Fraym
Fraym is a geospatial AI/ML platform that produces 1km²-resolution census-like population data on 4.9 billion people across 97 indicators, sold via B2B enterprise subscriptions to governments, philanthropic foundations, development organizations, and commercial clients worldwide.
- Company typePrivate
- Founded2015
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fraym does
Fraym is a geospatial population intelligence company that uses AI and machine learning to produce census-like data at 1km² resolution anywhere in the world. The company's core platform, FUSEfraym, fuses scientifically sampled survey data with satellite imagery and hundreds of geospatial covariates to generate 97 distinct population indicators across 6 billion square kilometers covering 4.9 billion people. Its flagship product, Fraym Insights, is offered as a B2B enterprise data platform, supplemented by the Gates Foundation-funded Data Engine for Gender Equality (700+ ward-level indicators in Kenya and Nigeria), the Localized Food Insecurity Index, and US-census-tract-level attitude tracking across 84,000+ tracts. The company monetizes primarily through annual, quote-based enterprise subscriptions sold to government agencies, philanthropic foundations, international development organizations, and commercial clients, with self-serve access available to credentialed users via app.datafraym.io.
Fraym's customer base is anchored by high-profile institutions including the Bill and Melinda Gates Foundation, Meta (Project 17), the World Bank, Harvard School of Public Health, Gallup, SEforALL, Shell Foundation, NRECA International, Palladium Group, DT Global, Catholic Relief Services, and Development Media International. Its go-to-market combines direct enterprise field sales (with prominent 'Request a Demo' CTAs), self-serve platform access for credentialed users, content-led marketing via its blog, reports, and case-study library, and a network of flagship institutional partnerships that generate co-developed products and joint research publications. The company operates a verticalized segmentation covering Government, Philanthropy & Development, Healthcare, and Business/Commercial buyers.
Headquartered in Arlington, Virginia with data operations spanning the US, Germany, and Kenya, Fraym was founded in 2015 and has grown to 51-100 employees led by CEO Dustin Homer and a co-founder bench of Bobby Pittman (Chairman), Ben Leo (Vice Chairman), Queen Nworisara-Quinn (Board Member), and Rob Morello (Chief Analytics Officer). The company has raised approximately $30M+ in disclosed funding across rounds in 2016, 2019, 2021, 2022, and 2024 (a $10M SEC Form D exempt offering with $5.465M sold as of October 2024). It was recognized as a 2024 Washington Business Journal Best Places to Work awardee.
Fraym firmographics
Firmographics- Name
- Fraym
- Legal name
- Fraym, Inc.
- Website
- https://fraym.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fraym is a geospatial AI/ML platform that produces 1km²-resolution census-like population data on 4.9 billion people across 97 indicators, sold via B2B enterprise subscriptions to governments, philanthropic foundations, development organizations, and commercial clients worldwide.
- Ownership category
- akta.pro rank
Fraym industry classification
Industry- Product category
- Geospatial Population Data & Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Fraym is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fraym business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Licensing and Subscriptions: B2B SaaS model providing access to Fraym's geospatial population data platform. Organizations subscribe to access hyperlocal data on populations, attitudes, behaviors, and various socioeconomic indicators. Pricing is quote-based for enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise data licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fraym product offering
Product offeringCore offering
Fraym sells subscription-based access to its geospatial population data platform, delivering hyperlocal (1km² resolution) demographic, socioeconomic, and behavioral data for 4.9 billion people across 97 indicators globally. The platform, powered by its proprietary FUSEfraym AI/ML software, combines survey data with satellite imagery and geospatial covariates to produce census-like data with DHS-comparable accuracy. Products include the Fraym Insights platform and the Gates Foundation-funded Fraym Data Engine for gender norms measurement.
Product overview
Fraym offers a unified geospatial population intelligence platform centered on its FUSEfraym software and Fraym Insights platform. The core offering produces hyperlocal population data at 1km² resolution globally using AI/ML and geospatial analysis. The Fraym Data Engine, a specialized platform funded by the Gates Foundation, provides gender norms measurement and tracking specifically for Kenya and Nigeria. Users can access custom maps, time series analysis, and hundreds of population indicators across multiple focus areas including health, climate, conflict, inequality, gender, and energy.
