Navigating Cancer

What Navigating Cancer does

Navigating Cancer, doing business as Navigating Care, is a Seattle-based digital oncology care company founded in 2008 that provides a software platform to oncology practices, cancer treatment centers, and healthcare systems for managing patient populations outside the clinic. The company operates an integrated suite comprising three core modules: Health Tracker, an electronic patient-reported outcomes (ePRO) solution that enables real-time symptom monitoring and compliance tracking with oral therapies; a Patient Portal offering secure two-way messaging and personalized disease and on-treatment education; and a Digital Triage Platform that automates routine interactions and prioritizes patients for early intervention. The platform integrates with clinic electronic health records to consolidate patient engagement, symptom management, and care management into a single workflow, positioning itself as an alternative to multiple point solutions.

The company generates revenue through subscription-based SaaS contracts sold primarily to oncology providers via a consultative enterprise sales motion, with a secondary revenue stream selling patient education content and engagement solutions to life sciences companies such as pharmaceutical and biotech firms. Pricing is quote-based and not publicly disclosed, consistent with custom enterprise contracts that scale with clinic size and patient population. Named customers include Texas Oncology, Piedmont Cancer Institute, and Minnesota Oncology, and the company reports supporting 100K+ patients annually with 100K+ monthly digital patient interactions. The company has raised approximately $55M across six disclosed funding rounds between 2009 and 2019, with Merck Global Health Innovation Fund and TT Capital Partners co-leading the most recent $26M round in September 2019 alongside strategic investor LabCorp.

The company currently operates only in the United States and employs between 51 and 100 people. Distribution is conducted exclusively through direct enterprise sales, supported by content marketing, webinars, and case studies targeting oncology practices and life sciences buyers. The company maintains no native mobile application; patient and provider access is web-based. Leadership includes CEO Bill Bunker, co-founder and chief product officer Michael Graff, and CFO Jeff Groh.

Name

Navigating Cancer

Legal name

Navigating Care

Website

http://www.navigatingcancer.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Navigating Care is a Seattle-based digital oncology platform serving U.S. oncology practices and life sciences companies with an integrated suite of ePRO, patient portal, and digital triage tools that enable real-time symptom monitoring, patient engagement, and EHR-integrated care management.

Ownership category

akta.pro rank

Product category

Oncology Care Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

akta.pro secondary industries

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Oncology Telemedicine Platforms (HLALAGAH)

Keywords

• Oncology care platform
• Patient engagement software
• Electronic patient-reported outcomes
• Remote symptom monitoring
• Digital triage software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Provider Subscriptions: Subscription-based SaaS model for oncology practices and healthcare systems providing access to the digital oncology care platform, including patient engagement, triage, and monitoring tools.
2. Life Sciences Solutions: Patient education content and engagement solutions sold to life sciences companies, likely on a subscription or per-user basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Navigating Care provides a digital oncology care platform for oncology practices and life sciences companies, combining an ePRO Health Tracker, a secure patient engagement portal with two-way messaging, and a digital triage platform that prioritizes patients for early intervention. The platform integrates with clinic EHRs to deliver a "clinic-at-home" digital experience that supports symptom management, remote monitoring, and personalized patient education across the cancer treatment journey.

Product overview

Navigating Care offers a unified patient management platform designed for oncology practices. The integrated suite includes Health Tracker (ePRO solution), Patient Portal (engagement with secure messaging), and Digital Triage Platform. These modules work together to provide a "clinic-at-home" digital experience that eliminates the need for multiple point solutions by integrating with the clinic's EHR to streamline workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Tracker (ePRO Solution) Electronic patient-reported outcomes (ePRO) solution that allows oncology care teams to monitor patient symptoms in real time, enabling swift responses to patients in need and better insight on compliance with oral therapies. Targeted at oncology practices, cancer treatment centers, and healthcare systems.
• Patient Portal Patient engagement portal with secure two-way messaging that enables patients to communicate with their care teams and provides access to personalized disease and on-treatment education, creating a clinic-at-home digital experience. Used by oncology providers and their patients.
• Digital Triage Platform Configurable care management and triage platform that automates routine interactions, intelligently assesses and prioritizes patients for early intervention, and supports digital symptom management pathways to optimize staff efficiency. Targeted at oncology practices and healthcare systems.

Quantifiable outcome

• Patients report improved communication with Provider
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Flatiron Health: Oncology-specific technology platform providing EHR, real-world evidence, and care management tools to oncology practices and life sciences companies. Acquired by Roche in 2018 for ~$1.9B; serves as the most direct comparable for an oncology-specialist digital health platform targeting providers and pharma.
• Carevive Systems: Oncology-focused digital health platform offering patient-reported outcomes, symptom monitoring, and care planning tools to cancer centers and life sciences companies. Closely comparable in oncology specialization, ePRO capabilities, and dual provider/pharma GTM motion.
• OncoHealth: Digital health company specializing in oncology symptom management, remote monitoring, and virtual care for cancer patients, with both provider-facing and payer-facing solutions. Direct competitor in the oncology RPM and triage category.
• Noona Healthcare: Oncology patient engagement and ePRO platform acquired by Elekta; offers symptom tracking, patient communication, and care pathway tools to cancer clinics. Comparable in oncology-specific patient engagement and EHR-integrated workflows.
• Volpara Health: Health technology company providing patient engagement, risk assessment, and clinical decision support tools with a strong footprint in breast imaging and women's health. Comparable as a specialty-specific SaaS platform selling to clinical providers with quantified outcomes messaging.
• Vivify Health: Remote patient monitoring and care management platform delivering connected health workflows, patient engagement, and triage pathways to providers and health systems. Comparable in the EHR-integrated RPM and triage segment Navigating Care competes in.

Broad incumbents

• Epic Systems: Largest US EHR vendor with MyChart patient portal and growing oncology-specific modules including symptom surveys and care management. Broad incumbent whose embedded patient engagement features compete directly with Navigating Care's core offering at oncology practices standardized on Epic.
• Oracle Health (Cerner): Major EHR and population health vendor (formerly Cerner) with patient portal, remote monitoring integrations, and analytics used by large health systems. Broad incumbent offering oncology practices a bundled alternative to specialist platforms like Navigating Care.
• Teladoc Health: Large-scale virtual care platform with broad telehealth, chronic condition management, and care navigation offerings. Comparable as a scaled telehealth/digital care platform competing for similar health system and provider budgets, though not oncology-specialized.
• ResMed (Propeller Health): Connected health and remote patient monitoring company with Propeller Health for respiratory conditions; broader chronic disease RPM scope but comparable as a remote monitoring platform integrated with provider workflows and reimbursed through value-based contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NavCancer
• Facebookfacebook.com/navigating-cancer
• LinkedInlinkedin.com/company/navigating-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navigating Cancer