LiveControl
LiveControl is a remote video production platform that combines proprietary hardware, cloud software, and distributed professional videographers to deliver multi-camera live event streaming for houses of worship, funeral homes, conferences, education, entertainment, and government organizations.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LiveControl does
LiveControl is a remote video production platform that combines proprietary hardware, cloud software, and a distributed network of professional videographers to deliver multi-camera live event production without on-site crews. Founded in 2020 and headquartered in San Francisco with operational presence in Santa Monica, the company sells an annual subscription bundled with the proprietary LiveControl Encoder hardware, a cloud-based dashboard, a branded web player, and remote videographer services that control PTZ cameras in real-time using IP-based protocols (RTSP and NDI). Customers purchase or lease equipment and pay recurring platform fees plus credits for produced events; installation is delivered through a partner network covering 650+ U.S. cities.
The company serves six primary verticals: houses of worship (its largest and first segment), funeral homes (a high-growth vertical with dedicated product), conferences and corporate events, education (including Columbia University), entertainment and venues, and government. The funnel is sales-led with a demo-first approach, targeting both mid-market organizations (individual churches and venues) and enterprise accounts (multi-location funeral home chains such as Dignity Memorial, Forest Lawn, and Archdiocese of Chicago). Customer outcomes are quantified: a 5x increase in online giving for worship customers, 7.5% viewer-to-lead conversion for funeral homes yielding 248 engaged leads per year, and 50+ unique viewers per funeral service.
The business has produced 35,000+ events per year with a remote-first team spanning 35+ cities and 6 timezones. The company raised a $3.2M seed in 2019 led by First Round Capital and a $30M Series A in July 2021 led by Coatue, and remains privately held with no evidence of institutional ownership changes. Strategic technology partnerships include Mux (video infrastructure), SplashTop (remote operator control), AWS (cloud), Stripe (payments), and RemoteMix (audio engineering), with the company focused engineering effort on the proprietary encoder, production software, and vertical-specific features such as AI Sync (obituary-to-schedule automation) and lead capture for funeral homes.
LiveControl firmographics
Firmographics- Name
- LiveControl
- Legal name
- LiveControl Inc.
- Website
- https://livecontrol.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LiveControl is a remote video production platform that combines proprietary hardware, cloud software, and distributed professional videographers to deliver multi-camera live event streaming for houses of worship, funeral homes, conferences, education, entertainment, and government organizations.
- Ownership category
- akta.pro rank
LiveControl industry classification
Industry- Product category
- Live Video Production Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)
- akta.pro secondary industry
- Live Streaming & Webcasting Platforms (BPAMAJAB)
Keywords
Where LiveControl is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LiveControl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Annual Subscription - Platform Fees: Annual subscription model requiring customers to pay platform fees on an annual basis. Includes access to LiveControl dashboard, web player, simulcasting, event analytics, and produced events credits. Billing commences 60 days after equipment shipment or when customer begins using the service.
- Equipment Fees (Purchase or Lease): Hardware fees for LiveControl Encoder, cameras (PTZ), network switch, router, and audio interface. Equipment can be purchased outright or leased. Cameras may be purchased, leased-to-buy, or leased. Professional and standard camera options available with varying price thresholds.
- Produced Event Credits: Annual subscription includes set credits per year for Produced Events (live events filmed and remotely produced by LiveControl). Credits must be used during Service Term and expire at term end. Additional credits or à la carte purchases available for events exceeding credit allocation.
- Installation Fees: White-glove installation through third-party partners in 650+ U.S. cities. Installation costs vary by setup type (2-4 standard or pro cameras) with excessive installation cost thresholds ranging from $2,250 to $4,250 depending on configuration.
- Hosted Events: One-off event purchases for customers using enabled LiveControl venues. Payment required in advance, at least 48 hours prior to event start time.
- Client Booking: For customers utilizing client booking features, fees paid annually or monthly with potential revenue share component paid to customer quarterly.
