+Simple

What +Simple does

+Simple is a French InsurTech company founded in 2018 (with an alternative 2015 firmographic date) and headquartered in Paris that operates a digital insurance brokerage and 'robo-broker' platform targeting small and medium-sized enterprises and self-employed professionals across Europe. The company distributes insurance products through an online platform and through a network of acquired broker, underwriting agency, and MGA brands, generating revenue primarily through insurance brokerage commissions on a recurring basis. Its core technology is a digital insurance distribution platform with proprietary ease-of-use focus, supplemented by the GMBC MGA and reinsurance technology stack acquired in 2023.

The company's go-to-market is acquisition-led rather than purely organic: between March 2022 and March 2024, +Simple executed five acquisitions — Alians (France, medical), Carl Rieck Assecuradeur (Germany), Marintec (Italy, marine), GMBC (Germany, MGA/reinsurance), and OM Suscripción de Riesgos and MBI Suscripción de Riesgos (Spain, surety and niche underwriting). Geographic presence now spans France, Germany, Italy, and Spain, with disclosed market share of approximately 15% in Spain's surety insurance market through OM Suscripción de Riesgos. Distribution occurs via a digital brokerage channel aimed at SMB and individual buyers, with carrier relationships including MIC Insurance.

Revenue mechanics are commission-based on distributed premium volume, with pricing not publicly disclosed. The business is privately held, having raised approximately €120M cumulatively across four funding rounds (2017–2022), anchored by a €90M KKR-led growth round in March 2022 with Eurazeo, Speedinvest, and Tikehau Capital participating. Founder-CEO Anthony Jouannau and President/Chairman Eric Mignot lead the company, which now sits in the 101–250 employee range.

Name

+Simple

Legal name

+Simple

Website

https://plussimple.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

+Simple is a French digital insurance brokerage operating a robo-broker platform that distributes insurance products to SMEs and self-employed professionals across France, Germany, Italy, and Spain through an acquisition-led roll-up of local brokers and underwriting agencies.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Insurance brokerage services
• Digital insurance distribution
• SME insurance solutions
• Surety insurance underwriting
• InsurTech platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: +Simple operates as a digital insurance brokerage, earning commissions from distributing insurance products to small businesses and professionals across European markets

Go-to-market motion1 record

Distribution channels1 record

Core offering

+Simple is a digital insurance brokerage ("robo-broker") that distributes insurance products to small and medium businesses and self-employed professionals across France, Germany, Italy, and Spain. The company operates an online platform that aggregates insurance offerings from carriers and distributes them through its network of acquired local brokers and underwriting agencies, including specialty lines such as surety bonds, medical, and marine insurance.

Product overview

+Simple operates as a European digital insurance distribution platform for small businesses and self-employed professionals, functioning as a robo-broker platform. The company has pursued an aggressive acquisition strategy to expand its presence across Europe, acquiring multiple insurance agencies and MGA platforms including GMBC (MGA and reinsurance platform), OM Suscripción de Riesgos (Spanish surety insurance specialist), MBI Suscripcíon de Riesgos, Alians, Carl Rieck Assecuradeur, and Marintec. The platform aggregates insurance products from carriers like MIC Insurance and distributes them through various channels to SMEs and professionals, particularly in construction and medical sectors across France, Germany, Italy, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• +Simple Insurance Distribution Platform A European digital insurance distribution platform (robo-broker) that aggregates and distributes insurance products from carriers to small businesses and self-employed professionals across France, Germany, Italy, and Spain.
• GMBC MGA Platform A tech-enabled Managing General Agent (MGA) and reinsurance platform that provides MGA management, risk monitoring, and underwriting capabilities across European markets.
• OM Suscripción de Riesgos (Surety Insurance for SMEs) Spanish underwriting agency specializing in surety insurance for SMEs, particularly in the construction sector, holding approximately 15% of Spain's surety insurance market. Distributes products from MIC Insurance.
• Alians (Medical Sector Insurance Brokerage) European insurance broker specializing in distribution channels for the medical sector, acquired by +Simple to strengthen its presence in medical practice insurance.
• Carl Rieck Assecuradeur (German Insurance Brokerage) German insurance broker acquired by +Simple to strengthen distribution channels for small business insurance in Germany.

