Supercell

What Supercell does

Supercell Oy is a Helsinki-headquartered mobile game developer founded in 2010 by Ilkka Paananen and team, majority-owned by Tencent Holdings. The company designs, develops, and operates free-to-play mobile games distributed globally through Apple App Store, Google Play, and Amazon Appstore, with select titles also available on PC. Its live portfolio comprises Hay Day (farming simulation, launched 2012), Clash of Clans (clan strategy, 2012), Boom Beach (combat strategy, 2014), Clash Royale (real-time card battles, 2016), Brawl Stars (3v3 and battle royale, 2018), mo.co (monster hunting soft launch), and the recently integrated Merge Mansion (acquired via Metacore in 2026). All titles run on Supercell's proprietary Titan game engine, which serves approximately 290 million monthly active users.

The company operates a freemium business model monetizing through in-app purchases — virtual currency, battle passes, and cosmetic items — with monthly subscription battle passes across the major franchises. Supercell ID provides a cross-game player account system, and the company runs one of the industry's largest creator ecosystems with over 100,000 members. Revenue in FY2025 was €2.65 billion (~$3.01 billion) with €932 million (~$1.06 billion) in EBITDA. Approximately 928 employees operate across offices in Helsinki, San Francisco, Seoul, Shanghai, and London (opened 2025). The company is actively investing in AI tooling, PC distribution, IP licensing (Spin Master toy deal launching 2027), and inorganic growth (Trailmix, Ultimate Studio, Metacore, Glass Bead Games, Channel37).

Name

Supercell

Legal name

Supercell Oy

Website

http://www.supercell.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Supercell is a Finnish mobile game developer and publisher operating live-service freemium titles — including Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach — serving roughly 290 million monthly active users globally via in-app purchases.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Mobile Game Stores & Alternative App Stores (MPAFACAD)

Keywords

• Mobile game development
• Free-to-play games
• Multiplayer mobile games
• In-app purchases
• Live service gaming

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-App Purchases: Supercell's primary revenue stream comes from in-app purchases within their free-to-play mobile games. Players purchase virtual currency, battle passes, cosmetic items, and gameplay advantages. The company generates significant revenue from Clash of Clans (over €19 billion lifetime revenue), Clash Royale ($4.9 billion lifetime player spending), and Brawl Stars ($678.5 million in 2024).
2. Licensing Royalties: Supercell earns licensing revenue from brand extensions including toys and collectibles based on their game franchises, such as the Spin Master global toy line for Clash of Clans, Clash Royale, and Brawl Stars launching in Summer 2027.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Supercell develops and operates free-to-play multiplayer mobile games distributed globally through Apple App Store, Google Play, and Amazon Appstore. Its portfolio of seven live games (Clash of Clans, Clash Royale, Brawl Stars, Hay Day, Boom Beach, mo.co, and the newly acquired Merge Mansion) is built on a proprietary Titan engine and monetized via in-app purchases such as virtual currency, battle passes, and cosmetic items. The company also earns licensing royalties from brand extensions such as the Spin Master global toy line.

Product overview

Supercell is a Finnish mobile game company operating a platform of seven live games played by approximately 290 million monthly active users. The portfolio includes core titles mo.co (monster hunting), Brawl Stars (3v3 and battle royale), Clash Royale (real-time card battles), Boom Beach (combat strategy), Clash of Clans (clan strategy), and Hay Day (farming simulation), plus the recently acquired Merge Mansion (merge puzzle). The company also provides the Supercell ID platform for cross-game account management and operates supporting programs including the Spark Program for new game team formation and the AI Innovation Lab for AI-powered game development. In 2025, Supercell reported €2.65 billion in revenue with approximately 928 employees across offices in Helsinki, San Francisco, Seoul, Shanghai, and London.

Differentiator

Problem solved

Functional benefit

Brands

• Spark: Program for individuals with talent and drive to meet potential co-founders through game jams and rapid prototyping
• AI Innovation Lab
• Supercell Investments
• Level Up
• Games First
• mo.co
• Squad Busters
• Brawl Stars
• Clash Royale
• Boom Beach
• Clash of Clans
• Hay Day
• Supercell ID
• Supercell Creators
• Supercell Make

Products and services

• Clash of Clans Strategy game where players customize villages, build armies, and lead clans to victory in player-versus-player battles; the franchise has generated over €19 billion in lifetime revenue.
• Hay Day Farming simulation game where players experience the simple life of working the land, trading with neighbors, and managing a virtual farm.
• Boom Beach Combat strategy game where players attack bases to free enslaved islanders, create task forces with friends, and explore a beautiful archipelago.
• Clash Royale Real-time multiplayer card battle game featuring the Clash universe characters with collectible cards, tournaments, and clan systems; $4.9 billion in lifetime player spending.
• Brawl Stars 3v3 and battle royale multiplayer game with fast-paced action featuring various game modes and playable characters called Brawlers; reached 84 million MAU and 1.4 billion+ lifetime downloads by 2026.
• mo.co Monster hunting game featuring real-time multiplayer gameplay where players explore islands, collect treasure, and battle enemies.
• Merge Mansion Merge category mobile game with over 60 million downloads and $600-700 million lifetime revenue, being integrated into Supercell's live games portfolio from Metacore.

