Assured Data Protection
- Company typePrivate
- Founded2016
- HeadquartersHarewood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Assured Data Protection firmographics
Firmographics- Name
- Assured Data Protection
- Legal name
- Assured Data Protection Ltd
- Website
- https://assured-dp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Assured Data Protection industry classification
Industry- Product category
- Managed Data Protection and Disaster Recovery Services
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industries
- Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Cloud DR, Backup & Business Continuity (BPAEACAJ), Backup, Disaster Recovery & Ransomware Resilience for Healthcare (HLACAJAO), Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
Keywords
Where Assured Data Protection is headquartered
LocationHeadquarters
- HQ city
- Harewood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Assured Data Protection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Managed Backup & Disaster Recovery Services: Assured provides fully managed backup, disaster recovery, and cyber resilience services to enterprise and mid-market customers, delivering Rubrik's platform as a managed service. Customers pay a recurring monthly/annual fee for the managed service, which includes 24/7/365 proactive support, monitoring, and recovery capabilities. Flexible pricing options include both CapEx and consumption-based (OpEx) models, with no upfront payments required for partners.
- Consumption-Based / Pay-As-You-Go Model: The company offers consumption-based pricing models where customers pay based on usage (e.g., per TB stored, per seat), providing OpEx flexibility. No minimum commitment is required under Rubrik MSP PayGo. This model enables smaller businesses and SMEs to access enterprise-grade data protection on a scalable, pay-as-you-go basis.
- Channel/Reseller Revenue: Assured generates revenue by enabling MSP and technology service provider partners (CDW, Dataedge, ITHQ, Optec, Technologent) to resell its Rubrik-powered managed services. Partners receive recurring monthly revenue and margin while Assured provides technical depth, support, and infrastructure. This creates a land-and-expand recurring revenue stream for both Assured and its channel partners.
- Professional Services & Add-Ons: Includes specialized services such as annual disaster recovery testing, isolated environment testing, migration services, and U.S. Public Sector compliance support. These add-on professional services complement the core managed service subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed service with Rubrik — full backup, DR, and cyber resiliency as a fully managed service |
| Usage-based | Pay-as-you-go | Consumption-based / Pay-as-you-go (Rubrik MSP PayGo) |
| Per seat | Monthly | Per-Seat Pricing for M365 Cloud Backup |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Assured Data Protection product offering
Product offeringCore offering
Assured Data Protection delivers fully managed backup, disaster recovery, and cyber resilience services built exclusively on Rubrik's Security Cloud platform. The offering includes immutable data protection, rapid ransomware recovery, M365 cloud backup, and DR for Nutanix and VMware environments, provided as a 24/7/365 managed service to enterprises, mid-market, public sector, and channel partners.
Product overview
Assured Data Protection is Rubrik's largest and most established global MSP, offering a unified managed service portfolio built on Rubrik's Security Cloud platform. The core offering is Assured Recovery, which encompasses backup, disaster recovery, and cyber resiliency services. Key products include Assured Backup with Rubrik for immutable data protection across cloud environments, Assured Recovery with Zerto for VMware and multi-hypervisor disaster recovery, Assured Recovery with Nutanix for integrated HCI environments, Assured Backup with BackBox for network configuration protection, M365 Cloud Backup for Microsoft 365 data, and Assured Cyber Resiliency with Rubrik for continuous threat monitoring. The company also offers vertical-specific solutions for Healthcare, Finance, Education, State and Local Government, Corporate Enterprise, Manufacturing, US Public Sector, and Non-Profit sectors, all delivered as fully-managed services with 24/7/365 expert support.
Differentiator
Problem solved
Functional benefit
Products and services
- Assured Recovery with Rubrik Managed disaster recovery service enabling rapid restoration of critical IT systems in minutes and hours, not days or weeks, with near-zero RPOs and RTOs. For enterprise and mid-market customers needing fast recovery from disasters and cyber incidents.
- Assured Backup with Rubrik Managed backup service providing immutable backups, archive, and recovery of data across private, public, and hybrid cloud environments. For organizations that need resilient, ransomware-resistant data protection as a fully managed service.
- Assured Cyber Resiliency with Rubrik Continuous monitoring of backup data for cyber threat anomalies enabling fast recovery from attacks with 24/7/365 proactive support. For organizations needing ransomware detection, response, and clean-room recovery capabilities.
- M365 Cloud Backup Backup, manage, protect, and restore Microsoft 365 data with flexible per-seat pricing and customisable retention periods. For organizations running Microsoft 365 collaboration workloads that need third-party backup beyond Microsoft's native retention.
- Assured Recovery with Nutanix Integrated disaster recovery solution for Nutanix environments providing rapid recovery, minimal downtime, and zero data loss without requiring separate infrastructure stacks. For organizations running Nutanix hyperconverged infrastructure that need a managed DR service.
- Assured Recovery with Zerto Enterprise-grade disaster recovery powered by Zerto (an HPE company), providing near-continuous data protection and flexible recovery options for VMware and multi-hypervisor environments. For organizations reassessing VMware strategy post-Broadcom or seeking migration to Nutanix.
- Assured Backup with BackBox Managed service providing automated backup, version control, and near-instant restoration of network and security device configurations, protecting over 5,000 device types with off-site encrypted configuration file storage. For organizations that need to recover network and security device configurations rapidly after ransomware, human error, or configuration drift.
Quantifiable outcome
- 100% ransomware recovery within 24 hours; $0 ransom paid (WED2B, 8TB of data encrypted)
- +6 more outcomes
Companies that use Assured Data Protection
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles7 records
Assured Data Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature6 records
Assured Data Protection partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, flagship and core.
- Harbor SolutionsminorHarbor Solutions is listed as a Rubrik MSP channel partner alongside Assured Data Protection, providing industry perspective on Rubrik's new MSP PayGo program and 24/7 Ransomware Response Team features. Cited in Rubrik partner announcements as a peer MSP partner in the Rubrik ecosystem.
- Rackspace TechnologyminorRackspace Technology is cited alongside Assured Data Protection as a Rubrik MSP channel partner providing industry perspective on Rubrik's new MSP PayGo program and partner tiering structure. A peer MSP partner in the broader Rubrik ecosystem.
- BackBoxflagshipAssured partnered with BackBox to launch 'Assured Backup with BackBox,' a managed service providing automated backup, version control, and near-instant restoration of network and security device configurations. The service protects over 5,000 device types, encrypts configuration files off-site, and enables near-instant recovery compared to the 2-8 hours typically required to rebuild devices. This partnership expands Assured's cyber resilience platform and opens new routes to market through MSPs and technology service providers.
- Zerto (an HPE company)flagshipAssured launched a Zerto-powered managed disaster recovery service targeting VMware and multi-hypervisor environments. Zerto provides near-continuous data protection, flexible recovery options, and supports migration to Nutanix. The service addresses enterprises reassessing their VMware strategy following Broadcom's acquisition, offering cost-predictable, application-tiered recovery options without creating new vendor lock-in.
- CDWflagshipCDW is a strategic channel partner distributing Assured's Rubrik managed services to its extensive enterprise customer base. The partnership combines Assured's data resiliency expertise with CDW's extensive customer reach to deliver managed data protection solutions. CDW's Manager of Managed Partner Services describes Assured as a 'model partner' and 'lightning in a bottle.' The partnership includes joint go-to-market activities.
- RubrikcoreAssured Data Protection is Rubrik's largest and most established global managed service provider (MSP), exclusively delivering backup, disaster recovery, and cyber resiliency services on the Rubrik Security Cloud platform. This is the foundational technology partnership upon which all of Assured's services are built. Rubrik's platform provides immutable, cloud-native data management with built-in cybersecurity features, near-zero RPOs/RTOs, and support for hybrid cloud environments. The partnership has been recognized with Rubrik's Global MSP Partner of the Year awards in 2023 and 2026.
- NutanixcoreAssured Recovery with Nutanix provides an integrated disaster recovery solution for Nutanix environments without requiring a separate infrastructure stack. Delivers rapid and reliable restoration with minimal downtime, flexible licensing, and customisable data retention, keeping operations running when it matters most. Also available as a migration target for VMware environments.
- DataedgecoreDataedge, a trusted IT solutions provider serving over 500 clients across various industries since 1999, partners with Assured to deliver Rubrik as a Service across industries including education, HR, and financial sectors. Dataedge CEO Rob Didlake states 'Trust between Assured and Dataedge is crucial and I feel confident I can introduce Assured to any of our clients.' Partnership enables flexible models including on-premises backup, cloud DR, or hybrid options.
- ITHQcoreITHQ partners with Assured to offer Rubrik as a managed service via a monthly subscription model. ITHQ's Head of Hybrid Cloud notes 'I've got complete faith that when we put one of our customers on an Assured platform that it's going to be serviced properly, using the right equipment and the right software.' The partnership enables enterprise-level data protection for businesses of all sizes and supports ITHQ's international growth ambitions.
- OpteccoreOptec, a cybersecurity provider founded in 2016 and Fortinet Engage Partner, partnered with Assured to diversify into backup and data protection. Optec resells Assured's Rubrik-powered managed services, receiving steady monthly recurring revenue and margin without overloading its security-focused engineers. Optec Director Stuart Harper says 'Assured's business model fits us perfectly with revenue and margin coming in every month.'
- TechnologentcoreTechnologent introduced Arcis Golf to Assured's managed DR solution. Technologent assigned a dedicated project manager, supported solution installation, and continues to provide on-site engineering assistance while handling first-level customer support for Arcis Golf. Represents a referral and implementation partner relationship in the US market.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Assured Data Protection competitors and assessment
Company assessmentDirect peers
- NexusTek: Managed IT services provider with data backup, DR, and cloud managed services for mid-market organizations. Comparable in target customer segment (mid-market) and managed service delivery model.
- Opti9 Technologies: Managed cloud services provider specializing in backup, disaster recovery, and managed hosting on private and public clouds. Comparable as a Rubrik-aligned managed service provider for backup and DR.
- Dataprise: US-based managed IT services provider with a strong data protection and backup practice serving mid-market and enterprise customers. Directly comparable as a channel-led managed service provider for backup, DR, and cyber resilience.
- Harbor Solutions: Rubrik MSP channel partner cited alongside Assured in Rubrik partner announcements. Provides similar managed Rubrik-based backup and DR services, competing for the same Rubrik ecosystem customers in overlapping geographies.
- ePlus Technology: IT solutions and managed services provider with deep data protection and backup practice. Named Assured's top North America revenue partner for 2025, indicating close channel relationship and overlapping customer base in the Rubrik-powered data protection space.
Broad incumbents
- ConvergeOne: Large IT solutions and managed services provider offering data protection, cloud, and collaboration services. Comparable as a broader IT services incumbent with overlapping data protection managed service offerings.
- Veeam Software: Largest independent vendor in the data protection and backup market, offering backup, DR, and ransomware recovery software directly and through a vast MSP partner network. Represents the most significant alternative platform choice to Rubrik that Assured's customers could switch to.
- Rackspace Technology: Global managed cloud services provider offering multi-cloud, data protection, and DR services across AWS, Azure, Google Cloud, and private clouds. Cited alongside Assured as a Rubrik MSP channel partner, and comparable as a managed data protection services provider at much larger scale.
- Datto (now Kaseya): Major provider of backup, DR, and MSP-focused data protection solutions serving SMB and mid-market through MSPs. Comparable as a backup/DR specialist sold through channel partners to the same mid-market segment Assured targets.
Regional players
- Datavault: UK-based data backup, recovery, and secure data destruction specialist serving enterprise clients. Comparable as a UK-based managed service provider focused specifically on data protection and DR.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assured Data Protection social profiles
Digital presenceAssured Data Protection compliance and trust
Trust signalCompliance8 records
Assured Data Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assured Data Protection leadership team
Management profileNumber of profiles
Profiles10 records
Assured Data Protection subsidiaries and ownership
Company hierarchySubsidiaries1 record
Assured Data Protection funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assured Data Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assured Data Protection
What does Assured Data Protection do?
Assured Data Protection delivers fully managed backup, disaster recovery, and cyber resilience services built exclusively on Rubrik's Security Cloud platform. The offering includes immutable data protection, rapid ransomware recovery, M365 cloud backup, and DR for Nutanix and VMware environments, provided as a 24/7/365 managed service to enterprises, mid-market, public sector, and channel partners.
Is Assured Data Protection a public or private company?
Assured Data Protection is a private company. It is classified as private equity controlled and is currently operating.
When was Assured Data Protection founded?
Assured Data Protection was founded in 2016. It employs 11 to 50 people.
Where is Assured Data Protection based?
Assured Data Protection is headquartered in Harewood, United Kingdom, in the Europe region.
How does Assured Data Protection make money?
Four revenue lines are on record. Managed Backup & Disaster Recovery Services are the primary driver. The others are consumption-Based / Pay-As-You-Go Model, channel/Reseller Revenue and professional Services & Add-Ons.
Who are Assured Data Protection's main competitors?
Direct peers on record are NexusTek, Opti9 Technologies, Dataprise, Harbor Solutions and ePlus Technology. Broad incumbents are ConvergeOne, Veeam Software, Rackspace Technology and Datto (now Kaseya). Datavault is listed as a regional player.
Does Assured Data Protection have an API?
No public API is recorded for Assured Data Protection.
What industry is Assured Data Protection in?
Assured Data Protection's product category is Managed Data Protection and Disaster Recovery Services. Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of BPAEALAG, Cyber Recovery & Ransomware-Resilient Backup Services. Its NAICS code is 541513 and its SIC code is 7370.