What Wildanet does

Wildanet is an independent UK internet service provider founded in 2017 and headquartered in Liskeard, Cornwall, delivering full-fibre (FTTP) and Fixed Wireless Access broadband to residential and business customers across Cornwall and Devon. Its core network uses XGSPON technology capable of up to 10Gbps, supplemented by FWA for the most remote premises — a hybrid architecture designed to reach rural locations that incumbent providers have bypassed. The product portfolio spans residential tiers from 200Mbps to a 2Gbps symmetrical premium offering, plus dedicated SME and Enterprise Solutions, with monthly recurring subscription contracts (typically 24 months) and add-on services such as Phoneline+ VoIP and mesh WiFi Boosters.

The company operates a multi-channel go-to-market combining self-serve online ordering (with postcode availability checking), phone-based inside sales (0800 0699906), enterprise field sales, and community ambassadors/wayleave officers for rural outreach. It monetises almost entirely through monthly recurring subscription fees ranging from £22 to £45+ on residential tiers and bespoke pricing on business packages, with annual price-rise clauses built in and a Switch Credit incentive (up to £350) to attract customers leaving incumbent ISPs. Wildanet is B Corp certified, ISO 9001 and ISO 27001 accredited, and runs a digital-inclusion-oriented social tariff for Universal Credit recipients.

Wildanet has raised over £100m cumulatively from investors including Gresham House's BSIF (£50m, December 2020), CIOSIF (£1.15m across 2019 and 2020), Crowdcube, and a ~£35m round in 2024, with a 101–250 headcount and announced expansion of ~158 roles tied to its Cornwall and Devon network rollouts. The company withdrew from the £36m Project Gigabit government contract in February 2026 after connecting ~13,200 of 19,250 targeted premises, citing cost-overrun-driven commercial unviability.

Name

Wildanet

Legal name

Wildanet Limited

Website

https://wildanet.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Wildanet is an independent UK full-fibre and fixed-wireless broadband ISP, founded in 2017 and based in Cornwall, delivering 200Mbps–2Gbps symmetrical internet services to residential and business customers across Cornwall and Devon.

Ownership category

akta.pro rank

Product category

Fibre Broadband Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Full fibre broadband
• Rural internet services
• Fixed wireless access
• Business connectivity solutions
• Fibre to premises

Headquarters

HQ city

Helston

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Broadband Subscriptions: Monthly recurring subscription revenue from home broadband packages ranging from 200Mbps to 2Gbps, with optional add-ons including WiFi boosters and Phoneline+. Customers pay via Direct Debit (GoCardless) on a 24-month contract basis.
2. Business Broadband Subscriptions: Monthly recurring revenue from business broadband packages targeting SME and enterprise customers, with dedicated account management and bespoke connectivity solutions.
3. Social Tariff (Helping Hand): Discounted social tariff targeted at individuals and families in receipt of Universal Credit, providing affordable broadband access as part of Wildanet's digital inclusion mission.
4. Add-on Services (WiFi Boosters, Phoneline+): Additional monthly charges for WiFi boosters (£2/month) and Phoneline+ landline service (£10/month), providing supplementary recurring revenue from existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wildanet builds and operates its own Full Fibre (FTTP) and Fixed Wireless Access broadband network to deliver internet connectivity to residential and business customers in Cornwall and Devon. Its core offering spans speed tiers from 200Mbps to 2Gbps symmetrical, supported by add-on services including Phoneline+ (VoIP), mesh WiFi Boosters and a discounted Social Tariff for Universal Credit recipients.

Product overview

Wildanet is a Cornwall and Devon-based independent internet service provider offering a unified full fibre broadband portfolio complemented by fixed wireless access technology. The core offering spans multiple speed tiers (200Mbps to 2Gbps) under the Full Fibre Home Broadband and Business Broadband brands, with optional symmetrical upload speed upgrades. Add-on services include WiFi Boosters (mesh extenders) and Phoneline+ (cloud-based VoIP). The company targets both residential and business segments, with dedicated Enterprise Solutions for larger organizations, and offers a Social Tariff for Universal Credit recipients. A Technical Training Academy supports workforce development. The portfolio uses XGSPON-based FTTP technology capable of 10Gbps, supplemented by fixed wireless for rural coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Wildanet: Full fibre and wireless broadband provider for homes and businesses in Cornwall and Devon
• Phoneline+
• 2Gig Full Fibre
• WiFi Boosters
• Wildanet Technical Training Academy
• B|23
• Kit24

Products and services

• Full Fibre Home Broadband Full fibre (FTTP) broadband service for residential customers in Cornwall and Devon, offering multiple speed tiers from 200Mbps to 2Gbps with optional symmetrical upload speeds and free router on a 24-month contract.
• Business Broadband Broadband services for small and medium businesses, including dedicated packages with business-focused features, account management and support across Cornwall and Devon.
• Enterprise Solutions Custom broadband and connectivity solutions for larger enterprises with dedicated bandwidth, bespoke connectivity and premium support.
• Phoneline+

Quantifiable outcome

• 2Gbps symmetrical broadband — approximately seven times faster than the UK national average
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• LeapflagshipStrategic or Co-development Partner · 1 February 2023Leap, a Cornwall-based B-Corp pioneer, partnered with Wildanet to launch the B|23 initiative — designed to support 23 Cornish companies in achieving B-Corp status. The programme ran five events focusing on different impact areas of the B-Corp Business Impact Assessment, with the initiative growing into a movement across the South West promoting ethical and sustainable trading.
• Cornwall Chamber of CommerceflagshipStrategic or Co-development Partner · 1 February 2023Cornwall Chamber of Commerce partnered with Wildanet and Leap on the B|23 initiative to promote B-Corp certification among Cornish businesses. The programme was launched at the Eden Project and was oversubscribed with 94 businesses registering for 23 places, later expanded to a second Cornish cohort with funding from Cornwall Council.
• NetadmincoreTechnology or Integration · 1 October 2021Netadmin was selected by Wildanet to support the automation of order, provisioning, troubleshooting, and monitoring processes for its gigabit-capable full fibre network. Netadmin's OSS/BSS software provides a zero-touch approach for Wildanet's operations including a Fibre Installation Portal, service monitoring, and ticketing automation, enabling efficient customer activation without multiple visits.
• KensaminorGTM or Marketing PartnerKensa appears alongside Wildanet on the homepage through an 'Ask Kensa' widget, suggesting a co-marketing or referral partnership in the home services or energy efficiency space.
• GoCardlessminorOthersGoCardless is Wildanet's Direct Debit payment processing partner. Wildanet sets up monthly Direct Debit payments through GoCardless, with customers only charged once their service is live.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• B4RN (Broadband for the Rural North): UK rural community-focused full fibre ISP, operating in rural North England. Highly comparable to Wildanet as a regional fibre altnet targeting underserved rural communities with a community-driven GTM and similar FTTP technology stack.
• Gigaclear: UK rural-focused FTTP broadband provider serving hard-to-reach communities across multiple English counties. Direct competitor to Wildanet in the rural FTTP segment with comparable technology and target customer profile.
• Trooli: UK full fibre altnet expanding FTTP coverage in South East and rural England. Comparable to Wildanet as an altnet ISP deploying XGS-PON-style FTTP infrastructure to underserved residential and SME customers with similar multi-tier product portfolios.
• Community Fibre: London-focused FTTP altnet offering gigabit broadband to residential and SME customers. Comparable business model to Wildanet as an altnet ISP deploying own-network FTTP with a similar product portfolio (200Mbps to multi-gig symmetrical).
• Jurassic Fibre: South West UK FTTP altnet operating across Devon, Somerset, and Dorset. Direct geographic and operational peer to Wildanet, deploying FTTP to similar rural and small-town customer segments in overlapping regions.
• Truespeed: South West England-based FTTP altnet serving Bath, Bristol, and Somerset with full fibre broadband. Comparable to Wildanet in technology stack, target segments, and regional UK focus.
• Toob: South Coast UK FTTP altnet serving Hampshire, Dorset, and surrounding areas. Comparable to Wildanet as a regional altnet deploying full fibre to residential customers with similar gigabit speed tiers and pricing.

Broad incumbents

• CityFibre: UK's largest independent full fibre platform with nationwide wholesale FTTP infrastructure. Comparable to Wildanet at the technology and business-model level (wholesale and retail FTTP), but operates at vastly greater scale and broader geographic footprint.
• Hyperoptic: UK FTTP altnet offering gigabit broadband primarily in urban MDU and residential markets. Comparable in FTTP technology and product tiering to Wildanet but with a focus on dense urban markets rather than rural.
• BT (Openreach): UK incumbent network operator with the largest FTTP footprint and dominant share of UK broadband lines. Comparable to Wildanet as the dominant infrastructure competitor expanding FTTP into the same rural geographies Wildanet targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuPWi1rzeal6CTvgYTzXxoQ
• Facebookfacebook.com/wildanetUK
• LinkedInlinkedin.com/company/wildanet
• Instagraminstagram.com/wildanet/?hl=en
• Xx.com/wildanet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildanet