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AudiencePlus

Full company profile

uuid0000oj4

Namestring
AudiencePlus
Legal namestring
AudiencePlus
Websiteurl
audienceplus.com
Company typeenum
Private
Founded yearint
2022
Short descriptiontext

AudiencePlus is a Scottsdale-based B2B SaaS company that offers an AI-powered Audience Marketing Platform, enabling marketers to build, engage, and monetize subscriber audiences through owned-media content distribution and consumer journey analytics.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersIndianapolis, United States
HQ citystring
Indianapolis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
audience engagement platform, B2B marketing software, owned media platform, audience monetization tools, AI marketing analytics
Industry1 code
1Enterprise/Creator Video Hosting & OTT SaaS Platforms
CodeMPACAAALPrimaryYes
NAICS code2 codes
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code1 code
  • Services-Advertising7310
Product category
B2B Marketing Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Media Software Platform
TypeSubscription Recurring
Description

SaaS platform providing owned media capabilities for B2B marketers to build and monetize audiences using digital media formats. Subscription-based model implied by software platform description.

siliconvalleyjournals.com
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

AudiencePlus operates an AI-powered owned media platform called the Audience Marketing Platform that enables B2B marketers to build, engage, and monetize audiences using digital media formats. The platform delivers AI-driven personalized marketing connections, full-funnel conversion visibility through consumer journey reporting, and community programs to deepen audience engagement.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Full-funnel conversion visibility with consumer identity tracking across channels
+1 more record
Product and service1 record
1Audience Marketing Platform
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1L2T
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-04-13
Description

L2T integrated AudiencePlus consumer journey reporting into their Performance Dashboard. L2T serves thousands of auto dealers through its AutoQuity technology. The integration provides full-funnel conversion visibility by tracking consumer identities across channels and recommending targeted optimizations to improve ROI.

Peers10 records
1Beehiiv
TypeDirect peer
Description

Newsletter and audience-building platform for creators and B2B publishers. Closely comparable to AudiencePlus in helping users build, distribute, and monetize owned subscriber audiences, though more horizontal/creator-focused vs AudiencePlus's B2B marketing emphasis.

2Kit (formerly ConvertKit)
TypeDirect peer
Description

Creator marketing platform offering email, automation, and audience monetization tools. Comparable in audience-building SaaS category and target use case (helping professionals build and monetize subscriber bases).

3Substack
TypeDirect peer
Description

Publishing and subscription platform for building audiences around newsletters and multimedia content. Comparable in core audience-building and content distribution model, though more consumer/individual-creator focused.

4HubSpot
TypeBroad incumbent
Description

Comprehensive B2B marketing and CRM platform. A broad incumbent whose Marketing Hub includes audience engagement, content, and analytics tools that overlap with AudiencePlus's value proposition.

5Salesforce Marketing Cloud
TypeBroad incumbent
Description

Enterprise marketing platform with journey analytics, audience segmentation, and personalization. Represents the incumbent alternative B2B marketers may choose over AudiencePlus for owned-audience capabilities.

6Iterable
TypeDirect peer
Description

Cross-channel B2B/B2C marketing platform with AI-powered personalization and audience engagement. Directly comparable in AI-driven audience targeting and full-funnel analytics for marketers.

7Circle
TypeEmerging player
Description

Community platform for creators and B2B brands to build engaged audiences. Comparable in audience-building and engagement, though focused on community experiences rather than multimedia publishing.

8Klaviyo
TypeBroad incumbent
Description

Marketing automation platform with deep personalization and audience analytics. Comparable AI-driven B2B/B2C marketing capabilities, though primarily e-commerce oriented.

9Ghost
TypeDirect peer
Description

Open-source publishing platform for newsletters and subscriptions. Comparable in content publishing, audience building, and subscription monetization, though more developer/content-creator oriented.

10Customer.io
TypeEmerging player
Description

Behavior-based marketing automation platform serving B2B SaaS companies. Comparable in B2B SaaS go-to-market, AI-driven personalization, and audience engagement analytics.

Market position
Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AudiencePlus

B2B Marketing Softwareaudienceplus.com

AudiencePlus is a Scottsdale-based B2B SaaS company that offers an AI-powered Audience Marketing Platform, enabling marketers to build, engage, and monetize subscriber audiences through owned-media content distribution and consumer journey analytics.

AudiencePlus firmographics

Firmographics
Name
AudiencePlus
Legal name
AudiencePlus
Website
https://audienceplus.com
Company type
Private
Founded year
2022
Operating status
Operating
Headcount range
11–50 employees
Short description
AudiencePlus is a Scottsdale-based B2B SaaS company that offers an AI-powered Audience Marketing Platform, enabling marketers to build, engage, and monetize subscriber audiences through owned-media content distribution and consumer journey analytics.
Ownership category
akta.pro rank

AudiencePlus industry classification

Industry
Product category
B2B Marketing Software
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC
Services-Advertising (7310)
akta.pro primary industry
Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

  • Audience engagement platform
  • B2B marketing software
  • Owned media platform
  • Audience monetization tools
  • AI marketing analytics

Where AudiencePlus is headquartered

Location

Headquarters

HQ city
Indianapolis
HQ country
United States
HQ region
North America

Offices1 record

Markets served

AudiencePlus business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Media Software Platform: SaaS platform providing owned media capabilities for B2B marketers to build and monetize audiences using digital media formats. Subscription-based model implied by software platform description.

Go-to-market motion1 record

AudiencePlus product offering

Product offering

Core offering

AudiencePlus operates an AI-powered owned media platform called the Audience Marketing Platform that enables B2B marketers to build, engage, and monetize audiences using digital media formats. The platform delivers AI-driven personalized marketing connections, full-funnel conversion visibility through consumer journey reporting, and community programs to deepen audience engagement.

Differentiator

Problem solved

Functional benefit

Products and services

  • Audience Marketing Platform

Quantifiable outcome

  • Full-funnel conversion visibility with consumer identity tracking across channels
  • +1 more outcomes

Companies that use AudiencePlus

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

AudiencePlus technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

AudiencePlus partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • L2TcoreTechnology or Integration · 13 April 2026L2T integrated AudiencePlus consumer journey reporting into their Performance Dashboard. L2T serves thousands of auto dealers through its AutoQuity technology. The integration provides full-funnel conversion visibility by tracking consumer identities across channels and recommending targeted optimizations to improve ROI.

Scale indicators3 records

AudiencePlus competitors and assessment

Company assessment

Direct peers

  • Beehiiv: Newsletter and audience-building platform for creators and B2B publishers. Closely comparable to AudiencePlus in helping users build, distribute, and monetize owned subscriber audiences, though more horizontal/creator-focused vs AudiencePlus's B2B marketing emphasis.
  • Kit (formerly ConvertKit): Creator marketing platform offering email, automation, and audience monetization tools. Comparable in audience-building SaaS category and target use case (helping professionals build and monetize subscriber bases).
  • Substack: Publishing and subscription platform for building audiences around newsletters and multimedia content. Comparable in core audience-building and content distribution model, though more consumer/individual-creator focused.
  • Iterable: Cross-channel B2B/B2C marketing platform with AI-powered personalization and audience engagement. Directly comparable in AI-driven audience targeting and full-funnel analytics for marketers.
  • Ghost: Open-source publishing platform for newsletters and subscriptions. Comparable in content publishing, audience building, and subscription monetization, though more developer/content-creator oriented.

Broad incumbents

  • HubSpot: Comprehensive B2B marketing and CRM platform. A broad incumbent whose Marketing Hub includes audience engagement, content, and analytics tools that overlap with AudiencePlus's value proposition.
  • Salesforce Marketing Cloud: Enterprise marketing platform with journey analytics, audience segmentation, and personalization. Represents the incumbent alternative B2B marketers may choose over AudiencePlus for owned-audience capabilities.
  • Klaviyo: Marketing automation platform with deep personalization and audience analytics. Comparable AI-driven B2B/B2C marketing capabilities, though primarily e-commerce oriented.