Differentiator
Problem solved
Functional benefit
Brands
- FUSEfraym: Fraym's software that produces granular population data on a global scale.
- Data Engine
- Gender Norms Data Engine (GNDE)
Products and services
- Fraym Insights Primary geospatial data platform providing access to hyperlocal population data at 1km² resolution for 4.9 billion people across 97 indicators globally. Enables custom maps, time series analysis, and community-level targeting for governments, NGOs, healthcare organizations, and commercial clients.
- Fraym Data Engine (Gender Norms Data Engine) Specialized decision-making platform providing 700+ ward-level gender norms and community context indicators in Kenya and Nigeria, funded by the Bill and Melinda Gates Foundation. Uses machine learning to combine survey data with satellite imagery and supports program evaluation and ROI studies.
- FUSEfraym Proprietary AI/ML software engine that produces granular, hyperlocal population data on a global scale. Powers the Fraym Insights platform by fusing scientifically sampled survey data with hundreds of geospatial covariates including satellite imagery, infrastructure, and environmental characteristics.
Quantifiable outcome
- Fraym's modeled estimates match DHS outputs within 2.4 to 6.2 percentage points at county level
- +5 more outcomes
Companies that use Fraym
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Fraym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Fraym partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- N50 ProjectcoreFraym partners with N50 Project to drive data-driven digital solutions for vulnerable populations, combining Fraym's population data with N50's platform capabilities.
- SEforALLcoreFraym partnered with Sustainable Energy for All to create an Integrated Energy Planning tool with enriched data for Nigeria, delivering actionable market intelligence for the Nigerian government and energy sector stakeholders. Also collaborated on Malawi energy access improvement.
- NRECA InternationalcoreFraym and NRECA International partnered with SEforALL to improve energy access in Malawi, identifying minigrid sites and screening for readiness to be developed and electrified.
- MetaflagshipFraym partners with Meta's Project 17, layering sex-disaggregated datasets from Meta's publicly available gender data to expose and address gender inequalities across SDGs. Meta's data combined with Fraym's analysis reveals how gender data can advance equality.
- The Palladium GroupcoreFraym partnered with Palladium to design an equitable vaccine allocation model for Guatemala that takes into account multiple priorities and dimensions of need during the COVID-19 pandemic, helping leaders make key resource allocation decisions.
- DT GlobalcoreFraym partnered with DT Global to evaluate program impact in conflict-prone areas, providing geospatial analysis demonstrating how livestock-owning households changed over the course of the L4G program and overlaying FFS sites with vaccination rates.
- GRID3coreCollaboration with GRID3 to produce spatial data for Zambia's sexual and reproductive health services. Development Media International used this combined data to refine Social and Behaviour Change Communication strategy for the Government of Zambia.
- Harvard School of Public HealthflagshipPartnership with Harvard School of Public Health, Gallup, and Reform for Resilience Commission to publish the 'Strengthening the Roots of Hope' report on migration root causes in Northern Central America. Created the Impact Metrics Dashboard for Partnership for Central America.
- GallupflagshipPartnered with Gallup to mine the Impact Metrics Dashboard for migration data in Guatemala and Honduras, identifying highly vulnerable communities and urgent needs for the Partnership for Central America.
- Partnership for Central America (PCA)flagshipFraym, Harvard, and Gallup partnered to provide localized data for PCA's efforts to strengthen rootedness in Northern Central America. The Impact Metrics Dashboard enables analysis of data at subnational level in Guatemala and Honduras.
- Shell FoundationcoreFraym announced partnership with Shell Foundation to increase electricity access in Sub-Saharan Africa, leveraging Fraym's population data for targeted energy access programs.
- World BankcoreWorld Bank collaborated with Fraym on a mapping exercise in Pakistan to identify potential COVID-19 hotspots and facilitate local responses, demonstrating Fraym's public health applications.
