Lendela
Lendela is a Singapore-based fintech founded in 2018 that operates a digital loan matchmaking platform connecting individual borrowers in Singapore and Hong Kong with multiple lenders. The company earns marketplace commissions from lender referrals via a self-serve, product-led online platform.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Lendela firmographics
Firmographics- Name
- Lendela
- Legal name
- Lendela Pte. Ltd.
- Website
- https://lendela.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lendela is a Singapore-based fintech founded in 2018 that operates a digital loan matchmaking platform connecting individual borrowers in Singapore and Hong Kong with multiple lenders. The company earns marketplace commissions from lender referrals via a self-serve, product-led online platform.
- Ownership category
- akta.pro rank
Lendela industry classification
Industry- Product category
- Consumer Loan Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
Keywords
Where Lendela is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Lendela business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Loan Matchmaking Commission: Lendela operates as a loan marketplace/matchmaker, earning revenue by matching borrowers with lenders. The platform facilitates loan applications and connects consumers with financial institutions, likely earning referral fees or commissions from participating lenders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lendela product offering
Product offeringCore offering
Lendela operates a digital loan matchmaking platform that aggregates personal loan products from multiple partner lenders and matches individual borrowers with suitable loan offers based on their financial profile. The platform is delivered as a free, self-serve web service accessible via country-specific sites (sg.lendela.com for Singapore and hk.lendela.com for Hong Kong), enabling consumers to compare loan options and streamline their application process.
Differentiator
Problem solved
Functional benefit
Products and services
- Lendela Personal Loan Matchmaking Platform APAC's first and only personal loan matchmaker — a free, self-serve online platform that aggregates personal loan offers from multiple partner lenders and matches individual borrowers in Singapore (via sg.lendela.com) and Hong Kong (via hk.lendela.com) with suitable loan products based on their financial profile.
Companies that use Lendela
Customer profileSegments1 record
Ideal customer profiles1 record
Lendela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lendela partnerships and signals
Strategic signalScale indicators2 records
Lendela competitors and assessment
Company assessmentDirect peers
- LendingTree: LendingTree is the archetypal online loan marketplace, connecting consumers with multiple lenders across personal loans, mortgages, and other credit products via referral fees. Lendela operates the same consumer-to-lender matchmaking model in APAC, making LendingTree the closest functional analog despite geography.
- SingSaver: SingSaver is a Singapore-based financial product comparison platform that connects consumers with credit cards, personal loans, insurance, and banking products from multiple providers. It directly competes with Lendela in Singapore on personal loan comparison and uses a similar referral/lead-generation revenue model.
- MoneyHero: MoneyHero (formerly CompareAsiaGroup) is a leading APAC financial product comparison platform operating in Hong Kong, Singapore, and other SEA markets. It competes head-to-head with Lendela in Hong Kong for personal loan leads and broader financial product referrals.
Broad incumbents
- Credit Karma: Credit Karma is a large personal finance platform that uses consumer credit profiles to surface personalized financial product recommendations, including personal loans, cards, and auto loans. It overlaps with Lendela's lender-matching and personalization logic at greater scale and across multiple credit products.
- Finder: Finder is a global personal finance comparison platform operating across multiple geographies, comparing credit cards, loans, banking, and insurance products. Its multi-market comparison-and-referral model is structurally similar to Lendela's APAC loan-matchmaking approach.
Regional players
- Moneymax: Moneymax is a Southeast Asian financial comparison platform focused on loans, credit cards, and insurance across the Philippines and other regional markets. It uses the same lender-marketplace model and is a relevant regional comparable as Lendela expands beyond Singapore and Hong Kong.
- Money101: Money101 is a Taiwan and Southeast Asia-based financial product comparison platform that helps consumers compare loans, credit cards, and insurance from multiple providers. It is a relevant regional peer as Lendela pursues broader APAC rollout.
Emerging players
- BankBazaar: BankBazaar is an India-based online marketplace that lets consumers compare and apply for personal loans, credit cards, and other credit products from multiple banks and NBFCs. It mirrors Lendela's core matchmaking mechanics across personal loans in a large emerging Asian market.
- Funding Societies: Funding Societies is a Southeast Asian digital lending platform operating across multiple markets including Singapore, with marketplace-style loan origination to consumers and SMEs. It shares the regional fintech profile and cross-market expansion narrative with Lendela, although its primary focus is SME rather than personal loans.
Others
- GoBolt (GoCredit): While not a loan marketplace, large super-app platforms like GoTo/Gojek in Indonesia operate embedded consumer finance offerings alongside other services and represent an alternative distribution channel for personal credit in APAC that could compete with or partner alongside Lendela.
Market position
Customer concentration
Lendela social profiles
Digital presenceLendela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendela leadership team
Management profileNumber of profiles
Profiles6 records
Lendela funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendela
What does Lendela do?
Lendela operates a digital loan matchmaking platform that aggregates personal loan products from multiple partner lenders and matches individual borrowers with suitable loan offers based on their financial profile. The platform is delivered as a free, self-serve web service accessible via country-specific sites (sg.lendela.com for Singapore and hk.lendela.com for Hong Kong), enabling consumers to compare loan options and streamline their application process.
Is Lendela a public or private company?
Lendela is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lendela founded?
Lendela was founded in 2018. It employs 51 to 100 people.
Where is Lendela based?
Lendela is headquartered in Singapore, Singapore, in the Asia region.
How does Lendela make money?
One revenue line is on record: loan Matchmaking Commission.
Who are Lendela's main competitors?
Direct peers on record are LendingTree, SingSaver and MoneyHero. Broad incumbents are Credit Karma and Finder. Regional players are Moneymax and Money101. Emerging players are BankBazaar and Funding Societies. GoBolt (GoCredit) is listed as an others.
Does Lendela have an API?
No public API is recorded for Lendela.
What industry is Lendela in?
Lendela's product category is Consumer Loan Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 522310 and its SIC code is 6163.