Formula 1

What Formula 1 does

Formula 1 is the world's premier open-wheel motorsport championship, founded in 1950 and headquartered in London. It operates a 24-race annual calendar spanning global venues across the Americas, Europe, the Middle East, and Asia Pacific, with 6.5 million live attendees in 2025 and a global fanbase of 827 million. The sport is owned by Liberty Media Corporation (acquired for approximately $4.4 billion in 2017) and trades publicly as Formula One Group (NASDAQ: FWONK), reaching a market capitalization of approximately $22.7 billion. F1 is supported by 11 teams (including Mercedes, Ferrari, McLaren, Red Bull, and 2026 new entrants Cadillac and Audi) operating under FIA governance with a $215M annual cost cap.

The product portfolio centers on live racing content distributed through exclusive broadcast partnerships (Apple TV in the US under a five-year deal worth ~$750M, Sky Sports in the UK through 2034 and Italy through 2032), the F1 TV streaming service, and the F1 mobile app with the Globant-powered Race Experience feature used by 1.2M+ fans. Underlying operations run on AWS machine learning (24 F1 Insights on live TV), Lenovo servers (1.4 terahertz across 512 cores), Tata Communications low-latency broadcast infrastructure, and Salesforce Agentforce 360 generative AI for fan engagement. Each race weekend processes 500-650 TB of sensor, video, and audio data. The portfolio extends beyond racing into F1 Academy (female driver development), F1 Sim Racing, F1 Exhibition (1.3M+ cumulative visitors across 11 cities), F1 Arcade, F1 Authentics merchandise, and licensing collaborations with Disney, Hot Wheels, Nestle, and LVMH.

F1 generates revenue primarily through broadcast rights (subscription/multi-year), global sponsorship and partnerships across energy, technology, logistics, luxury, and beverage sectors, live event ticketing (transitioning to a Fever-powered platform in 2027), premium hospitality (Paddock Club), digital streaming subscriptions (F1 TV), and licensing/merchandise. The company reported approximately $4.48B in 2025 revenue and $617M in Q1 2026 (+53% YoY), with Adjusted OIBDA of $172M in Q1 2026 (+102% YoY) demonstrating expanding operating leverage. FY2025 EBITDA reached approximately $997M on $1.51B of gross profit.

Name

Formula 1

Legal name

Formula One World Championship Limited

Website

https://formula1.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Formula 1 operates the world's premier open-wheel motorsport championship, running a 24-race global calendar that reaches 827 million fans and generated approximately $4.48 billion in 2025 revenue, monetized through broadcast rights, global sponsorships, live event ticketing, and premium hospitality.

Ownership category

akta.pro rank

Product category

Motorsport Entertainment

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport racing championship
• Broadcast media rights
• Corporate sponsorship deals
• Premium hospitality services
• Subscription sports streaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Broadcasting Rights: F1 generates significant revenue from broadcasting rights including Apple TV exclusive US rights ($140-160 million annually over 5 years), Sky Sports UK renewal (approximately $270 million annually), and international broadcast deals. Formula 1 revenue increased 53% to $617 million in Q1 2026.
2. Sponsorship and Partnerships: F1 earns revenue from global partners including Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways, Salesforce, and official partners including American Express, Barilla, Crypto.com, Globant, Moet Hennessy, Nestle, Paramount+, PepsiCo, PwC, Santander, Standard Chartered, TAG Heuer, and others.
3. Live Event Revenue: F1 generates revenue through ticket sales for 24 annual races, with record attendance of 6.5 million fans in 2025, and sold-out races driving revenue growth of 14% to $3.9 billion in 2025.
4. Hospitality Services: F1 Paddock Club and hospitality packages offering premium race experiences including Paddock Club access, pit lane walks, driver talks, and exclusive hospitality suites at various price points across all race venues.
5. Digital Content and Streaming: F1 generates revenue through F1 TV subscription streaming service, official app engagement, and digital content distribution to global audience of 827 million fans.
6. Licensing and Merchandise: Nestle partnership making KitKat the Official Chocolate Bar of Formula 1, along with Disney collaboration on Velocity Collection, Hot Wheels partnerships, and merchandise licensing through F1 store.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Formula 1 operates the world's premier open-wheel auto racing championship, organizing 24 annual Grand Prix events worldwide. Core revenue comes from exclusive broadcasting rights sold to global media partners, multi-year corporate sponsorship deals, live event ticket sales, premium hospitality packages (Paddock Club), F1 TV subscription streaming, licensed merchandise, and gaming products. The sport operates as a content and entertainment platform combining live racing with digital engagement, AI-powered fan experiences, and lifestyle brand extensions including F1 Academy and F1 Exhibition.

Product overview

Formula 1 operates a multi-platform digital ecosystem centered on its core racing content and data. The primary products include F1 TV (streaming), the F1 App (mobile engagement with Race Experience personalization), F1.com (news and ticketing hub), and F1.com Ticketing Platform. Supporting the core are gaming products (F1 Fantasy, F1 Predict, F1 25, F1 Manager 24), hospitality services (F1 Paddock Club, F1 Special Edition Hospitality, F1 Experiences), merchandise (F1 Store, F1 Authentics), and motorsport development programmes (F1 Sim Racing, F1 Academy). F1 Exhibition extends the brand into cultural experiences, while F1 Betting Guide provides licensed gambling integration. All products share the F1 brand identity and are supported by technology partnerships with AWS, Salesforce Agentforce, Lenovo, Tata Communications, and Globant.

Differentiator

Problem solved

Functional benefit

Brands

• F1 Academy: Women's racing series launched to provide equal opportunities and pathway to professional motorsport for female drivers
• F1 TV
• F1 Sim Racing
• F1 Authentics
• F1 Experiences

Products and services

• F1 TV Official subscription streaming service providing live and on-demand coverage of all Formula 1 Grand Prix sessions (practice, qualifying, sprint, race), Formula 2, Formula 3, and F1 Academy with multi-language commentary, onboard cameras, and live timing data. Available globally to individual consumers on monthly and annual subscription terms.
• F1 App Race Experience Feature Personalized in-app race experience feature integrated into the official F1 mobile application, delivering wayfinding, live data, and real-time scheduling for fans attending Grand Prix events.
• Fever-Powered F1.com Ticketing Platform Official ticketing platform for all 24 Grand Prix races offering general admission, hospitality, and Paddock Club access. Transitioning from legacy systems to a Fever-powered platform starting in the 2027 season.
• F1 Paddock Club Premium corporate hospitality offering exclusive track views, pit lane walks, guided track tours, driver Q&A sessions, and curated culinary experiences at all Grand Prix venues worldwide. Includes venue-specific premium concepts such as Yas Suites (Abu Dhabi), Marina Views Brunch, Sunset Lounge, and Shams Suite, as well as House 44 (Soho House collaboration) and Gordon Ramsay at F1 La Terrasse Monaco.
• F1 Fantasy Official fantasy motorsport game where fans select real-life F1 drivers and constructors, scoring points based on actual race weekend results across the F1 season.
• F1 Predict Official prediction game where fans make pre-race predictions about qualifying and race outcomes, integrated into F1's digital ecosystem.
• F1 Store Official merchandise retail platform offering F1 team apparel, accessories, and collectibles globally, including event-specific collections such as the Pacsun F1 Miami Grand Prix collection (30 pieces priced $16-$100).
• F1 Authentics Official F1 licensing and memorabilia programme offering authenticated race-used equipment, signed collectibles, and team memorabilia from all F1 constructors and Grand Prix events.
• F1 Experiences Premium fan experience packages offering behind-the-scenes access, driver meet-and-greets, exclusive paddock tours, and Grand Prix event access packages sold across the global F1 calendar.
• F1 Sim Racing Official F1 esports and sim racing championship programme including the F1 Esports Series, regional championships (such as F1 Sim Racing India Open 2026), and the Discover Your Drive development programme providing pathways from virtual to professional motorsport.
• F1 Exhibition Travelling immersive exhibition showcasing F1 heritage, race artifacts, and interactive motorsport experiences. Tickets start at $29 for children aged 5-12. The exhibition previously ran in Madrid, Vienna, Toronto, and London with over 1.3 million visitors globally.
• F1 Academy Official all-female single-seater racing series managed by Susie Wolff, with 17 full-time female drivers competing in the 2026 season. Includes the Discover Your Drive development programme supporting young female drivers such as Atiqa Mir (first Indian and Asian female racer selected).
• F1 Arcade Location-based racing entertainment venue featuring full-motion F1 racing simulators offering immersive motorsport experiences for casual fans at dedicated physical locations.
• F1 Betting Guide Official licensed betting integration on F1 digital platforms featuring FanDuel sportsbook odds integration and responsible gaming content for US and Canadian markets.