Quantifiable outcome

• Clash of Clans generated over €19 billion in lifetime revenue
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• FeverminorChannel Partner/ Reseller/ Distributor · 25 June 2026Ticketing platform for 'Clash for the Stache' live event at Seaport Village San Diego, with tickets priced between $10 and $15 on sale through Fever.
• Spin MastercoreOEM/ Whitelabel/ Licensing Partner · 12 May 2026Spin Master and Supercell announced a global toy licensing agreement to develop and distribute toys and collector items inspired by Clash of Clans, Clash Royale, and Brawl Stars. Expected to launch in Summer 2027. WildBrain CPLG brokered the partnership.
• WildBrain CPLGminorChannel Partner/ Reseller/ Distributor · 11 May 2026Licensing agency that brokered the global toy licensing agreement between Supercell and Spin Master.
• MetacorecoreStrategic or Co-development Partner · 1 May 2026Supercell completed the full acquisition of Metacore, the Finnish studio behind Merge Mansion. The game has surpassed 60 million downloads and generated approximately $600-700 million in lifetime revenue.
• KuuasemacoreStrategic or Co-development Partner · 9 April 2026Finnish games studio Kuuasema helped develop and operates Boom Beach behind the scenes, bringing increased development muscle to create new content for players.
• PlayabitminorStrategic or Co-development Partner · 3 March 2026UK-based studio Playabit is developing 'Hay Day Match,' a new match-3 mobile spinoff of Supercell's Hay Day IP, entering early access in India, Indonesia, and the Philippines.
• The Rainforest AllianceminorOthers · 12 January 2026Hay Day partnered with The Rainforest Alliance to support real-life farmers who grow trees on their farms. When 1 million players reach Level 5 of their neighborhood tree, Supercell will grow 20,000 trees in real life.
• Speed SchoolsminorOthers · 19 December 2025Supercell has been committed to Ethiopia and Uganda through its partnership with Speed Schools, a gamified accelerated learning program. This year marks the 10th anniversary of support, impacting over 2.4 million people.
• TrailmixcoreStrategic or Co-development Partner · 30 May 2022Supercell acquired a majority stake in London-based mobile game studio Trailmix following a $60 million investment. Trailmix operates independently and continues focusing on its debut title Love & Pies, maintaining its existing executive team.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• King (Activision Blizzard): King develops and operates some of the most popular mobile games in the world, most notably Candy Crush Saga. Like Supercell, King operates live-service mobile games with multi-year longevity and is part of a larger gaming conglomerate (Microsoft/Activision Blizzard).
• Rovio Entertainment: Finnish mobile game developer best known for Angry Birds, later acquired by Sega. Directly comparable to Supercell as a Finnish-headquartered mobile game publisher with globally recognized IP and live-operations-driven revenue.
• Zynga: One of the largest mobile-focused game publishers, known for FarmVille, Words With Friends, and CSR Racing. Now owned by Take-Two Interactive. Closely comparable to Supercell in mobile-first free-to-play strategy games with similar in-app purchase models.
• Niantic: Mobile game developer behind Pokémon GO, Pikmin Bloom, and Monster Hunter Now. Comparable to Supercell as a developer of mass-market mobile games with significant live operations and community engagement, focused on location-based and social gaming experiences.
• Scopely: Mobile game publisher behind Monopoly GO, Stumble Guys, and Marvel Strike Force. Acquired by Savvy Games Group/Sony. Closely comparable to Supercell in live-service mobile games, IP licensing (Monopoly, Marvel), and community-driven engagement.
• Playrix: Russian-founded mobile game developer behind Homescapes, Gardenscapes, and Township. Comparable to Supercell as a top-tier mobile game publisher specializing in casual puzzle and simulation games with strong live operations.
• HoYoverse (miHoYo): Chinese video game developer behind Genshin Impact, Honkai: Star Rail, and Honkai Impact 3rd. Directly comparable as a top global mobile/PC game publisher with massive player bases and live operations, and represents Supercell's main competitive threat in the high-spending mobile RPG/action category.
• Kabam: Mobile game developer behind Marvel Contest of Champions, Disney Mirrorverse, and Transformers: Forged to Fight. Comparable to Supercell as a mobile-first publisher of free-to-play mid-core games based on major IP licenses.

Broad incumbents

• Garena (Sea Limited): Southeast Asian digital entertainment platform owned by Sea Limited, publishing mobile games like Free Fire globally. Comparable to Supercell as a mobile game publisher with strong emerging market presence and live esports events.

Emerging players

• Jam City: Mobile and PC game developer behind Cookie Jam, Harry Potter: Hogwarts Mystery, and Disney Mirrorverse 2.0. Comparable to Supercell as a mobile game publisher focused on IP-driven casual and mid-core games, though smaller in scale and revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supercell
• YouTubesupr.cl/2FyB6q2
• Facebookfacebook.com/Supercellgames
• LinkedInlinkedin.com/company/supercell
• Instagramsupr.cl/3j8f2Ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments34 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercell