Toob
Portsmouth-headquartered full-fibre (FTTP) broadband provider serving residential and small business customers across 50+ UK towns and cities. Owns its own fibre network and offers symmetric speeds from 150 to 2300 Mbps with Wi-Fi 7 routers included.
- Company typePrivate
- Founded2019
- HeadquartersPortsmouth, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Toob firmographics
Firmographics- Name
- Toob
- Legal name
- toob
- Website
- https://toob.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Portsmouth-headquartered full-fibre (FTTP) broadband provider serving residential and small business customers across 50+ UK towns and cities. Owns its own fibre network and offers symmetric speeds from 150 to 2300 Mbps with Wi-Fi 7 routers included.
- Ownership category
- akta.pro rank
Toob industry classification
Industry- Product category
- Fixed Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)
Keywords
Where Toob is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Toob business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Residential Full-Fibre Broadband: Monthly subscription revenue from residential customers subscribing to home broadband packages. Customers choose between 24-month, 12-month, or monthly rolling contracts. All plans include unlimited usage with no data caps or throttling.
- Business Broadband: Monthly subscription revenue from business customers at £50/month (excluding VAT). Includes 900 Mbps symmetrical speeds, money-back SLA agreement, unlimited usage, no in-contract price rises, and optional static IP addresses and Wi-Fi mesh extenders.
- Add-on Services: Revenue from optional services including Complete Wi-Fi mesh extenders, static IP addresses, and potentially installation fees for certain contract terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | home150 - 150 Mbps symmetrical broadband for light users |
| Subscription | Monthly | home300 - 300 Mbps symmetrical broadband for basic needs |
| Subscription | Monthly | home600 - 600 Mbps symmetrical broadband for multiple devices |
| Subscription | Monthly | home900 - 900 Mbps symmetrical broadband (most popular) |
| Subscription | Monthly | home2300 - 2300 Mbps symmetrical broadband for heavy users/gamers |
| Subscription | Pay-as-you-go | 1 Month Rolling - 900 Mbps flexible broadband |
| Subscription | Annual | Student Broadband - 12-month contracts |
| Subscription | Monthly | Business Broadband - 900 Mbps with premium support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Toob product offering
Product offeringCore offering
Toob is a UK full-fibre (FTTP) broadband provider delivering symmetrical internet services at speeds from 150 Mbps to 2300 Mbps to residential and business customers across 50+ towns and cities in the South of England and Yorkshire. The company owns and operates its own fibre network, supplemented by a strategic wholesale partnership with CityFibre, and bundles a Wi-Fi 7 router, free installation, unlimited usage, and no line rental as standard with every plan.
Product overview
Toob is a full-fibre broadband provider offering a unified portfolio of residential and business broadband services built entirely on 100% full-fibre (FTTP) technology. The core residential offering consists of five speed tiers (home150 at 150 Mbps, home300 at 300 Mbps, home600 at 600 Mbps, home900 at 900 Mbps, and home2300 at 2300 Mbps), all featuring symmetrical upload/download speeds and Wi-Fi 7 routers as standard. Add-on services include Complete Wi-Fi (mesh extender for whole-home coverage) and Static IP address service. Business broadband provides the same 900 Mbps service with enhanced SLAs. The company also offers a social tariff (Toob Essentials), flexible 1-month rolling contracts, and student-specific packages on 12-month terms. All products share Toob's owned full-fibre network infrastructure, distinguishing it from providers using mixed copper/fibre connections.
Differentiator
Problem solved
Functional benefit
Products and services
- home150 Entry-level residential full-fibre broadband tier offering 150 Mbps symmetrical download and upload speeds, Wi-Fi 7 router included, free installation, and unlimited usage for light streaming and social media users on 24-month, 12-month, or student contracts from £18/month.
- home300 Mid-tier residential full-fibre broadband delivering 300 Mbps symmetrical download and upload speeds with Wi-Fi 7 router, free installation, unlimited usage, and no line rental; designed for smooth streaming and video calls.
- home600 Mid-to-high tier residential full-fibre broadband offering 600 Mbps symmetrical speeds with Wi-Fi 7 router, free installation, and unlimited usage; supports multiple connected devices streaming and working simultaneously.
- home900 Flagship residential full-fibre broadband delivering 900 Mbps symmetrical speeds with Wi-Fi 7 router, free installation, and unlimited usage; positioned for multiple devices streaming in 4K, video calling, and working from home simultaneously, from £22/month on a 24-month contract.
- home2300 Premium residential full-fibre broadband delivering 2300 Mbps symmetrical speeds with Wi-Fi 7 router, free installation, and unlimited usage; targeted at gamers, creators, and heavy-use households from £25/month on a 24-month contract.
- 1 Month Rolling Broadband Flexible month-to-month full-fibre broadband offering 900 Mbps symmetrical speeds without long-term commitment at £39/month; available in selected locations including Southampton, Eastleigh, Chandler's Ford, Fareham, Portchester, Gosport, Aldershot, Fleet, and Camberley, suitable for students and short-term renters.
- Student Broadband Full-fibre broadband packages designed for students on 12-month contracts aligned with the UK academic year, available on home300 (£19.50/month) and home600 (£21.50/month) tiers; includes no line rental, unlimited usage, Wi-Fi 7 router, and full switching service from previous tenants' providers.
- Business Broadband Dedicated full-fibre business broadband offering 900 Mbps symmetrical speeds at £50/month ex-VAT, including a money-back SLA agreement, unlimited usage, no in-contract price rises, static IP address, optional mesh Wi-Fi extenders, and dedicated business-grade support for SMBs in Toob's coverage area.
- Toob Essentials (Social Tariff) Social tariff broadband product offering affordable full-fibre access designed to combat digital exclusion for lower-income and vulnerable customers as part of Toob's digital inclusion commitment.
- Complete Wi-Fi Add-on mesh Wi-Fi extender service that eliminates dead zones throughout the home with a guaranteed minimum 35 Mbps coverage in main living areas (excluding out-buildings, garage conversions, and gardens); customers may terminate early with no fees if full coverage cannot be achieved.
- Static IP Add-on service providing a dedicated static IPv4 address for residential or business customers requiring remote access, hosting, or specific network configurations, available alongside any home or business broadband package.
Quantifiable outcome
- 13x faster download speeds compared to UK average (170.2 Mbps)
- +6 more outcomes
Companies that use Toob
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Toob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Toob partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CityFibrecoreStrategic partnership with CityFibre to utilize their full-fibre network infrastructure for service delivery. This partnership has enabled Toob to rapidly expand across 33+ new towns and cities, launching 900 Mbps service to over 1.1 million additional homes. The partnership covers towns across Yorkshire, Cambridge, Luton, Leicester, and 23 other locations, as well as 7 counties with 14 new towns. Toob operates as a retail service provider on CityFibre's network.
- PhonelycorePartnership with digital landline provider Phonely allowing Toob customers to maintain landline functionality using VoIP technology over the broadband connection. Toob customers can order Phonely's VoIP service directly on their website or by calling 0800 112 5008. This addresses the UK landline switch-off and allows customers to keep their existing landline number.
- BuyapowaminorPartnership with Buyapowa to power Toob's refer-a-friend rewards programme. The programme is open to both customers and non-customers and provides rewards for successful referrals.
- Meachers Global LogisticsminorStrategic 3-year partnership with Meachers Global Logistics for warehousing and distribution operations. Meachers continues to play a vital role in Toob's supply chain and logistics operations supporting network deployment.
- Southampton City CouncilcorePartnership with Southampton City Council for network deployment. The council supported Toob's £50 million investment into the city's digital infrastructure. Toob also signed a wayleave agreement with the council to provide full-fibre broadband to 18,000 social housing residents.
- Surrey Heath Borough CouncilminorPartnership with Surrey Heath Borough Council for deployment in Camberley and Frimley. Working closely to maximise benefits of the roll-out to the local community.
- Rushmoor Borough CouncilminorPartnership with Rushmoor Borough Council for Aldershot deployment. £9 million investment in local infrastructure with close collaboration to maximise community benefits.
- Saints FCminorCommunity sponsorship partnership with Saints FC as part of Toob's growing community support initiatives.
- Hampshire FAminorToob became the official headline sponsor of Hampshire FA's Walking Football programme for the 2025/26 season.
- Camberley Cricket ClubminorSponsorship renewal with Camberley Cricket Club, strengthening partnership rooted in community connection and shared ambition.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Toob competitors and assessment
Company assessmentDirect peers
- Hyperoptic: UK full-fibre altnet delivering gigabit symmetrical broadband to residential and business customers in urban multi-dwelling buildings. Closest direct competitor in terms of technology, customer proposition (symmetrical speeds, no line rental) and target market.
- Community Fibre: London-focused FTTP altnet offering symmetrical gigabit broadband directly to consumers and businesses. Closely comparable business model (D2C FTTP altnet, own network, monthly subscription) and competitive proposition on price and speed.
- Gigaclear: UK rural and semi-rural FTTP altnet (formerly chaired by Toob's Chairman Charles McGregor). Comparable technology stack and D2C subscription model, with overlap in serving customers outside the Openreach copper footprint.
- Trooli: Kent-headquartered UK FTTP altnet building own-network full-fibre to rural and semi-rural premises. Highly comparable in business model, customer proposition and regional UK altnet category.
- Lit Fibre: UK FTTP altnet delivering full-fibre broadband to underserved towns. Closely comparable on technology, D2C subscription model and altnet positioning targeting regions outside Openreach's full-fibre footprint.
- Fibrus: Northern Ireland / northern England FTTP altnet with comparable own-network build, D2C subscription model, and reliance on BDUK-style subsidies to reach rural and underserved customers.
Others
- CityFibre: UK wholesale FTTP network operator that is both Toob's primary infrastructure partner (1.1M+ home footprint) and an indirect competitor via its equity-backed retail tenants (Vodafone, TalkTalk). Strategically the most important counterparty in Toob's footprint expansion.
Emerging players
- Airband: UK rural broadband provider combining FTTP and fixed wireless access. Comparable on rural altnet proposition and D2C subscription model, though using wireless alongside fibre changes the technology mix.
Broad incumbents
- Virgin Media O2: UK incumbent quad-play provider offering broadband (DOCSIS cable / FTTP) plus mobile, TV and landline bundles. A core competitor to Toob at the headline price tier, with significantly greater scale, bundling and marketing reach.
- BT Group (BT/EE Plusnet): UK incumbent telco operating the Openreach network and retail brands (BT, EE, Plusnet) offering broadband, mobile, TV and landline. Dominant competitor by subscriber base; structurally advantaged via Openreach control and quad-play bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Toob social profiles
Digital presenceToob compliance and trust
Trust signalCompliance4 records
Toob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toob leadership team
Management profileNumber of profiles
Profiles3 records
Toob funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toob
What does Toob do?
Toob is a UK full-fibre (FTTP) broadband provider delivering symmetrical internet services at speeds from 150 Mbps to 2300 Mbps to residential and business customers across 50+ towns and cities in the South of England and Yorkshire. The company owns and operates its own fibre network, supplemented by a strategic wholesale partnership with CityFibre, and bundles a Wi-Fi 7 router, free installation, unlimited usage, and no line rental as standard with every plan.
Is Toob a public or private company?
Toob is a private company. It is classified as private equity controlled and is currently operating.
When was Toob founded?
Toob was founded in 2019. It employs 101 to 250 people.
Where is Toob based?
Toob is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does Toob make money?
Three revenue lines are on record. Residential Full-Fibre Broadband is the primary driver. The others are business Broadband and add-on Services.
Who are Toob's main competitors?
Direct peers on record are Hyperoptic, Community Fibre, Gigaclear, Trooli, Lit Fibre and Fibrus. CityFibre is listed as an others. Airband is listed as an emerging player. Broad incumbents are Virgin Media O2 and BT Group (BT/EE Plusnet).
Does Toob have an API?
No public API is recorded for Toob.
What industry is Toob in?
Toob's product category is Fixed Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers. Its NAICS code is 517111 and its SIC code is 4813.