Sugar.fit
- Company typePrivate
- Founded2021
- HeadquartersBengaluru, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
Sugar.fit firmographics
Firmographics- Name
- Sugar.fit
- Legal name
- Ragus Healthcare Private Limited
- Website
- https://sugarfit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Sugar.fit industry classification
Industry- Product category
- Digital Health / Diabetes Care
- NAICS
- Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)
- akta.pro secondary industries
- Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Type 2 Diabetes Care (HLAKADAC), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Sugar.fit is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sugar.fit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Diabetes Reversal Program Subscription: Subscription-based revenue model with 4-month and 12-month program packages. Includes CGM, doctor consultations, diabetes expert access, diagnostic tests, and personalized nutrition planning.
- GLP-1 Weight Loss Program: Doctor-led weight loss program using clinically proven GLP-1 medications with daily nutritionist and doctor support
- Active Foods: Low GI/GL food products sold through dedicated website (sugarfitactivefoods.com)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-Month Diabetes Reversal Plan - ₹29,990 |
| Subscription | Monthly | 4-Month Diabetes Reversal Plan - ₹15,990 |
| Subscription | Annual | Annual Pack - ₹2,499/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sugar.fit product offering
Product offeringCore offering
Sugar.fit sells subscription-based, doctor-led metabolic health programs for individuals with Type 2 diabetes, prediabetes, obesity, and gestational diabetes. Its flagship Diabetes Reversal Program bundles continuous glucose monitoring, diagnostic tests, quarterly doctor consultations, unlimited diabetes expert access, and personalized nutrition, fitness, and mindfulness plans. The company also offers a GLP-1 Weight Loss Program using clinically proven medications and an Active Foods product line of low GI/GL food items.
Product overview
Sugar.fit operates as a platform-based health-tech company offering multiple integrated products for diabetes management and obesity treatment. The core Diabetes Reversal Program serves as the primary offering, supported by the GLP-1 Weight Loss Program (a separate branded platform at sugarfitglp.com), Active Foods (food products at sugarfitactivefoods.com), and AI-powered features including RAGUS AI chatbot, Face Scan Vitals, and CGM Insights. The company also provides personalized nutrition planning and a mobile app for iOS and Android. All offerings are unified by a human-led, AI-powered approach to metabolic health management.
Differentiator
Problem solved
Functional benefit
Brands
- RAGUS AI: AI-powered chatbot offering real-time answers and support for diabetes-related questions, part of Sugar.fit's human-led, AI-powered metabolic health program.
- RAGUS.GPT
- Active Foods
- GLP-1 Weight Loss Program
Products and services
- Diabetes Reversal Program
Quantifiable outcome
- 80% of individuals with type 2 diabetes can achieve significant improvements in blood sugar control or remission
- +3 more outcomes
Companies that use Sugar.fit
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Sugar.fit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature5 records
Sugar.fit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sachin TendulkarflagshipCricket legend Sachin Tendulkar joined as brand ambassador and strategic investor in October 2024. His 'Live Again' campaign celebrates resilience and empowerment in diabetes management. This high-profile partnership provides significant brand visibility and credibility across India.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sugar.fit competitors and assessment
Company assessmentDirect peers
- BeatO: India-based digital diabetes management platform offering CGM, glucometer hardware, and personalized coaching — directly comparable product offering, geography, and target customer as Sugar.fit.
- HealthifyMe: India-based metabolic health and weight-loss coaching platform with AI nutrition tracking, RIA AI coach, and coach subscriptions — competes for the same India-based diabetes/pre-diabetes consumer wallet.
- Virta Health: US-based digital diabetes reversal company combining continuous monitoring, personalized nutrition, and clinician coaching — the closest international peer in terms of clinical model and T2D reversal positioning.
- Wellthy Therapeutics: India-based digital therapeutic platform for diabetes, cardiovascular, and renal conditions; provides AI-driven coaching similar to Sugar.fit's RAGUS AI approach with comparable clinical positioning.
- Omada Health: US-based digital chronic disease platform with diabetes prevention and management programs combining CGM, coaching, and behavior change — comparable clinical model and outcomes-based positioning.
- DarioHealth: Global digital therapeutics company offering AI-driven, personalized chronic condition management for diabetes and other metabolic conditions — overlapping digital therapeutic, coaching, and CGM-based model.
- mySugr: Europe-based diabetes self-management app (Roche-owned) integrating with multiple CGM devices and glucometers — comparable consumer diabetes app and CGM integration stack.
- Fitterfly: India-based diabetes digital therapeutics company providing coach-led programs for diabetes management, prediabetes, and weight loss — overlapping target segments, coaching model, and clinical positioning.
Emerging players
- January AI: US-based metabolic health AI platform focused on glucose prediction and personalized nutrition using CGM data — comparable AI-driven metabolic health technology but earlier stage and US-focused.
Broad incumbents
- Cult.fit (formerly Cure.fit): India's largest omnichannel health and fitness platform and Sugar.fit's seed lead investor — offers broader wellness, primary care, and fitness services with overlapping consumer base in metabolic health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sugar.fit social profiles
Digital presenceSugar.fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugar.fit leadership team
Management profileNumber of profiles
Profiles3 records
Sugar.fit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugar.fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugar.fit
What does Sugar.fit do?
Sugar.fit sells subscription-based, doctor-led metabolic health programs for individuals with Type 2 diabetes, prediabetes, obesity, and gestational diabetes. Its flagship Diabetes Reversal Program bundles continuous glucose monitoring, diagnostic tests, quarterly doctor consultations, unlimited diabetes expert access, and personalized nutrition, fitness, and mindfulness plans. The company also offers a GLP-1 Weight Loss Program using clinically proven medications and an Active Foods product line of low GI/GL food items.
Is Sugar.fit a public or private company?
Sugar.fit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sugar.fit founded?
Sugar.fit was founded in 2021. It employs 251 to 500 people.
Where is Sugar.fit based?
Sugar.fit is headquartered in Bengaluru, India, in the Asia region.
How does Sugar.fit make money?
Three revenue lines are on record. Diabetes Reversal Program Subscription is the primary driver. The others are GLP-1 Weight Loss Program and active Foods.
Who are Sugar.fit's main competitors?
Direct peers on record are BeatO, HealthifyMe, Virta Health, Wellthy Therapeutics, Omada Health, DarioHealth, mySugr and Fitterfly. January AI is listed as an emerging player. Cult.fit (formerly Cure.fit) is listed as a broad incumbent.
Does Sugar.fit have an API?
No public API is recorded for Sugar.fit.
What industry is Sugar.fit in?
Sugar.fit's product category is Digital Health / Diabetes Care. Its primary akta.pro industry code is HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators), with a secondary code of HSADAFAF, Diabetes & Blood Sugar Nutrition Coaching. Its NAICS code is 812191.