Quantifiable outcome

• 15% market share in Spain's surety insurance market

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• MIC InsuranceminorChannel Partner/ Reseller/ Distributor · 24 March 2024OM Suscripción de Riesgos distributes insurance products from French insurer MIC Insurance, representing an ongoing distribution partnership within +Simple's acquired portfolio.
• Grupo Morera y VallejominorOthers · 24 March 2024Grupo Morera y Vallejo is the parent company of OM Suscripción de Riesgos, which was acquired by +Simple. This represents a seller relationship in an acquisition transaction.
• OM Suscripción de RiesgoscoreStrategic or Co-development Partner · 24 March 2024Spanish underwriting agency specializing in surety insurance for SMEs, particularly in construction sector. Holds approximately 15% market share in Spain's surety insurance market. Acquired by +Simple to strengthen Spanish market presence.
• MBI Suscripción de RiesgoscoreStrategic or Co-development Partner · 5 March 2024Spanish underwriting agency acquired by +Simple as part of European expansion strategy to become a leading player in niche insurance markets.
• GMBCcoreStrategic or Co-development Partner · 31 August 2023+Simple completed a strategic merger with GMBC, a tech-enabled MGA and reinsurance platform. +Simple acquired GMBC's entire share capital to enhance MGA management, risk monitoring, and underwriting capabilities across Europe.
• AlianscoreStrategic or Co-development Partner · 11 March 2022French insurance broker acquired by +Simple as part of a three-acquisition package to strengthen distribution channels, particularly in the medical and small business sectors.
• Carl Rieck AssecuradeurcoreStrategic or Co-development Partner · 11 March 2022German insurance broker acquired by +Simple as part of European expansion strategy.
• MarinteccoreStrategic or Co-development Partner · 11 March 2022Insurance firm acquired by +Simple to strengthen distribution channels, particularly in the small business sector across Europe.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hiscox: UK-listed specialty insurer with deep SME and professional lines focus in Europe and the US. Comparable to +Simple in target customer (small business and professionals) but operates as a balance-sheet carrier rather than a broker/distributor.
• Aon: Global insurance and reinsurance broker with significant European presence across all major markets. Comparable to +Simple as a broker intermediary, though Aon operates at vastly larger scale, serves enterprise rather than SME, and uses an entirely different distribution model.
• Baloise Group: Swiss insurance group operating across Switzerland, Germany, Belgium, and Luxembourg with significant SME and digital transformation initiatives. Comparable as a broader European incumbent insurer with a parallel digital strategy and overlapping SME target market.

Regional players

• Coverfy: Italian digital insurance broker focused on personal lines and small business customers in Italy and Iberia. Comparable as a Southern European digital insurance broker targeting similar segments, though narrower in geography and product scope than +Simple.

Emerging players

• Descartes Underwriting: Paris-based insurtech MGA specializing in parametric climate and cyber coverage for commercial clients across Europe. Comparable as a tech-enabled European MGA, though focused on specialty lines rather than general SME distribution.

Direct peers

• Acrisure: US-headquartered global insurance broker built through hundreds of acquisitions, including significant European expansion. Closest comparable for the M&A-led scale strategy +Simple is pursuing, though Acrisure operates at vastly larger scale across all major global markets.
• Wakam: Paris-based digital insurance carrier and MGA serving European SMEs and digital-native brands via embedded insurance APIs. Comparable to +Simple's French roots and European SME focus, and an analog for the MGA capability +Simple built via GMBC.
• Getsafe: German digital insurance platform offering multi-line coverage to individuals and small businesses. Comparable to +Simple in target segment and digital distribution approach, though primarily DACH-focused rather than pan-European.
• Howden Group: London-headquartered international insurance broker built through aggressive acquisition of regional brokers across Europe and Asia. The most direct analog for +Simple's roll-up strategy, although Howden operates at substantially larger scale and across more diverse geographies.
• WeFox: Berlin-based digital insurance broker serving SMEs and consumers across Europe via a hybrid platform-broker model. Closest direct peer to +Simple's robo-broker thesis, although it has faced financial difficulties in 2024 and serves more consumer than SME.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plussimple_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Simple