Findify (Acquired by Maropost)

What Findify (Acquired by Maropost) does

Findify, founded in 2014 in Stockholm, Sweden, is an AI-powered on-site search and product discovery platform for ecommerce merchants. Following its acquisition by Maropost, the product is now operated as Maropost Merchandising Cloud and sits within Maropost's unified commerce platform alongside Commerce Cloud, Marketing Cloud, Service Cloud, Retail Cloud, and the Da Vinci AI layer. The product combines natural-language search with intent recognition (handling typos, grammatical errors, and regional spellings), AI-driven smart collections, real-time behavioral personalization, and rule-based merchandising controls. It supports multi-market operations through native multilingual, multi-currency, and multi-store capabilities, and integrates plug-and-play with Shopify, Neto, BigCommerce, and other ecommerce platforms.

The business is run as a SaaS subscription on annual billing with pricing not publicly disclosed, positioned as an enterprise-grade alternative to Algolia or Nosto at a lower price point and with no developer dependence. Go-to-market is hybrid: self-serve product-led growth through a free trial and "days not weeks" implementation, combined with enterprise field sales for complex multi-market deployments, plus channel distribution via ecommerce platform integrations. The customer base spans SMB (Storiarts) to global enterprise (Weber, Salomon, Seiko, Schoolhouse, Altapac), with documented customer outcomes including 12% average search-conversion lift, 10-20% AOV increase, and scalability to 72,000+ SKUs. The company is private, headquartered under Maropost (with the original Stockholm entity still operating the status page at status.findify.io), employs 11-50 people, and has no disclosed revenue, recent funding, or acquisition-date financial terms.

Name

Findify (Acquired by Maropost)

Legal name

Findify

Website

https://findify.io

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Maropost Merchandising Cloud (formerly Findify) is an AI-powered on-site search, smart collections, and personalization platform that helps ecommerce merchants from SMB to global enterprise improve conversions, AOV, and repeat purchases. It operates within Maropost's unified commerce suite.

Ownership category

akta.pro rank

Product category

Ecommerce Personalization Software

akta.pro primary industry

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

akta.pro secondary industries

Search, Discovery & Ranking Personalization (HDAAAGAE), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Site search software
• Product recommendations
• Ecommerce personalization
• Merchandising automation
• Conversion optimization

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Merchandising Cloud): Cloud-based AI merchandising platform delivered as subscription service. Positioned as enterprise-grade capability at fraction of cost compared to Algolia or Nosto. Supports plug-and-play integrations with ecommerce platforms without developer dependence.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Findify provides AI-powered on-site search, personalized product recommendations, automated smart collections, and rule-based merchandising for ecommerce merchants. The platform uses machine learning and real-time behavioral data processing to help shoppers find products, automate product categorization, and boost conversions through tailored discovery experiences.

Product overview

Maropost offers a unified commerce platform consisting of multiple integrated cloud products: Merchandising Cloud (formerly Findify) provides AI-powered search and product recommendations; Commerce Cloud manages storefronts, inventory, and fulfillment; Marketing Cloud handles email, SMS, social, and web marketing; Service Cloud connects customer service, sales, and marketing; Retail Cloud manages POS, inventory, loyalty, and ecommerce; and Da Vinci serves as the AI layer providing insights, predictive analytics, and autonomous agents across all products. These products work together as an integrated ecosystem to serve ecommerce and DTC brands at various scales from $5M to $2B+.

Differentiator

Problem solved

Functional benefit

Products and services

• Maropost Merchandising Cloud (formerly Findify) AI-powered search, smart collections, personalized recommendations, and rule-based merchandising platform that helps ecommerce shoppers find products. Delivers intelligent product discovery, real-time behavioral data analysis, and automated merchandising optimization to turn browsers into loyal customers. Designed for ecommerce merchants from SMB to Strategic/Global Enterprise with plug-and-play integrations to Shopify, Neto, BigCommerce, and other ecommerce platforms.

Quantifiable outcome

• 12% average lift in search-driven conversions
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration partnership enabling plug-and-play connection between Merchandising Cloud and Shopify storefronts. Allows merchants to leverage AI search and product recommendations without complex custom development.
• NetocoreTechnology or IntegrationIntegration partnership with Neto ecommerce platform allowing seamless product sync and AI merchandising capabilities for Neto merchants.
• BigCommercecoreTechnology or IntegrationIntegration partnership enabling BigCommerce merchants to access AI-powered search and product recommendations through Merchandising Cloud.
• NorcecoreTechnology or IntegrationNorce Hyperdrive integration for product sync functionality. Has experienced technical issues in January 2024 affecting product synchronization, indicating deep platform integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Constructor.io: Constructor.io is an AI-first search and product discovery platform for ecommerce. It directly competes with Merchandising Cloud on clickstream-based personalization, real-time ranking, and headless commerce integrations.
• Algolia: Algolia is the leading AI-powered search and discovery API used by ecommerce brands. It is named explicitly as a direct competitor to Findify/Merchandising Cloud in the company data, competing on on-site search, recommendations, and personalization.
• Bloomreach: Bloomreach is an ecommerce experience platform combining AI search, merchandising, and content. It competes head-on with Merchandising Cloud for mid-market and enterprise DTC brands seeking unified discovery and personalization.
• Nosto: Nosto is a personalization and merchandising platform tailored to ecommerce, directly cited as a comparable to Merchandising Cloud. It overlaps on AI-driven product recommendations, personalized content, and on-site search for mid-market and enterprise retailers.
• Klevu: Klevu provides AI-powered on-site search, product recommendations, and category merchandising for ecommerce merchants. It is a like-for-like competitor to Findify in ML-driven product discovery for Shopify and BigCommerce stores.
• Searchspring: Searchspring specializes in ecommerce site search, merchandising, and personalization, particularly on Shopify and BigCommerce. It serves the same mid-market DTC brand segment targeted by Merchandising Cloud's Growth and Enterprise tiers.

Others

• Shopify Search & Discovery: Shopify's native Search & Discovery app (formerly Shopify Search) provides AI-powered on-site search and recommendations inside the Shopify ecosystem. While not a direct paid competitor, its continued improvement poses a platform-level threat to Merchandising Cloud's Shopify merchant base.

Emerging players

• Syte: Syte applies visual AI and product tagging to ecommerce search and recommendations. It overlaps with Merchandising Cloud on AI-driven discovery and personalization but takes a more visual-AI-centric approach.

Broad incumbents

• Coveo: Coveo is an enterprise AI search and relevance platform that has expanded into ecommerce-relevant use cases. It competes with Merchandising Cloud for large multi-market merchants needing AI-powered discovery at scale.
• Adobe Sensei / Adobe Commerce: Adobe Commerce bundles AI-powered search, recommendations, and personalization within its broader commerce and marketing cloud. It is a broad incumbent whose AI search capabilities compete with Merchandising Cloud for enterprise merchants.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GetFindify
• Facebookfacebook.com/getFindify

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findify (Acquired by Maropost)