Quantifiable outcome

• Fanbase grew from 750 million to 827 million globally
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature5 records

Partnerships

37 partnerships are on record, tiered minor, major, core and regional.

• Atiqa Mir / F1 AcademyminorStrategic or Co-development Partner · 20 June 2026Eleven-year-old Atiqa Mir from Srinagar became first Indian and Asian female racer selected for Formula 1 Academy's Discover Your Drive development program.
• Doritos Loaded (PepsiCo)majorGTM or Marketing Partner · 19 June 2026Doritos Loaded partnership with Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team driver George Russell featuring eight signature recipes, expanding to additional cities in Netherlands, France, and Germany.
• FevermajorChannel Partner/ Reseller/ Distributor · 17 June 2026Fever is leading global live-entertainment discovery platform inspiring over 300 million people last year. Five-year ticketing partnership starting 2027 replaces legacy ticketing with F1.com platform for general admission, hospitality, and Paddock Club.
• Mattel (Hot Wheels)majorGTM or Marketing Partner · 19 May 2026Mattel global search for Hot Wheels Tiniest Team Principal ambassadors aged 5-10 from US, UK, and Mexico, with winners attending F1 races and working with design teams.
• Sky SportscoreChannel Partner/ Reseller/ Distributor · 11 May 2026Sky Sports renewed exclusive F1 broadcast rights in UK/Ireland through 2034 and Italy through 2032, valued at approximately $270 million annually totaling $1.35 billion.
• FanDuelmajorChannel Partner/ Reseller/ Distributor · 30 April 2026FanDuel is first Official Betting Operator of Formula 1 in United States, integrating sportsbook odds into F1's Betting Guide and digital platforms across US and Canada markets.
• MarshmajorTechnology or Integration · 28 April 2026Marsh is F1's Official Risk Partner and Official Insurance Brokering Partner, presenting The Risk Perspective content series exploring how drivers and teams interpret risk at iconic circuits.
• Mission 44 (Lewis Hamilton Foundation)majorStrategic or Co-development Partner · 28 April 2026Public Interest Registry launched campaign with Mission 44 and F1 featuring changemakers in .ORG community, including STEM and motorsport workshops for young people.
• Mumbai FalconsminorStrategic or Co-development Partner · 28 April 2026F1 and Mumbai Falcons Racing Limited launched India's first Official F1 Sim Racing Championship (F1 Sim Racing India Open 2026), creating pathway from virtual to professional motorsport.
• AramcocoreGTM or Marketing Partner · 1 January 2026Aramco is a global integrated energy and chemicals company serving as a major F1 title sponsor and global partner of Formula 1, with F1 standing to lose estimated 100 million pounds from cancelled Middle East races.
• DHLcoreGTM or Marketing Partner · 1 January 2026DHL manages complex shipping of up to 2,000 tons of freight to racetracks globally including cars, replacement parts, and hospitality equipment as Global Logistics Partner since over 35 years.
• HeinekencoreGTM or Marketing Partner · 1 January 2026Heineken is a Global Partner of Formula 1, the world's most international premium beer brand sold in over 192 countries and territories.
• LenovocoreTechnology or Integration · 1 January 2026Lenovo is a Global Partner providing devices supporting race operations through 750-piece mobile technical center running on Lenovo servers with 1.4 terahertz of CPU across 512 cores.
• Qatar AirwayscoreGTM or Marketing Partner · 1 January 2026Qatar Airways serves as Official Airline and Global Partner through 2027 season, winning Skytrax World's Best Airline award for ninth time at 2025 World Airline Awards.
• SalesforcecoreTechnology or Integration · 1 January 2026Salesforce is a Global Partner deepening F1's commitment to global fan engagement through Agentic Enterprise AI platform, providing 827 million global fans with personalized information about 2026 rule changes.
• American ExpressmajorGTM or Marketing Partner · 1 January 2026American Express is an Official Partner of Formula 1 providing customers with access to products, insights and experiences that enrich lives and build business success.
• BarillamajorGTM or Marketing Partner · 1 January 2026Barilla is Official Pasta Partner of Visa Cash App Racing Bulls F1 team, with Italian pasta maker hosting family dinner during Miami Grand Prix weekend at restaurant by Chef Massimo Bottura.
• GlobantmajorTechnology or Integration · 1 January 2026Globant is an Official Partner building best-in-class IT systems integrations and products for F1, powering Race Experience feature in official app for over 1.2 million fans since 2026 season start.
• Moet HennessymajorGTM or Marketing Partner · 1 January 2026Moet Hennessy is Wines and Spirits division of LVMH and Official Partner of Formula 1, with 28 internationally recognized Maisons including Dom Perignon, Hennessy, and Veuve Clicquot.
• Paramount+majorGTM or Marketing Partner · 1 January 2026Paramount+ is a global digital subscription video streaming service and Official Partner of Formula 1, featuring premium entertainment across SHOWTIME, CBS, Comedy Central, MTV, Nickelodeon brands.
• PwCmajorImplementation/ SI/ Consulting Partner · 1 January 2026PwC is an Official Partner providing strategic consulting across key areas of F1's global business to drive operational excellence and strengthen resilience.
