Cymbio
Cymbio is an AI-powered multi-channel commerce orchestration platform connecting brands to 1,000+ marketplaces and retailers, including Amazon, Walmart, Nordstrom, ASOS, and luxury retailers. Now a PayPal subsidiary, it serves enterprise fashion, footwear, and consumer brands with automated catalog, inventory, and order management, plus emerging agentic commerce capabilities for AI-driven shopping surfaces.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cymbio does
Cymbio is an Israel-based, AI-powered multi-channel commerce orchestration platform founded in 2015 by Roy Avidor (CEO), Mor Lavi (COO), and Gilad Zirkel (CTO) in Tel Aviv. The platform connects brands to over 1,000 marketplaces and retailers worldwide, including Amazon, Walmart, Macy's, Nordstrom, ASOS, Carrefour, and luxury retailers such as Saks Fifth Avenue, Neiman Marcus, and Farfetch. Its core technology automates product catalog syndication, inventory synchronization, order management, fulfillment, billing, tracking, returns, and reconciliation across channels through a single integration, claiming to reduce marketplace onboarding time by 91%. The product surface consists of a unified platform with modules for Marketplace & Dropship, Social Commerce, Multi-Seller Management (MSM) for retailers running their own third-party programs, and Agentic Commerce (Store Sync and Agent Ready) for AI-agent-driven shopping on LLMs such as Microsoft Copilot, Perplexity, ChatGPT, and Google Gemini. Underlying proprietary technology includes Agentic Commerce MCPs, automated AI content and image transformation, and anomaly detection with automatic error resolution.
Cymbio monetizes through a mix of SaaS platform subscriptions and transaction/commission-based fees tied to the GMV flowing through marketplace and dropship operations. GTM combines self-service platform access for smaller brands, enterprise field sales with dedicated account management for marquee accounts (New Balance, Steve Madden, Urban Outfitters, Abercrombie & Fitch, Fabletics), and channel partner distribution through commerce platform ecosystems (Shopify, BigCommerce, Wix, Shopware). Cymbio is ISO 27001 certified (2024), CCPA and GDPR compliant, holds US Patent US20170287027A1, and earned CB Insights Retail Tech 100 recognition plus a #1 G2 ranking in multi-channel commerce automation.
The company raised $30M in equity across a $7M Series A led by Vertex Ventures (March 2021) and a $20M Series B led by Corner Ventures (November 2021) at a nine-figure valuation, with PayPal Ventures adding a strategic investment in March 2022. In January 2026, PayPal Holdings agreed to acquire Cymbio for an estimated $150-200 million, with the deal expected to close in H1 2026. Post-acquisition, Cymbio operates as a subsidiary of PayPal with its technology integrated into PayPal's Store Sync service to accelerate agentic commerce capabilities for PayPal's merchant base.
Cymbio firmographics
Firmographics- Name
- Cymbio
- Legal name
- Cymbio Digital Ltd.
- Website
- https://cym.bio
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Cymbio is an AI-powered multi-channel commerce orchestration platform connecting brands to 1,000+ marketplaces and retailers, including Amazon, Walmart, Nordstrom, ASOS, and luxury retailers. Now a PayPal subsidiary, it serves enterprise fashion, footwear, and consumer brands with automated catalog, inventory, and order management, plus emerging agentic commerce capabilities for AI-driven shopping surfaces.
- Ownership category
- akta.pro rank
Cymbio industry classification
Industry- Product category
- Multi-Channel Commerce Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
Keywords
Where Cymbio is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Cymbio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Platform subscription for brands to access multi-channel commerce automation, marketplace connectivity, and operational management tools
- Transaction/Commission-based Revenue: Revenue from marketplace and dropship operations, facilitating transactions between brands and retailers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Cymbio product offering
Product offeringCore offering
Cymbio develops an end-to-end drop ship and marketplace automation platform that connects brands to 1,000+ marketplaces and retailers through a single integration. The platform automates product data syndication, inventory synchronization, order management, fulfillment, billing, tracking, returns, and reporting across marketplace, dropship, social commerce, and AI-driven agentic commerce channels. It is used by brands and retailers to launch and operate multi-vendor marketplace programs and to make product catalogs discoverable and transactable by consumer-facing LLMs.
Product overview
Cymbio is an AI-powered multi-channel commerce orchestration platform that operates as a unified platform-plus-modules architecture. The core Cymbio Platform connects brands and retailers to automate sales across four channels: Marketplace & Dropship (selling on 1,000+ curated global marketplaces and dropship retailers), Social Commerce (selling on leading social networks), Multi-Seller Management / MSM (launching and managing a brand-owned marketplace or dropship program), and Agentic Commerce (making products discoverable and purchasable via AI agents on LLMs like Perplexity and Microsoft Copilot). The Agentic Commerce module includes Store Sync (live as of October 2025) for catalog synchronization with AI shopping surfaces, and Agent Ready (launching early 2026) for AI-originated payment acceptance. All modules share the same unified platform infrastructure for product data management, inventory syncing, order management, fulfillment, billing, tracking, returns, analytics, and error resolution. Cymbio was acquired by PayPal in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Cymbio Platform
- Agentic Commerce
- Multi-Seller Management (MSM)
Quantifiable outcome
- 91% reduction in time to go live on new marketplace
- +4 more outcomes
Companies that use Cymbio
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Cymbio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability6 records
Feature7 records
Cymbio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- PayPalflagshipPayPal acquired Cymbio in January 2026 for approximately $150-200 million to accelerate agentic commerce capabilities. The acquisition integrates Cymbio's technology into PayPal's Store Sync service, enabling merchants to make products discoverable on AI platforms including Microsoft Copilot and Perplexity. Deal expected to close H1 2026 pending regulatory approval.
- Abercrombie & FitchflagshipAbercrombie & Fitch launched Perplexity Instant Buy with PayPal, partnering with Cymbio to enable AI-powered shopping features integrated with PayPal within chat conversations.
- WixcorePayPal launched agentic commerce services through strategic partnerships with Wix, Cymbio, Commerce (BigCommerce & Feedonomics), and Shopware.
- BigCommercecoreBigCommerce partnership enabling merchants to connect product data, inventory, and fulfillment with AI-driven discovery and checkout experiences.
- ShopwarecoreShopware partnership for agentic commerce services enabling AI-powered shopping experiences for merchants.
- NordstromcoreCymbio supports brands looking to onboard to Nordstrom's third-party marketplace launch, enabling digital sales growth and marketplace selling.
- ASOScoreCymbio integrated with ASOS, enabling brands on the platform to sell through this leading European fashion marketplace reaching thousands of potential customers.
- CarrefourcoreCymbio partnered with Carrefour to empower brands to scale on its European marketplace, supporting brands listing products on Carrefour's website.
- AmazoncoreCymbio launched support for Amazon, helping brands sell on Amazon's marketplace with automated sales processes including inventory management, product data sync, and order fulfillment.
- BigCommercecoreCymbio partnered with BigCommerce to help merchants connect with retailers and reach new customers through drop ship and marketplace automation.
- Microsoft CopilotflagshipCymbio integrates with Microsoft Copilot enabling brands' products to be discoverable and purchasable through AI-powered search and commerce surfaces.
- PerplexityflagshipCymbio enables Instant Buy functionality within Perplexity AI conversations, allowing seamless product discovery and checkout for users.
- OpenAIflagshipPayPal and Cymbio expanding ChatGPT integration as part of agentic commerce capabilities, with expected Gemini platform integration following.
- Google GeminiflagshipExpected integration with Google Gemini platform for agentic commerce, following Microsoft Copilot and Perplexity partnerships.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Cymbio competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a direct competitor offering marketplace integration and multi-channel commerce automation for brands and retailers across 700+ marketplaces globally. Both Cymbio and ChannelEngine provide product data syndication, inventory sync, and order management for brand-to-retailer connections.
- Feedonomics: Feedonomics is a leading product feed management and marketplace syndication platform, now part of Commerce (BigCommerce). It directly competes with Cymbio's marketplace automation and product catalog syndication capabilities for brands selling on Amazon, Google Shopping, and other marketplaces.
- CedCommerce: CedCommerce provides multi-channel commerce integration for marketplaces like Amazon, eBay, Walmart, and Etsy, with similar dropship and catalog management capabilities to Cymbio. Targets similar mid-market and enterprise brands seeking marketplace expansion.
- SellerCloud: SellerCloud is a multi-channel inventory and order management platform that helps brands and 3PLs sell across marketplaces including Amazon, eBay, Walmart, and Shopify. Overlaps with Cymbio on multi-channel orchestration and operational automation.
- Linnworks: Linnworks is a multi-channel commerce platform providing inventory, order, and listing management across 200+ marketplaces and shipping platforms. Comparable to Cymbio in automating product data, orders, and inventory across digital sales channels.
- Jazva: Jazva is a multi-channel commerce platform offering inventory management, order routing, and marketplace integration for mid-market and enterprise brands. Competes directly with Cymbio's multi-channel orchestration capabilities.
Broad incumbents
- Shopify (Plus): Shopify is the dominant e-commerce platform with built-in marketplace, dropship, and multi-channel features via its app ecosystem and Shop App. As a broad incumbent, Shopify overlaps with Cymbio for brands seeking multi-channel reach but does not specialize in marketplace-onboarding automation to the same depth.
- BigCommerce: BigCommerce is a leading enterprise e-commerce platform with native marketplace and dropship capabilities plus the Feedonomics acquisition. It overlaps with Cymbio's multi-channel orchestration value proposition as part of a broader commerce platform portfolio.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large enterprise commerce platform with order management, marketplace, and multi-channel capabilities. It competes with Cymbio for enterprise brand budgets but as part of a much broader CRM and commerce suite.
Emerging players
- CommerceIQ: CommerceIQ is an AI-powered commerce optimization platform focused on Amazon and retail media management for brands. It intersects with Cymbio's multi-channel automation space through AI-driven marketplace management and channel optimization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cymbio social profiles
Digital presenceCymbio compliance and trust
Trust signalCompliance4 records
Cymbio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cymbio leadership team
Management profileNumber of profiles
Profiles5 records
Cymbio funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cymbio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cymbio
What does Cymbio do?
Cymbio develops an end-to-end drop ship and marketplace automation platform that connects brands to 1,000+ marketplaces and retailers through a single integration. The platform automates product data syndication, inventory synchronization, order management, fulfillment, billing, tracking, returns, and reporting across marketplace, dropship, social commerce, and AI-driven agentic commerce channels. It is used by brands and retailers to launch and operate multi-vendor marketplace programs and to make product catalogs discoverable and transactable by consumer-facing LLMs.
Is Cymbio a public or private company?
Cymbio is a private company. It is classified as corporate owned and is currently acquired.
When was Cymbio founded?
Cymbio was founded in 2015. It employs 11 to 50 people.
Where is Cymbio based?
Cymbio is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Cymbio make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are transaction/Commission-based Revenue.
Who are Cymbio's main competitors?
Direct peers on record are ChannelEngine, Feedonomics, CedCommerce, SellerCloud, Linnworks and Jazva. Broad incumbents are Shopify (Plus), BigCommerce and Salesforce Commerce Cloud. CommerceIQ is listed as an emerging player.
Does Cymbio have an API?
No public API is recorded for Cymbio.
What industry is Cymbio in?
Cymbio's product category is Multi-Channel Commerce Automation Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 5132 and its SIC code is 7372.