Smart Protection

Name

Smart Protection

Legal name

Smart Protection, S.L.

Website

https://smartprotection.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Brand Protection and Anti-Piracy Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Brand protection software
• Anti-piracy solutions
• Anti-counterfeiting platform
• Domain protection services
• MAP monitoring software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Protection Software Subscriptions: Smart Protection provides AI-powered brand protection, anti-piracy, domain management, anti-impersonation, ads control, and MAP & e-tailer monitoring as subscription-based services. Pricing adapts to markets, channels, and number of products protected. The company offers a buy-and-try option with cancellation after the third month and standard 12-month contracts (cancelable with one month's notice).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Smart Protection sells an AI-powered SaaS platform that detects and removes counterfeit products, unauthorized sellers, pirated content, fake websites, fraudulent ads, and impersonation threats for enterprise brand owners and content producers. The platform provides 24/7 automated monitoring, risk-based prioritization, and takedown enforcement across search engines, 200+ marketplaces, social networks, and mobile app stores via a flat-fee unlimited-takedown subscription model.

Product overview

Smart Protection is a comprehensive brand, product, and content protection platform offering a unified SaaS solution with multiple integrated modules. The core platform consists of six main solutions: Brand Protection Software (anti-counterfeiting and gray market control), Anti-Piracy Software (content protection for VOD, live events, cinema, and publishing), Domain Management Software (cybersquatting and spoofing protection), Anti-Impersonation (fake profiles and fraud removal), Ads Control (unauthorized ads on Google and social media), and MAP & E-Tailer Control (pricing compliance and distribution visibility). These are complemented by three channel-specific modules covering Marketplace Protection (200+ marketplaces), Social Media Protection, and Fake Website Removal. All solutions are powered by a shared AI engine using machine learning for threat detection and anomaly detection, with a 95%+ threat elimination success rate, flat-fee pricing, and 24/7 automated monitoring across search engines, marketplaces, and social networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Protection Software Automated brand protection software that detects and removes counterfeit products, unauthorized sellers, and gray market goods across digital marketplaces and online stores. It provides 24/7 monitoring, detailed incident analysis, risk assessment with intelligent algorithms, and fast resolution backed by collaboration agreements with e-commerce platforms. The solution is targeted at enterprise brand owners and manufacturers.
• Anti-Piracy Software Anti-piracy software that safeguards live events, movies, books, channels, and software from unauthorized distribution. It protects content across search engines, streaming platforms, DDL sites, social media, and UGC platforms using AI-powered monitoring and machine learning technology. The solution is targeted at content owners and distributors including movie studios, broadcasters, sports leagues, publishers, and music labels.
• Domain Management Software Domain protection solution offering 24/7 monitoring and quick takedown actions to protect brand names from cybersquatting, typosquatting, website spoofing, phishing sites, and fraudulent domains. It includes Domain Watch, Domain Analysis Center, and Domain Management capabilities. The solution is targeted at digital-first brands with significant online presence.
• Anti-Impersonation Impersonation protection software that detects and removes fake accounts, profiles, search results, sites, and unauthorized apps across social media (Instagram, Facebook, X, LinkedIn, TikTok, YouTube), Google search, and mobile app stores. It includes social media protection, Google search protection, and mobile app protection. The solution is targeted at brand owners seeking to safeguard brand value and reputation.
• Ads Control Ads monitoring software that detects and removes fraudulent and unauthorized ads on Google and social media platforms (Facebook, Instagram). It identifies misuse of brand names and images, prevents traffic diversion to counterfeiters, and maintains customer trust in legitimate campaigns. The solution is targeted at brand owners protecting their advertising presence.
• MAP & E-Tailer Control Minimum Advertised Price (MAP) monitoring and e-tailer control solution providing visibility into online distribution channels. It monitors pricing compliance, identifies unauthorized sellers, analyzes competitor pricing strategies, and enables enforcement across e-commerce platforms worldwide. The solution is targeted at e-commerce brands.
• Marketplace Protection Marketplace protection service monitoring and protecting brands across 200+ marketplaces worldwide including Amazon, AliExpress, Alibaba, and Taobao. It detects and removes fake branded products, misaligned sales strategies, and gray market sellers. The solution is targeted at brand owners and manufacturers selling through major e-commerce marketplaces.
• Social Media Protection Social media protection service safeguarding brands across platforms including Facebook, Instagram, Pinterest, Twitter, TikTok, YouTube, Blogger, and DailyMotion. It detects and removes fake profiles, fake branded products, and fraudulent posts. The solution is targeted at brand owners with significant social media presence.
• Fake Website Removal and Domain Protection Fake website removal service protecting against rogue sites that imitate authentic websites, steal personal and financial information, and sell counterfeit goods. It includes identification of rogue websites and domain infringement detection. The solution is targeted at brand owners needing network visibility and domain protection.