• SantandermajorGTM or Marketing Partner · 1 January 2026Banco Santander is a leading commercial bank founded in 1857 and one of the largest banks in the world by market capitalization, serving as F1 Official Partner.
• Standard CharteredmajorGTM or Marketing Partner · 1 January 2026Standard Chartered is a leading international banking group present in 54 of world's most dynamic markets, serving as F1 Official Partner.
• McDonald's (Arcos Dorados)regionalGTM or Marketing Partner · 1 January 2026Arcos Dorados is world's largest independent McDonald's franchisee operating in Latin America and Caribbean, bringing F1 partnership to 20 countries.
• PumaminorGTM or Marketing Partner · 1 January 2026Puma is one of world's leading sports brands designing, developing, selling and marketing footwear, apparel and accessories, Official Provider of Formula 1.
• Tata CommunicationsmajorTechnology or Integration · 1 January 2026Tata Communications powers F1 with global digital ecosystem enabling reach and delivery to millions of fans worldwide through low latency broadcast-ready network and media native cloud solutions.
• Apple TVcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Apple is exclusive US broadcaster for F1 starting 2026 under five-year deal worth approximately $750 million, streaming F1 races including free Austrian GP preview.
• DisneycoreGTM or Marketing Partner · 15 May 2025Disney x Formula 1 Velocity Collection featuring streetwear inspired by F1 racing, part of ongoing Fuel the Magic collaboration with merchandise, experiences, and original content across select Grand Prix events.
• LVMHcoreGTM or Marketing Partner · 1 January 2025LVMH is a Global Partner for 10 years starting 2025 with Maisons including Louis Vuitton, Moet Hennessy, and TAG Heuer, bringing luxury brand excellence to F1.
• Nestle (KitKat)majorGTM or Marketing Partner · 1 January 2025Nestle's KitKat is Official Chocolate Bar of Formula 1, bringing iconic Have a Break message to F1 fans globally across 80+ countries.
• PepsiCo (Sting Energy, Doritos, Gatorade)coreGTM or Marketing Partner · 1 January 2025PepsiCo landmark 2025 partnership brings three powerhouse brands to F1: Sting Energy (Official Energy Drink), Gatorade, and Doritos, with expanding activations including Gordon Ramsay commercials.
• TAG HeuercoreGTM or Marketing Partner · 1 January 2025TAG Heuer reclaims Official Timekeeper role starting 2025 season, with 160+ years of Swiss luxury watchmaking heritage and legacy in motorsport dating back to 1971.
• MSC CruisescoreGTM or Marketing Partner · 1 January 2022MSC Cruises is a Global Partner since 2022, operating as title sponsor of Austin Grand Prix and hosting exclusive MSC Yacht Club trackside hospitality at Miami Grand Prix with multi-level 50-foot-tall structure.
• T-MobileregionalGTM or Marketing Partner · 1 January 2022T-Mobile is Exclusive 5G Partner of Las Vegas Grand Prix and Regional 5G Innovation Partner of Formula 1, enabling innovations elevating annual race weekend experience.
• Crypto.commajorGTM or Marketing Partner · 1 January 2021Crypto.com has been a proud partner of Formula 1 since 2021, trusted by millions of users worldwide and industry leader in regulatory compliance, security and privacy.
• AWScoreTechnology or Integration · 1 January 2018Amazon Web Services serves as F1's cloud infrastructure and innovation partner since 2018, with F1 and AWS launching 24 data-driven F1 Insights on live TV using machine learning for race strategy and car performance analytics.
• PirellicoreTechnology or Integration · 1 January 2011Pirelli has been the exclusive official tyre partner of Formula 1 since 2011, with contract extended through end of 2028 for F1, F2, and F3. Founded in 1872, Pirelli is among world's leading tyre producers.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• MotoGP: Sister property under Liberty Media Corporation; premier two-wheeled racing championship with similar revenue model (broadcast rights, sponsorships, hospitality, race fees) and shared ownership structure. Most directly comparable peer given identical commercial DNA and ownership.
• NASCAR: Premier US-based stock car racing series with comparable business model centered on broadcast rights (FOX/NBC), corporate sponsorships, ticket sales, and a 36-race annual calendar. Comparable in scale, fan engagement, and B2B sponsorship dynamics, though with distinct geographic and demographic profile.
• IndyCar: Premier North American open-wheel racing series owned by Penske Entertainment; competes for the same global open-wheel audience and sponsorship dollars as F1, with Indianapolis 500 as its marquee event. Direct category competitor for driver talent, manufacturer partnerships, and US fan attention.
• FIA World Endurance Championship (WEC): FIA-sanctioned endurance racing series including the 24 Hours of Le Mans; shares F1's motorsport category, manufacturer engagement (Toyota, Porsche, Ferrari, BMW), and FIA governance. Comparable in sponsorship structure though smaller in broadcast reach.
• Le Mans 24 Hours: Iconic single endurance race with comparable motorsport heritage, manufacturer engagement, hospitality economics, and global brand recognition; serves as a comparable premium motorsport event for measuring sponsorship and broadcast value of marquee races within a championship calendar.

