POTLOC
Potloc operates an AI-powered survey platform that uses machine learning-driven social media sampling to deliver geo-targeted B2B and B2C data, serving primarily management consulting firms and private equity investors for due diligence, portfolio monitoring, and thought leadership research.
- Company typePrivate
- Founded2014
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What POTLOC does
Potloc is a Montreal-based research technology company that operates an AI-powered survey platform combining machine learning-driven social media sampling with expert-led research methodology to deliver geo-targeted, representative B2B and B2C survey data. The platform is structured around five integrated modules — Expert Scoping, Survey Creation, Multi-Source Sampling, Data Quality Controls, and AI-Powered Analysis — plus the Potloc Academy training offering, supporting an end-to-end workflow from project scoping through AI-assisted insight generation. Since 2022, Potloc reports having collected more than 343 million responses from millions of global respondents across 14 macro industries, and it advertises an average quote-to-launch time of under 48 hours and a Net Promoter Score of 54.
The company serves two primary customer segments: top-tier management consulting firms (including KPMG, Roland Berger, BCG, EY-Parthenon, L.E.K., Simon-Kucher, Kearney, Arthur D. Little, AlixPartners, North Highland, Stax, and PwC) and private equity investors. Use cases span strategy and market entry analysis, pre-due diligence, due diligence, portfolio monitoring, exit readiness, and thought leadership studies. The firm runs a sales-led enterprise field sales motion, often originating through partnered-study co-publications with consulting firms that simultaneously function as a distribution channel and a demand-generation engine. Pricing is quote-based and structured as multi-year enterprise contracts, with revenue recognized through recurring survey projects.
Potloc is privately held, was founded in 2014, and has raised approximately CAD$58 million in total funding, most recently a CAD$35 million Series B in June 2022 led by Investissement Québec with participation from BDC Venture Capital, CIBC Innovation Banking, Brightspark Ventures, CapHorn Invest, Desjardins Venture Capital, Ecofuel Fund, and First Ascent Ventures. The company is led by co-founder and CEO Rodolphe Barrere (a 2024 GP Bullhound AllStars Entrepreneur of the Year finalist), with co-founders Jérémy Lagrue as CTO and Louis Delaoustre as CRO. It operates from offices in Montreal (headquarters), New York, Paris, London, and Dubai, and has been ranked on the Deloitte Technology Fast 500 in both 2023 and 2024.
POTLOC firmographics
Firmographics- Name
- POTLOC
- Legal name
- Potloc Inc.
- Website
- https://potloc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Potloc operates an AI-powered survey platform that uses machine learning-driven social media sampling to deliver geo-targeted B2B and B2C data, serving primarily management consulting firms and private equity investors for due diligence, portfolio monitoring, and thought leadership research.
- Ownership category
- akta.pro rank
POTLOC industry classification
Industry- Product category
- Market Research Technology
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where POTLOC is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
POTLOC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Survey Platform Subscription: AI-powered survey platform with expert-led support delivered as a subscription or project-based service. The platform provides end-to-end survey capabilities from scoping to analysis, with dedicated research experts at every step. Revenue is generated through survey projects for consulting and PE clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise survey solutions with expert-led support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
POTLOC product offering
Product offeringCore offering
Potloc operates an AI-powered survey platform that uses machine learning-driven social media sampling to recruit representative B2B and B2C respondents worldwide. The end-to-end platform combines expert scoping, survey creation, multi-source sampling, multi-layer data quality controls, and AI-powered analysis (with a generative AI Assistant) into a single workflow. It is sold primarily to consulting firms and private equity investors for strategy, pre-due diligence, due diligence, portfolio monitoring, and thought leadership use cases.
Product overview
Potloc offers an all-in-one survey platform built around five core pillars — Expert Scoping, Survey Creation, Multi-Source Sampling, Data Quality Controls, and AI-Powered Analysis — plus the Potloc Academy training module. The platform is designed for consulting firms and private equity firms, supporting capabilities across Strategy, Pre-Due Diligence, Due Diligence, Portfolio Monitoring, and Thought Leadership. The five pillars operate as integrated modules within a single unified platform: Expert Scoping defines project scope and budget, Survey Creation handles questionnaire design with expert support, Multi-Source Sampling recruits representative B2B/B2C respondents using machine learning-driven social media targeting, Data Quality Controls applies multi-layer fraud and engagement checks, and AI-Powered Analysis delivers real-time visualization with an AI Assistant for conversational insight generation. The platform has collected over 343 million responses from millions of global respondents since 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Potloc Platform An all-in-one AI-powered survey platform that integrates expert scoping, survey creation, multi-source sampling, multi-layer data quality controls, and AI-powered analysis into a unified workflow. It enables consulting firms and private equity investors to conduct B2B and B2C quantitative research across 14 macro industries, with the platform having collected 343M+ responses from global respondents since 2022.
- Potloc Academy A survey training offering providing educational resources and platform knowledge base for client teams to upskill in survey research methodology and platform usage.
Quantifiable outcome
- Average survey launch time of less than 48 hours from quote
- +3 more outcomes
Companies that use POTLOC
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
POTLOC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
POTLOC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- KPMGflagshipOngoing partnership for luxury industry studies and thought leadership. Potloc provides survey programming, data collection, and analysis for KPMG's public studies on the future of luxury industry, consumer behavior, and market trends.
