ALT Sports Data
ALT Sports Data provides official betting data, real-time trading technology, and integrated league infrastructure for emerging and alternative sports, distributing pricing and markets to major sportsbooks including FanDuel, DraftKings, bet365, and Caesars.
- Company typePrivate
- Founded2024
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ALT Sports Data does
ALT Sports Data is a Carlsbad, California-based technology company that provides official sports betting data, real-time trading infrastructure, and integrated league services for emerging and alternative sports. Founded in 2024, the company holds official and exclusive data rights across 30+ sports properties spanning motorsports (Formula 1, SuperMotocross, NHRA), action sports (X Games), combat sports (Bare Knuckle Fighting Championship, Real American Freestyle), and niche leagues (National Lacrosse League, Major League Table Tennis, World Fencing League, Professional Bull Riders, World Surf League). It serves two primary customer segments: sports betting operators — including FanDuel, DraftKings, bet365, Caesars/William Hill, BetMGM, Underdog Fantasy, and Stake — seeking differentiated content beyond traditional sports, and emerging sports leagues seeking turnkey infrastructure to participate in regulated betting markets.
The company's product portfolio is anchored by three core platforms: PRTL, an auto-manual trading platform with sub-second latency, 8,000+ pre-match and live markets, and API-driven distribution to sportsbook operators; AXS, an end-to-end combat sports data platform supporting MMA, boxing, kickboxing, Muay Thai, wrestling, and grappling; and the League Operating System, a modular framework combining official data, integrity and compliance, fan engagement, media distribution, and commercial activation that scales with a league as it grows. Underlying technology includes proprietary Formula 1 models built on hundreds of inputs per car with thousands of race outcome simulations per event, plus AI-powered predictive pricing and dynamic market recalibration across all supported sports. The company also operates NXTbets.com as an owned media channel and runs a licensed sub-affiliate program.
Revenue is generated through four streams: official data licensing to sportsbook operators (data monetization), subscription and tier-based services under the League Operating System (recurring revenue), betting market distribution via API and direct trading partnerships with sportsbooks (transaction-based), and CPA commission affiliate revenue through the sub-affiliate program. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts on the league side and integration-based distribution on the sportsbook side. As of mid-2026, the company has raised approximately $12.5 million in seed-stage funding across three rounds and operates with 11-50 employees under CEO Jake Cassaday, who was appointed in May 2026.
ALT Sports Data firmographics
Firmographics- Name
- ALT Sports Data
- Legal name
- ALT Sports Data Inc.
- Website
- https://altsportsdata.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALT Sports Data provides official betting data, real-time trading technology, and integrated league infrastructure for emerging and alternative sports, distributing pricing and markets to major sportsbooks including FanDuel, DraftKings, bet365, and Caesars.
- Ownership category
- akta.pro rank
ALT Sports Data industry classification
Industry- Product category
- Sports Betting Data & Technology Infrastructure
- NAICS
- Gambling Industries (7132), Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Sports Data Feeds & Integrity Monitoring (MPAEACAE)
Keywords
Where ALT Sports Data is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ALT Sports Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Official Data Licensing: Licensing of official betting data to sportsbook operators. ALT Sports Data holds official and exclusive league data rights that power their PRTL trading platform, providing real-time odds and pricing for the largest sportsbook operators.
- Affiliate Revenue: Sub-affiliate program that monetizes fan audiences through sports betting and DFS referrals. Partners earn CPA commission for new players signed up. The company has exclusive access to 200+ million social media fans and followers.
- League Operating System Services: Technology and services platform combining official data, integrity and compliance, fan engagement, media distribution, and sports betting commercial activation. Leagues adopt capabilities they need and expand over time as they grow.
- Betting Market Distribution: Distribution of betting markets through established trading partnerships with world's top sportsbooks including FanDuel, DraftKings, and bet365.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Sub-Affiliate Program |
| Subscription | Multi-year contract | PRTL Trading Platform Tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ALT Sports Data product offering
Product offeringCore offering
ALT Sports Data provides official data licensing, real-time betting market modeling, and trading infrastructure for emerging and alternative sports. Its PRTL trading platform and AXS combat sports platform power data feeds and betting products distributed to leading global sportsbooks, while the League Operating System bundles data rights, integrity, fan engagement, media distribution, and commercial activation into a tiered framework adopted by 30+ sports properties including Formula 1, X Games, and SuperMotocross.
Product overview
ALT Sports Data is building the operating system for sports leagues, offering a platform-plus-modules architecture. The core products include AXS (unified combat sports data platform), PRTL (auto-manual trading platform for real-time betting markets), and the League Operating System (comprehensive technology and services framework). These products work together: AXS captures and structures combat sports data, PRTL enables trading and market distribution to sportsbooks, and the League Operating System provides the overarching infrastructure combining official data, integrity services, fan engagement, and commercial activation. The company powers real-time experiences for emerging and alternative sports including Formula 1, World Surf League, X Games, and combat sports, distributing data and betting markets to leading sportsbook operators worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- PRTL Trading Platform An auto-manual trading platform that allows traders to seamlessly export real-time betting markets. Features API-driven data from official league partners, algorithmic precision for betting operations, real-time communication with in-house trading team, multi-user access, and centralized aggregated data management. Sanctioned and regulated in most states with 100% event coverage and 8,000+ futures/outrights, pre-match markets, and live heats.
- AXS Combat Sports Platform An end-to-end combat sports data platform that transforms live fight data into regulated, monetizable betting and fan engagement experiences. Combines data capture, modeling, and distribution for combat sports including MMA, boxing, kickboxing, Muay Thai, wrestling, and grappling, with AI-powered insights and machine learning telemetry.
- League Operating System A technology and services platform that combines official data, integrity and compliance, fan engagement, media distribution, and sports betting commercial activation into a single scalable framework. Leagues can adopt capabilities today and expand over time, with tiered systems adaptable to leagues of all sizes.
- Formula 1 Betting Product An advanced, real-time Formula 1 wagering product featuring official data, predictive modeling, and race-level simulation. Delivers sub-second latency data with dynamic pricing and continuous market recalibration throughout race weekends, including live race micro markets, lap-by-lap driver matchups, and position-based milestones. Built on hundreds of inputs per car and large-scale race simulations.
Quantifiable outcome
- Hundreds of thousands of bets placed in SMX first season with total wagers exceeding several million dollars
- +2 more outcomes
Companies that use ALT Sports Data
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
ALT Sports Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
ALT Sports Data partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and strategic.
- Caesars EntertainmentflagshipPartnership to power new next-generation Formula 1 betting product across Caesars Sportsbook and William Hill platforms. Delivers advanced real-time Formula 1 wagering powered by official data, predictive modeling, and race-level simulation. Includes live race micro markets, predictive driver performance modeling, and thousands of race outcome simulations.
- World Fencing League (WFL)coreLong-term partnership with ALT Sports Data as exclusive official betting data and strategy partner. Develops official betting markets and pricing models, distributes real-time data feeds to licensed sportsbooks globally, and supports integrity and compliance initiatives.
- Formula 1flagshipALT Sports Data is the Official and Exclusive Betting Data Supplier for Formula 1. Spent two years developing initiative in collaboration with F1 to create in-race betting products using live telemetry data. Part of F1's non-exclusive betting strategy rollout ahead of 2026 season.
- X GamescorePartnership to integrate live odds from ALT Sports Data into X Games League (XGL) broadcasts and digital ecosystem. Official data partnership for newly launched XGL with live odds featured during broadcasts starting at X Games Aspen in January 2026.
- StakecoreNamed exclusive online casino and sports betting partner for X Games League (XGL). Partnership includes Athlete Ambassador Fund for co-branded athlete content and exclusive streaming rights for all four annual XGL events on KICK.
- Major League Table Tennis (MLTT)corePartnership to develop and launch regulated sports wagering for the 2025-26 season. ALT Sports Data provides real-time data and betting support while IC360 handles integrity monitoring.
- Integrity Compliance 360 (IC360)strategicExpanding partnership to enhance integrity, compliance, and data modeling solutions for sports betting leagues. Collaboration provides secure, transparent sports betting ecosystem and has enabled regulated programs over the past three years.
- National Lacrosse League (NLL)corePartnership to enable regulated sports betting across all league games. ALT Sports Data provides official data, real-time odds, and betting markets to licensed sportsbooks, supporting league's entry into legal sports wagering.
- Real American Freestyle (RAF)coreMulti-year partnership making ALT Sports Data the exclusive provider of official betting data for all RAF events. Distributes real-time RAF event data and odds to major sportsbooks including FanDuel, DraftKings, and bet365.
- SuperMotocross World Championships (SMX)corePartnership for exclusive global sports betting data rights, marking SMX's official entry into regulated sports betting space. First season delivered hundreds of thousands of bets placed with total wagers exceeding several million dollars.
- World Surf League (WSL)corePartnership providing official data for regulated sportsbooks. Collaborates with sports leagues like Formula 1, X Games, and World Surf League.
- Bare Knuckle Fighting Championship (BKFC)coreOfficial data partnership powering betting markets and fan engagement experiences for one of the growing combat sports promotions.
- Professional Bull Riders (PBR)coreOfficial data partnership supporting regulated sports betting for the professional bull riding league.
- NHRAcorePartnership expanding integrity, compliance, and data modeling solutions including NHRA and other leagues through IC360 collaboration.
- KICKstrategicStreaming platform for exclusive livestreaming of X Games League events. XGL events livestreamed exclusively on KICK as part of betting partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ALT Sports Data competitors and assessment
Company assessmentBroad incumbents
- Sportradar: Global leader in sports betting data and content, providing official data feeds, odds, and trading services to sportsbooks and leagues. Most direct comparable to ASD at scale, but focused on tier-1 sports rather than emerging/alternative sports.
- Genius Sports: Listed sports data and technology company providing official data, trading, and media solutions to sportsbooks, leagues, and media companies globally. A direct competitor in official-data licensing and sportsbook feed infrastructure.
- Stats Perform: Sports data and AI company providing live data feeds, odds, and integrity services to sportsbooks and media. Comparable in offering data APIs and AI-driven sports content, though broader sport coverage.
- Betgenius (part of Genius Sports): Trading, pricing, and feed provider to sportsbooks, offering managed trading services and live data. Direct competitor to ASD's PRTL trading platform for sportsbook operators.
- Kambi Group: B2B sportsbook technology and odds feed provider. Comparable in serving licensed sportsbook operators with turnkey trading and platform solutions, although Kambi is more platform-than-data focused.
Direct peers
- Better Collective: Sports betting media and affiliate marketing operator that acquired Playmaker Capital. Comparable in alternative-sports betting audience development and sub-affiliate monetization, and is the former employer of ASD's new CEO Jake Cassaday.
- Catena Media: Online sports betting and casino affiliate operator. Comparable to ASD's sub-affiliate program and NXTbets.com demand-generation engine in monetizing sports betting referrals.
- Integrity Compliance 360 (IC360): Sports betting integrity, compliance, and monitoring provider. A partner of ALT Sports Data, addressing the integrity-monitoring layer of the same emerging-sports betting stack.
- Playmaker Capital (now part of Better Collective): Sports media and betting audience operator focused on emerging sports verticals. Closely analogous business model to ASD's league-and-affiliate-driven audience monetization approach.
Emerging players
- Sportradar (Integrity Services) / IBIA competitors: Specialized sports integrity and betting monitoring units that compete for the integrity-compliance piece of the emerging-sports betting stack that ASD's League OS bundles in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ALT Sports Data social profiles
Digital presenceALT Sports Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALT Sports Data leadership team
Management profileNumber of profiles
Profiles7 records
ALT Sports Data funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALT Sports Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALT Sports Data
What does ALT Sports Data do?
ALT Sports Data provides official data licensing, real-time betting market modeling, and trading infrastructure for emerging and alternative sports. Its PRTL trading platform and AXS combat sports platform power data feeds and betting products distributed to leading global sportsbooks, while the League Operating System bundles data rights, integrity, fan engagement, media distribution, and commercial activation into a tiered framework adopted by 30+ sports properties including Formula 1, X Games, and SuperMotocross.
Is ALT Sports Data a public or private company?
ALT Sports Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was ALT Sports Data founded?
ALT Sports Data was founded in 2024. It employs 11 to 50 people.
Where is ALT Sports Data based?
ALT Sports Data is headquartered in Carlsbad, United States, in the North America region.
How does ALT Sports Data make money?
Four revenue lines are on record. Official Data Licensing is the primary driver. The others are affiliate Revenue, league Operating System Services and betting Market Distribution.
Who are ALT Sports Data's main competitors?
Broad incumbents on record are Sportradar, Genius Sports, Stats Perform, Betgenius (part of Genius Sports) and Kambi Group. Direct peers are Better Collective, Catena Media, Integrity Compliance 360 (IC360) and Playmaker Capital (now part of Better Collective). Sportradar (Integrity Services) / IBIA competitors is listed as an emerging player.
Does ALT Sports Data have an API?
Yes. ALT Sports Data operates an API infrastructure that provides official league data feeds to sportsbook operators. The PRTL platform is described as "API-driven data from official league partners, providing the most up-to-date data for effective pricing" and is noted as "API-Ready for eventual integration." The company offers real-time data feeds and low-latency odds via League APIs, with the F1 betting product built on "sub-second latency data and hundreds of inputs per car." Specific API documentation URL, authentication methods, rate limits, and versioning are not publicly specified in the provided sources.
What industry is ALT Sports Data in?
ALT Sports Data's product category is Sports Betting Data & Technology Infrastructure. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132 and its SIC code is 7990.