Spoak
- Company typePrivate
- Founded2018
- HeadquartersHudson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Spoak firmographics
Firmographics- Name
- Spoak
- Legal name
- Spoak Decor Inc.
- Website
- https://spoak.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Spoak is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spoak business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Recurring subscription revenue from three tiers: Play ($14.99/month), Power ($49.99/month), and Enterprise (custom pricing). Annual billing offers 20-40% savings. Free Shopper tier available for non-designers.
- Affiliate Commissions: Earns affiliate commissions when users click Spoak links and make purchases from partnered brands and retailers. Commission supports free shopping tools.
- Brand Partnerships & Sponsored Content: Revenue from brands seeking visibility through product features on site, email, and social channels. Includes verified partner listings and sponsored content opportunities.
- Verified Partner Listings: Brand partners pay for verified listing status ensuring accurate pricing, descriptions, and images in the Spoak Supershop sourcing feed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with shopping tools only |
| Subscription | Monthly | Entry-level design subscription |
| Subscription | Monthly | Full-featured professional subscription |
| Subscription | Multi-year contract | Custom enterprise solution for large teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Spoak product offering
Product offeringCore offering
Spoak is a web-based interior design SaaS platform that provides to-scale floor plans, lifelike room mockups, mood boards, and AI-powered visualization tools (Magic Render and Magic Upholstery) for both DIY consumers and professional interior designers. The platform integrates a 1M+ product feed for sourcing and shopping, combined with project management, budgeting, client management, and invoicing tools for design professionals. It serves as an all-in-one ecosystem combining design creation, product discovery, and community features through tiered subscription plans.
Product overview
Spoak is a comprehensive online interior design software platform designed for all skill levels, from DIY enthusiasts to design professionals. The platform operates on a modular architecture combining consumer-facing design tools (Viz, Floor Plans, Mood Boards, Project Hub, Magic Render, Magic Upholstery, Color Pal) with shopping features (SuperShop, Collections, Wishlists) and professional business tools (Business Hub, Portfolio & Design Shop, Team Collaboration). The Magic Tooling Suite represents the AI-powered features including Magic Render for photorealistic image conversion and Magic Upholstery for AI-powered furniture reupholstery. Enterprise offerings include Visualization Tools, Product Import, Data & Insights, and Enterprise Solutions with white-labeling capabilities. The platform is offered through tiered subscription plans (Play, Power, Enterprise) with additional free shopping tools and educational resources including BeSpoak Design School and the Spoaken Word blog.
Differentiator
Problem solved
Functional benefit
Products and services
- Spoak Design Platform A comprehensive SaaS interior design platform combining to-scale floor plans, room mockups, mood boards, project management, and product sourcing from a 1M+ product catalog. Available through tiered subscription plans (Play at $14.99/month and Power at $49.99/month) for DIY consumers, professional designers, and design firms.
- Magic Tooling Suite AI-powered design enhancement suite including Magic Render (converts 2D design files into photorealistic 3D images) and Magic Upholstery (applies any fabric to furniture in seconds using AI). Positioned as a productivity tool that enhances human-created designs rather than replacing creative decisions.
- Enterprise Solutions Bespoke enterprise solutions for brands and large design teams including white-labeled visualization tools, in-store experience integration, custom features, unlimited advanced designs and projects, and 10+ seats with dedicated account management.
Quantifiable outcome
- 15%+ increase in CVR and AOV for brands with integrated visualization tools
- +1 more outcomes
Companies that use Spoak
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Spoak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
Spoak partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SabaiminorFurniture brand partner in the Spoak x Sabai Design Challenge (March 2024). Contest required participants to use at least one Sabai piece in specific fabric options. First place won a Sabai sofa, second place won a Sabai ottoman.
- AnthropologiecoreAnthropologie's in-store and virtual stylists use Spoak's visualization tools to help customers design their spaces. Featured as a case study testimonial on Spoak's website, demonstrating enterprise-level brand integration.
- Carbon 180minorClimate-focused nonprofit receiving monthly donations from Spoak as part of the company's environmental offset initiative for AI usage. Carbon 180 works to eliminate existing CO2 from the atmosphere. Spoak's contribution accounts for over 6 metric tons of CO2 removed annually.
- Brand Partners (Verified Partners)coreVarious furniture, decor, and home goods brands that partner with Spoak for product visibility. Verified partners receive pink checkmark badges ensuring accurate pricing, names, descriptions, and images. Brands gain access to design-conscious shoppers through the Supershop feed.
Scale indicators5 records
Recent moves2 records
Expansion highlights6 records
Spoak competitors and assessment
Company assessmentDirect peers
- Foyr: Foyr offers AI-powered 3D interior design software with photorealistic rendering and floor planning, targeting both consumers and professionals. Its AI-driven rendering pipeline and product catalog compete directly with Spoak's Magic Render and Supershop features.
- Houzz: Houzz is the leading online interior design platform combining design tools, professional directories, product marketplace, and a community of homeowners and pros. It directly overlaps Spoak's positioning across consumer design tools, professional business features, and brand/retailer partnerships, making it Spoak's most direct and scaled competitor.
- Planner 5D: Planner 5D offers 2D/3D floor plans, interior design visualization, and a product catalog for both DIY users and professionals. It is highly comparable to Spoak's Floor Plans & Elevations and Room Mockups features, targeting a similar global consumer and SMB designer audience.
- Homestyler: Homestyler (by Easyhome) is a 3D interior design and home planning platform serving both consumers and professionals, with floor planning, rendering, and product sourcing capabilities. It competes with Spoak's core visualization and floor plan tools, particularly in the global market.
- RoomSketcher: RoomSketcher provides floor plan creation, 3D visualizations, and interior design tools aimed at both DIYers and professionals. Its subscription tiers and feature set closely mirror Spoak's Play and Power plans, making it a near-direct comparable for SMB and consumer floor plan users.
- Cedreo: Cedreo offers home design and interior design software focused on residential design professionals and home builders, including floor plans, 3D visualizations, and client presentation features. It is comparable to Spoak's professional/team tier for design firms working on residential projects.
- Havenly: Havenly provides online interior design services combining human designers with technology-enabled design tools and product sourcing. While more services-led, it overlaps Spoak's consumer-DIY and pro-designer segments with a comparable e-commerce integration model.
- DesignFiles: DesignFiles is an interior design business management platform for professional designers, offering client/project management, invoicing, mood boards, and product sourcing. It is highly comparable to Spoak's Business Hub and team-collaboration features targeting pro users.
- Decorilla: Decorilla is an online interior design marketplace that pairs consumers with professional designers and uses visualization tools to support design delivery. It overlaps Spoak's consumer-DIY and pro-designer segments with comparable brand partnership economics.
Broad incumbents
- Canva: Canva is a broad design platform used heavily by DIYers for mood boards, room mockups, and presentation design. While not specialized in interior design, its massive scale and AI features (Magic Studio) represent competitive pressure on Spoak's consumer-side visualization and mood board tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spoak social profiles
Digital presenceSpoak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoak leadership team
Management profileNumber of profiles
Profiles1 record
Spoak funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoak
What does Spoak do?
Spoak is a web-based interior design SaaS platform that provides to-scale floor plans, lifelike room mockups, mood boards, and AI-powered visualization tools (Magic Render and Magic Upholstery) for both DIY consumers and professional interior designers. The platform integrates a 1M+ product feed for sourcing and shopping, combined with project management, budgeting, client management, and invoicing tools for design professionals. It serves as an all-in-one ecosystem combining design creation, product discovery, and community features through tiered subscription plans.
Is Spoak a public or private company?
Spoak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spoak founded?
Spoak was founded in 2018. It employs 1 to 10 people.
Where is Spoak based?
Spoak is headquartered in Hudson, United States, in the North America region.
How does Spoak make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Commissions, brand Partnerships & Sponsored Content and verified Partner Listings.
Who are Spoak's main competitors?
Direct peers on record are Foyr, Houzz, Planner 5D, Homestyler, RoomSketcher, Cedreo, Havenly, DesignFiles and Decorilla. Canva is listed as a broad incumbent.
Does Spoak have an API?
No public API is recorded for Spoak.