Accelerator Active Energy
Accelerator Active Energy is a US better-for-you energy drink brand selling nine clean-label, zero-sugar SKUs through Walmart, regional grocers, Amazon, and DTC, targeting health-conscious consumers, college athletes, and busy professionals via an athlete-equity marketing model featuring Livvy Dunne, Kai Trump, Travis Kelce, and Paula Badosa.
- Company typePrivate
- Founded2019
- HeadquartersNewport Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Accelerator Active Energy does
Accelerator Active Energy (operating as ASHOC Beverage, LLC) is a US-based better-for-you energy drink brand founded in 2019 by Lance Collins and headquartered in Newport Beach, California. The company sells a portfolio of nine flavored SKUs plus a 12-pack variety pack, formulated with 200mg of natural plant-based caffeine sourced from green coffee bean and green tea extract, plant-based thermogenics (including dihydrocapsiate from capsaicin), and zero-sugar, vegan, kosher, gluten-free, and keto-friendly ingredients. The formulation is positioned as NCAA-compliant (no Guarana, Taurine, or synthetic caffeine) and clinically demonstrated to boost metabolism. The product targets health-conscious active consumers, college athletes, women, and busy professionals seeking sustained energy without crashes or jitters.
The business operates a multi-channel distribution model combining mainstream and regional retail (Walmart, H-E-B, Giant Eagle, Hy-Vee, Quiktrip, Cub Foods, Houchens) with e-commerce (Amazon, direct-to-consumer at drinkaccelerator.com, Instacart, GoPuff). Revenue is generated through unit-based product sales of canned beverages, with the top-performing Cotton Candy SKU (co-developed with gymnast/influencer Livvy Dunne) surpassing 1 million cans sold since April 2025. The company has institutionalized an athlete-ownership GTM model, offering NIL deals and equity stakes to high-profile endorsers — Livvy Dunne, Kai Trump, Travis Kelce, and Paula Badosa — who co-develop signature flavors and provide social-media-driven brand amplification. The 'This Can. So You Can.' brand refresh campaign launched in April 2026 anchors the current go-to-market strategy.
Following a period of operating challenges, Accelerator returned to independent status in February 2026 under direct founder stewardship, having raised approximately $63M cumulatively across four funding rounds (2019–2026), most recently a ~$10M round in April 2026. The company has 101–250 employees and currently serves only US customers, with no international, Alaska, Hawaii, or PO Box shipping.
Accelerator Active Energy firmographics
Firmographics- Name
- Accelerator Active Energy
- Legal name
- ASHOC Beverage, LLC
- Website
- https://drinkaccelerator.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Accelerator Active Energy is a US better-for-you energy drink brand selling nine clean-label, zero-sugar SKUs through Walmart, regional grocers, Amazon, and DTC, targeting health-conscious consumers, college athletes, and busy professionals via an athlete-equity marketing model featuring Livvy Dunne, Kai Trump, Travis Kelce, and Paula Badosa.
- Ownership category
- akta.pro rank
Accelerator Active Energy industry classification
Industry- Product category
- Energy Drinks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Energy Drink & Energy Shot Production (AFAFABAG)
Keywords
Where Accelerator Active Energy is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Accelerator Active Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales (Energy Drinks): Direct sales of canned energy beverages through e-commerce (own website, Amazon), retail stores, and delivery services. Products sold include individual cans and variety packs (12-pack).
- Athlete Signature Flavor Licensing: Revenue from signature athlete-flavored products co-developed with athlete investors like Livvy Dunne and Kai Trump, who receive equity stakes and potentially royalties from their signature flavors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual cans and multi-packs |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels9 records
Accelerator Active Energy product offering
Product offeringCore offering
Accelerator Active Energy manufactures and sells a portfolio of clean-label canned energy drinks featuring 200mg of natural plant-based caffeine from green coffee bean and green tea extract, plant-based thermogenics (dihydrocapsiate), and nootropic ingredients. The brand offers ten distinct flavor SKUs plus a 12-can Variety Pack across retail grocery, convenience, Amazon, direct e-commerce, and on-demand delivery channels, with formulations that are zero sugar, vegan, kosher, gluten-free, keto-friendly, and NCAA-compliant.
