What Miros does

Miros (legal entity Miros OÜ, formerly FIND.fashion) is an Estonian-headquartered AI company building a product discovery platform for e-commerce retailers whose categories are predominantly visual — fashion, furniture, footwear, home decor, toys, and luxury goods. The company originated from Fits.me, a virtual fitting room co-founded by CEO Heikki Haldre that was acquired by Rakuten after aiding EUR 8B in sales; the team relaunched as FIND.fashion in 2019 and rebranded to Miros to address the fact that sizing is irrelevant if shoppers cannot find products in the first place.

The core product, Intelligent Feed, is a real-time intent-extraction layer that reads behavioral signals (scroll velocity, clicks, dwell time, ignored items) to build a per-visitor preference profile and simultaneously powers Wordless Search, a 48-language Discovery Bar, Inline Recommendations, Shop The Look, Find by Image, and auto-generated Style Collections. The technology was co-developed with the University of Tartu iCV Lab (Top 1% European computer vision research) and is protected by 5 patents, including the first synthetic-vectors application in e-commerce. The system is benchmarked at an 8.6 relevance score against Google Vertex's 5.2 and processes 500M+ behavioral signals per month across 1B+ indexed items, with API response times of 50–300ms.

Miros operates a three-tier SaaS subscription (Starter, Premium, Enterprise) priced around a 12x ROI target and sold via enterprise field sales with a 36-day average cycle from personalized demo (built on the customer's own catalog) to production. Integration requires under one engineering man-week on the customer side via JS widgets or GraphQL API, and the product is designed to coexist with existing search infrastructure such as Algolia and Elasticsearch rather than replace it. The company has 13 employees across Tallinn, Lisbon, and Belgrade, has raised approximately EUR 8M (~$10.4M) total across three rounds culminating in a EUR 6M pre-Series A in November 2024 led by EBRD Venture Capital and Tera Ventures, and counts Revolve, Ravensburger, Carousell, momox fashion, PERCENTIL, Swap.com, and ON24 among its enterprise customers with measured +7-19% GMV uplift, +4-27% AOV, +30-56% repeat purchases, and -36% CAC outcomes from randomized A/B tests.

Name

Miros

Legal name

Miros OÜ

Website

https://miros.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Miros is an Estonia-headquartered AI company that builds an Intelligent Feed layer for e-commerce product discovery, using computer vision and real-time behavioral signals to power Wordless Search, recommendations, and shop-the-look for enterprise fashion, furniture, and visual retail customers.

Ownership category

akta.pro rank

Product category

E-commerce Product Discovery Software

NAICS

Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Search, Discovery & Ranking Personalization (HDAAAGAE)

akta.pro secondary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Visual product discovery
• E-commerce AI platform
• Behavioral intent detection
• AI search engine
• Product recommendation software

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Starter, Premium, Enterprise): Three-tier subscription model with increasing functionality. Starter includes Wordless Search and standard widget. Premium adds inline recommendations and brand-configured design. Enterprise adds Discovery Bar, GraphQL API access, and custom reporting. All tiers centered on Wordless Search capability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Miros sells an AI-powered product discovery SaaS platform for e-commerce retailers. Its Intelligent Feed layer reads real-time behavioral signals (scroll velocity, clicks, dwell time, ignored items) to build live per-visitor preference profiles and powers search, browse, recommendations, and shop-the-look surfaces without requiring text queries or manual product tagging. The platform is delivered via JS widgets or GraphQL API alongside existing search infrastructure such as Algolia or Elasticsearch.

Product overview

Miros is an AI-powered product discovery platform for e-commerce. The core product is Intelligent Feed, a real-time intent extraction layer that powers all discovery surfaces. The platform consists of multiple integrated modules: Wordless Search (visual discovery without text queries), Discovery Bar (AI-enhanced search), Inline Recommendations, Shop The Look (cross-category styling), Find by Image (photo search), and Style Collections (automated merchandising). Available across three pricing tiers: Starter, Premium, and Enterprise, with the Enterprise tier including GraphQL API access for headless deployments. The technology is co-developed with the University of Tartu iCV Lab and protected by 5 patents.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Feed Real-time intent extraction platform that reads behavioral signals (scroll velocity, clicks, dwell time, ignored items), builds a live preference profile per visitor, and simultaneously powers search, browse, recommendations, and shop-the-look surfaces on e-commerce sites. Sold via SaaS subscription across Starter, Premium, and Enterprise tiers.
• Miros SaaS Subscription (Starter, Premium, Enterprise) Tiered monthly SaaS subscription delivering the Intelligent Feed platform: Starter includes Wordless Search and a standard widget; Premium adds inline recommendations and brand-configured design; Enterprise adds the Discovery Bar, GraphQL API access, and custom monthly reporting.

Quantifiable outcome

• +296% conversion rate vs Algolia (randomized A/B test, 100K sessions)
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered technology partner and core r&d partner.

• SAPtechnology partnerTechnology or IntegrationEnterprise software partnership for technology integration. Miros works with SAP ecosystem for enterprise e-commerce deployments.
• NVIDIAtechnology partnerTechnology or IntegrationAI/ML technology partnership leveraging NVIDIA's GPU infrastructure and AI capabilities for visual search and product discovery.
• PwCtechnology partnerTechnology or IntegrationProfessional services partnership for enterprise deployments and consulting around AI-powered product discovery solutions.
• University of Tartu iCV Labcore r&d partnerStrategic or Co-development PartnerCo-development partner for Intelligent Feed technology. University of Tartu iCV Lab is ranked in the European Top 1% for computer vision research. Four years of dedicated R&D collaboration.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Algolia: API-first search and discovery platform widely used by e-commerce retailers; Miros explicitly benchmarks against it (+296% conversion vs Algolia) and positions itself as a complementary intent layer on top.
• Bloomreach: Enterprise e-commerce personalization and search platform combining CMS, CDP and merchandising; competes for the same large retailer discovery and personalization budget.
• Constructor.io: AI-first product discovery and search platform for e-commerce; overlaps directly with Miros' Intelligent Feed value proposition for fashion and DTC retailers.
• Klevu: AI-powered on-site search, recommendations and merchandising for Shopify, BigCommerce and enterprise commerce; closest head-to-head in the same fashion/furniture merchant segment.
• Nosto: Personalization platform for online retailers offering AI-driven product recommendations, on-site content personalization and UGC; overlaps with Miros' Inline Recommendations and Shop The Look surfaces.
• Recombee: AI recommendation engine-as-a-service used by media and e-commerce customers; offers behaviour-based personalization comparable to Miros' Intelligent Feed on the recommendations side.
• Findify: E-commerce search, recommendations and personalization solutions for Shopify and enterprise merchants; competing AI-discovery vendor for mid-market fashion and home retailers.

Broad incumbents

• Google Vertex AI Search for Commerce: Hyperscaler commerce search and personalization offering from Google Cloud; direct competitor on retailer RFPs and the explicit '8.6 vs 5.2 relevance' benchmark target.
• Coveo: Enterprise AI search and relevance platform with commerce and customer-experience verticals; competes for the same large enterprise personalization RFPs as Miros.
• Dynamic Yield (Mastercard): Personalization and recommendation engine now part of Mastercard; competes for enterprise personalization budgets across fashion, travel and retail, including behavioural intent use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirosai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miros