Emerging players

  • Circle: Community platform for creators and B2B brands to build engaged audiences. Comparable in audience-building and engagement, though focused on community experiences rather than multimedia publishing.
  • Customer.io: Behavior-based marketing automation platform serving B2B SaaS companies. Comparable in B2B SaaS go-to-market, AI-driven personalization, and audience engagement analytics.

Market position

Customer concentration

AudiencePlus social profiles

Digital presence

AudiencePlus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AudiencePlus leadership team

Management profile

Number of profiles

Profiles1 record

AudiencePlus funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AudiencePlus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudiencePlus

What does AudiencePlus do?

AudiencePlus operates an AI-powered owned media platform called the Audience Marketing Platform that enables B2B marketers to build, engage, and monetize audiences using digital media formats. The platform delivers AI-driven personalized marketing connections, full-funnel conversion visibility through consumer journey reporting, and community programs to deepen audience engagement.

Is AudiencePlus a public or private company?

AudiencePlus is a private company. It is classified as venture growth investor backed and is currently operating.

When was AudiencePlus founded?

AudiencePlus was founded in 2022. It employs 11 to 50 people.

Where is AudiencePlus based?

AudiencePlus is headquartered in Indianapolis, United States, in the North America region.

How does AudiencePlus make money?

One revenue line is on record: media Software Platform.

Who are AudiencePlus's main competitors?

Direct peers on record are Beehiiv, Kit (formerly ConvertKit), Substack, Iterable and Ghost. Broad incumbents are HubSpot, Salesforce Marketing Cloud and Klaviyo. Emerging players are Circle and Customer.io.

Does AudiencePlus have an API?

No public API is recorded for AudiencePlus.

What industry is AudiencePlus in?

AudiencePlus's product category is B2B Marketing Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 51621 and its SIC code is 7310.

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Live signals
PR NewswireInside L2T's Dashboard Upgrade: Consumer Reporting Meets AI IntelligenceL2T announced major upgrades to its Performance Dashboard, introducing Sam, an agentic AI that autonomously surfaces marketing insights for auto dealers, alongside new consumer journey reporting powered by AudiencePlus. The upgrades provide full-funnel conversion visibility by tracking consumer identities across channels and recommending targeted optimizations to improve ROI. L2T, which brings over 20 years of automotive digital experience and serves thousands of dealers through its AutoQuity™ technology, aims to reduce manual analysis time and accelerate strategic execution for its dealer partners.PR NewswireTrustRadius, an HG Insights Company, and AudiencePlus Release the 2025 State of Demand Generation ReportTrustRadius, an HG Insights company, and content experience platform AudiencePlus jointly published the 2025 State of Demand Generation Report, surveying over 1,000 B2B demand generation professionals on their responsibilities, challenges, and outlook. The report found that budget constraints are the biggest obstacle across company sizes, AI-powered lead-scoring and predictive analytics are the top AI tools used, and social media is the most common demand generation tactic. The findings indicate demand generation has evolved into a more strategic, cross-functional discipline as teams face higher expectations with leaner resources.High AlphaAudiencePlus® Raises $7M to Enable Marketing Teams to Build Meaningful Relationships with AIAudiencePlus, a marketing automation platform, has closed a $7 million funding round led by Emergence Capital, High Alpha, and PHX Ventures. This investment brings the company's total seed financing to over $12 million and supports its expansion of R&D resources and marketing programs focused on owned media best practices. The capital will also facilitate the general availability of its 'Engage' use case and the scaling of its community events.FinSMEsAudiencePlus Raises $5.4M in Seed FundingAudiencePlus, a Scottsdale-based media software company, raised $5.4 million in seed funding led by Emergence Capital with participation from Forum Ventures, Worklife Ventures, and GTMfund. The company intends to use the capital to expand its operations and business reach, while Gainsight CEO Nick Mehta joined the board as an independent director.