Product overview
Accelerator Active Energy is a better-for-you energy drink brand offering a portfolio of flavored energy beverages with natural caffeine, plant-based thermogenics, and antioxidants. The product line consists of ten distinct flavors (Blue Raz Slush, Cotton Candy, Rocket Pop, Cherry Ice Pop, Orange Ice Pop, Tropical Punch, Peach Paradise, Cherry Limeade, Citrus Freeze) and a Variety Pack (12-pack). The brand emphasizes clean ingredients with zero sugar, zero carbs, and 200mg of natural caffeine from green coffee bean and green tea extract, with clinically proven metabolism boost and calorie burning claims.
Differentiator
Problem solved
Functional benefit
Products and services
- Cotton Candy Energy Drink A signature-flavored zero-sugar energy drink co-developed with Livvy Dunne featuring 200mg of natural plant-based caffeine from green coffee bean and green tea extract. Designed for individual consumers seeking sustained energy without crash; became the brand's top-selling SKU with over 1 million cans sold since April 2025.
- Blue Raz Slush Energy Drink Signature energy drink flavor developed in partnership with Kai Trump, inspired by blue raspberry movie theater slushies. Contains 200mg of natural plant-based caffeine with a clean zero-sugar formula, sold to individual consumers through retail and e-commerce.
- Rocket Pop Energy Drink Zero-sugar energy drink in a rocket pop-inspired flavor with 200mg of natural plant-based caffeine from green coffee bean and green tea extract. Sold to individual consumers through retail grocery, convenience, and e-commerce.
- Cherry Ice Pop Energy Drink Cherry ice pop-flavored zero-sugar energy drink featuring 200mg of natural plant-based caffeine, clean-label formulation, and clinically validated metabolism boost. Sold to individual consumers through retail and e-commerce.
- Orange Ice Pop Energy Drink Orange ice pop-flavored zero-sugar energy drink with 200mg of natural plant-based caffeine and plant-based thermogenics. Sold to individual consumers through retail and e-commerce.
- Tropical Punch Energy Drink Tropical punch-flavored zero-sugar energy drink with 200mg of natural plant-based caffeine and clean-label formulation. Sold to individual consumers through retail and e-commerce.
- Peach Paradise Energy Drink Peach-flavored zero-sugar energy drink featuring 200mg of natural plant-based caffeine, plant-based thermogenics, and clinically validated metabolism boost. Sold to individual consumers through retail and e-commerce.
- Cherry Limeade Energy Drink Cherry limeade-flavored zero-sugar energy drink with 200mg of natural plant-based caffeine and a clean-label formulation free of preservatives. Sold to individual consumers through retail and e-commerce.
- Citrus Freeze Energy Drink Citrus freeze-flavored zero-sugar energy drink with 200mg of natural plant-based caffeine from green coffee bean and green tea extract. Sold to individual consumers through retail and e-commerce.
- Accelerator Variety Pack (12-pack) A 12-can variety pack bundling multiple Accelerator Active Energy flavors for individual consumers who want to try or rotate among the brand's clean-label zero-sugar energy drinks. Available through retail and e-commerce.
Quantifiable outcome
- Average user burned 165 calories per single can consumption (clinically proven)
- +2 more outcomes
Companies that use Accelerator Active Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Accelerator Active Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Accelerator Active Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Livvy Dunne (Olivia Dunne)coreNIL and equity deal partnership beginning 2025. Livvy Dunne co-developed the Cotton Candy flavor which became AAE's top-selling SKU with over 1 million cans sold since April 2025. She serves as investor, brand ambassador, and public face of the brand refresh campaign 'This Can. So You Can.' She is also establishing the Livvy Fund to support female athletes' NIL opportunities.
- Kai TrumpcoreSignature flavor partnership beginning as NIL and equity deal in 2025. Kai Trump, granddaughter of President Donald Trump and rising Miami Hurricanes golfer, launched Blue Raz Slush flavor in June 2026, inspired by her childhood love of blue raspberry movie theater slushies. Developed with input from AAE's CEO and team through multiple testing iterations.
- Lance Collins (Founder)coreLance Collins founded Accelerator Active Energy and the brand returned to independent operation under his direct stewardship after facing challenges over the years. This restructuring represents a strategic realignment as the company seeks to expand its presence in the competitive functional beverage space.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Accelerator Active Energy competitors and assessment
Company assessmentDirect peers
- Celsius Holdings: Celsius is the leading better-for-you, zero-sugar energy drink brand, positioning itself on fitness and active lifestyle consumers with natural caffeine and metabolic benefits — directly comparable to Accelerator's positioning, SKU strategy, and target customer.
- Alani Nu: Alani Nu is a better-for-you energy drink brand with strong Gen Z and female consumer following, sold through similar retail (Walmart, Target, convenience) and e-commerce channels — a direct head-to-head competitor in Accelerator's primary segment.
Broad incumbents
- Monster Beverage: Monster is the dominant US energy drink incumbent with extensive distribution and a portfolio including Monster, Reign, NOS, and Java Monster. It competes broadly with Accelerator across the energy drink category, including through its better-for-you variants.
- Red Bull: Red Bull is the global energy drink category leader with deep athlete/event sponsorship infrastructure. It competes with Accelerator in the same end-use occasions and distribution channels, though positioned more on extreme sports than the better-for-you segment.
- Rockstar Energy (PepsiCo): Rockstar is an established mainstream energy drink brand now owned by PepsiCo, providing broad distribution and an alternative to Monster/Red Bull. It competes with Accelerator in convenience and mass channels, including through better-for-you sublines.
Emerging players
- Ghost Energy: Ghost is a lifestyle-driven energy drink brand built on partnership marketing (similar athlete/influencer co-development model) and unique flavor drops — directly comparable to Accelerator's signature-flavor playbook and target Gen Z consumer.
- C4 Energy (Nutrabolt): C4 is a performance/wellness-positioned energy drink owned by Nutrabolt, sold across mass, grocery, and convenience channels. It overlaps with Accelerator in active-lifestyle positioning, ingredient-forward marketing, and retail placement.
- G Fuel: G Fuel is a gaming-and-lifestyle-positioned energy drink with strong social media and creator partnerships and direct-to-consumer emphasis. It overlaps with Accelerator on influencer-driven marketing and online-first consumer acquisition, with overlapping flavor and lifestyle cues.
- ZOA Energy: ZOA is a better-for-you energy drink co-founded by Dwayne Johnson and built on celebrity-equity marketing. It is a near-direct comparable to Accelerator's athlete-equity ownership model and clean-label positioning.
- Bloom Nutrition: Bloom is a female-focused functional wellness brand spanning greens, energy, and hydration. It overlaps with Accelerator on the better-for-you, lifestyle-driven positioning and on targeting women and busy professionals as primary consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Accelerator Active Energy social profiles
Digital presenceAccelerator Active Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accelerator Active Energy leadership team
Management profileNumber of profiles
Profiles3 records
Accelerator Active Energy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accelerator Active Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accelerator Active Energy
What does Accelerator Active Energy do?
Accelerator Active Energy manufactures and sells a portfolio of clean-label canned energy drinks featuring 200mg of natural plant-based caffeine from green coffee bean and green tea extract, plant-based thermogenics (dihydrocapsiate), and nootropic ingredients. The brand offers ten distinct flavor SKUs plus a 12-can Variety Pack across retail grocery, convenience, Amazon, direct e-commerce, and on-demand delivery channels, with formulations that are zero sugar, vegan, kosher, gluten-free, keto-friendly, and NCAA-compliant.
Is Accelerator Active Energy a public or private company?
Accelerator Active Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Accelerator Active Energy founded?
Accelerator Active Energy was founded in 2019. It employs 101 to 250 people.
Where is Accelerator Active Energy based?
Accelerator Active Energy is headquartered in Newport Beach, United States, in the North America region.
How does Accelerator Active Energy make money?
Two revenue lines are on record. Product Sales (Energy Drinks) is the primary driver. The others are athlete Signature Flavor Licensing.
Who are Accelerator Active Energy's main competitors?
Direct peers on record are Celsius Holdings and Alani Nu. Broad incumbents are Monster Beverage, Red Bull and Rockstar Energy (PepsiCo). Emerging players are Ghost Energy, C4 Energy (Nutrabolt), G Fuel, ZOA Energy and Bloom Nutrition.
Does Accelerator Active Energy have an API?
No public API is recorded for Accelerator Active Energy.
What industry is Accelerator Active Energy in?
Accelerator Active Energy's product category is Energy Drinks. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2080.