- Remote Audio Mixing Add-On: Partnership with RemoteMix providing dedicated professional audio engineers for live audio mixing. Provided as an add-on service to complement video production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with event credits |
| Other | Multi-year contract | Equipment purchase or lease |
| Unit Pricing | Pay-as-you-go | À la carte event purchases |
| Subscription | Annual | Remote audio mixing add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
LiveControl product offering
Product offeringCore offering
LiveControl is an all-in-one remote video production platform combining proprietary hardware (LiveControl Encoder), cloud-based software (dashboard and branded web player), and professional remote videographer services. The platform enables organizations to broadcast live events with multi-camera switching, real-time camera control, simulcasting, and analytics without requiring on-site production staff. It produces 35,000+ events per year for houses of worship, funeral homes, education, conferences, entertainment venues, and government bodies.
Product overview
LiveControl is an all-in-one remote video production platform combining proprietary hardware, cloud software, and professional videographer services. The core product (LiveControl) includes the LiveControl Encoder hardware, the LiveControl Dashboard for workflow management, the Branded Web Player for viewing, and Remote Videographer Services for real-time production. These components work together: the encoder connects to customer PTZ cameras and the customer's network, enabling remote videographers to control cameras and switch multi-camera live events from a distance, with the output delivered via the branded web player and managed through the dashboard. Adjacent offerings include Remote Audio Mixing (in partnership with RemoteMix) for professional audio engineering, the Cloud ISO Storage Add-On for extended VOD retention, and Client Booking for event scheduling and billing. For funeral homes, a vertical-specific solution adds AI Sync scheduling, lead capture and CRM export tools, a mobile app for graveside streaming, and Corporate Lead Sharing for multi-location funeral home enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- RemoteMix: Partnership with RemoteMix for remote audio mixing services for live events. Provides dedicated professional audio engineers who mix sound live in partnership with LiveControl.
Products and services
- LiveControl Platform All-in-one remote video production platform combining hardware, software, and professional videographer services to produce live events with multi-camera switching, graphics, simulcasting, and analytics. For organizations that need professional live event production without on-site crews.
- LiveControl Encoder Proprietary hardware device included with each subscription that connects the remote production team to the customer's space, enabling real-time control of PTZ cameras (pan, tilt, zoom), image adjustment, angle switching, graphics management, and live stream control.
- Remote Videographer Services Professional videographers who remotely control cameras and perform real-time multi-camera switching during live events, providing full production crew capabilities without on-site presence.
- Remote Audio Mixing Remote professional audio engineering service delivered in partnership with RemoteMix. Dedicated audio engineers connect to customer's sound board and mix audio in real-time for broadcast-ready streams. Compatible with Mackie, Behringer, Presonus, Allen & Heath, Soundcraft, and Yamaha consoles.
- LiveControl for Funeral Homes Industry-specific version of the LiveControl platform tailored for funeral homes. Includes AI Sync for obituary import, lead capture and enrichment tools, graveside viewing integration, montage integration, family notifications, and CRM export capabilities. Includes a mobile app for graveside streaming.
- Cloud ISO Storage Add-On Add-on service providing extended cloud storage for recorded event files, accessible for 30 days following the event versus standard perpetual access to produced events in the dashboard.
Quantifiable outcome
- 70% of families want funeral services streamed and recorded
- +4 more outcomes
Companies that use LiveControl
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
LiveControl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature9 records
LiveControl partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- RemoteMixcorePartnership with RemoteMix to provide dedicated professional audio engineers who mix sound live for events. Audio engineers remotely control customer mixer to deliver broadcast-ready audio. Integrates with major audio console brands including Mackie, Behringer, Presonus, Allen & Heath, Soundcraft, and Yamaha. Sold as add-on to LiveControl video production subscription.
- Installation Partners NetworkcoreNetwork of third-party installers with hubs in 650+ U.S. cities providing white-glove equipment installation for LiveControl Encoder, cameras, and network equipment. Installers follow standardized installation guidelines including camera placement (within 150 feet of equipment), wired internet requirements, and proper mounting surfaces. Third-party installers are liable for installation damage with 30-day claims window.
- MuxcoreVideo infrastructure provider contracted for video ingestion (receiving and processing audio/video from LiveControl encoder), content archival (VOD assets storage), and HLS distribution to viewer browsers. Covered by Mux's SLA for uptime guarantees.
- SplashTopcoreRemote access technology provider used for operator control, enabling LiveControl operators to access encoders and control production throughout duration of Produced Events.