Quantifiable outcome

• 95%+ threat elimination rate across digital platforms
• +8 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Google Trusted Copyright Removal Program (TCRP)coreTechnology or IntegrationSmart Protection is a member of Google's Trusted Copyright Removal Program (TCRP), enabling fast-track submission of takedown notices for copyright and trademark infringements appearing in Google search results. This membership enables threats to be neutralized within minutes on the world's largest search engine.
• Major Digital MarketplacescoreTechnology or IntegrationSmart Protection maintains special relationships with major digital marketplaces worldwide, enabling rapid detection and removal of counterfeit listings and unauthorized sellers. These agreements allow for delisting within minutes on compliant platforms. Marketplaces monitored include Amazon, AliExpress, Alibaba.com, Taobao, and 200+ others.
• Major Social NetworkscoreTechnology or IntegrationSmart Protection has established special third-party relationships with major social networks enabling swift detection and removal of fake profiles, counterfeit product listings, fraudulent ads, and impersonation across platforms. Social networks covered include Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest, and more.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Red Points: Barcelona-based SaaS platform offering AI-powered brand protection, anti-counterfeiting, anti-piracy, and domain management across marketplaces, social media, and apps. Closest direct competitor to Smart Protection — same horizontal SaaS model, same buyer personas, same European mid-market + enterprise focus.
• BrandShield: AI-driven brand protection and anti-phishing platform focused on detecting counterfeit listings, fake social profiles, and fraudulent ads across marketplaces and social networks. Direct competitor targeting enterprise brand owners and financial institutions with similar SaaS economics.
• Incopro (Tradition): London-based online brand protection SaaS (now part of Compagnie Financière Tradition) using analytics and AI to detect IP infringement and unauthorized sellers. Competes in the same enterprise segment with similar scope across marketplaces, social media, and websites.

Broad incumbents

• MarkMonitor (Clarivate): Long-established enterprise brand protection and anti-piracy platform now part of Clarivate. Serves the largest global brands with bundled IP, domain, and anti-fraud services. Competes head-on with Smart Protection for enterprise brand-protection budgets but at a much larger scale and price point.
• Corsearch: Global brand and IP protection platform offering anti-counterfeiting, brand monitoring, and online enforcement alongside trademark search and watch services. Broader IP portfolio than Smart Protection but overlapping core anti-counterfeiting and online enforcement capabilities for enterprise brand owners.
• CSC Digital Brand Services: Enterprise domain management and online brand protection division of CSC, offering brand monitoring, takedown, and anti-phishing services to global enterprises. Strong overlap with Smart Protection's domain management and anti-impersonation modules, typically at the high end of the market.
• OpSec Security: Established provider of anti-counterfeiting, brand protection, and authentication solutions combining physical security (labels, holograms) with online monitoring and enforcement. Wider portfolio than Smart Protection — physical + digital — making it more of a broad incumbent than a direct SaaS peer.

Emerging players

• Netcraft: Cybercrime detection and takedown provider specializing in phishing, scam, and brand impersonation disruption. Partial overlap with Smart Protection's anti-impersonation and fake-website-removal modules, focused on digital trust rather than physical-product counterfeits.
• Allure Security (formerly Authentik): Brand abuse and anti-phishing SaaS focused on detecting fake websites, social impersonation, and fraudulent ads. Smaller competitor with narrower scope than Smart Protection but overlapping technology in anomaly detection and rapid takedown.
• Pex (formerly Audible Magic): Content ID and anti-piracy platform for music, video, and UGC platforms using fingerprinting and ML. Overlaps specifically with Smart Protection's anti-piracy module for content owners and streaming platforms but does not address physical-product counterfeiting or brand abuse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInes.linkedin.com/company/smart-protection-assets-safe
• Instagraminstagram.com/_smartprotection
• Xx.com/assetssafe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Protection