What Moneymax does

Moneymax is a Philippines-based financial product comparison platform operated by Moneyguru Philippines Corporation, a privately held company founded in 2015 and part of the MoneyHero Group (formerly CompareAsia Group). The platform enables Filipino consumers and small businesses to compare and apply online for credit cards, personal loans, and a range of insurance products (car, travel, motorcycle, fire/home, life) from more than 20 partner financial institutions including UnionBank, Metrobank, BPI, RCBC, HSBC, CIMB, Tonik, Malayan Insurance, OONA, FPG, Mercantile, FWD Life, and Singlife. Insurance brokerage activities are conducted through the wholly-owned subsidiary MoneyHero Insurance Brokerage, Inc. (MHIB), which holds an Insurance Commission broker license.

The platform is built on a standard web-and-mobile comparison architecture with integrations to Google Analytics for behavioral tracking and Paynamics/Paygate for PCI-DSS-compliant payment processing. A 24/7 AI chatbot handles customer queries, while the rest of the experience is largely self-serve: users filter and compare products, receive personalized recommendations, and submit applications that are routed digitally to partner institutions. Marketing combines content (editorial articles across credit cards, loans, insurance, investments, and personal finance), SEO, email newsletters, co-branded welcome-gift campaigns with bank partners, and a referral program paying ₱1,000 vouchers upon credit card approval.

Moneymax monetizes purely on the supply side: consumers use the comparison service for free, while banks, insurers, and online lenders pay affiliate commissions and lead-generation fees for qualified applications routed through the platform. Pricing is therefore freemium for end users and commission-based for providers, with promotional welcome gifts funded by Moneymax to drive conversion. The business is restricted to the Philippine market and operates from offices in Makati City and Taguig City.

Name

Moneymax

Legal name

MoneyGuru Philippines Corporation

Website

https://moneymax.ph

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Moneymax is a Philippines-based financial product comparison platform that enables consumers and SMBs to compare and apply for credit cards, personal loans, and insurance from more than 20 partner banks and insurers, monetizing via affiliate commissions from providers rather than consumer fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead generation commissions: Moneymax provides a free comparison service to consumers. The company earns revenue by charging financial product providers (banks, insurance companies, lenders) a fee and/or commission for leads and applications generated through the platform. Insurance-related activities are handled by MoneyHero Insurance Brokerage, Inc., which earns commissions paid by insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moneymax is a free online comparison platform that enables Filipino consumers and SMBs to compare and apply for credit cards, personal loans, and insurance products (car, motorcycle, travel, fire, life) from over 20 partner banks, insurers, and lenders. Insurance products are arranged by its licensed brokerage subsidiary MoneyHero Insurance Brokerage, Inc. (MHIB). Revenue is generated through lead-generation commissions and referral fees paid by partner financial institutions whose products are featured and applied for on the platform.

Product overview

Moneymax is a Philippine financial product comparison platform operated by Moneyguru Philippines Corporation. The platform operates as a comparison marketplace with a core product architecture consisting of three main comparison verticals: credit cards, personal loans, and car/vehicle insurance. These core comparison services are complemented by additional insurance products (travel, motorcycle, fire, life), welcome gift promotional programs for credit card applications, and a financial articles/guides content hub. The platform connects users with partner financial products from banks and lenders including UnionBank, Metrobank, BPI, RCBC, CIMB, Tonik, SB Finance, Finbro, Equicom, and insurance providers such as Malayan, MAPFRE/OONA, FPG, and Mercantile. Moneymax functions as an affiliate marketing platform, earning revenue through commissions from leads generated to partner financial institutions. The company also offers a referral program and periodic welcome gift promotions to incentivize applications through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• JuanHand: Online lending partner offering fast personal loans from ₱2,000 to ₱50,000 with quick approval and disbursement.

Products and services

• Credit Card Comparison Platform Online comparison platform allowing Filipino consumers to compare credit cards from multiple Philippine banks including UnionBank, Metrobank, BPI, RCBC, Security Bank, and HSBC. Filters by rewards, cashback, travel benefits, and no-annual-fee options. Users can submit online applications routed to partner banks for processing.
• Personal Loan Comparison Platform Comparison service for personal loans from banks and online lenders including UnionBank, Metrobank, BPI, PSBank, CIMB, RCBC, Tonik, SB Finance, and Finbro. Allows users to compare loan amounts, interest rates, and repayment terms and submit online applications.
• Car Insurance Comparison Platform Comparison platform for car insurance policies covering providers such as Malayan Insurance, MAPFRE/OONA Insurance, FPG Insurance, Mercantile Insurance, and Standard Insurance. Includes quote comparison and 24/7 roadside assistance. Policies are arranged through the licensed brokerage subsidiary MoneyHero Insurance Brokerage, Inc.
• Travel Insurance Travel insurance product offering coverage from ₱299 with coverage up to ₱5 million. Available through the Moneymax insurance comparison platform for Filipino travelers seeking protection against unexpected travel events.
• Motorcycle Insurance Motorcycle insurance comparison and quoting service offering savings up to 30% on policies, available through the Moneymax platform for motorcycle owners seeking affordable coverage.
• Fire Insurance Home/fire insurance product offering coverage up to ₱50 million for as low as ₱2,000 per year, protecting homeowners against fire, floods, and natural disasters in the Philippines.
• Life Insurance Life insurance comparison services featuring partners such as Singlife and FWD Life Insurance, providing consumers with multiple life protection coverage options in one place.

Quantifiable outcome

• Users saved nearly P3,000 on car insurance compared to other brokers (per customer testimonial)

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• UnionBankcoreGTM or Marketing PartnerUnionBank is a key banking partner featured on Moneymax's platform, offering credit cards (UnionBank Rewards, U Visa Platinum, Cashback Card, PlayEveryday, Lazada, Cebu Pacific Gold, Go Rewards Gold), personal loans, and auto loans. Moneymax runs periodic welcome gift promotional campaigns for UnionBank credit card applicants, offering gadgets and cash credits upon approval.
• MetrobankcoreGTM or Marketing PartnerMetrobank (Metropolitan Bank and Trust Company) is featured on Moneymax with credit cards (Titanium Mastercard, Platinum Mastercard, World Mastercard) and personal loan products. Moneymax runs welcome gift promos for approved Metrobank cardholders offering gadgets, coffee machines, and Giftaway vouchers.
• BPIcoreGTM or Marketing PartnerBank of the Philippine Islands (BPI) is a major banking partner offering credit cards (Rewards Card, Amore Cashback, Edge Card, Petron BPI Card) and personal loans through the Moneymax platform. Promotional campaigns offer waived annual fees and e-gift rewards.
• RCBCcoreGTM or Marketing PartnerRizal Commercial Banking Corporation (RCBC) is featured for credit cards (Flex Visa) and personal loans on the Moneymax platform, targeting consumers seeking rewards in dining, clothing, travel, and transportation categories.
• Security BankmajorGTM or Marketing PartnerSecurity Bank is a banking partner on Moneymax offering the Security Bank Gold Mastercard and other credit cards, targeting online shoppers and beginners with security features and rewards.
• HSBCmajorGTM or Marketing PartnerHSBC is featured on Moneymax for credit cards (HSBC Live+ Credit Card) and personal loans, targeting consumers with international spending perks and travel rewards.
• Malayan InsurancecoreGTM or Marketing PartnerMalayan Insurance is a partner for car insurance products on Moneymax, offering comprehensive coverage up to Php 7.5 million sum insured with CTPL, own damage, theft, and acts of nature coverage.
• OONA InsurancecoreGTM or Marketing PartnerOONA Insurance (formerly MAPFRE Insular) is a car insurance partner offering coverage up to Php 5 million with CTPL, own damage, theft, acts of nature, and death/disablement coverage.
• FWD Life InsurancemajorGTM or Marketing PartnerFWD Life Insurance is featured on Moneymax for life insurance products, providing coverage options alongside other insurers for consumers seeking life protection.
• SinglifemajorGTM or Marketing PartnerSinglife is featured on Moneymax for life insurance products, offering digital-first insurance solutions alongside traditional coverage options.
• CIMB BankmajorGTM or Marketing PartnerCIMB Bank offers personal loans (up to Php 1 million, 1.12% to 1.95% monthly rate) and credit cards through Moneymax, targeting consumers seeking fully digital application and approval processes.
• TonikmajorGTM or Marketing PartnerTonik Digital Bank is featured for the Tonik Flex Loan (up to Php 250,000, starting at 1.7% monthly add-on rate) and Tonik Big Loan personal loan products, targeting consumers needing fast emergency loans.
• UNObankmajorGTM or Marketing PartnerUNObank (UNO Digital Bank) is featured on Moneymax for personal loans and credit cards, targeting tech-savvy consumers seeking digital-first banking products.
• FPG InsurancemajorGTM or Marketing PartnerFPG Insurance is a car insurance partner offering comprehensive coverage with maximum total sum insured of Php 4 million including CTPL, own damage, theft, and acts of nature.
• Mercantile InsurancemajorGTM or Marketing PartnerThe Mercantile Insurance Corporation is a car insurance partner offering coverage up to Php 5 million with own damage, theft, and acts of nature protection.
• PSBankmajorGTM or Marketing PartnerPhilippine Savings Bank (PSBank) offers personal loans (Flexi Personal Loan, 1.75% for term loan, 2.5% for revolving loan) and credit cards through Moneymax, featuring a loan rebate program.
• SB FinancemajorGTM or Marketing PartnerSB Finance offers personal loans from Php 30,000 to Php 2 million (1.89% monthly add-on rate) with no collateral or credit card requirement, featured on Moneymax for applicants seeking accessible financing.
• FinbromajorGTM or Marketing PartnerFinbro is a licensed online lender offering personal loans from Php 1,000 to Php 50,000 with approval within minutes and repayment terms up to 12 months. Featured on Moneymax for fast-cash emergency loans with minimal requirements (valid government ID, active mobile number).
• Equicom Savings BankmajorGTM or Marketing PartnerEquicom Savings Bank offers personal loans from Php 20,000 to Php 1,000,000 with repayment terms of 12 to 48 months at 1.85% monthly add-on rate, targeting borrowers for home renovations and family vacations.
• Paynamics TechnologiessupportingTechnology or IntegrationPaynamics Technologies, Inc. is the third-party payment gateway used by Moneymax to process insurance premium payments. Paynamics uses Paygate to store and encrypt transaction data in compliance with PCI-DSS standards.
• JuanHandsupportingGTM or Marketing PartnerJuanHand is an online lending partner featured on Moneymax offering fast online loans from Php 2,000 to Php 50,000 for Filipino workers and entrepreneurs, targeting urgent cash needs with quick app-based processing.
• GiftawaysupportingGTM or Marketing PartnerGiftaway is a digital gift voucher platform used by Moneymax for welcome gift rewards, allowing approved credit card applicants to redeem cash credits and products at over 14,600 partner locations nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GoBankingRates: US consumer finance content and comparison site (owned by Red Ventures) covering banking, credit cards, loans, and insurance. Representative of the broader content-plus-comparison aggregator category.
• Credit Karma: US-based consumer finance platform that began as credit-score and credit-card comparison and now operates a massive lead-gen business across credit cards, loans, and insurance. Useful as a reference point for the scale and category expansion of financial product comparison.
• GoCompare: UK insurance and financial product comparison platform with a strong lead-gen/referral model, publicly listed before its take-private. Comparable in business model mechanics, though focused on insurance and operating in a mature UK market.
• NerdWallet: US personal finance comparison platform covering credit cards, loans, banking, insurance, and investing. Public company demonstrating the category potential of content-driven comparison marketplaces like Moneymax.