- AWS (Amazon Web Services)supportingCloud infrastructure provider referenced in privacy policy as service provider for data processing and analytics.
- Camera ManufacturerssupportingPartnerships with camera resellers and manufacturers to assist customers with purchasing PTZ cameras. Compatible brands include Sony, Panasonic, Canon, JVC, Birddog, Marshall, Bolin, Lumens, PTZ Optics, Minnray, AIDA, and more. Tight partnerships enable preferential pricing and equipment selection assistance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LiveControl competitors and assessment
Company assessmentDirect peers
- BoxCast: BoxCast provides live streaming hardware encoders and software for churches, schools, and sports organizations. Directly competes with LiveControl in the house-of-worship and education verticals with a similar hardware-plus-subscription model.
- Resi: Resi offers resilient live streaming encoders and services targeted primarily at churches and houses of worship. Competes directly with LiveControl in the worship vertical with comparable hardware and managed streaming offerings.
- Church Streaming: ChurchStreaming.tv is a dedicated live streaming platform built specifically for churches and faith-based organizations. Directly competes with LiveControl's house-of-worship vertical with self-serve streaming tools.
- Dacast: Dacast is a live streaming platform serving businesses, churches, and event producers with OTT-style video delivery. Competes with LiveControl on professional live streaming infrastructure for recurring events.
- vMix: vMix is professional live video production software used by event producers and broadcasters. Competes with LiveControl as a production tool, though LiveControl bundles software with hardware and remote operator services.
- Switchboard Live: Switchboard Live provides cloud-based simulcasting and live streaming distribution to multiple platforms. Competes with LiveControl's simulcasting and multi-destination streaming functionality.
Broad incumbents
- Vimeo Livestream: Vimeo (Livestream by Vimeo) is a broad enterprise live streaming and video hosting platform. While not focused on remote production services, it competes for the same enterprise event streaming budgets with self-serve production tools.
- Hopin: Hopin is a virtual and hybrid events platform for conferences and enterprise events. Competes for the same corporate conference and events budgets as LiveControl's conferences segment with a different delivery model.
Emerging players
- StreamYard: StreamYard provides browser-based live streaming studio for creators and small businesses, supporting multi-platform simulcasting. Competes on the lower end with simpler, self-serve production than LiveControl's remote-operator model.
- EasyLive: EasyLive (now part of Wowza) offers cloud-based live video production software enabling remote switching and graphics. Overlaps with LiveControl's remote multi-camera production capability for sports, events, and broadcasters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveControl social profiles
Digital presenceLiveControl financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveControl leadership team
Management profileNumber of profiles
Profiles4 records
LiveControl funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveControl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveControl
What does LiveControl do?
LiveControl is an all-in-one remote video production platform combining proprietary hardware (LiveControl Encoder), cloud-based software (dashboard and branded web player), and professional remote videographer services. The platform enables organizations to broadcast live events with multi-camera switching, real-time camera control, simulcasting, and analytics without requiring on-site production staff. It produces 35,000+ events per year for houses of worship, funeral homes, education, conferences, entertainment venues, and government bodies.
Is LiveControl a public or private company?
LiveControl is a private company. It is classified as venture growth investor backed and is currently operating.
When was LiveControl founded?
LiveControl was founded in 2020. It employs 51 to 100 people.
Where is LiveControl based?
LiveControl is headquartered in San Francisco, United States, in the North America region.
How does LiveControl make money?
Seven revenue lines are on record. Annual Subscription - Platform Fees are the primary driver. The others are equipment Fees (Purchase or Lease), produced Event Credits, installation Fees, hosted Events, client Booking and remote Audio Mixing Add-On.
Who are LiveControl's main competitors?
Direct peers on record are BoxCast, Resi, Church Streaming, Dacast, vMix and Switchboard Live. Broad incumbents are Vimeo Livestream and Hopin. Emerging players are StreamYard and EasyLive.
Does LiveControl have an API?
No public API is recorded for LiveControl.
What industry is LiveControl in?
LiveControl's product category is Live Video Production Platform. Its primary akta.pro industry code is MPACACAI, Enterprise & Professional Live Streaming Platforms (Webinars/Events), with a secondary code of BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 51621 and its SIC code is 7822.