What Cuure does

Cuure (legally Groupe Well SAS) is a Paris-based personalized nutrition company that sells science-backed vitamin and supplement subscriptions through direct-to-consumer e-commerce at cuure.com and a mobile app. Its core product, MyCuure, is a 5-minute online health assessment whose outputs feed an AI-style recommendation engine that maps user inputs (deficiencies, allergies, pregnancy, fatigue, digestion, skin, concentration, joint issues) to a customized daily sachet routine drawn from a catalogue of 122–200+ products covering 123 health needs. A 7-member Scientific Committee of PhDs, nutritionists, and MDs oversees formulation accuracy, and the company cites 76 clinical/pre-clinical studies on its ingredients as a credibility layer.

The product portfolio spans four flagship innovations — MyCuure Custom Box, FS-3B (pre/pro/postbiotic microbiome blend, 25 strains, 50B CFU), Onely (82-nutrient all-in-one powder), and MA-05 (5-mechanism metabolic activator) — plus a deep catalog of individual supplements (vitamins D3/C/B-complex/K2, magnesium bisglycinate, zinc, omega-3, BCAA, creatine, whey/hydrolyzed proteins, adaptogens, nootropics, beauty and condition-specific formulas), with 87% vegan, formulated and packaged in France. Recent launches through 2026 (Creatine Monohydrate) plus the 2024 acquisition of Compliment.me show continued product-surface expansion.

The business model combines subscription (monthly/quarterly, 10% discount, pause/cancel anytime) with one-time purchases at €9.90–€79.90 per SKU, free EU delivery from €39, and a separate pharmacy/distributor partnership program for offline retail. Go-to-market is product-led: a quiz-based funnel feeds personalized recommendations, complemented by content marketing (Cuure Journal), SEO, and an ambassador/affiliate program offering 20% commission. Cuure reports a community of 400,000+ users and 30,000+ five-star reviews, and has raised approximately $12.3M across two disclosed rounds (2020 seed, 2022 Series 2 led by Capagro with Bpifrance, Verlinvest, JamJar, Newfund, V3). Revenue, valuation, and headcount figures are not publicly disclosed.

Name

Cuure

Legal name

Groupe Well SAS

Website

https://cuure.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuure is a Paris-based personalized nutrition company that sells science-backed vitamin and supplement subscriptions through direct-to-consumer e-commerce, using a quiz-driven recommendation engine to deliver customized daily sachets and an expanding catalogue of branded supplements.

Ownership category

akta.pro rank

Product category

Personalized Nutrition Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Weight Management & Metabolic Supplements (CRADAGAG), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Personalized supplements
• Vitamin subscriptions
• Nutraceutical products
• Health personalization
• Dietary supplements

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Revenue: Customers subscribe to receive products monthly or quarterly with 10% discount on every order. Subscriptions auto-renew for successive periods unless cancelled. Pause or cancellation available anytime.
2. One-time Product Sales: Individual product purchases available without subscription commitment. Products sold at standard retail prices ranging from €9.90 to €79.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cuure formulates, packages and sells science-backed food supplements, including a flagship personalized daily sachet box (MyCuure) generated by an AI-powered health assessment quiz, plus standardized single-product formulations (vitamins, minerals, probiotics, amino acids, adaptogens) sold individually or as subscriptions through its own e-commerce site. The portfolio spans 100+ individual supplements built from 256 bioavailable ingredients, with 87% of products being vegan, and is supported by a Scientific Committee of nutritionists, MDs and PhDs.

Product overview

Cuure is a science-backed food supplement company offering a portfolio of personalised and standardised nutritional supplements. The core offering centres on four flagship products: MyCuure Custom Box (a fully personalised daily supplement box driven by an online health assessment), FS-3B (a pre/pro/postbiotic microbiome formula with 25 strains), Onely (an all-in-one daily powder with 82 nutrients), and MA-05 Metabolic Activator. These are complemented by an extensive range of over 100 individual supplements spanning vitamins (D3, C, B-complex, K2), minerals (Magnesium Bisglycinate, Zinc, Iron), omega fatty acids, amino acids (BCAA, Creatine, L-Glutamine), protein powders (Hydrolysed Proteins, Whey Isolate), adaptogens (Ginseng, Rhodiola, Maca), nootropics (Lion's Mane, Griffonia), beauty supplements (Collagen, Hyaluronic Acid, Keratin), and condition-specific formulas (Maternity, Solar, Anti-Cellulite). Products are formulated in France, with 87% being vegan, and are distributed via subscription, one-time purchase, and the MyCuure personalisation engine.

Differentiator

Problem solved

Functional benefit

Brands

• MyCuure®: Personalised daily supplement box — 100% tailored to individual health needs, created by taking the Cuure online quiz.
• FS-3B®
• Onely®
• MA-05