- Roland BergerflagshipLong-standing partnership spanning multiple studies including the annual EV Charging Index (6th edition), Global Consumer Behavior surveys (4th edition), AI & Customer Service report, and Dutch ESG maturity study. Potloc provides multi-country survey capabilities and analysis.
- BCG (Boston Consulting Group)corePartnership for luxury fashion research and LGBT+ workplace inclusion studies in Denmark. Potloc provides niche B2B targeting and survey execution for BCG's thought leadership publications.
- EY-ParthenoncorePartnership for European CTO surveys and software industry studies. Potloc surveyed 350 CTOs across Europe for EY-Parthenon's thought leadership reports on the evolving role of technology leaders.
- L.E.K. ConsultingcorePartnership for skincare market segmentation study covering 3,500+ consumers across US, UK, and France. Potloc provided behavioral segmentation research linked to financial data for investment analysis.
- Simon-KuchercorePartnership for parasports corporate responsibility study for IWBF and donor segmentation research for Comyces Foundation. Potloc provided survey programming, sampling, and AI-powered analysis.
- StaxcorePartnership for healthcare PE investment trends survey interviewing 200 PE investors on post-tariff investment strategies, diligence priorities, and AI adoption in healthcare.
- PwCcorePartnership for affluent sports fan study surveying 1,000+ high-income US sports fans to develop revenue strategies for sports franchises. Potloc provided premium audience targeting and real-time analysis.
- AlixPartnerscorePartnership for disability inclusion in payments study in UK, revealing a £70B opportunity in accessible checkouts. Potloc surveyed 350 people with disabilities and caregivers for actionable retail recommendations.
- North HighlandcorePartnership for AI implementation workplace study surveying 500 C-suite executives from $5B+ revenue companies in US and UK. Potloc provided B2B executive targeting and AI-powered analysis for 'State of Connected Change' report.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
POTLOC competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise survey and experience management platform that competes head-to-head with Potloc in B2B/B2C research workflows. Acquired by Silver Lake/CPPIB for $12.5B and taken private, indicating the broader market's value of survey/experience data platforms.
- Momentive (SurveyMonkey): Publicly traded (later taken private) survey platform serving enterprises and consumers with comparable form-building, distribution, and analysis features. Direct overlap with Potloc's core survey creation and analysis modules.
- Attest: Consumer research platform that recruits respondents and runs brand and market research surveys for B2B customers. Closely comparable to Potloc in target buyer (brand/strategy teams) and product (on-demand consumer surveys with analysis dashboards).
- Dynata: Large first-party data and research operations company providing sample, survey programming, and insights to enterprises. Direct competitor to Potloc's multi-source sampling and B2B/B2C data collection capabilities.
- Toluna: Global panel-based consumer insights platform offering survey design, sample, and analysis tools. Closely matches Potloc's panel/sampling-driven survey business and serves overlapping enterprise research buyers.
- Cint: Global consumer research technology and panel-exchange platform connecting researchers with respondents. Comparable to Potloc in sample aggregation, programmatic survey access, and enterprise customer base.
Emerging players
- Prolific: Participant recruitment platform focused on high-quality respondents for academic and commercial research. Competes with Potloc in the respondent-recruitment layer with a differentiated, verified-participant model.
Broad incumbents
- YouGov: Publicly traded international research data and analytics group with proprietary panels and syndicated studies. Overlaps with Potloc on B2C survey-based insights and brand/consumer research used by enterprise strategy teams.
- GLG (Gerson Lehrman Group): Largest expert-network firm serving consulting and PE clients for primary research. Competes with Potloc in serving the same buyer (strategy consulting and PE diligence) but with expert calls rather than survey-based quant data — an increasingly adjacent market as both pivot toward quant.
- AlphaSights: Global expert network serving consulting, PE, and corporate strategy teams. Same target buyer as Potloc and a likely competitor for PE due diligence and portfolio monitoring budgets as quant survey demand rises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POTLOC social profiles
Digital presencePOTLOC financial estimates
Financial estimateRevenue estimate
Valuation estimate
POTLOC leadership team
Management profileNumber of profiles
Profiles5 records
POTLOC funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POTLOC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POTLOC
What does POTLOC do?
Potloc operates an AI-powered survey platform that uses machine learning-driven social media sampling to recruit representative B2B and B2C respondents worldwide. The end-to-end platform combines expert scoping, survey creation, multi-source sampling, multi-layer data quality controls, and AI-powered analysis (with a generative AI Assistant) into a single workflow. It is sold primarily to consulting firms and private equity investors for strategy, pre-due diligence, due diligence, portfolio monitoring, and thought leadership use cases.
Is POTLOC a public or private company?
POTLOC is a private company. It is classified as venture growth investor backed and is currently operating.
When was POTLOC founded?
POTLOC was founded in 2014. It employs 101 to 250 people.
Where is POTLOC based?
POTLOC is headquartered in Montréal, Canada, in the North America region.
How does POTLOC make money?
One revenue line is on record: survey Platform Subscription.
Who are POTLOC's main competitors?
Direct peers on record are Qualtrics, Momentive (SurveyMonkey), Attest, Dynata, Toluna and Cint. Prolific is listed as an emerging player. Broad incumbents are YouGov, GLG (Gerson Lehrman Group) and AlphaSights.
Does POTLOC have an API?
No public API is recorded for POTLOC.
What industry is POTLOC in?
POTLOC's product category is Market Research Technology. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 541910 and its SIC code is 7372.