What Moderation Management does

Moderation Management is a 501(c)(3) nonprofit founded in 1994 by Audrey Kishline that provides a peer-support community for individuals seeking to moderate, rather than abstain from, alcohol consumption. It positions itself as an alternative to abstinence-only programs such as Alcoholics Anonymous and serves members globally through free online channels. Core offerings include 30+ weekly online meetings, private Facebook groups, email listservs, and a structured curriculum built around the Nine Steps framework, the 30-day MM Toolbox, the Kickstart Moderation Program, and BAC tracking tools; a clinical advisory board provides professional credibility.

The organization's technology stack is intentionally lightweight and community-driven rather than a custom software platform: synchronous meetings, social media groups, and email lists form the primary delivery substrate, with content libraries and downloadable tools serving as supporting artifacts. Recent additions include the Moderation Mindset Virtual Summit (launched 2024) and a Moderation-Friendly Marketplace, extending the surface area beyond synchronous meetings into event-based and commerce channels.

The business model is nonprofit and donation-driven. Core services are free to participants; revenue is generated through charitable donations, affiliate commissions from partners such as Oar Health and Sunnyside, subscriptions from clinicians listed in the provider directory, and merchandise sales. Go-to-market relies on organic discovery, social media presence, and partner referrals rather than paid acquisition, and the organization earned the GuideStar (Candid) Gold Seal of Transparency in 2025, signaling governance rigor relevant to donors and partners.

Name

Moderation Management

Legal name

Moderation Management Network, Inc.

Website

https://moderation.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Moderation Management is a 501(c)(3) nonprofit founded in 1994 that runs a global peer-support community for people seeking to moderate alcohol use, offering 30+ weekly online meetings, the Nine Steps framework, and structured programs funded by donations and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Alcohol Recovery Peer Support Services

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Alcohol moderation support
• Peer support community
• Harm reduction programs
• Addiction recovery services
• Behavioral health resources

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) nonprofit, Moderation Management relies primarily on donations from members and supporters. Both one-time and monthly recurring donation options are available. Donations keep programs free and accessible to all.
2. Affiliate Commissions: Participates in Amazon Services LLC Associates Program, earning commissions from qualifying purchases through affiliate links. Also features sponsored content from partners like Sunnyside and Oar Health.
3. Provider Directory Subscriptions: Moderation Management Approved Provider Directory allows licensed clinicians, coaches, and treatment facilities to purchase listings to connect with members seeking moderation-friendly care.
4. MM Store: Merchandise store (via Bonfire) selling shirts, mugs, and notebooks with MM branding. Proceeds support the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moderation Management is a 501(c)(3) nonprofit that provides free, non-judgmental peer-support for adults who want to change their relationship with alcohol, anchored in a harm-reduction approach rather than abstinence-only recovery. Its core offering bundles online video meetings (Zoom, 30+ per week), private Facebook communities, email listservs, and self-guided resources including the MM Toolbox (31 Days of Tools), the Nine Steps Toward Moderation framework, and BAC tracking guidelines. Supplemental paid offerings include the Kickstart: Moderation and Kickstart: Zero Proof self-guided 30-day programs.

Product overview

Moderation Management is a nonprofit peer-support community offering a unified platform of free alcohol moderation resources. The core offering consists of peer support meetings (online video meetings, private Facebook groups, and email listservs), combined with self-guided tools including the MM Toolbox with 31 days of moderation tools, BAC tracking charts, and the Nine Steps framework. Paid add-on programs include the Kickstart: Moderation and Kickstart: Zero Proof 30-day courses. Additional offerings include the annual Moderation Mindset Virtual Summit, a Moderation-Friendly Provider Directory connecting members with aligned clinicians, a curated Book Corner, and a Moderation-Friendly Marketplace featuring partner services like Oar Health and Sunnyside. The organization provides both individual member resources and professional resources for clinicians, all centered on harm-reduction and self-determined moderation goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Meetings (Online Zoom Meetings) Virtual video meetings (30+ per week) including a Newcomers' Meeting, accessible by Zoom browser link for individuals wanting to change their relationship with alcohol.
• Private MM Facebook Community Private, judgment-free Facebook group where members share wins, vent struggles, and connect asynchronously with others on the moderation path.
• MM Listserv Active email listserv where members swap advice, offer support, and communicate day in and day out.
• MM Toolbox (31 Days of Tools) Free, easy-to-use 30-day toolbox of worksheets, checklists, quizzes, and exercises to help members change their relationship with alcohol.
• Kickstart: Moderation Program 30-day self-guided program created by MM veterans with strategies and tools for changing relationship with alcohol; described as accessible real-world wisdom rather than therapy.
• Kickstart: Zero Proof Program Month-long guided break from alcohol with daily tips, tools, and insights to discover mental, physical, and emotional benefits of going alcohol-free.
• Moderation Mindset Virtual Summit Annual virtual conference featuring members, clinicians, researchers, and speakers discussing the science behind drinking patterns, medication-assisted options, and stages of change.
• Moderation-Friendly Provider Directory Subscription directory connecting MM members with licensed clinicians, coaches, medication-prescribing professionals, and treatment facilities aligned with harm-reduction and moderation-focused care.
• Moderation-Friendly Marketplace Curated marketplace featuring third-party moderation-friendly products and services including Oar Health, Sunnyside app, Cloud9, The Mocktail School, and other aligned resources.
• MMabsers Abstinence Support Listserv and Meetings Subgroup offering for MM members who have chosen abstinence, including a dedicated listserv and weekly Zoom video meetings.
• Professional Resources & Clinician Portal Resources for clinicians and professionals including The Professional's Guide to Moderation, referral integration guidance, and access to the Approved Provider Directory.

Quantifiable outcome

• Nearly 1,500 meeting participants per month across 30+ weekly online meetings
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Oar HealthcoreGTM or Marketing PartnerOar Health is a medication-assisted treatment partner offering naltrexone and other medications for alcohol reduction. Oar provides MM members with convenient online access to medical professionals for medication evaluation. The partnership appears prominently on MM's homepage and resources pages as a trusted partner for members exploring medication-assisted moderation.
• SunnysidecoreGTM or Marketing PartnerSunnyside is the #1 mindful drinking app partner, offering tracking, planning, community, coaching, and analytics tools. MM promotes Sunnyside as a sponsor and partner, with co-branded content including sponsored blog posts and the 'Champion Sponsor' designation. The partnership helps Sunnyside reach MM's engaged community of moderation-seekers.
• Checkup and ChoicesminorStrategic or Co-development PartnerCheckup and Choices creates the Drinkers Checkup and provides BAC level resources. Referenced in MM news coverage and resources as aligned harm reduction resources. Their tools complement MM's moderation approach with evidence-based assessment instruments.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerMM participates as an Amazon Associate, earning commissions from qualifying purchases of books and resources linked through their Book Corner. This affiliate relationship helps monetize the resource recommendations while providing value to members.
• The Mocktail SchoolminorGTM or Marketing PartnerFeatured in the Moderation-Friendly Marketplace. Provides virtual workshops on non-alcoholic mixology fundamentals, helping members enjoy sophisticated zero-proof alternatives.
• Cloud9minorGTM or Marketing PartnerDoctor-developed products for mindful alcohol choices, featured in the marketplace. Offers alternatives for members cutting back, quitting, or finding balance.
• No More CafeminorGTM or Marketing PartnerManhattan-based bar crafting complex non-alcoholic cocktails, now available nationwide. Featured in marketplace as a moderation-friendly alternative for social drinking situations.
• Alcohol MinimalistminorGTM or Marketing PartnerPodcast and resources featuring real science and simple tools for sustainable alcohol reduction. Featured partner in the Moderation-Friendly Marketplace.
• InsightOut Therapy (Beej Christie Karpen)minorChannel Partner/ Reseller/ DistributorIFS Program Assistant and NYU Certified Coach offering personal 1:1 and group sessions using harm reduction approach. Listed in Provider Directory and featured in multimedia resources.
• Jodi SpitzleyminorChannel Partner/ Reseller/ DistributorTransformative life coach specializing in guiding individuals reducing or eliminating alcohol. Featured in marketplace with 20-minute consultation offer.
• ShameOverminorGTM or Marketing PartnerProgram helping break the detox-to-retox loop and all-or-nothing mentality. Offers MM exclusive promotion. Teaches sip-sized habit changes and mindset shifts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oar Health: Oar Health is a medication-assisted treatment provider for alcohol reduction offering online prescriptions of naltrexone and similar medications. It is both a directly comparable service for the moderation-seeking audience and MM's primary medication partner, prominently featured on MM's homepage.
• Tempest (formerly The Thirty): Tempest is a digital alcohol treatment platform built around a moderation-supportive program with coaching and community. It targets the same audience MM serves (especially women exploring moderation) and represents the venture-backed, paid-program model competing with MM's free offering.
• SMART Recovery: SMART Recovery is a science-based, self-empowering peer-support alternative to AA. Like MM, it offers free meetings and tools, but unlike MM it emphasizes self-empowerment over harm reduction, making it the closest directly competing peer-led model in the alcohol recovery category.
• Alcoholics Anonymous: AA is the largest peer-support fellowship for alcohol issues and MM's direct abstinence-only counterpart. Both are volunteer-run, donation-funded, and offer free peer-led meetings; MM explicitly positions itself as the harm-reduction alternative to AA's abstinence-only model.
• LifeRing Secular Recovery: LifeRing is a secular, peer-led sobriety support organization offering meetings and online communities. It competes directly with MM for members seeking non-12-step, non-religious peer support, though it leans toward abstinence rather than moderation.
• Sunnyside: Sunnyside is the #1 mindful drinking app offering tracking, planning, coaching, and community for alcohol reduction. It is both a DIRECT_PEER in the moderation support category and an active homepage-tier commercial partner of MM, with co-branded sponsorship and referral integration.
• Reframe: Reframe is a science-backed app that helps users reduce or quit drinking through daily lessons, tracking, and community. It competes with MM for the same sober-curious and moderation-seeking audience but delivers a digital-first experience versus MM's community-first approach.
• HAMS: Harm Reduction, Abstinence, and Moderation Support: HAMS is a peer-led support network for people who want to change their drinking through harm reduction, including moderation. It is the most philosophically aligned nonprofit peer-support peer to MM, sharing the moderation-as-legitimate-goal framework and free online community model.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit addiction treatment provider in the U.S., operating residential and outpatient programs. It represents the broad incumbent, abstinence-based establishment against which MM is culturally positioned, and embodies the clinical/regulatory gravity MM must navigate to scale.

Emerging players

• Pelago (formerly Quit Genius): Pelago is a digital substance use treatment platform providing employer and health plan-sponsored programs for tobacco, alcohol, and opioid use. While it offers structured clinical-grade treatment rather than peer support, it competes for the same employer-sponsored and member-funded alcohol reduction budget MM targets through its Approved Provider Directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moderationmgmt
• YouTubeyoutube.com/channel/UC9TjdL7RaHwERJLT9Bgi1Jg
• Facebookfacebook.com/ModerationManagementPublicPage
• LinkedInlinkedin.com/company/moderation-management-network-inc
• Instagraminstagram.com/moderationmanagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moderation Management