Emerging players

• Formula E: FIA-sanctioned all-electric single-seater racing series targeting urban markets and sustainability-conscious audiences; partially overlaps with F1's manufacturer partners (Jaguar, Porsche, Maserati) and competes for similar premium sponsorship inventory, though with smaller fanbase and broadcast footprint.
• Extreme E: Off-road electric SUV racing series founded by Alejandro Agag (Formula E founder) focused on remote locations and climate impact; overlaps thematically with F1's sustainability narrative and shares some sponsor universe, though remains a much smaller property.

Broad incumbents

• Premier League: One of the world's most valuable sports league commercial properties with comparable revenue model (broadcast rights, sponsorship, hospitality, digital); demonstrates how a sports league can scale to multi-billion dollar valuations through global media rights, though with different sporting content and broader audience base.
• NFL: Largest North American sports league by revenue with multi-billion dollar broadcast deals and sponsorship model comparable to F1's; demonstrates the upper bound of sports league monetization potential and serves as a benchmark for F1's US growth ambitions.

Regional players

• Supercars Championship: Premier touring car category in Australia and New Zealand with comparable manufacturer involvement and B2B sponsorship structure; comparable motorsport business model but with regional rather than global footprint, providing a useful benchmark for international expansion sequencing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/f1
• YouTubeyoutube.com/F1
• Facebookfacebook.com/115183428496570
• Instagraminstagram.com/f1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula 1