Direct peers

• SingSaver (by MoneyHero Group): Singapore-based financial product comparison platform operated by Moneymax's parent MoneyHero Group (formerly CompareAsia Group). Same affiliate/lead-gen business model, same product categories (credit cards, loans, insurance), same tech stack and legal architecture as Moneymax Philippines - the most direct sister-site peer.
• BankBazaar: India's leading financial product comparison marketplace for credit cards, personal loans, and other consumer credit products. Operates a virtually identical affiliate/lead-gen revenue model in an emerging Asian market, making it the most comparable non-affiliate peer.
• MoneyHero (Hong Kong): Hong Kong-based credit card and personal loan comparison site operated by MoneyHero Group. Same parent, same product focus (cards and loans), though narrower product scope than Moneymax Philippines.
• MoneyMax Vietnam (MoneyHero Group): The Vietnam-market sister of Moneymax Philippines under the MoneyHero Group brand family. Same name, same business model, same tech stack - directly comparable to Moneymax PH.
• iMoney (by MoneyHero Group): Malaysia-based financial comparison platform under the same MoneyHero Group umbrella. Identical business model (lead-gen commissions across credit cards, personal loans, insurance) and shared operational/legal entity design, making it the closest geography-adjacent peer.

Emerging players

• FINTECH Circle / Fintech Business Weekly community peers (e.g., GoTyme, Kredito): CompareHero Malaysia is another MoneyHero Group comparison platform with overlap in credit cards, loans, and personal finance. Useful as a regional emerging peer in the same parent family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moneymaxph
• LinkedInlinkedin.com/company/moneymax-ph

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneymax