ThisFish
ThisFish Inc. is a Vancouver-based vertical SaaS company, founded in 2018, that sells the Tally platform — an AI- and IoT-enabled workflow, quality-control and traceability system — to mid-market and enterprise seafood processors globally via custom enterprise subscriptions plus TallyHub and TallyTag hardware.
- Company typePrivate
- Founded2018
- HeadquartersNew Westminster, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ThisFish does
ThisFish Inc. is a Vancouver, Canada-based vertical SaaS company, founded in 2018, that builds workflow, quality-control and traceability software for seafood processors under the Tally brand. The platform digitizes production, cost accounting, inventory, quality control and compliance in real time, with built-in support for seafood-specific regulations such as GDST, FSMA 204, EU catch certificates, MSC validation and IUU vessel-list checks. It is modular: the core Tally platform is augmented by TallyBot (machine-learning predictive analytics for yield and drain-weight prediction), TallyVision (computer vision for automated visual inspection and OEE monitoring), TallyHub (an industrial IoT gateway connecting scales, scanners, printers and sensors), TallyTag (LoRaWAN cold-chain temperature sensors), TallyTrace (a consumer-facing traceability mobile app) and TallyBI (business intelligence dashboards).
The company makes money primarily through annual subscription contracts for the Tally platform, supplemented by hardware sales of TallyHub IoT gateways and TallyTag cold-chain sensors, with pricing quoted on a custom enterprise basis after a demo (no public price list). It sells consultatively to mid-market and enterprise seafood processors — fish canneries, filleters and value-added processors — and operates an enterprise field sales motion complemented by inside sales. Customers span Canada, the United States, the United Kingdom, Belize, Thailand, Ecuador and the Maldives, and include Orca Specialty Foods, World Wise Foods, the National Fisher's Co-op Belize, Tuna Paradise Co., MMP International and unnamed Thai and Ecuadorian canneries used for AI development. The company has raised roughly CAD $2.1 million cumulatively, predominantly via grants and accelerator funding from Techstars, Spring, Innovate BC, Canada's Ocean Supercluster and the Canadian Food Innovation Network, and is led by co-founder and CEO Eric Enno Tamm.
ThisFish firmographics
Firmographics- Name
- ThisFish
- Legal name
- ThisFish Inc.
- Website
- https://this.fish
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThisFish Inc. is a Vancouver-based vertical SaaS company, founded in 2018, that sells the Tally platform — an AI- and IoT-enabled workflow, quality-control and traceability system — to mid-market and enterprise seafood processors globally via custom enterprise subscriptions plus TallyHub and TallyTag hardware.
- Ownership category
- akta.pro rank
ThisFish industry classification
Industry- Product category
- Seafood Production and Traceability Software
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Aquaculture (11251)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Finfish Processing (Filleting, Portioning, Trimming) (AFANADAB)
- akta.pro secondary industries
- Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)
Keywords
Where ThisFish is headquartered
LocationHeadquarters
- HQ city
- New Westminster
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ThisFish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Tally Platform Subscription: SaaS subscription model for the Tally digital workflow platform providing seafood processors with production, costing, sales, inventory, quality control and traceability capabilities
- TallyHub Hardware: Sale of TallyHub IoT connectivity hardware for connecting industrial devices to the Tally platform
- TallyTag Sensors: Sale of TallyTag cold chain monitoring sensors using LoRaWAN protocol for temperature monitoring
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on processor requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
ThisFish product offering
Product offeringCore offering
ThisFish sells the Tally platform, a cloud-based seafood production, quality control, and traceability workflow software that digitizes production, costing, sales, inventory, quality control, and compliance workflows in real time for fish processors. The offering is complemented by six add-on products: TallyBot (AI predictive analytics), TallyVision (computer vision inspection), TallyTag (cold chain temperature sensors), TallyTrace (consumer traceability app), TallyHub (IoT connectivity hardware), and TallyBI (business intelligence dashboards).
Product overview
ThisFish offers Tally, an all-in-one digital workflow platform for seafood processors with a modular architecture. The core Tally platform digitizes production, costing, sales, inventory, quality control, and compliance workflows in real-time. This is augmented by six add-on modules: TallyBot (AI-powered predictive analytics), TallyVision (computer vision for automated inspection), TallyTag (cold chain temperature monitoring), TallyTrace (consumer-facing supply chain transparency app), TallyHub (IoT connectivity for factory hardware), and TallyBI (business intelligence and dashboards). Together these products provide end-to-end traceability, real-time control, and AI-enabled optimization for seafood processing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tally All-in-one cloud-based digital workflow platform for seafood processors that digitizes production, costing, sales, inventory, quality control, and compliance workflows in real time. Used by fish processors including canneries and value-added processors to replace paper-based processes and monitor live dashboards.
- TallyBot AI-powered module providing predictive analytics and automation using machine learning algorithms to forecast yields, detect anomalies, and optimize seafood production processes for processors.
- TallyVision Computer vision module enabling automated visual inspection of seafood products for quality control and Overall Equipment Effectiveness (OEE) monitoring on the production line.
- TallyTag Cold chain monitoring solution featuring wireless temperature sensors using LoRaWAN protocol for real-time monitoring of refrigerated delivery trucks, cold storage, and shipping containers.
- TallyTrace Supply chain transparency module featuring a mobile consumer tracing app that allows consumers to trace product origins and verify seafood provenance from raw material to finished product.
