What Lately does

Lately is a private, AI-powered social media marketing SaaS platform founded in 2014 and headquartered in Stone Ridge, New York. The company's core technology transforms longform content (blogs, podcasts, videos, webinars, white papers) into dozens of platform-specific social media posts, with an adaptive AI writing model that learns each customer's brand voice and audience engagement patterns over time. Its product surface includes the Lately AI Social Media Content Platform as a unified foundation, with modules for AI content writing, social media analytics, employee advocacy, and AI social selling, plus a newer chat-based AI agent called Kately positioned for autonomous social media management. The platform supports multi-language content (English, Spanish, Italian, Portuguese, Japanese, German, and more) and integrates with Hootsuite, HubSpot Marketing Hub, Sprinklr, and Salesforce to distribute AI-generated content inside incumbent social media management workflows. The company claims to serve over 20,000 businesses, with named enterprise references including SAP, Google Cloud, DHL, VaynerMedia, and Cox, alongside a long tail of self-serve SMB users. Revenue is generated through SaaS subscriptions (monthly for SMB, multi-year contracts for enterprise and agencies) plus professional services for onboarding and training. The company employs 11-50 people and has not publicly disclosed revenue, having raised approximately $3.8M across 13 disclosed funding rounds from 2014 through 2023.

Name

Lately

Legal name

Lately, Inc.

Website

https://lately.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lately is an AI-powered SaaS platform that converts longform content into platform-specific social media posts, serving over 20,000 businesses from SMBs to global enterprises like SAP and Google Cloud via subscriptions and integration partnerships.

Ownership category

akta.pro rank

Product category

AI-Powered Social Media Marketing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• AI social media marketing
• Content generation platform
• Social media automation
• Employee advocacy software
• Social selling platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Lately operates as a SaaS platform with subscription-based pricing. The platform offers different editions sized for different needs from small businesses to enterprise social content management. Subscriptions are charged according to pricing plans with terms disclosed at purchase time. Free trials are available for new users.
2. Professional Services: Lately offers professional services including onboarding, training, and ongoing support to help customers optimize the platform. The company maintains dedicated professional services resources.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Lately is an AI-powered SaaS platform that ingests longform content (blogs, podcasts, videos, webinars, white papers) and automatically generates dozens of pre-tested, platform-specific social media posts customized for each brand's voice and target audience. The platform bundles AI content generation, social media analytics, employee advocacy, and social selling into a unified solution with parent-child dashboards for managing multiple brands, regions, and franchises.

Product overview

Lately is an AI-powered content creation platform that repackages longform content (blogs, podcasts, videos, webinars, white papers, e-books) into dozens of pre-tested, platform-specific social media posts. The platform uses proprietary AI that learns a brand's voice and audience preferences to generate personalized messaging. Architecture consists of the core Lately AI Social Media Content Platform as the unified foundation, with three primary integrated modules: the AI Social Media Content Writing App (generates text, audio, and video content), the Social Media Content Analytics Software (provides performance insights and recommendations), and the AI Social Selling Platform (enables employee advocacy and social selling). Kately serves as a newer chat-based AI agent for automated social media management. The platform supports multi-language content creation (English, Spanish, Italian, Portuguese, Japanese, German, and more) and integrates with social media management tools including Hootsuite, Sprinklr, and HubSpot Marketing Hub.

Differentiator

Problem solved

Functional benefit

Brands

• Kately™: The world's first chat-based, customizable AI agent for social media planning, creation, execution and management.

