LUXE Bidet
LUXE Bidet (2GoProducts, LLC) is a privately held San Diego-based direct-to-consumer brand selling non-electric bidet attachments and bathroom accessories to individual consumers across the US, distributed through its own website, Amazon, Walmart, Target, TikTok Shop, SHEIN, and a wholesale program.
- Company typePrivate
- Founded2008
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LUXE Bidet does
LUXE Bidet, operating as 2GoProducts, LLC, is a privately held direct-to-consumer brand specializing in non-electric bidet attachments and related bathroom products. Headquartered in San Diego, California, the company designs, distributes, and sells a portfolio of mechanical bidet products across three main series: NEO, NEO Plus, and WHIFT, with the WHIFT line distinguished by a proprietary built-in deodorizing liquid dispenser. Core technical differentiators include the 360° Self-Clean Mode, EZ-Lift Hinge, Slide-in Installation, and LUXE-Hinges design, all of which are protected word marks. The product line spans entry-level cold-water single-wash units priced at $39.99 up to premium warm-water dual-wash models with deodorization at $76.99, plus multi-product bundles up to $149 and complementary accessories (toilet seats, portable bidets, water filters, footstools, toilet scents, and installation parts).
The business model is product-led and omnichannel. Revenue is generated through three primary streams: direct e-commerce via the Shopify-powered luxebidet.com, marketplace sales across Amazon, Walmart, Target, TikTok Shop, and SHEIN, and a wholesale/distribution program targeting drop shippers, retailers, and contractors with expected order volumes of 1,200 to 3,000+ units. Marketing combines organic social media across Instagram, Facebook, TikTok, Pinterest, and Twitter, paid digital advertising, a content library (bidet quiz, comparison charts, compatibility checker, installation guides), email marketing (Clean Butt Club), and earned media coverage in major US outlets including TODAY, Forbes, Rolling Stone, Vogue, and CNN Underscored.
Customers are exclusively individual consumers (homeowners and renters), with the well-known consumer retail segment reporting millions of satisfied customers and 200k-250k+ 5-star reviews established as the primary brand asset. The company is recognized as "America's #1 Best-Selling Bidet" on Amazon. There is no enterprise/B2B customer base, no recurring software/SaaS revenue stream, no app, no public API, no AI/ML capability disclosed, and no outside institutional investor or funding rounds disclosed in the source materials. Industry positioning is horizontal (vs. vertical niche), targeting hygiene-conscious, eco-conscious, and cost-conscious consumers across North America, with international shipping datapoints (<1.5 lbs at $6.99) indicating some cross-border reach.
LUXE Bidet firmographics
Firmographics- Name
- LUXE Bidet
- Legal name
- 2GoProducts, LLC
- Website
- https://luxebidet.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LUXE Bidet (2GoProducts, LLC) is a privately held San Diego-based direct-to-consumer brand selling non-electric bidet attachments and bathroom accessories to individual consumers across the US, distributed through its own website, Amazon, Walmart, Target, TikTok Shop, SHEIN, and a wholesale program.
- Ownership category
- akta.pro rank
LUXE Bidet industry classification
Industry- Product category
- Bathroom Fixtures
- NAICS
- Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where LUXE Bidet is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LUXE Bidet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream from direct online sales through luxebidet.com. Products sold at fixed unit prices with free shipping on most bidet products in the US.
- Marketplace Sales: Revenue from sales through major online retail partners including Amazon, Walmart, Target, and TikTok Shop. Products available through official retailer partnerships.
- Wholesale & Distribution: Revenue from wholesale, drop shipping, and distribution businesses. Program includes expected order quantities ranging from less than 1,200 to more than 3,000 units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level cold water single wash bidet |
| Unit Pricing | Pay-as-you-go | Mid-range cold water bidet with dual wash and easy installation |
| Unit Pricing | Pay-as-you-go | Premium cold water bidet with deodorization |
| Unit Pricing | Pay-as-you-go | Warm water dual wash bidet |
| Unit Pricing | Pay-as-you-go | Premium warm water bidet with deodorization |
| Unit Pricing | Pay-as-you-go | Deodorizing toilet scent spray |
| Unit Pricing | Pay-as-you-go | Multi-product bundles with accessories |
| Unit Pricing | Pay-as-you-go | Accessories for bidet installation and maintenance |
| Unit Pricing | Pay-as-you-go | Shipping options |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
LUXE Bidet product offering
Product offeringCore offering
LUXE Bidet designs, distributes, and sells non-electric bidet attachments that install under existing toilet seats, organized across the NEO, NEO Plus, and WHIFT product lines. The company also sells complementary accessories such as WHIFT Toilet Scents, portable bidets, compatible toilet seats, water filters, footstools, and installation parts (T-adapters, hoses, shut-off valves).
Product overview
LUXE Bidet is a direct-to-consumer bathroom products company offering a portfolio of bidet attachments and accessories. The product line consists of three main bidet series: the NEO Series (NEO 120, NEO 185 Plus, NEO 320), the NEO Plus Series (NEO 120 Plus, NEO 185 Plus, NEO 320 Plus) featuring Advanced 360° Self-Clean Mode and EZ-Lift Hinges, and the WHIFT Bidet Series (WHIFT 120, WHIFT 185, WHIFT 320) distinguished by built-in deodorizing spray technology. All bidets are non-electric, attachment-style designs that install under existing toilet seats. The company also offers complementary products including WHIFT Toilet Scents odor-masking sprays, portable bidets, compatible toilet seats, footstools, water filters, and various installation parts such as T-adapters, shut-off valves, and flexible hoses. Product bundles combining multiple items at discounted prices target families with multiple bathrooms. The company operates as 2GoProducts, LLC, headquartered in San Diego, California.
Differentiator
Problem solved
Functional benefit
Products and services
- NEO 120 Bidet Cold water bidet attachment with single wash (rear wash) mode at $39.99, designed as the entry-level model for first-time bidet users seeking a basic, non-electric toilet paper alternative.
- NEO 185 PLUS Bidet Cold water bidet with dual wash (rear and feminine wash) modes, priced at $55.99, featuring Advanced 360° Self-Clean Mode, EZ-Lift Hinges, and Slide-in Installation for easier cleaning and setup.
- NEO 320 Bidet Warm water bidet attachment with dual wash modes at $59.99, using hot water supplied directly from the sink's hot water supply for heated cleansing without electricity.
- WHIFT 120 Bidet Cold water WHIFT bidet at $56.99 with single nozzle, rear wash mode, built-in deodorizing liquid dispenser, and Advanced 360° Self-Clean Mode, featuring the LUXE-Hinge design with EZ-Lift, Slide-in Installation, and Adjustability while Installed.
- WHIFT 185 Bidet Cold water WHIFT bidet with dual nozzles, rear and feminine wash modes, built-in deodorizing spray, and Advanced 360° Self-Clean Mode, designed around the LUXE-Hinge design for easy installation and cleaning.
- WHIFT 320 Bidet Warm water WHIFT bidet at $76.99 with dual nozzles, dual wash modes, and built-in deodorization, combining warm water temperature control with the WHIFT deodorizing technology for a premium bathroom experience.
- NEO 120 PLUS Bundle Bundle priced at $99.00 (regular value $237.88) containing two NEO 120 Plus bidets, two Portable Bidets, a WHIFT Toilet Scents Travel Pack, and a choice of Teardrop Lever or Teardrop Hose shut-off accessories, aimed at multi-bathroom households.
- NEO 185 PLUS Bundle Bundle priced at $119.00 (regular value $265.88) containing two NEO 185 Plus bidets, two Portable Bidets, a WHIFT Toilet Scents Travel Pack, and a choice of Teardrop Lever T-Adapter or Shut-off Hoses.
- NEO 320 PLUS Bundle Bundle priced at $149.00 (regular value $275.88) containing two NEO 320 Plus bidets, two Portable Bidets, a WHIFT Toilet Scents Travel Pack, and a choice of shut-off accessories for convenient water flow control.
- LUXE Portable Bidet Portable bidet for travel or on-the-go use, providing a personal hygiene solution when away from home.
- WHIFT Toilet Scents 60 mL odor-masking toilet spray priced at $10.99 that forms an oil-barrier film on the water surface to trap unpleasant smells. Available in Lemon Peel, English Lavender, and Ocean Mist; sulfate-free, paraben-free, aerosol-free, and phthalate-free; also available as refills compatible with the WHIFT Bidet.
- LUXE Comfort Fit Toilet Seat Compatible toilet seat with slow-closing lid and quick-release hinges for easy cleaning, designed to work with LUXE Bidet attachments.
- LUXE Footstool Footstool and covers for enhanced bathroom comfort and ergonomics, covered under a 12-month warranty.
- Water Filter Water filtration accessory for bidet installations to improve water quality.
- Shut-off T-Adapters Water flow control accessories for NEO Plus and WHIFT Bidets, available in hot and cold water variants, allowing users to decrease or shut off water flow to the bidet when not in use.
- Flexible Water Supply Hose Optional installation part connecting the toilet tank's fill valve to the toilet's water supply valve, with a 7/8 connection for the fill valve and 3/8 connection for the supply valve.
- Alternative Installation Kit Installation part for water supply valve connections, required when the toilet does not have direct tank access and the bidet must connect through nearby sink valves.
Companies that use LUXE Bidet
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
LUXE Bidet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LUXE Bidet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AmazoncoreAmazon is a primary retail channel for LUXE Bidet products. The company is recognized as #1 Best-Selling Bidet on Amazon with significant review volume (250k+ 5-star reviews). Products available through Amazon.com marketplace.
- WalmartcoreOfficial retailer partnership through Walmart.com for LUXE Bidet products.
- TargetcoreOfficial retailer partnership through Target.com for LUXE Bidet products.
- TikTok ShopcoreSocial commerce partnership enabling product sales through TikTok's shopping platform.
- SHEINminorMarketplace partnership through SHEIN's platform for extended reach to consumers.
- With JoyminorRetail partnership through With Joy platform.
- Shop Home MedminorSpecialty home medical/supplies retailer partnership.
- Flip ShopminorE-commerce retailer partnership through Flip Shop platform.
- Wholesale/Distribution PartnerscoreWholesale program welcoming all wholesale, drop shipping, and distribution businesses. Applications reviewed within 2-3 business days. Expected order quantities range from less than 1,200 to more than 3,000 units. Supports various sales channels including own e-commerce, Amazon/eBay, retail stores, and building contractors.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LUXE Bidet competitors and assessment
Company assessmentDirect peers
- Omigo: US-based bidet attachment and seat brand with a similar value-to-premium product ladder and DTC + Amazon go-to-market. Direct competitor in the non-electric and entry-electric bidet segment.
- SmartBidet: Online-first bidet seat and attachment brand with comparable SKU range and Amazon-led distribution. Competes for the same value-conscious US household buyer.
- Brondell: Premium US bidet brand offering non-electric and electric bidet seats with a strong direct-to-consumer and retail presence. Comparable product architecture and target customer (US households seeking bidet upgrades).
- Tushy: DTC-focused bidet attachment brand with similar non-electric mechanical bidets, comparable price points, and a comparable direct-to-consumer plus marketplace distribution strategy. Most direct head-to-head competitor in the North American bidet attachment category.
- Bio Bidet: Established US bidet brand offering both attachment and integrated bidet seats. Competes head-to-head across entry-level to premium tiers and shares multi-channel retail distribution including Amazon.
- Bidetmate: DTC bidet attachment brand competing in similar price bands and distribution channels. Direct peer for non-electric mechanical bidet buyers in the US market.
Broad incumbents
- Kohler: Major US plumbing fixtures and bathroom products incumbent. Competes in the broader bath fixtures space where LUXE Bidet sells, including integrated bidet-toilet products at the premium tier.
- Coway: Korean home appliance brand with a bidet seat product line. Operates as a broader home wellness incumbent with comparable bidet functionality, particularly relevant in international expansion benchmarks.
- TOTO: Global leader in toilets and integrated Washlet (electric bidet) products. A broad incumbent that competes across the premium end of the bidet category and adjacent bathroom fixtures LUXE Bidet participates in.
Emerging players
- RinseWorks: Portable and travel bidet brand. Adjacent competitor in the portable bidet segment where LUXE offers its LUXE Portable Bidet accessory product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LUXE Bidet social profiles
Digital presenceLUXE Bidet financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUXE Bidet leadership team
Management profileNumber of profiles
LUXE Bidet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUXE Bidet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUXE Bidet
What does LUXE Bidet do?
LUXE Bidet designs, distributes, and sells non-electric bidet attachments that install under existing toilet seats, organized across the NEO, NEO Plus, and WHIFT product lines. The company also sells complementary accessories such as WHIFT Toilet Scents, portable bidets, compatible toilet seats, water filters, footstools, and installation parts (T-adapters, hoses, shut-off valves).
Is LUXE Bidet a public or private company?
LUXE Bidet is a private company. It is classified as unknown and is currently operating.
When was LUXE Bidet founded?
LUXE Bidet was founded in 2008. It employs 11 to 50 people.
Where is LUXE Bidet based?
LUXE Bidet is headquartered in San Diego, United States, in the North America region.
How does LUXE Bidet make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales and wholesale & Distribution.
Who are LUXE Bidet's main competitors?
Direct peers on record are Omigo, SmartBidet, Brondell, Tushy, Bio Bidet and Bidetmate. Broad incumbents are Kohler, Coway and TOTO. RinseWorks is listed as an emerging player.
Does LUXE Bidet have an API?
No public API is recorded for LUXE Bidet.
What industry is LUXE Bidet in?
LUXE Bidet's product category is Bathroom Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 444110 and its SIC code is 5700.