Misters.in
Misters.in is a Gurugram-based D2C Ayurvedic brand selling sexual wellness supplements, creams, and oils to Indian men through its own Shopify storefront, backed by AYUSH, WHO-GMP, and ISO certifications and doctor endorsements.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Misters.in does
Misters.in, operated by Healthfactorial Solutions Private Limited, is a Gurugram-based direct-to-consumer Ayurvedic sexual wellness brand for Indian men. Founded in 2019 by Gaurav Gupta, Saurabh Kumar, and CEO Suhas Misra, the company sells capsule supplements (Daily Bold, Perform, Safed Musli Pro, Ashwagandha Pro, Himalayan Power), topical creams (Enhance Intimate Cream), and oils (Enhance Oil, Hammer of Thor Oil), packaged as individual SKUs, extended-supply variants, and combination bundles. The lead differentiator is the proprietary Libiza™ botanical blend (Pomegranate Peel Extract + Mango Seed Extract) layered onto a traditional Ayurvedic ingredient stack of Ashwagandha, Safed Musli, Shilajit, Gokshura, and Kaunch Beej. All products are AYUSH-approved and manufactured in WHO-GMP and ISO-certified facilities, and the company leans on doctor endorsements to position itself in a culturally stigmatized category.
The business runs as a pure-play Shopify D2C storefront serving Indian consumers exclusively, with free and discreet pan-India delivery. Marketing is digital-first across Facebook, Instagram, an SEO-driven blog covering sexual wellness topics, and an email newsletter offering a 20% acquisition discount; distribution is intentionally confined to the company's own website with no marketplace, retail, or channel partner presence. Pricing is unit-based in the Rs. 719–Rs. 3,598 range with promotional discounts of up to 60% off MRP, and no subscription tier is explicitly offered. Cumulative disclosed funding is roughly $850K across two 2019 rounds co-led by Rainforest Venture Network and Sauce.vc, and the company reports being "trusted by 20 lakh+ customers" — though customer-count claims across the website and About page conflict (10 lakh+ on the live banner, 30,000 on an internal graphic, 20 lakh+ on the About page from March 2025).
Misters.in firmographics
Firmographics- Name
- Misters.in
- Legal name
- Healthfactorial Solutions Private Limited
- Website
- https://misters.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Misters.in is a Gurugram-based D2C Ayurvedic brand selling sexual wellness supplements, creams, and oils to Indian men through its own Shopify storefront, backed by AYUSH, WHO-GMP, and ISO certifications and doctor endorsements.
- Ownership category
- akta.pro rank
Misters.in industry classification
Industry- Product category
- Men's Wellness Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Men’s Health (OTC Urologic & Sexual Health) (HLAIADAK)
Keywords
Where Misters.in is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Misters.in business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of Ayurvedic sexual wellness products including capsules, creams, oils, and combo packs. One-time purchase model with subscription potential not explicitly mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual capsules and creams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Misters.in product offering
Product offeringCore offering
Misters.in sells a direct-to-consumer line of Ayurvedic sexual health and wellness products for men, including capsule supplements (Daily Bold, Safed Musli Pro, Perform, Ashwagandha Pro, Himalayan Power), an intimate wellness cream (Misters Enhance), an Ayurvedic body and massage oil (Enhance Oil/Hammer of Thor Oil), and combo bundles pairing these products. All items are manufactured in AYUSH-approved, WHO-GMP and ISO-certified facilities using traditional Ayurvedic herbs and ship directly to Indian consumers through the brand's own Shopify e-commerce site with free, discreet delivery.
Product overview
Misters.in is India's No. 1 Men's Sexual Health and Wellness Brand offering a portfolio of Ayurvedic-formulated supplements and topical products. The core product line consists of capsule supplements (Misters Daily Bold, Misters Safed Musli Pro, Misters Perform, Misters Ashwagandha Pro, Misters Himalayan Power) and topical solutions (Misters Enhance Intimate Cream, Misters Enhance Oil). The portfolio includes variant sizes (120/180 capsule packs) and combination bundles pairing multiple products for comprehensive care. All products are AYUSH-approved and manufactured in WHO-GMP and ISO-certified facilities, featuring traditional Ayurvedic ingredients including Ashwagandha, Safed Musli, Gokshura, Shilajit, Kaunch Beej, and various botanical extracts.
Differentiator
Problem solved
Functional benefit
Brands
- Misters Enhance: Intimate wellness cream for men's daily care, comfort, confidence and performance.
- Misters Bold
- Misters Perform
- Misters Safed Musli Pro
- Misters Ashwagandha Pro
- Misters Himalayan Power
- Misters Enhance Oil
- Hammer of Thor Oil
Products and services
- Misters Enhance Intimate Cream For Men Topical intimate wellness cream formulated with Arginine HCL, Magnesium Chloride, Coconut Oil, Aloe Vera, Vitamin E, and Clove Oil. Marketed at Rs. 799 (MRP Rs. 999) for daily intimate skin care, hydration, and comfort for men.
- Misters Daily Bold For Men Advanced herbal capsule powered by the proprietary Libiza™ blend of Pomegranate Peel Extract and Mango Seed Extract, plus Safed Musli Extract. Marketed at Rs. 1,039 (MRP Rs. 2,599) to support erectile function, male vitality, stamina, and reproductive wellness.
- Misters Safed Musli Pro Herbal capsule supplement featuring Safed Musli (400mg), Gokshura (150mg), and Shilajit (50mg). Marketed at Rs. 719 (MRP Rs. 899) to support stamina, endurance, sperm health, and erectile function. Available in a 120-capsule combo variant.
- Misters Perform Comprehensive Ayurvedic capsule containing Kaunch Beej, Ashwagandha, Gokshura, Kamalgota, Safed Musli, Shuddha Shilajit, Shatavari, Amla, Mastaki, Nirbhishi, Akalkara, Vidarikand, Tejpatra, and Kesar. Marketed for male vitality, energy, endurance, stamina, and reproductive wellness. Available in a 180-capsule extended supply variant.
- Misters Ashwagandha Pro For Men Premium wellness capsule with Ashwagandha Root Extract (400mg), Gokshura (150mg), and Shilajit (50mg). Supports libido, stress management, energy, stamina, physical performance, strength, and resilience. Available in 120- and 180-capsule extended supply variants.
- Misters Himalayan Power Ayurvedic capsule combining Ashwagandha (400mg), Gokshura (150mg), and Safed Musli (50mg). Marketed for energy, stamina, endurance, vitality, confidence, performance, and resilience to stress. Available in a 180-capsule extended supply variant.
- Misters Enhance Oil (Hammer of Thor Oil) Premium Ayurvedic-inspired oil blend with Akarkara, Ashwagandha, Shatavari, Kalonji (Black Cumin), Nutmeg, Aloe Vera, Malkangni, Rosemary, Clove, Camphor, and Peppermint in an Olive, Almond, and Sesame oil base. Marketed for body care, muscle relaxation, and skin nourishment; positioned as a stamina and strength enhancement oil.
- Enhance Intimate Cream and Safed Musli Pro Combo Combination bundle pairing Misters Enhance Intimate Cream (herbal intimate moisturizer with amino acids and clove oil) with Misters Safed Musli Pro capsules. Marketed as a complete care and vitality enhancement regimen.
- Enhance Intimate Cream and Ashwagandha Pro Combo Combo bundle pairing Misters Enhance Intimate Cream with Misters Ashwagandha Pro capsules. Marketed to combine intimate skin care with stress reduction and energy enhancement.
- Enhance Intimate Cream and Himalayan Power Combo Bundle pairing Misters Enhance Intimate Cream with Misters Himalayan Power capsules (Ashwagandha, Safed Musli, Gokshura). Marketed for comprehensive care, energy, stamina, and vitality.
- Enhance Intimate Cream and Misters Perform Combo Combo pairing Misters Enhance Intimate Cream with Misters Perform capsules (Kaunch Beej, Ashwagandha, Safed Musli, Shilajit, and other herbal extracts). Marketed for stamina, energy, and performance.
Quantifiable outcome
- Trusted by over 20 lakh customers
- +1 more outcomes
Companies that use Misters.in
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Misters.in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Misters.in partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Misters.in competitors and assessment
Company assessmentDirect peers
- Bold Care: Indian D2C brand directly competing with Misters.in in men's sexual wellness, offering Ayurvedic and allopathic intimate wellness supplements via a similar online-first model.
- Vedix: Customised Ayurvedic wellness D2C brand spanning haircare, skincare and wellness supplements; comparable in operating model (online-led) and Ayurvedic positioning.
- Man Matters (by Mosaic Wellness): Direct-to-consumer men's wellness brand covering sexual health, hair, skincare and fitness — overlaps with Misters.in's sexual wellness positioning while operating at broader men's wellness scale.
- Gynoveda: Ayurveda-based D2C brand for women's reproductive and sexual wellness — directly comparable in category position, AYUSH-certified product stack and doctor-led acquisition playbook.
- Plix: Plant-based wellness D2C brand offering effervescent and capsule supplement formats — comparable online-first Ayurveda-adjacent supplements positioning.
- Traya Health: D2C wellness brand combining Ayurveda and allopathy with doctor-led diagnosis; comparable online consultation-plus-supplement model targeting men's health conditions.
- Oziva: Plant-based nutrition and wellness D2C brand selling capsules and powders online; comparable in botanical-supplement D2C positioning and target health-conscious consumer.
Emerging players
- ManUp: Emerging Indian men's wellness D2C brand with comparable Ayurvedic supplements and intimate care positioning, competing for the same niche online consumer.
Broad incumbents
- Wellbeing Nutrition: Larger D2C nutrition brand with broad supplement portfolio including meltics, capsules, and gummies; broader wellness incumbent with overlapping online supplement retail.
- HealthKart: Largest Indian online health and supplement retailer carrying multiple brands; competes for the same online supplement buyer and could list Misters as a challenger brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Misters.in social profiles
Digital presenceMisters.in compliance and trust
Trust signalCompliance3 records
Misters.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Misters.in leadership team
Management profileNumber of profiles
Profiles3 records
Misters.in funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Misters.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Misters.in
What does Misters.in do?
Misters.in sells a direct-to-consumer line of Ayurvedic sexual health and wellness products for men, including capsule supplements (Daily Bold, Safed Musli Pro, Perform, Ashwagandha Pro, Himalayan Power), an intimate wellness cream (Misters Enhance), an Ayurvedic body and massage oil (Enhance Oil/Hammer of Thor Oil), and combo bundles pairing these products. All items are manufactured in AYUSH-approved, WHO-GMP and ISO-certified facilities using traditional Ayurvedic herbs and ship directly to Indian consumers through the brand's own Shopify e-commerce site with free, discreet delivery.
Is Misters.in a public or private company?
Misters.in is a private company. It is classified as venture growth investor backed and is currently operating.
When was Misters.in founded?
Misters.in was founded in 2019. It employs 1 to 10 people.
Where is Misters.in based?
Misters.in is headquartered in Gurugram, India, in the Asia region.
How does Misters.in make money?
One revenue line is on record: product Sales.
Who are Misters.in's main competitors?
Direct peers on record are Bold Care, Vedix, Man Matters (by Mosaic Wellness), Gynoveda, Plix, Traya Health and Oziva. ManUp is listed as an emerging player. Broad incumbents are Wellbeing Nutrition and HealthKart.
Does Misters.in have an API?
No public API is recorded for Misters.in.
What industry is Misters.in in?
Misters.in's product category is Men's Wellness Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of HLAIADAK, Men’s Health (OTC Urologic & Sexual Health). Its NAICS code is 456191 and its SIC code is 2833.