- Catholic Relief Services (CRS)coreFraym and CRS partnered in early 2021 to bring spatial data to youth programming across El Salvador, identifying employment opportunities for women and youth.
- Unlock AidminorFraym joined Unlock Aid to remove barriers for international development, supporting Fraym's mission to provide accessible population data for humanitarian purposes.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Fraym competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the global incumbent in consumer and audience measurement, including in many of the emerging markets Fraym targets. While its panel-based methodology is different, it competes for the same commercial and philanthropic buyers seeking consumer and population insights.
- ESRI: ESRI is the dominant GIS platform vendor worldwide and embeds demographic and population layers through partnerships (e.g., Esri Demographics). Government and defense buyers often anchor on ESRI tooling, making it both a partner and a competitive distribution risk for Fraym.
- Planet Labs: Planet Labs operates one of the largest commercial satellite-imagery fleets and provides geospatial analytics. It supplies the imagery layer Fraym depends on and competes downstream in geospatial analytics for many of the same public-sector and commercial buyers.
- Ipsos: Ipsos is a global market-research and public-opinion firm with established emerging-market operations. It competes with Fraym for development-sector survey and insight contracts, albeit using traditional research methods and at much larger scale.
- Maxar Technologies: Maxar is a leading provider of high-resolution satellite imagery and geospatial intelligence, including to defense and intelligence customers. It overlaps with Fraym in government/defense applications and represents a much larger incumbent in the geospatial data supply chain.
Direct peers
- Premise Data: Premise Data crowdsources on-the-ground data across emerging markets using a mobile contributor network and fuses it with ML and geospatial signals. It is the most direct competitor to Fraym in the emerging-market population/intelligence category and shares the same buyers (governments, multilaterals, commercial).
- GeoPoll: GeoPoll runs mobile-based survey panels across Africa and other emerging markets, producing consumer, health, and media insights. It overlaps with Fraym on the survey/quantitative analytics layer and shares the same development-sector buyer set, particularly in Sub-Saharan Africa.
Emerging players
- Carto: Carto is a location-intelligence and spatial-analytics cloud platform serving commercial and enterprise customers. It competes in the data-platform layer where Fraym's customers turn location data into business decisions, though Carto's strength is platform tooling rather than proprietary population data.
- WorldPop: WorldPop (University of Southampton) produces open-source high-resolution population estimates, particularly for low- and middle-income countries. It is a free, academic substitute that competes for the same grant-funded use cases in health and development.
- Dalberg Data Insights: Dalberg Data Insights is the data and analytics arm of Dalberg Group, focused on emerging-market intelligence for development, philanthropic, and commercial clients. It overlaps with Fraym in advisory-style engagements that combine bespoke data collection with geospatial and survey analytics in Africa and Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fraym social profiles
Digital presenceFraym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fraym leadership team
Management profileNumber of profiles
Profiles15 records
Fraym funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fraym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fraym
What does Fraym do?
Fraym sells subscription-based access to its geospatial population data platform, delivering hyperlocal (1km² resolution) demographic, socioeconomic, and behavioral data for 4.9 billion people across 97 indicators globally. The platform, powered by its proprietary FUSEfraym AI/ML software, combines survey data with satellite imagery and geospatial covariates to produce census-like data with DHS-comparable accuracy. Products include the Fraym Insights platform and the Gates Foundation-funded Fraym Data Engine for gender norms measurement.
Is Fraym a public or private company?
Fraym is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fraym founded?
Fraym was founded in 2015. It employs 51 to 100 people.
Where is Fraym based?
Fraym is headquartered in Arlington, United States, in the North America region.
How does Fraym make money?
One revenue line is on record: data Licensing and Subscriptions.
Who are Fraym's main competitors?
Broad incumbents on record are Nielsen, ESRI, Planet Labs, Ipsos and Maxar Technologies. Direct peers are Premise Data and GeoPoll. Emerging players are Carto, WorldPop and Dalberg Data Insights.
Does Fraym have an API?
No public API is recorded for Fraym.
What industry is Fraym in?
Fraym's product category is Geospatial Population Data & Analytics. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541910 and its SIC code is 7370.