner pharmacies.
• Weight Loss Program Medical weight loss program with online consultation and prescription of GLP-1 and other weight management medications (Ozempic, Wegovy, Mounjaro, Zepbound, Rybelsus, Generic Semaglutide, Saxenda, Contrave), combined with nutrition, sleep, and movement support.
• Acne Treatment Prescription acne program addressing breakouts, clogged pores, dark spots, and skin texture, delivered through online assessment and partner-pharmacy fulfillment.
• Hers Women's Telehealth Women's health telehealth counterpart brand delivering online medical assessments and prescriptions for women's health concerns including weight loss and hair loss.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• H&H Ontario Pharmacy (Hims & Hers Pharmacy Partners)coreTechnology or IntegrationProvincially accredited pharmacy partner in Ontario fulfilling and shipping prescriptions. Located at 43-1111 Finch Ave W, North York, ON M3J 2E5. Certificate of Accreditation No:311393 from Ontario College of Pharmacists.
• Hims & Hers Pharmacy Partners (BC and Ontario)coreTechnology or IntegrationAccredited pharmacy partners in British Columbia and Ontario that dispense, sell, and deliver prescription drugs. Hims & Hers Canada acts as agent for collecting subscription fees on behalf of pharmacy partners.
• Accredited Medical Experts and Healthcare SpecialistscoreOthersTreatment plans developed by certified Canadian healthcare specialists incorporating medication, nutrition, sleep, and movement recommendations.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ro: Ro is a US direct-to-consumer telehealth and pharmacy company spanning sexual health, weight loss (including compounded GLP-1s), dermatology, and primary care. It operates a broader condition portfolio and vertical pharmacy stack than Hims & Hers Canada but shares the same DTC async-care + cash-pay + subscription model.
• GoodRx Care: GoodRx Care (operated by GoodRx) provides affordable online telehealth visits for common conditions including mental health, women's health, and primary care, paired with GoodRx's prescription discount marketplace—offering an overlapping value proposition to consumers seeking low-cost prescription access.
• Teladoc Health: Teladoc Health is a global telehealth incumbent offering virtual primary care, mental health, and condition management across multiple countries. While not a DTC cash-pay specialist, it competes broadly in Canadian virtual care delivery and employer-sponsored channels.
• Hims & Hers (US): Hims & Hers US (NYSE: HIMS) is the parent company and originator of the Hims & Hers brand. The US business operates across men's and women's health verticals at multibillion-dollar scale and provides the operational playbook, brand, and capital backing for the Canadian subsidiary.
• Hers (US): Hers is the women's health sister brand of Hims & Hers in the US, offering telehealth for weight loss, sexual health, hair loss, skin care, and mental health. The Hims & Hers Canada platform cross-references the Canadian Hers brand (forhers.ca), and Hers sets the product template for women's vertical expansion.

Direct peers

• Maple: Maple is a leading Canadian telehealth platform providing on-demand access to doctors, online prescriptions, and specialty care. While its model spans both synchronous and asynchronous visits, it competes directly with Hims & Hers Canada for prescription-driven virtual care demand in Canada.
• Tia Health: Tia Health is a Canadian virtual care marketplace connecting patients with licensed Canadian physicians for online consultations, prescriptions, and ongoing care—overlapping directly with Hims & Hers Canada's telehealth delivery model in Canadian provinces.
• Felix Health: Felix Health is a Canadian direct-to-consumer telehealth platform offering online prescriptions for sexual health, weight loss (GLP-1s), hair loss, and mental health—delivered through a near-identical asynchronous assessment + pharmacy fulfillment model, making it the closest head-to-head competitor in Canada.
• Wisp: Wisp is a US-based direct-to-consumer telehealth platform focused on sexual health, weight loss, and women's health with asynchronous assessments and integrated pharmacy fulfillment—closely mirroring the Hims & Hers model in the US market.

Regional players

• PocketPills: PocketPills is a Canada-based online pharmacy offering free home delivery, automatic refills, and virtual consultations. It is a regional player that combines digital pharmacy with telehealth services, competing for the same Canadian prescription-delivery demand.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hims & Hers Canada