Fitterfly
Fitterfly is an India-based digital therapeutics company offering CGM-enabled subscription programs for diabetes, weight loss, and heart health, serving 40,000+ members via consumer, physician, and enterprise channels; acquired by PB Healthcare in November 2025.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Fitterfly does
Fitterfly Healthtech Private Limited is an India-based digital therapeutics (DTx) company founded in 2016 by Dr. Arbinder Singal (AIIMS gold medallist) alongside co-founders Shailesh Gupta and Jayesh Sawant, headquartered in Navi Mumbai. The company delivers clinically validated, multi-month subscription programs targeting metabolic health conditions: Fitterfly Diabetes Prime (6–12 months, CGM-enabled, priced from ₹49/day), Fitterfly Weight Loss (3–6 months, from ₹7,499), and Fitterfly FitHeart (cardiovascular risk). Programs combine Continuous Glucose Monitoring, AI-driven Personalized Glycemic Response (PGR) analysis, and multidisciplinary human coaching (nutrition, fitness, psychology, behavior change) delivered via a mobile app, WhatsApp, and Google Meet consultations.
The underlying platform integrates CGM devices and fitness trackers, applies structured-data AI for personalized meal and lifestyle recommendations, and is offered under ISO 27001 and ISO 13485 certifications. Fitterfly sells directly to consumers via a freemium trial, through a network of 1,000+ referring physicians, and via enterprise channels into pharma, insurance, and corporate wellness; it also exposes a Nutrition API for partners. Reported outcomes include 1.96% average HbA1c reduction over three months, 5 kg average weight loss, 50% improvement in physical fitness, and a 90% healthcare cost reduction in enterprise deployments, with 40,000+ cumulative members enrolled.
Fitterfly raised $16.6 million across funding rounds including a $12 million Series A in July 2022 led by Amazon Smbhav Venture Fund and Fireside Ventures. The company serves India, GCC, and Southeast Asia. In November 2025, PB Healthcare Services Private Limited (PB Fintech/Policybazaar's healthcare venture) acquired Fitterfly for an undisclosed sum, with the company continuing as a division and Dr. Singal appointed Chief Business Officer of Preventive & Digital Health at PB Health.
Fitterfly firmographics
Firmographics- Name
- Fitterfly
- Legal name
- Fitterfly Healthtech Private Limited
- Website
- https://fitterfly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fitterfly is an India-based digital therapeutics company offering CGM-enabled subscription programs for diabetes, weight loss, and heart health, serving 40,000+ members via consumer, physician, and enterprise channels; acquired by PB Healthcare in November 2025.
- Ownership category
- akta.pro rank
Fitterfly industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)
- akta.pro secondary industries
- Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Obesity Medicine & Weight Management (HLAKADAL)
Keywords
Where Fitterfly is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Fitterfly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Programs: Fitterfly generates revenue primarily through subscription-based digital therapeutic programs. Programs include Diabetes Prime (12-month comprehensive diabetes care), Weight Loss (3-6 month programs), and FitHeart (heart health). Programs are priced at daily/monthly subscription rates with the Diabetes Prime starting at ₹49/day.
- Enterprise/Corporate Wellness: B2B revenue stream providing corporate wellness solutions to employers, including diabetes management and prevention programs for employees.
- Freemium Model: The platform offers a free 7-day trial of the Fitterfly app to attract users, converting them to paid subscribers for comprehensive programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fitterfly Diabetes Prime - 12-month comprehensive diabetes care program |
| Subscription | Multi-year contract | Fitterfly Weight Loss - 6 Month Program |
| Subscription | Monthly | Fitterfly Weight Loss - 3 Month Program |
| Freemium | Pay-as-you-go | Freemium Trial - 7 Day Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fitterfly product offering
Product offeringCore offering
Fitterfly is a digital therapeutics company offering subscription-based personalized health programs for diabetes management, weight loss, and heart health. The programs are delivered through a mobile application and combine Continuous Glucose Monitoring (CGM) technology, AI-driven Personalized Glycemic Response (PGR) analysis, and multidisciplinary coaching from nutritionists, physiotherapists, and psychologists to deliver clinically-validated lifestyle interventions.
Product overview
Fitterfly is a digital therapeutics (DTx) company offering a portfolio of clinically-validated health programs delivered through its mobile app and enterprise partnerships. The core product suite consists of three consumer-facing programs: Fitterfly Diabetes Prime (6-12 month diabetes management with CGM technology), Fitterfly Weight Loss (3-6 month weight management), and Fitterfly FitHeart (heart health). These programs share a unified technology platform featuring AI-powered Personalized Glycemic Response (PGR) analysis, CGM integration, coaching apps, and behavioral therapy tools. Enterprise solutions (Corporate Wellness, Physician Partnership, Insurance Solutions, Pharma Solutions) extend the platform to B2B partners, while the Nutrition API provides programmatic access to the underlying food database. The company was acquired by PB Healthcare (PB Fintech) in November 2025 and now operates as a division of PB Health.
Differentiator
Problem solved
Functional benefit
Brands
- Diabefly: Diabetes management platform/program offered by Fitterfly for diabetes reversal and management
- Fitterfly Diabetes Prime
- Fitterfly Weight Loss
- Fitterfly FitHeart
Products and services
- Fitterfly Diabetes Prime A 6-12 month comprehensive diabetes management program using Continuous Glucose Monitoring (CGM) technology, personalized glycemic response analysis, and multidisciplinary coaching (nutrition, fitness, psychology). Designed to prevent, manage, or reverse Type 2 diabetes and prediabetes through intensive behavioral therapy.
- Fitterfly Weight Loss A 3-6 month scientifically-designed weight management program based on Intensive Behavioral Therapy. Addresses stubborn weight issues, particularly for people with metabolic conditions like PCOS, thyroid, prediabetes, and Type 2 diabetes, using personalized nutrition, fitness, stress, and sleep coaching.
- Fitterfly FitHeart A heart health management program designed to help users improve cardiovascular health and reduce heart disease risk through personalized diet, exercise, stress management, and sleep optimization plans.
- Nutrition API Enterprise-facing food database API enabling partners to access Fitterfly's nutritional data for integration into their own applications. Part of the enterprise solutions portfolio for pharma, insurance, and corporate wellness partnerships.
- Corporate Wellness
- Physician Partnership
- Insurance Solutions
- Pharma Solutions
Quantifiable outcome
- Average HbA1c reduction of 1.96 percentage points in 3 months
- +6 more outcomes
Companies that use Fitterfly
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Fitterfly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Fitterfly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PB HealthcoreFollowing the merger of Fitterfly with PB Healthcare Services, Dr. Arbinder Singal (former Fitterfly Co-founder & CEO) appointed as CBO of Preventive & Digital Health at PB Health. Fitterfly now operates as a division of PB Health.
- PB Healthcare (PB Fintech)coreFitterfly was acquired by PB Healthcare Services Private Ltd, a healthcare venture from PB Fintech (Policybazaar). The acquisition supports PB Healthcare's goal to reduce avoidable hospitalizations and expand health services through an integrated ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Fitterfly competitors and assessment
Company assessmentDirect peers
- Virta Health: US-based digital therapeutics company specializing in Type 2 diabetes reversal using CGM, personalized nutrition, and clinician-led coaching. Most direct global comparable to Fitterfly's Diabetes Prime program in model and outcome claims.
- Omada Health: US-listed digital chronic care platform (diabetes prevention, hypertension, weight) combining connected devices, coaching, and behavioral therapy. Comparable to Fitterfly in combining CGM-equivalent data, multi-expert coaching, and B2B payer channels.
- HealthifyMe: India-based AI-driven nutrition and weight-loss platform with coaching and a large consumer user base. Closest Indian peer to Fitterfly's Weight Loss program, competing for the same diabetes/prediabetes/PCOS consumer wallet.
- BeatO: India-based diabetes management app combining CGM, glucometer integration, and clinician coaching. Directly comparable to Fitterfly's diabetes DTx offering and a leading homegrown competitor.
- Noom: Global behavior-change weight management app using coaching, psychology-based curriculum, and food logging. Comparable to Fitterfly Weight Loss on the psychological/behavioral coaching approach, though without CGM integration.
- mySugr (Roche): Diabetes self-management app owned by Roche, offering CGM integration, logging, and coaching. Comparable to Fitterfly on consumer diabetes app + CGM data stack, though without India's multidisciplinary coaching model.
- Wellthy Therapeutics: India/Singapore-based digital therapeutics company focused on diabetes, cardiovascular, and respiratory conditions with B2B payer and pharma channels. Closest Asia-headquartered peer on the DTx business model and pharma partnership motion.
Broad incumbents
- Tata 1mg: Broad Indian digital health platform (pharmacy, diagnostics, teleconsult). Overlaps with Fitterfly's enterprise wellness and corporate channels as a larger incumbent in adjacent primary care.
- Cult.fit (Cure.fit): Indian fitness and wellness super-app offering online coaching, nutrition, and therapy. Competes for the same weight-loss and wellness consumer wallet as Fitterfly's Weight Loss program at a broader-scope level.
Emerging players
- Lifesum: European nutrition and healthy-living app with meal tracking and coaching. Comparable in app-based nutrition coaching model, though without CGM-driven diabetes specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fitterfly social profiles
Digital presenceFitterfly compliance and trust
Trust signalCompliance2 records
Fitterfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitterfly leadership team
Management profileNumber of profiles
Profiles1 record
Fitterfly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitterfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitterfly
What does Fitterfly do?
Fitterfly is a digital therapeutics company offering subscription-based personalized health programs for diabetes management, weight loss, and heart health. The programs are delivered through a mobile application and combine Continuous Glucose Monitoring (CGM) technology, AI-driven Personalized Glycemic Response (PGR) analysis, and multidisciplinary coaching from nutritionists, physiotherapists, and psychologists to deliver clinically-validated lifestyle interventions.
Is Fitterfly a public or private company?
Fitterfly is a private company. It is classified as corporate owned and is currently operating.
When was Fitterfly founded?
Fitterfly was founded in 2016. It employs 251 to 500 people.
Where is Fitterfly based?
Fitterfly is headquartered in Mumbai, India, in the Asia region.
How does Fitterfly make money?
Three revenue lines are on record. Subscription Programs are the primary driver. The others are enterprise/Corporate Wellness and freemium Model.
Who are Fitterfly's main competitors?
Direct peers on record are Virta Health, Omada Health, HealthifyMe, BeatO, Noom, mySugr (Roche) and Wellthy Therapeutics. Broad incumbents are Tata 1mg and Cult.fit (Cure.fit). Lifesum is listed as an emerging player.
Does Fitterfly have an API?
No public API is recorded for Fitterfly.
What industry is Fitterfly in?
Fitterfly's product category is Digital Therapeutics. Its primary akta.pro industry code is HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators), with a secondary code of HSADAFAF, Diabetes & Blood Sugar Nutrition Coaching. Its NAICS code is 812191.