Products and services

• Lately AI Social Media Content Platform The core unified AI-powered platform that enables businesses to create, manage, analyze, and optimize social media content. Encompasses AI content generation, analytics, employee advocacy, and social selling modules, supports multi-language content creation and integrates with social media management tools. For businesses of all sizes from small businesses to global enterprises.
• Kately AI Agent A chat-based superintelligent AI agent that serves as a conversational, hyper-customizable social media management assistant. Drives ROI across organic social media planning, creation, execution, and management for agencies and businesses of all sectors.
• AI Social Media Content Writing App An AI-powered content generator that transforms longform text, audio, or video content into dozens or hundreds of pre-tested social media posts customized for individual platforms and target audiences. Includes AI writing model, SEO enforcement, voice and tone settings, and audience pre-testing.
• Social Media Content Analytics Software Analytics and reporting module that tracks content reach and engagement across social channels. Provides content insights, campaign reports, parent-child dashboards for multi-region/brand management, word cloud recommendations, approval workflows, optimized scheduling, and data export capabilities.
• AI Social Selling Platform Social selling solution that generates consistent, engaging content to convert high-quality leads for employees who may not have copywriting expertise. Unites employee advocates under a single platform for distributed sales and social selling teams.
• Employee Advocacy Platform for scaling employee sharing of company messaging on social media. Creates individualized, controlled, and compliant content for each employee in their own voice, amplifying brand message exponentially across employee social networks.
• Social Media Marketing AI Solution AI-powered social media marketing platform that acquires customers with personalized messaging, repurposes existing assets into high-performing social content, and automates content scheduling at optimal cadence across social channels.
• Lately Professional Services Professional services including onboarding, training, and ongoing support to help customers optimize the Lately AI social media content platform.

Quantifiable outcome

• Social media usage grew TENFOLD for SAP sales team member Emily Stewart
• +2 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• HootsuitecoreTechnology or IntegrationLately's AI content generation is available in the Hootsuite App Store. Hootsuite users can generate AI-powered social posts directly from the Hootsuite Publisher without leaving their workflow. The integration allows users to create dozens of pre-tested social posts from longform content and upload them to Hootsuite Composer.
• HubSpot Marketing HubcoreTechnology or IntegrationIntegration allows Lately users to generate AI content and send selected posts directly to HubSpot Marketing Hub for scheduling and publishing across social channels. Users can upload longform content and have dozens of social posts ready in minutes, with engagement tracked in HubSpot.
• SprinklrcoreTechnology or IntegrationPartnership with Sprinklr enables users to generate AI-powered social content in Lately and send selected posts to Sprinklr for publishing. Lately's AI studies audience analytics from connected Sprinklr accounts to build custom writing models.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hootsuite: Hootsuite is a leading social media management platform that has added native AI content-generation features. It is both a distribution channel for Lately (via its App Store) and a direct competitor offering overlapping scheduling, analytics, and now AI copywriting.
• Sprinklr: Sprinklr is an enterprise social media management suite with AI content and customer-experience capabilities. It partners with Lately today but also competes head-on for the same Fortune 500 social media spend.
• HubSpot Marketing Hub: HubSpot's Marketing Hub includes social media tools and increasingly AI content assistants, overlapping with Lately's SMB and mid-market social content workflows while also serving as a key integration partner.
• Jasper AI: Jasper is a venture-backed AI content generation platform targeting marketers and enterprises. It competes directly with Lately on AI copywriting and brand-voice customization, but with substantially more capital raised.
• Copy.ai: Copy.ai offers generative AI for marketing copy and workflows, with similar enterprise positioning to Lately and overlapping use cases around brand-voice training and campaign content generation.
• Sprout Social: Sprout Social is a publicly-traded social media management platform offering publishing, analytics, and engagement tools. It targets the same mid-market and enterprise buyer that Lately serves and has begun layering in AI assist features.
• Buffer: Buffer is a popular SMB-focused social media scheduling and analytics tool. It overlaps with Lately's small-business tier and has introduced AI content assistant features that compete with Lately's autogenerator.

Broad incumbents

• Brandwatch: Brandwatch (now part of Cision) is an enterprise social listening and analytics suite that competes for the same social media marketing budgets as Lately, with broader but less AI-content-generation-focused capabilities.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (with Einstein AI) is a broad enterprise marketing platform including social studio capabilities. It is also a listed Lately integration partner, blending competitor and channel-partner dynamics.

Emerging players

• Predis.ai: Predis.ai is an emerging AI-powered social media content generator that competes with Lately's Social Post Autogenerator on automated post and creative generation for SMBs, with a lighter-touch feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latelyai
• YouTubeyoutube.com/LatelyAI
• Facebookfacebook.com/latelyai
• LinkedInlinkedin.com/company/latelyai
• Instagraminstagram.com/LatelyAI
• TikToktiktok.com/@latelyai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds13 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lately