- TallyHub Industrial IoT connectivity hub featuring an ultra-small computer that connects IoT devices including printers, scanners, weigh scales, and temperature sensors to automate data collection on the factory floor.
- TallyBI Business intelligence module providing dynamic data visualizations, dashboards, and automated reporting for monitoring production quality, inventory, yields, and costing in real time.
Quantifiable outcome
- Drain weight prediction models could collectively save the global canning industry hundreds of millions of dollars annually
- +1 more outcomes
Companies that use ThisFish
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
ThisFish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature6 records
ThisFish partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- New Ventures BCcoreBC-based startup competition and ecosystem builder supporting technology companies in British Columbia
- SFU VentureLabscoreVenture foundry from Simon Fraser University providing incubation and acceleration services
- Canada's Ocean Super ClustercoreIndustry-led innovation supercluster focused on ocean economy growth, providing funding and collaboration opportunities for ocean technology companies
- The Nature ConservancystrategicEnvironmental nonprofit focused on ocean conservation, aligning with ThisFish's sustainability and traceability mission
- SpringminorInnovation ecosystem partner supporting technology companies
- Discovery ParksminorTechnology park and business incubator providing workspace and community for tech companies in British Columbia
- Food MastersminorFood industry accelerator or alliance providing market access and industry connections for food technology companies
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ThisFish competitors and assessment
Company assessmentDirect peers
- FoodLogiQ (now part of iTradeNetwork / FSQA): Food traceability, quality management, and supplier compliance SaaS sold into food processors and manufacturers. Closest direct peer — both sell workflow + traceability + compliance platforms into the same food-manufacturing buyer.
- SafetyChain Technologies: Cloud-based food safety and quality management platform for food and beverage manufacturers. Competes head-on with Tally's quality control, compliance, and real-time production monitoring modules.
- iFoodDS: Food traceability, recall management, and supply-chain visibility software for producers and processors. Comparable SaaS-led traceability stack addressing similar regulatory and supply-chain transparency pain points.
- ReposiTrak: Supplier compliance, traceability, and food safety solution sold to suppliers, distributors, and retailers. Competes on the supplier compliance and traceability workflow side of ThisFish's offering.
Broad incumbents
- Plex Systems (Rockwell Automation): Cloud manufacturing execution system (MES) for discrete and process manufacturers including food and beverage. Larger, broader platform competing for the same factory-floor workflow budget as Tally, though less seafood-specialized.
- IBM Food Trust: Enterprise blockchain-based food traceability network built on Hyperledger. Competes in supply-chain transparency and traceability for large food producers; broader and better-capitalized but less workflow-deep.
- Odoo: Open-source ERP with manufacturing, inventory, quality, and traceability modules. Threatens ThisFish at the low end of the seafood processor market where buyers may prefer a generalist suite over a vertical specialist.
- SAP SE: Global ERP incumbent with food-industry traceability and compliance extensions and a deep enterprise footprint. Represents the largest latent competitor — could add seafood-specific modules and displace Tally at enterprise canneries.
Emerging players
- TraceLink: Supply-chain traceability and serialization network platform, originally pharma-focused but expanding into food and beverage. Comparable technology category (networked traceability + compliance) but different vertical anchor.
Others
- BlueTrace (Fisheries Management Institute): Industry-backed seafood traceability and chain-of-custody standards organization. Ecosystem participant rather than direct competitor — potential partner in defining the regulatory schema ThisFish implements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ThisFish social profiles
Digital presenceThisFish financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThisFish leadership team
Management profileNumber of profiles
Profiles1 record
ThisFish funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThisFish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThisFish
What does ThisFish do?
ThisFish sells the Tally platform, a cloud-based seafood production, quality control, and traceability workflow software that digitizes production, costing, sales, inventory, quality control, and compliance workflows in real time for fish processors. The offering is complemented by six add-on products: TallyBot (AI predictive analytics), TallyVision (computer vision inspection), TallyTag (cold chain temperature sensors), TallyTrace (consumer traceability app), TallyHub (IoT connectivity hardware), and TallyBI (business intelligence dashboards).
Is ThisFish a public or private company?
ThisFish is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThisFish founded?
ThisFish was founded in 2018. It employs 11 to 50 people.
Where is ThisFish based?
ThisFish is headquartered in New Westminster, Canada, in the North America region.
How does ThisFish make money?
Three revenue lines are on record. Tally Platform Subscription is the primary driver. The others are tallyHub Hardware and tallyTag Sensors.
Who are ThisFish's main competitors?
Direct peers on record are FoodLogiQ (now part of iTradeNetwork / FSQA), SafetyChain Technologies, iFoodDS and ReposiTrak. Broad incumbents are Plex Systems (Rockwell Automation), IBM Food Trust, Odoo and SAP SE. TraceLink is listed as an emerging player. BlueTrace (Fisheries Management Institute) is listed as an others.
Does ThisFish have an API?
Yes. Tally can be integrated with accounting, ERP and other enterprise software to securely and seamlessly share data. APIs (application programming interfaces) enable robust integrations, including syncing master lists such as products, suppliers and customers with other software, and sending digital reports from Tally to ERP or accounting software.
What industry is ThisFish in?
ThisFish's product category is Seafood Production and Traceability Software. Its primary akta.pro industry code is AFANADAB, Finfish Processing (Filleting, Portioning, Trimming), with a secondary code of AFANADAC, Shellfish Processing (Shrimp, Crab, Lobster, Mollusks). Its NAICS code is 3117 and its SIC code is 2092.