Products and services

• MyCuure Custom Box Personalised daily supplement box where customers complete an online health test and receive a 100% tailored routine of daily sachets addressing their specific health needs from a range of 200+ products.
• FS-3B Pre, pro and postbiotic formula combining 25 probiotic strains with 50 billion CFU per serving, designed to rebalance the microbiome and support digestion, immunity, metabolism and skin health.
• Onely All-in-one daily powder formula combining vitamins, minerals, supergreens, collagen and adaptogens delivering 82 nutrients and 200+ benefits across energy, stress, concentration, immunity, performance, hydration, longevity, digestion, detoxification, and beauty.
• MA-05 Metabolic Activator Metabolism activator supplement targeting five key mechanisms: satiety, stress, lipolysis, microbiome, and blood sugar regulation to support weight management and metabolic health.
• Creatine Monohydrate (Creapure) Creatine monohydrate 99.9% pure from German manufacturing (Creapure), supporting explosive performance, strength, and muscle mass gain during short high-intensity exercises.
• Vitamin D3 Cholecalciferol Vitamin D3 supplement (2400 IU/day optimal dose) derived from lanolin, more effective than D2 form, supporting calcium absorption, bone health, immune function, and muscle maintenance.
• Magnesium Bisglycinate 100% chelated magnesium bisglycinate with high bioavailability, combined with taurine and vitamin B6, supporting normal nervous system function, muscle function, and fatigue reduction.
• Multivitamins 16-in-1 essential nutrient complex combining vitamins and minerals in highly bioavailable forms (methylated, bisglycinate) at optimal dosages including vitamins A, B complex, C, D, E, magnesium, zinc, selenium, chromium, and iodine.
• Probiotic Blend Probiotic supplement containing Lactobacillus plantarum LP01 and Bifidobacterium breve BR03 strains with 10 billion CFU in gastro-resistant capsules, supporting intestinal flora balance, digestion, and immunity.
• Omega 3 Fish oil supplement (Omegavie Qualitysilver) for brain, heart and vision support, made from rigorously selected wild fish oil.
• Zinc Bisglycinate Zinc bisglycinate supplement with optimal absorption and bioavailability, supporting normal skin and hair, immune function, and fertility.
• BCAA 4.1.1 Branched-chain amino acid supplement (leucine, isoleucine, valine) in optimal 4:1:1 ratio from fermented plant sources, supporting muscle protein synthesis, fatigue reduction, and muscle recovery during or after exercise.
• Whey Isolate Ultra-filtered whey protein isolate from French milk with 83% protein content, less than 1g sugars per serving, supporting rapid muscle recovery and growth.
• Hydrolysed Proteins Plant-based hydrolysed protein blend of pea and rice proteins with complete essential amino acid profile, fractionated into short peptides for better digestion and assimilation compared to standard plant proteins.
• L-Glutamine Amino acid supplement supporting muscle recovery and digestive comfort, particularly after intense training or physical exertion.
• Collagen Complex Collagen supplement supporting firmness, elasticity, cellular regeneration, skin health, and joint support.
• Iron Iron supplement supporting vitality and fatigue reduction, particularly relevant for those with increased iron needs.
• Vitamin C Vitamin C supplement (PUREWAY-C form) supporting energy, immunity, and antioxidant protection.
• Vitamin B12 Vitamin B12 supplement (methylcobalamin form) supporting energy, fatigue reduction, and nervous system balance.
• Vitamin K2 Vitamin K2 supplement supporting bone and cardiovascular health through calcium metabolism support.
• Maternity Complex Prenatal and postnatal supplement providing comprehensive nutritional support before, during, and after pregnancy.
• Skin, Hair & Nails Complex Combination supplement targeting skin beauty, hair vitality, and nail strength through synergistic nutrients.
• Lion's Mane Nootropic mushroom supplement supporting memory, concentration, and mental well-being.
• Shilajit Mineral-rich resin supplement from high-altitude deposits supporting energy, immunity, and longevity.
• Alicuizz Pack Curated bundle of essential supplements (Alienor's Essentials) offering a complete daily nutrition package at a discounted price.

Quantifiable outcome

• 91% of customers see improvement in their main need after 3 months
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: US-based personalized vitamin and supplement subscription brand built around an online quiz-based recommendation engine, with one-time and recurring delivery options — the closest functional analog to MyCuure's personalization model.
• Ritual: Direct-to-consumer multivitamin and supplement brand emphasizing science-backed formulations, traceability, and clean-label credentials; competes head-to-head with Cuure's premium positioning and core multivitamin/mineral SKUs.
• Persona Nutrition: Personalized nutrition subscription company founded on a quiz-based recommendation model with optional third-party lab testing; directly comparable to Cuure's MyCuure flow and condition-specific supplement bundle approach.
• Baze: Subscription personalized nutrition brand combining blood-based biomarker testing with tailored supplement packs — a more capital-intensive personalization model that competes with Cuure on the science-driven positioning axis.
• Vitl: UK-based personalized nutrition brand offering DNA- and lifestyle-driven supplement packs through DTC e-commerce — a European peer with similar quiz-based personalization and clean-label positioning.

Regional players

• Pileje: French microbiome-focused supplement and functional nutrition player with strong pharmacy distribution — comparable to Cuure on scientific formulation and a relevant domestic benchmark for pharmacy-channel expansion.
• Nutri&Co: French DTC supplement brand with quiz-based personalization and sports/wellness positioning — directly comparable in geography, target customer, and product category breadth.

Broad incumbents

• Haleon (Centrum): Global mass-market multivitamin incumbent (Centrum) within Haleon's portfolio; competes broadly with Cuure in the multivitamins & daily-packs category but lacks personalization and is not DTC-native.
• Herbalife: Large global nutrition and weight-management supplement company using a multi-level distribution model — a broad incumbent competing on category overlap (metabolic health, daily nutrition) though with a fundamentally different GTM motion.
• Nature's Way: Established US supplement brand with a broad probiotic, herbal and multivitamin portfolio; overlaps with Cuure's condition-specific SKUs (probiotics, immune, sleep, stress) but distributed through retail rather than quiz-based DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/cuurevitamins
• Facebookfacebook.com/cuurevitamins
• LinkedInlinkedin.com/company/cuure

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuure