What IC360 does

IC360 (Integrity Compliance 360) is a B2B software and services firm that provides integrity monitoring, regulatory compliance, and licensing technology to the sports betting and iGaming industry. The company was formed in April 2024 through the merger of U.S. Integrity and Odds On Compliance, and operates a dual headquarters in Henderson, Nevada and Miami, Florida with 51-100 employees. Its customer base spans more than 100 sportsbook operators, 150 colleges and universities, 50 gaming suppliers, and 25 professional sports leagues, supplemented by regulator- and league-level engagements including the NCAA, FIFA, and iGaming Ontario.

The platform is built around several integrated products: ProhiBet for prop bet restriction enforcement (notably deployed with the NCAA), Integrity Monitoring for cross-sportsbook anomaly and match-fixing detection, Alert360 for real-time alerting, PlayBookAI for NLP-driven regulatory document intelligence, Compliable (added via acquisition in September 2025) for operator licensing workflows, and BetGuard for iGaming compliance. Underlying capabilities combine cross-operator data aggregation with anomaly detection models and policy tracking, producing a data flywheel in which more participants improve detection accuracy.

IC360 monetizes through enterprise SaaS subscriptions for its monitoring and compliance products, supplemented by professional advisory and education services. The company is private and has not disclosed funding rounds or revenue. Since the merger it has pursued a strategy of platform consolidation (M&A), international geographic expansion (Brazil, Canada, United Kingdom), vertical expansion into prediction markets, and high-visibility league and regulatory partnerships that anchor its credibility as an independent integrity layer between operators, leagues, and regulators.

Name

IC360

Legal name

Integrity Compliance 360 Inc.

Website

https://ic360.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

IC360 (Integrity Compliance 360) is a B2B software and services firm providing integrity monitoring, regulatory compliance, and licensing technology to sportsbook operators, colleges, professional leagues, and iGaming regulators.

Ownership category

akta.pro rank

Product category

Sports Betting Integrity & Compliance Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Responsible Gambling & Player Protection Solutions (MPAEACAJ), Regulatory Reporting, Audit & Assurance Services (MPAEAOAC)

Keywords

• Sports betting integrity
• Gaming compliance technology
• Prohibited bettor screening
• Regulatory technology platform
• Betting monitoring software

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription/License Fees: Recurring subscription fees for access to ProhiBet, Integrity Monitoring, PlayBookAI, Alert360, and Compliable platforms. Typically multi-year enterprise agreements with sports leagues, conferences, operators, and gaming suppliers.
2. Professional Services: Customized educational presentations, consulting, and advisory services. Includes training delivered via e-learning platform and in-person sessions for clients on compliance and responsible gambling matters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IC360 sells an integrated suite of integrity monitoring, prohibited-bettor identification, regulatory compliance, licensing automation, and education software platforms to sports leagues, collegiate athletic programs, sportsbook operators, gaming suppliers, prediction markets, and iGaming regulators. Its core products include ProhiBet (prohibited bettor screening), Integrity Monitoring (real-time wagering surveillance), PlayBookAI (AI regulatory document repository), Alert360 (anonymous reporting), Compliable (licensing automation), and BetGuard (centralized self-exclusion), complemented by Advisory and Education professional services.

Product overview

IC360 operates as a unified platform-plus-modules architecture offering comprehensive integrity and compliance solutions for the sports betting, gaming, and iGaming industries. The core portfolio centers on ProhiBet (prohibited bettor identification), Integrity Monitoring (real-time threat detection), and Advisory/Education services. Supporting modules include PlayBookAI (AI-powered regulatory knowledge base), Alert360 (anonymous reporting), and Compliable (acquired licensing automation platform). The company emerged from the 2024 merger of U.S. Integrity and Odds On Compliance, combining integrity monitoring technology with compliance advisory expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• ProhiBet ProhiBet is a prohibited bettor platform that prevents individuals restricted from wagering—such as athletes, coaches, officials, and league personnel—from opening sports betting accounts, using encrypted data networks to cross-reference anonymized identification data across sportsbooks. It is for sports leagues, collegiate conferences, sportsbook operators, and gaming regulators requiring wagering prohibition enforcement.
• Integrity Monitoring Real-time monitoring platform that detects and discourages fraud, match-fixing, game manipulation, and other illegal betting-related activity by analyzing global wagering activity and providing alerts on suspicious patterns. It is used by sports leagues, operators, and regulators to protect competition integrity.
• Advisory Expert consulting and advisory services delivered by industry veterans and former gaming commission officials to help clients navigate complex regulatory environments in sports betting, gaming, and iGaming jurisdictions. The service is for sports leagues, operators, suppliers, and regulators requiring strategic regulatory guidance.
• Education Tailored educational programs including e-learning modules and in-person training for athletes, coaches, and administrators covering responsible gambling, regulatory compliance, and sports betting risks. Targeted at colleges, conferences, leagues, sportsbooks, and state regulators needing gambling awareness content.
• PlayBookAI AI-powered online repository of global gaming compliance documents with natural language search capabilities, allowing users to ask compliance questions and receive instant AI-generated answers and summaries across multiple jurisdictions. It is for compliance professionals at operators, suppliers, regulators, and law firms.
• Alert360 Secure anonymous reporting system allowing athletes, coaches, trainers, and fans to confidentially report integrity violations, suspicious betting activity, or misconduct with two-way communication capabilities. Used by leagues, college programs, and integrity units to surface issues without revealing reporter identity.
• Compliable Automated regulatory licensing platform that streamlines licensing for U.S. sportsbooks, suppliers, platform providers, iGaming, and affiliate vendors, reducing application prep time and enabling cross-state form auto-population. It is used by gaming operators, suppliers, and platform providers navigating multi-state licensing requirements.
• BetGuard Centralized self-exclusion platform developed in partnership with iGaming Ontario, IXUP, and Dataworks that allows players to opt out from all 82 regulated iGaming websites in Ontario through a single account. It is for gaming regulators and operators needing responsible gambling self-exclusion infrastructure.

Quantifiable outcome

• Reduces licensing application prep time by over 73%
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

41 partnerships are on record, tiered core.

• Fanatics SportsbookcoreStrategic or Co-development Partner · 25 June 2026Bad Actor Program partnership to identify and punish sports bettors who threaten athletes on social media. Uses Signify Group's Threat Matrix service for monitoring.
• BIG EAST ConferencecoreStrategic or Co-development Partner · 25 June 2026Expanded partnership for integrity and compliance services across conference athletics programs.
• Atlético MineirocoreStrategic or Co-development Partner · 23 April 2026International partnership establishing new standard for sporting integrity at Brazilian soccer club.
• iGaming OntariocoreStrategic or Co-development Partner · 16 April 2026Development of BetGuard centralized self-exclusion platform for Ontario's 82 regulated igaming websites. Single streamlined process allowing gamblers to exclude themselves from all regulated sites.
• Indian Fight LeaguecoreStrategic or Co-development Partner · 30 March 2026Partnership setting integrity standards for Asian combat sports organization.
• Pac-12 ConferencecoreStrategic or Co-development Partner · 17 March 2026Multi-year partnership integrating ProhiBet prohibited bettor platform with comprehensive integrity program covering football and basketball competitions. Real-time monitoring ensures conference officials and staff comply with wagering regulations.
• NCAAcoreStrategic or Co-development Partner · 10 March 2026Engagement of ProhiBet solution for officials participating in Division I Championships including men's and women's basketball, baseball, and softball. Sets new benchmark for protecting competition integrity at major college sports events.
• ZUFFA BOXINGcoreStrategic or Co-development Partner · 21 January 2026Comprehensive agreement for betting monitoring services for boxing organization.
• PGA TOURcoreStrategic or Co-development Partner · 14 January 2026Multi-year expanded partnership integrating ProhiBet prohibited bettor solution into PGA TOUR Integrity Program. Protects players, caddies, officials, and administrative staff from wagering activities while providing real-time alerts on global betting activity.
• BetrcoreTechnology or Integration · 17 December 2025Partnership providing Betr sports betting operator with integrity monitoring dashboard and ProhiBet solution for detecting suspicious wagering activity and ensuring regulatory compliance.
• NovigcoreTechnology or Integration · 15 December 2025Partnership to enhance market integrity and establish prohibited trading framework for prediction market platform.
• Major League Table Tennis (MLTT)coreStrategic or Co-development Partner · 11 December 2025Partnership to develop and launch regulated sports wagering for MLTT's 2025-26 season with integrity monitoring and compliance frameworks.
• ALT Sports DatacoreTechnology or Integration · 11 December 2025Partnership expansion providing integrity, compliance, and data modeling solutions for sports betting leagues including NHRA. Collaboration enabled regulated programs over three years.
• EventuscoreStrategic or Co-development Partner · 8 December 2025Strategic partnership to establish industry-wide standards for prediction market surveillance and integrity.
• UFCcoreStrategic or Co-development Partner · 3 November 2025Betting integrity monitoring partnership following suspicious betting pattern investigations. IC360 serves as UFC's integrity partner for ongoing investigations.
• Ilkim HincercoreOthers · 2 October 2025Former Hard Rock International EVP/Chief Legal Officer and Canadian Gaming Association Chair joins as President, Canadian Operations & Managing Director, Global Advisory Strategy to drive international expansion.
• CompliablecoreTechnology or Integration · 3 September 2025Acquisition of Compliable technology expanding turnkey offerings for gaming compliance and licensing automation.
• SparketcoreTechnology or Integration · 29 July 2025Partnership to expand market reach for sports betting integrity services.
• betPARXcoreTechnology or Integration · 22 July 2025Enhanced integrity monitoring technology and compliance solutions for betPARX sportsbook platform.
• LUX Fight LeaguecoreStrategic or Co-development Partner · 1 July 2025Comprehensive integrity partnership for combat sports organization ensuring regulatory compliance and betting integrity protection.
• BIG EAST ConferencecoreStrategic or Co-development Partner · 23 June 2025Expanded integrity and compliance partnership covering basketball and other conference sports.
• Brazil Secretariat of Prizes and Bets (SPA-MF)coreStrategic or Co-development Partner · 28 April 2025Comprehensive integrity monitoring agreement with Brazilian regulatory body for prizes and bets market.
• PGA of AmericacoreStrategic or Co-development Partner · 22 April 2025Integrity partnership ahead of major championships expanding previous collaboration on prohibited bettor verification.
• PGA of AmericacoreStrategic or Co-development Partner · 11 April 2025Initial integrity partnership ahead of PGA Championship with prohibited bettor verification services.
• SleepercoreTechnology or Integration · 1 April 2025Platform integrity and responsible gaming partnership through ProhiBet integration.
• World Surf LeaguecoreStrategic or Co-development Partner · 18 March 2025Partnership elevating integrity standards for professional surfing organization.
• Problem Gambling Coalition of ColoradocoreStrategic or Co-development Partner · 11 March 2025Partnership to deliver collegiate gambling education and support state-wide responsible gambling initiatives.
• Caesars SportsbookcoreTechnology or Integration · 4 March 2025ProhiBet technology integration providing prohibited bettor verification and integrity monitoring.
• Southland ConferencecoreStrategic or Co-development Partner · 26 February 2025Sports betting integrity partnership for collegiate conference.
• FIFAcoreStrategic or Co-development Partner · 25 February 2025Strategic contributor to FIFA World Cup 2026 Integrity Task Force. Brings expertise in North American regulatory environment, comprehensive gaming landscape coverage, and prohibited betting technology to protect competition fairness.
• LSportscoreTechnology or Integration · 24 February 2025International expansion of integrity monitoring services through sports data provider integration.
• PennsylvaniacoreStrategic or Co-development Partner · 11 February 2025Statewide collegiate education program partnership delivering gambling education across Pennsylvania institutions.
• Jon RussellcoreOthers · 14 January 2025Senior Advisor joining to drive international expansion and integrity initiatives.
• SMX LeaguecoreStrategic or Co-development Partner · 7 January 2025Integrity partnership ahead of season launch providing ProhiBet services for motorsports league.
• Bill Pascrell IIIcoreOthers · 10 December 2024Former congressman joins as Special Advisor providing government relations and regulatory expertise.
• SeguroBetcoreStrategic or Co-development Partner · 29 October 2024Partnership to elevate sports betting integrity in Brazil's regulated market.
• Meridianbet GroupcoreStrategic or Co-development Partner · 29 October 2024Partnership as sports integrity momentum surges in Brazil's regulated market.
• David RebuckcoreOthers · 22 October 2024Former Director of New Jersey Division of Gaming Enforcement joins as Special Advisor providing strategic guidance on compliance matters and regulatory navigation.
• BetfastcoreStrategic or Co-development Partner · 24 September 2024Partnership to expand international presence for sports integrity services.
• Brazino777coreStrategic or Co-development Partner · 5 September 2024International expansion partnership in Brazil for sports wagering monitoring.
• OntariocoreStrategic or Co-development Partner · 31 July 2024Selected to develop centralized self-exclusion platform for Ontario's regulated iGaming market.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sportradar: Global sports data and integrity services provider offering betting monitoring, match-fixing detection, and sports data feeds to operators and leagues worldwide. Direct competitor to IC360's Integrity Monitoring and ProhiBet capabilities, with established relationships across the same customer base.
• Genius Sports: Sports data, technology, and integrity services company serving sportsbooks, leagues, and media. Provides integrity monitoring and data integrity solutions comparable to IC360's core offerings, including the BetVision product and partnerships with major leagues.
• EPIC Global Solutions: Provider of responsible gambling education, training, and player protection services. Directly comparable to IC360's Education and responsible gambling offerings; IC360's Managing Director of Education (Daniel Trolaro) is EPIC's former VP of Prevention.
• GeoComply: Geolocation compliance and fraud prevention technology provider for the online gambling industry. Directly comparable as a compliance technology vendor; IC360's ProhiBet leader Matt Heap is a former GeoComply Senior Director, illustrating the close competitive overlap.
• Signify Group: Threat intelligence and integrity monitoring provider for sports and betting sectors. Directly comparable to IC360's monitoring and risk capabilities; partner in the Fanatics Bad Actor Program, with their Threat Matrix service complementing IC360's offerings.
• SIS (Sports Information Services): Global supplier of sports betting data, live pictures, and integrity services to operators. Comparable data feed and integrity offering to IC360's monitoring products, with international reach in sports betting.

Broad incumbents

• Stats Perform: Sports data, AI, and integrity technology company providing data feeds, content, and integrity services to sportsbooks, leagues, and media. Broader incumbent serving the same operator/league customer base with adjacent data and integrity capabilities.
• Gaming Laboratories International (GLI): Leading testing, certification, and compliance services provider for the gaming industry. Comparable as a regulatory and compliance vendor to operators and suppliers, with broader scope including game testing alongside IC360's licensing and integrity focus.
• IBIA (International Betting Integrity Association): Leading global voice on integrity for the licensed betting industry, operating one of the largest monitored betting alert platforms. Comparable to IC360's integrity monitoring mission but structured as a member association rather than a commercial vendor.

Emerging players

• Eventus: Multi-asset class trade surveillance and market integrity platform extending into prediction markets. Strategic partner of IC360 on prediction market surveillance standards, with overlapping capabilities in CFTC-regulated market monitoring.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/_IC360
• YouTubeyoutube.com/@IC_360
• LinkedInlinkedin.com/company/integritycompliance360
• Instagraminstagram.com/IC_360
• Facebookfacebook.com/IntegrityCompliance360

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IC360