Heyflow
- Company typePrivate
- Founded2021
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Heyflow firmographics
Firmographics- Name
- Heyflow
- Website
- https://heyflow.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Heyflow industry classification
Industry- Product category
- Conversion Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Heyflow is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Heyflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Tiered subscription-based SaaS model with plans for SMB, mid-market, and enterprise customers. The platform offers different pricing tiers with varying features and usage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple tier structure for SMB, mid-market, and enterprise customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Heyflow product offering
Product offeringCore offering
Heyflow is a no-code, AI-first SaaS funnel builder that lets marketers and agencies create interactive post-click landing pages, lead generation forms, and conversion flows without writing code. The platform combines a drag-and-drop visual builder with AI-powered funnel generation, conditional logic, 50+ native integrations, and built-in payments to help B2B and B2C marketers convert website visitors into qualified leads.
Product overview
Heyflow is a no-code AI-first funnel builder platform for creating interactive clickflows that convert website visitors into leads. The core product is the Heyflow platform, which integrates AI Campaigns (for AI-powered funnel generation), a Template Library, and built-in Payments. The platform offers 40+ mobile-optimized building blocks including forms, calculators, and appointment booking, augmented by AI capabilities trained on 150K funnels. For agencies, the Agency Portal add-on provides white-label CRM functionality. The platform is positioned across B2B Lead Generation, B2C Lead Generation, Social Recruiting, eCommerce Quiz Funnels, and industry-specific solutions (Solar, Real Estate, Insurance). Key differentiators include 50+ native integrations, server-side tracking, conditional logic personalization, and enterprise-grade security certifications (SOC 2 Type II, ISO 27001).
Differentiator
Problem solved
Functional benefit
Products and services
- Heyflow (Core Platform) The AI-first, no-code funnel builder SaaS platform that enables companies to create and implement interactive post-click landing pages, lead generation funnels, and conversion flows for sales, marketing, recruiting, and eCommerce without coding. Includes drag-and-drop builder, conditional logic, phone validation, 40+ mobile-optimized blocks, 50+ native integrations, built-in analytics, and EU-hosted infrastructure.
- AI Campaigns AI-powered campaign creation feature that generates complete funnels from prompts in seconds. The AI is trained on 150,000 funnels and $2 billion in ad spend data and offers one-click improvements and continuous optimization analysis. Optimized for Meta campaigns leveraging data from 3,000+ Heyflow customers.
- Agency Portal White-label CRM and applicant tracking system add-on designed for Heyflow's agency customers. Allows clients to view, edit and manage Heyflow responses, and includes unlimited campaigns per client, custom branding, custom domain hosting, multi-account integrations, and customizable deal stages to match each client's processes.
Quantifiable outcome
- Trusted by 3,000+ marketers
Companies that use Heyflow
Customer profileNamed customers4 records
Segments11 records
Ideal customer profiles3 records
Heyflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration48 records
AI capability2 records
Feature10 records
Heyflow partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Heyflow competitors and assessment
Company assessmentDirect peers
- Unbounce: Long-standing landing page and conversion platform targeting SMB and agency marketers with a drag-and-drop builder, AI copywriting, and A/B testing — the same core use case Heyflow addresses.
- Leadpages: No-code landing page builder focused on small business lead generation, with templates, A/B testing, and integrations to email and CRM platforms — directly competing with Heyflow's SMB funnel offering.
- ClickFunnels: Sales funnel builder for marketers and entrepreneurs, offering drag-and-drop funnels, order pages, and email automation — overlapping significantly with Heyflow's post-click conversion positioning.
- Instapage: Enterprise-focused landing page platform with personalization, A/B testing, and analytics; competes with Heyflow at the higher end of the landing page / conversion funnel category.
- Typeform: Interactive form and survey builder popular with marketers for conversational lead capture, with growing quiz and funnel features that overlap with Heyflow's interactive flow use case.
- Jotform: Versatile form builder with payment, conditional logic, and integrations across CRM and marketing tools — a comparable no-code lead capture and form alternative to Heyflow.
- Outgrow: Interactive content platform for calculators, quizzes, and chatbots used by marketers for lead generation and engagement — directly overlapping with Heyflow's calculator and quiz funnel features.
- involve.me: No-code platform for building interactive quizzes, calculators, forms, and surveys optimized for lead generation and conversion — a closely comparable funnel/lead-capture product.
Broad incumbents
- HubSpot: Broad marketing, sales, and CRM platform that bundles landing pages, forms, and AI content generation; not a niche funnel specialist but a key incumbent competing for the same marketing budget.
Others
- Calendly: Scheduling platform that integrates natively with Heyflow; adjacent rather than competitive, but relevant given both target marketers and increasingly bundle conversion features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Heyflow compliance and trust
Trust signalCompliance4 records
Heyflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heyflow leadership team
Management profileNumber of profiles
Profiles3 records
Heyflow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heyflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heyflow
What does Heyflow do?
Heyflow is a no-code, AI-first SaaS funnel builder that lets marketers and agencies create interactive post-click landing pages, lead generation forms, and conversion flows without writing code. The platform combines a drag-and-drop visual builder with AI-powered funnel generation, conditional logic, 50+ native integrations, and built-in payments to help B2B and B2C marketers convert website visitors into qualified leads.
Is Heyflow a public or private company?
Heyflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heyflow founded?
Heyflow was founded in 2021. It employs 51 to 100 people.
Where is Heyflow based?
Heyflow is headquartered in Hamburg, Germany, in the Europe region.
How does Heyflow make money?
One revenue line is on record: saaS Subscription.
Who are Heyflow's main competitors?
Direct peers on record are Unbounce, Leadpages, ClickFunnels, Instapage, Typeform, Jotform, Outgrow and involve.me. HubSpot is listed as a broad incumbent. Calendly is listed as an others.
Does Heyflow have an API?
Yes. Heyflow offers advanced webhook functionality that allows users to send responses to any URL endpoint. The webhooks support custom HTTP methods (POST, PUT, etc.), custom headers, parameters, and basic authentication — all configurable within the Heyflow app interface. This enables connection to custom-built solutions and APIs not natively supported by Heyflow.
What industry is Heyflow in?
Heyflow's product category is Conversion Optimization Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 5132 and its SIC code is 7372.